TAS 634: Ask Scott #198 – How Do I Drive Traffic to Amazon without Hurting Conversion Rates?

What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective!

Surround yourself with positive people

Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

Why you need external assets for your brand

Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller!

Make sure you target the right audience!

Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates?
  • [18:30] Closing thoughts from Scott.

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TRANSCRIPT TAS 634

TAS 634: Ask Scott #198 – How Do I Drive Traffic to Amazon without Hurting Conversion Rates?

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #634 and Session #198 of Ask Scott. This is where I answer your question here on the podcast and guess what? I’m going to do it again here today. And today's question…

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