TAS 630: How To Create SILOS in Your Market and Reach More People + Sell More STUFF

What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode!

Product-based vs. Market-based.

What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller!

You need assets to help you go the distance.

Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it!

A market validation process you can use.

What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions.

  1. Are there products selling in this market?
  2. Is there content being created in this market?
  3. Are there assets you can build in this market? Can you grab attention?

This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller!

Reverse engineer your way to success.

How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Moving your mindset from a product based approach to a market-based approach.
  • [8:20] Make sure you think ahead and plan out the path for your brand.
  • [15:45] Focusing on market share will help you future proof your business.
  • [20:00] Scott runs through his market validation process.
  • [24:00] Why it’s helpful to get an outside perspective on your brand strategy.
  • [29:00] Find out where you want to be in your business and work your way backward.
  • [30:45] Closing thoughts from Scott.

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TRANSCRIPT TAS 630

TAS 630: How To Create SILOS in Your Market and Reach More People + Sell More STUFF

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of the Amazing Seller Podcast. This is Episode #630 and today we are going to be diving into…

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…your market and really how important it is to know your market but then also how to really divide that market up into what we call silos so this way here we can fill them, you can call them buckets. You can call them anything you want but we’re going to be segmenting the main market into these submarkets so we can really attack the market and really dominate it and make it a lot easier. And I’m joined again once again at the lake house with my team here. I’ve got Chris Schaffer, I’ve got Joel, and I’ve got Angel.

[00:00:46] Angel: Hello.

[00:00:47] Scott: Angel is back and we decided while we’re together we might as well do this and we thought that this was, actually we got them with the last episode and we said, “You know what, we really should dive deeper into the whole market like not just knowing your market, but how to really segment your market and attack the market,” so this way here we’re grabbing market share and we actually went and broke this down for two of the businesses that were here and gained so much more clarity. Now, these are businesses that are already doing well but they want to do better and they want to be able to really focus a lot of their energy to get to that number that they want to get to so they can do the things they want to do. So, where do we want to start, Joel? He was just running and I go with him and he says, “Well, save it, save it, save it.”

[00:01:27] Joel: He’s like, “What should we cover? What are we going to talk about?” and I’m rifting you like, “Stop. That’s enough. Now, put that on the recording.”

[00:01:32] Scott: Let’s go, let’s go.

[EPISODE]

[00:01:34] Joel: Yeah. So, one of the things that I thought was really interesting as we were saying, “Hey, what else should we cover? Is there anything that’s really important that we should get out there?” And we talk a lot about that like how to move from your thinking from a product to a market and for someone who’s not really dealing, grappling that problem in the real life like they actually have a stable of products and they’re trying to figure out what that is, it can be a little hard like how do I technically get there? And so, one of the things that we did to help people resort their products even ones they already have and start figuring out what their next products are going to be is we had to take them back to the beginning and say, “Well, again, you have to identify who you’re trying to target. What is this market that you’re in? What category are you trying to cover? And then how can we then put those the product ideas into groupings that make sense?” And why it’s so important at the beginning even more so, it’s like everybody is like, “Oh, if I just get a product then I can figure all that stuff out,” but this helps you to kind of know where you’re headed.

So, if I can like say, “Yeah. Here’s my market. I’m in fishing and I want a tackle box and I want fishing pole and also, I want special shoes. I’m going to get non slip shoes,” and that’s really important to me right now. And so, then they go, “Okay. Well, I better just get one of these working,” but if you know that all three are there, A, you start having this freedom of choice. I can check them all out. I can also pick one that has the likeliest chance of launching on its own and then bringing these other ones in with it using so many strategies that I can’t use if say that I was going to say, “I don’t know what I want. I guess fishing poles are cool but then I’m also going to get a baby bassinet,” like you’re not to give a promo code to go, “Oh, you know what, you want the fishing pole? Baby bassinet, 10% off. Frequently bought together.”

[00:03:28] Chris: I was just going to make a joke about putting bass in a bassinet but it’s a bassy-net, you know, whatever.

[00:03:33] Scott: Nice.

[00:03:36] Chris: You could do that. I mean, it is possible. You can just fill it with some sort of lining so the fish don’t escape but it’s well thought out.

[00:03:45] Joel:  We have a new product that’s Chris’s. Do not touch it.

[00:03:48] Chris: It’s probably the reason I’m not some sort of designer or engineer.

