TAS 754: What Is Best Email Follow-Up Sequence for Sales? Ask Scott #237

Are you fired up and ready to bring your energy and passion to your efforts over the weekend? What are your priorities as you lead your business into the fourth quarter? If you need a little push in the right direction – you are in luck! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, answers a common question that he gets from sellers like you, goes over some helpful email follow up tips, and much more. Have pen and paper ready; you’ll need them for this informative episode! 

Make sure to build goodwill 

Have you ever been to a store or had someone walk up to your house and try to sell you on their product or service in a very abrasive manner? Being on the receiving end of a “Hard sell” is no fun – so don’t put your potential customers through it! Why not try a more subtle approach to selling your product? According to Scott, the best way to gain credibility and trust is to focus on delivering value to your target audience. Have you found a great product related to your brand? Share it with your email list! From big tips to small ones, everyone loves to get “Insider information” hear more about Scott’s approach by listening to this episode of The Amazing Seller! 

Plan your follow-up and stick to it 

Do you have a plan and a schedule in place to follow up with your email list regularly? If you haven’t put a schedule together for email follow up – what are you waiting for? It has been said that if you don’t measure your progress, you’ll never reach your goal. Don’t let email follow up slip through the cracks; it’s too important! According to Scott, email follow up is one of the easiest and most important aspects of developing a growing email list. To learn more about successful follow up strategies from Scott, make sure to tune in to this episode of The Amazing Seller! 

A method that actually works 

What do you think of all the entrepreneur “Personalities” on Instagram and YouTube? Do you buy into the hype that they’ve unlocked the key to overnight success? Too often, excited business leaders get so fired up about the prospect of making it big that they fail to accurately assess what someone with a flashy car has to say. With Scott, you are getting someone who has been through the highs and lows of life as an entrepreneur, and he isn’t afraid to tell you about it. Scott’s strategy is tried and tested – learn more about how he’s used this email follow up approach to grow his business over the years.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] A Brand Creator’s Academy update. 
  • [5:00] What is the best email follow-up sequence for sales? 
  • [8:30] Build goodwill! 
  • [11:30] Why you need an email schedule. 
  • [16:20] Scott explains how his approach has worked over the years. 
  • [19:20] Closing thoughts from Scott. 
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