TAS 734: Using NEW Data to BEAT Competition on Amazon and Reduce RISK with Greg Mercer

TAS crew, you are in for a real treat for this episode! Continuing his drive to bring sellers like you helpful insights and lessons from the ecommerce world and beyond, Scott welcomed his friend, Greg Mercer from Jungle Scout back to the podcast. In his conversation with Scott, Greg opens up about product listing optimization, how to use data to beat your competition, what it takes to navigate PPC costs, and much more. You don’t want to miss a minute of this powerful episode of The Amazing Seller featuring Greg and Jungle Scout! 

Follow the data

Have you ever met someone who tried to convince others that they had a sixth sense when it came to business? Did you believe them, or do you feel like they were full of it? On this episode, you’ll hear from business leader and data analyst, Greg Mercer. Greg doesn’t just leave the ins and outs of his business up to guesswork – he follows the data, and so should you! Feelings and intuition and only get you so far; there comes a time when you need to hunker down and follow the direction the data is taking you. To hear more about this vital topic from Scott and Greg, make sure to tune in to this episode of The Amazing Seller! 

Tools designed with you in mind

Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Greg Mercer founded Jungle Scout in 2014 as the solution to finding great products to sell on Amazon. Since launching as the first Amazon product research tool on the market, they have carved their place as the go-to tool for novices and power-sellers alike. Learn more about Jungle Scout by listening to this episode featuring Greg’s story! 

Optimizing your product listing 

Let’s face it, as an ecommerce seller you need every advantage you can get your hands on to stay in front of your competition. Did you know that something as simple as optimizing your product listing could take your brand to the next level of growth? It’s true! From producing the right product pictures to choosing the best keywords in the title – there are things big and small that you can do right now to up your game! What do you have to lose? Take the time to hear Greg Mercer out and learn what Jungle Scout has to offer – you won’t regret it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Greg Mercer joins Scott and shares his Brand Accelerator Live impressions. 
  • [8:20] How to compete in a crowded market. 
  • [14:15] Scott and Greg talk about the suite of tools that Jungle Scout offers. 
  • [21:00] How do you navigate PPC costs? 
  • [25:00] The benefit of using keyword research. 
  • [27:10] Tips for optimizing your product listing. 
  • [34:30] Greg talks about split testing a product. 
  • [38:00] Closing thoughts from Greg. 
  • [43:00] Parting words from Scott. 
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