[00:03:50] Joel: The bassy-net is Chris’s.

[00:03:52] Chris: Yes. Instead of a bass net, it’s a bassy-net. It’s a net filled with bass. No, and I think what you were just saying, Joel, about having freedom of choice is the thing that’s important because one of the things that we got back even from this group, which is very successful was, “Well, if I niche down, I limit my choices. If I can’t sell the bassy-net or the basstinet in addition to my bass fishing stuff then there’s nothing that I can sell.” Well, is that really true? You go, “Yes, absolutely 100% true.” Okay, think about all of the things in fishing. Are there some categories within fishing that we could look at? Probably not a bassy-net but there is a bass net that we could sell. What are those categories? What are those silos? What are those buckets? What are those pillars? What are the things that actually make up the bass fishing category? Well, we have apparel. Joel will wear non slip athletic shoes. I’ll go with waders.

[00:04:55] Joel: That’s what I meant.

[00:04:56] Chris: You know, boots, but we also have bibs. We have hats. We have all those kinds of things. That might be one pillar in that business. The other one is going to be maybe actual fishing gear so rods and reels and line. The other one would be lures and then obviously storage or something like that. So, red wiggly worms, what was the one we can never remember? You know, a red wiggly worm or a fly-fishing lure. We’re opened up to sell all of those different kinds of lures and then we can sell tackle boxes, we can sell bassy-nets to store the fish in after we’ve caught them. We can sell whatever we want. We can sell coolers. We can sell the thing that goes in the boat that you fill with a little bit of water and I’m sure there’s an actual name for it and if anybody knows, please email support@theamazingseller.com. You fill it with a little bit of water for live catch. So, you catch, you put the live fish in it and then when you get to land, you take care of the rest of it. They’re still alive the whole time, right? Pretty cool. You can put them just in just in a cooler but they’ve got little containers that go in boats. That’s what I’m going for. Little tiny boat containers.

[00:06:00] Joel: Technical term.

[00:06:02] Chris: When we look at those five things, there’s a hundred different kinds of waders, different lengths, different styles, different colors, different cuts, different materials. There’s a hundred different types of storage containers, there’s thousands of different types of lures, there’s dozens of different types of rods, there’s dozens of different types of reels. Try launching all of those before you worry about the bassy-net. You have not limited your choice. You’ve actually increased your choice because instead of you trying to find one more half-court shot, you now have 20 layups that you can make. There’s a whole bunch of products that are directly in front of you that are not only directly related but that lead to other things that are also directly related. Every single one of those multiplies like what’s the movie about the stupid things that you can’t get them wet?

[00:06:51] Scott: The Gremlins?

[00:06:52] Chris: Gremlins, right? You get them wet and they multiply. That’s what a good market is like.  You feed them after midnight, you feed a little bit of PPC, you get some sales, and then it multiplies in other products.

[00:07:02] Joel: I just want to take a second. So, that’s probably the worst description of prevalence I’ve ever heard. The stupid movie with the things you can’t get wet.

[00:07:09] Chris: Yeah, you got it. So, you clearly understood what I was going for. But rather than having one thing that we have to take a whack at and then completely forget about everything we learned in that process other than how to communicate with a supplier and how to create an Amazon listing and re-learn the entire thing, we’re taking small little baby steps and going, “Oh, look, 30 things that are exactly like the thing I just launched. I can use the same supplier, I can talk to the same audience, and it’s going to make me just as much if not more money because the person that buys the waders are also going to buy non slip tennis shoes or whatever. They’re going to buy a hat, they’re going to buy a rod, they’re going to buy a reel, they’re going to buy a bassy-net. They’re to buy all of these things related to fishing because they actually care about fishing and if we can serve that same customer, it becomes a lot easier to do the real business stuff of marketing, but it also becomes a lot easier to find source and launch products.

[00:08:07] Scott: Right. So, this is what I’ve been thinking as you’ve been describing which is great. Gremlins. Yeah, Furbies. Yeah. So, what I’m thinking here and this is exactly our conversations this week was if you’re thinking about launching your next product, that product either needs to be one that’s aligned with the two other ones that you have in that bucket or in that silo and if you’re going to do another vertical then you’re going to need to figure out those three products, even if you’re not launching them at the same time which you shouldn’t be. But you need to be able to have that because we demonstrated that like one way that we are going to help increase revenue for these businesses is to bundle, is to add variations, is to add different, you know, just different components, different ways that they, different qualities. We added a premium quality product to the existing one.

