TAS 709: Best Way To Drive Traffic to Build Email List? – Ask Scott #223

It’s that time of the week again – another session of Ask Scott is here to help sellers like you take your business to the next level of growth! On this episode of The Amazing Seller, you’ll hear from Scott as he shares an update from his time at Pat Flynn’s recent event, why it’s a good idea to be channel independent, an answer from a question by a TAS follower like you, and much more! If you are looking for your weekly dose of energy and good advice – you’ve come to the right place! 

Diversify your channels!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you put your business in the best for long-term success. One of the best things you can do for your businesses future is to make sure your brand is not dependent on any one channel. Too often, businesses build a robust following on Facebook only to find their Facebook account flagged or suspended for a week or longer! If you follow Scott’s advice – that scenario is just a blip on the radar not catastrophic. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! 

Know your audience

Do you know your audience like the back of your hand? Too often, business leaders are so focused on getting the right product that they fail to understand their target audience. Time and time again, Scott has championed the strategy for sellers to drill down and get to know their audience. You can follow Scott’s advice by joining Facebook groups and following influencers on Instagram and YouTube. Take it another step further by partnering with those influencers to expand your brand’s reach. Tune into this episode of The Amazing Seller to hear more!

Make it easy to sign up

Is there a clear pathway for people to follow your brand? Do you make it easy for them, or do they have to hunt for a way to sign up? Why not go out of your way to make life easier for your customers? Get a tool like Hello Bar and make signing up for your newsletter easy and worthwhile! When you run giveaways – make it something you know your followers will appreciate. Hear more from Scott about how to reach your target audience by listening to this episode of The Amazing Seller – you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:30] Scott’s thought of the week. 
  • [12:15] Question: What is the best way to drive traffic and build an email list? 
  • [21:10] Build a following – don’t just sell to them! 
  • [25:00] Closing thoughts. 
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