We went from a $35 product to a $75 product would not much more work and now we have another SKU at a higher price point. We took another product, we bundled it, added a variation that way, and now we have something that’s sold for $29.99 and now it goes up to $79.99, whatever it is.  So, we have things we can do. We can play with that and build more ways for people to spend money on things they need and they want but also for more value or at a premium price, but also a premium product. So, that’s like number one. Number two of this whole equation is when you have your market and when you have the right products, it makes it easier but then you might say, “Well, I only got enough capital to launch one product.” Okay. Well, in the meantime, let’s go ahead and grab some attention in that market. Let’s start building our content. Let’s start building our email list. Let’s start communicating with those people.

[00:10:02] Scott: Whether it’s blog-written content, whether it’s Facebook lives, whether it’s YouTube videos, whatever it is, now is the time to start building out our attention-getting assets and start building that out. Don’t sit there and say, “Well, I’m going to do the one product. I’m going to launch the best I can and now I’m going to wait to launch my other product until I got enough capital or if I get this one going.” No. Build your assets immediately. Start building the email list, start taking that and driving it to your blog posts, start driving it to whatever platform that you’re going to use we called our home base. That’s what you need to do and this, again, I want to go back to this is exactly what successful business is doing but this is exactly what we’re doing and the businesses that we’re helping her doing. This is exactly what we’re teaching in ECOM Business Formula. It’s exactly it. To us, this is the futureproof way and I should put a little shameless plug in there real quick, TheAmazingSeller.com/EBF.

If you are not yet on that waitlist and depending on when you’re listening to this, it may be open, we teach this. It’s over the shoulder. Chris and I have put in so many hours on this and it’s been awesome but it’s been a lot of work because we want it to be the full training, we want it to be the full like all the details like every step like because this once you do it, you repeat it. You rinse and repeat. Whether it’s picking products, whether it’s making your variations so that way there, you have more options or whether it’s building your assets to continually grow out your footprint. So, I mean, ECOM Business Formula, I mean, that’s it, guys. Again, I’m sitting here giving you guys a slight plug but literally like that is the whole formula and we have free resources on this, but again if you’re interested, head over there at TheAmazingSeller.com/EBF.

[00:11:54] Chris: Yeah. I just want to point an extra thing on the course. What’s great, if you’re one of those people that it’s not like, “Okay. I can go collect those information. I want to pull it together.” You’re new to the space. One of the best things you can do is go get this step-by-step over the shoulder where we’re showing you how to set up, how to do the listing, how to look at into the market, how to answer what is a market, how do you define yours, how do you know it even has a chance of succeeding. All that stuff is in courses like this and if I was going to start today, that is literally what I would be looking for, someone I trust, I know they have a track record, I know they have the experience to do it, and go start there. And so, I know that’s coming. Is it active? Does it show?

[00:12:36] Joel: It should be.

[00:12:38] Chris: Okay. Awesome. One piece and it’s something…

[00:12:41] Scott: That link will take you somewhere.

[00:12:42] Chris: The link will go somewhere.

[00:12:45] Joel: If you’re on the waitlist as well.

[00:12:47] Chris: Oh yes.

[00:12:48] Scott: If they’re on the waitlist as well, we do have a special resource that we’re going to be giving to the waitlist before we actually release it and it will be free so that’s also a little incentive there for you as well. But again, depending on when you’re listening to this, you could be listening to this six months from the time it airs. The training can be found at TheAmazingSeller.com/EBF but we are going to have some other additional free resources to just help you along the way. Just like this episode, this episode is about you need to understand you need to focus on your market, you need to find those three to five products that go together so you can play with those in your markets so this way here you can take your cart value, increase it, and then from there you need to be building assets like period.

[00:13:31] Chris: What’s as amazing and it’s hard to explain like even just talking and go, “Hey, market let me say three to five,” and this person is going, “I haven’t launched anything. I have to do three now?” And so, it’s not that clear cut. The three to five and knowing your market is giving you the roadmap of where you’re going, you know. So, it’s one thing to launch a product and it’s success or non-successful and then you’re dead in the water again and feeling you’re just starting from scratch. It’s different when you go, “No, I am entering this industry. I’m entering this market. I want to play here.” And so, even when you’re coming in, it’s no, it’s not all five. You’re not in the game until you have five products. What was really great is even in this room, it was like, “Well, Scott, I’ve got to move my numbers now. If I’m going to start a new silo, I want my numbers up in the next few months, but sourcing takes time and I want to make some tweaks on this next product,” and what was great is what you said is like, “Well, let’s look at bringing some low hanging fruit that matches what you currently have.”

So, it wasn’t like, “Let’s go bring 6,000 SKUs or 6,000 units and bring it in on a new SKU.” It was like, “Well, could you give them two of it? Could you find that slight variation on it? Could you pick up something to make sense and test it with 100 units or 20 units and put it in there and add it as a variation?” And so, instantly, that person had another product that they could then pair and do the kit. As long as they made sense and now as far as Amazon’s concerned, your three SKUs, you had one test product to your original one that was already starting up and starting to get some movement and now you have three SKUs to play with, and that was really powerful because it did allow for them in their cases to make moves months earlier instead of waiting and waiting. And that’s the same thing when you’re starting. Do you want to wait many, many months? Do you have three to five? You don’t have to.

[00:15:28] Chris: I think I want to go back, Scott, to something that you were talking about a minute ago. We were talking about silos and you said, “You know, looking at it this way helps you to build a future proof, not a fruiture proof. I almost said fruit like a fruit tree, a fruit tree proof business. Unless you’re in the produce industry, that’s not a problem. But it’s not just future proof. This is real business stuff. This is what real companies do. Yes, you have like AliExpress, which sells everything but they don’t actually manufacture anything. They’re not a manufacturing company. They’re a retailer. Retailers can get away with this. We’re not retailers. We are manufacturers. We are brands. So, the things that, the way that we need to approach the world is not we’re going to sell a baby bed. I’m going to stop saying bassinet. A baby bed or a baby carrier and a bass fishing equipment because real companies don’t do that.

Real companies say, “How can I take market share? What are the things, what are the groups of products that I need to pursue to maximize my grasp of this market versus what are some things that will make me money right now?” Some of those things in those five silos might not be homerun inside of the Amazon ecosystem, but in the grand scheme of products, in the grand scheme of our brand as it continues to grow, it might be something that we have to launch to keep our customers with us even if we only make $1 on each sale or $2 on each sale or $3 on each sale. It’s not something we necessarily need to launch in the Amazon ecosystem, but it’s a product we might launch down the line just to kind of flesh out the brand a little bit. Obviously, we’re not going to launch if we lose money. That would just be silly but some of these things, some of these products that we’re going to look at, we have to understand all of the different products in that vertical that we want to launch so that we can actually choose the best one.

[00:17:30] Chris: We talked about like the myth of losing options and it really is fear of missing out. But when we multiply our products by the power of a niche, by the power of the market, we have more things to look at in reality, but we then have a higher-quality problem because we’re not looking for products. We’re looking for the best product now. So, I have these 25 opportunities that I can go after and then we get to ask the question, which one is going to make me the most money potentially? Which one is going to be the most logical addition? And then which one is the best opportunity for me in this moment? Is it the one that I have to wait two months for but I know is going to make me 100 sales a day? Maybe it is. Or is it the one that I can get for my manufacturer because it’s a bundle of a bass fishing lure and a fly fishing lure? I have them both in my warehouse right now. I can bundle them both.

I can potentially massively increase my sales by simply taking two things, putting them in a polybag, putting a “sold as a set” sticker on them and sending them in Amazon to see if they sell. That’s a totally different product in the eyes of the consumer. It’s very easy for us to put together. We then just have to make those decisions. And as a business owner, those decisions are substantially better to make and those are the types of decisions that real businesses have to make versus an Amazon business. Does that make sense?

[00:18:58] Scott: Yeah. I love it too that you kind of said there at the end an Amazon business and I pretty much asked everyone here I think was day one, are you building a business or are you building an Amazon business? And everyone pretty much said, “I’m building a business,” but I asked them when someone asks you like comes up to you and says, “Hey, so what do you do for a  living?” and I said, “Be honest,” and most said that they said, “I’m into e-commerce or I sell products online,” or whatever but a couple of them did say, “I tell them that I have an Amazon business,” and it’s okay. It’s kind what we started thinking we were doing, but that’s not what we’re really doing.

[00:19:47] Chris: Have you done it?

[00:19:48] Scott:  Yes, but that’s not what we’re doing and it’s very clear. I want to go back to on the market again like how important it is to establish that. There’s a lot of different points that we go through as far as validating that process and just really quickly I’ll run through just like the overview but it’s like we look at the market itself as is, is it something that we can tap into? Is it something that we have potential to tap into? And when we look at that is, are there products selling in that market? Are there more than one product selling or is it just some type of widget? Is there content being created in that market? Are there assets we can build in that market? Can we grab attention in that market? Do people pay attention to this market? Like all of these different things are validation pieces and before we ever get to the point where we’re like, “All right. Now, we want to start creating content to start building assets,” and we’re like, “Wait a minute. There’s no way to really do this. No one really cares.” They just want to buy the product.

We don’t want to get to that point so that’s why we do that but building the assets to me is critical and your products are assets. Those assets are allowing you to generate money and the other assets are bringing attention but they’re also possible money generators because it’s getting attention to bring over to your brand your home base. So, I just want to really emphasize that it’s so important that we look at going after the market with products but more importantly, assets like building assets in our business and the more that we do this, the more that we build the footprint, the better chance we have at succeeding and we’re not just looking at like one product. It’s so important so I think it’s a mind shift, I think it’s a mind shift that we all need to consider and if you’re serious about going out there and building a future proof brand, you don’t have to rely on one channel, This is the way. Now, we’re not saying you’re not going to drive some of that traffic over to Amazon. We are. It’s a great platform.

[00:21:46] Scott: The cool thing about that is when we do that, Amazon says, “Cool man. Thanks. I’m going to rank you now,” but we are not doing it for just the purpose of building our business on Amazon. We’re doing it to generate sales through Amazon and then the effect of that is being able to get ranked and get organic sales and all that fun stuff that happens, reviews, feedback. It all happens naturally. And just to say a little side note, we didn’t talk once here about tactics like, “What’s the way that we can hack Amazon to get more reviews and feedback? Oh, I got a hack. I got it,” and it’s going to help you for two days and then either your reviews are going to go away or you’re going to get you blacklisted or de-indexed or you got to go through this whole process to try to get your listing back up. We talked about none of that. None. None of it. Did you want to say something, Joel? You look like you had something to say.

[00:22:35] Joel: Oh, I’m just thinking. Actually, I would love to see this in a market board video like really, I mean we did this on a notepad when we’re here and you can visually see here’s just market that you’ve been working on and really knowing what it is and how you’re serving the customers and what’s your kind of differentiator like what do I offer them? What am I? Am I protecting them from bad products? Am I here because I’m like them and I believe in there should’ve been these cooler things that I couldn’t find when I was looking for them? And then you look and you have like kind of the columns down and you go, “Okay. This little category like Chris has with the apparel, but once you see that in like the – it’s not I’m going to do this tomorrow. It’s a plan. It’s an early map. It has to be modified as you go, but there’s like this clarity in a like, “Oh, I’m doing this because I care about these people. I want them to have high-quality stuff. I bought that thing that I needed and I got it and it was broken or crap and I hated it and I don’t want that to happen to them.”

And so, when you have a little bit of that, you feel better about your choices. You feel more driven to like carry it out rather than, “Well, I really hope this works. Oh, I guess I’m not cut out to be this if it doesn’t go 100% the first time.  I guess I’ll just go back to that job and just suck it up,” and so seeing the silos that you just have a plan and look at it and every day you can go, “How do I get close to that? How do I have one more? How do I just get that first one? How do I get my foot in the door here?” And it feels different. I could see the faces and these are businesses that are doing really well but you could see, “Oh, this is so much easier. I actually know where I’m going tomorrow.”

[00:24:19] Scott: I think about Jim, Jim in our group. I mean, we laid that out for him. He’s, “Oh my gosh.” I mean, I wish I had the recording of him saying it like he’s like, “What a relief, like my gosh, it’s like I just feel like such a weight has come off me because I have direction and I see how we can build out these verticals, these silos, and how we can fill them like it seems easy now.”

[00:24:44] Joel: And it makes because it’s altogether. He forever, he has a lot of interest. He’s so excited about everything that he touches and so he was like running in like 18 different directions going, “All these products are great. They’re all exciting but they’re only seasonal,” and then once it’s like, “Okay. Well, here’s your market. Here’s the overarching thing.” “Oh, here’s one from… oh, that makes sense.”

[00:25:09] Scott: But sometimes you meet like again we’re not, of course, we’re not like making fun of anybody. It’s normal. I’ve done it, you’ve done it, and what’s cool about it is we get someone on the outside looking in that goes, “Wait a minute here. Let’s pull you out of it a little bit. Let’s zoom out and let’s look at it,” and then it makes sense and it’s really cool to be able to be someone that actually brings that light to it and says, “Hey, wait a minute. Come over here. Look at this lens. A little different,” and then they’re like, “Holy crap,” like I’ve done that. I mean even this year. I mean, let’s be honest like we’ve kind of restructured TAS stuff and what we want our focus to be. We’ve learned from this inner circle. We’ve learned what we like, what we don’t like, and we’re making it better and we’ve heard just from everybody here that this was just an amazing time. We spent three days together for just about 12 hours each day in a house and we didn’t kill each other, but we actually grew to really care about each other even more and the connections and just the people and it just felt really good.

So, that’s a side note, it just felt really good. We’re still here so we’re kind of coming down from it in a sense, but it was just exciting and just to see people with that, “Aha,” again. They had the aha. They built successful businesses, but they got to a point where like, “What’s my next move? I’m feeling stuck. And so, that’s normal to get to that point.”

[00:26:32] Joel: And the piece for that that’s really interesting is as you’re talking about that, yeah, we go through it all the time and it feels like what’s really great of our team is that we kind of pull each other out of the abyss like, “No, no, it’s never going to work. I’m going to jump.” “No, it’s okay. It’s okay. We got you.” Chris is going to be just, “Calm down. We’ll figure it out. Scott, don’t do it, man,” and vice versa. Yeah, I call Chris all the time. I’m like, “Chris, it’s just not working, man. We got to do something before. It’s got to go faster. We’ve been at this for a while,” and Chris says, “It’s okay.” And you need that because we all do this. This is not, yeah, Scott says, “Oh, I got perfect and then my business is not really great.”

[00:27:15] Scott: Everything’s perfect.

[00:27:15] Joel: That’s not how it works. I mean, that was my original plan and it kind of fell through so I’m going to go with plan B and I’m going to keep growing as a human and realize that no matter what the hole I’m at, I probably want more and I’m not going to be that good at getting that more yet. And so, I’m going to need a team of people, I’m going to need people to talk to me and say, “Dude, it’s okay. Look at all what you got. Look at all these amazing things you ever done.”

[00:27:40] Scott: Cool. So, alright, we’re going to wrap this up. Angel, what have you taken away from all this? Again, the quiet one and processing everything and if she had a notebook, it would be filled with notes of all these beautiful points that we’ve made which we’re using just like especially Chris and I were just like, “Let’s go rip the wall down and then can you fix that?”

[00:28:07] Chris: I run ahead first through the wall and you build a door behind me.

[00:28:10] Joel: Chris, it’s okay. Scott can have his own analogy.

[00:28:13] Scott: Yeah. I can have my own. You have yours. It might not be right.

[00:28:16] Joel: Scott’s going to go, “This is wrong.”

[00:28:18] Chris: Scott’s going to tear things down.

[00:28:19] Scott: I’ll still get there.

[00:28:20] Chris: Uh-uh…

[00:28:24] Joel: Scott’s going to tear it down with a sledgehammer. Chris is running through the opposite side. Oh, wait. Oh yeah, you’re there. We’re already through?

[00:28:35] Scott: Okay. Angel, bring this home. Okay. What did you just from all of our thoughts there about market and the assets and all of that stuff, what does it distill down to?

[00:28:51] Angel: Wow. Yeah. You guys covered quite a bit there. Really thinking in terms of your products, in terms of the larger market and then creating two or three verticals to fill out your product line to get in each of those verticals, to give you the spread. And then beyond that to know where you want to go in terms of numbers for your business and work backwards from there because that opens up your thinking and it gets you more of a roadmap in terms of how many products do you need in each silo.

[CLOSING]

[00:29:39] Scott: Chris is distracting.

[00:29:40] Angel: Chris is very distracting. I think that boils it down.

[00:29:50] Scott: It really does. I’m glad you did that because products, market, silos, filling them out, and then knowing where you’re going like the target to me is like a big one too and we won’t go into all of that but we went through a few examples of like, “Okay. I want this. Okay, let’s think about this. What do we need to get there?” and then you build out the roadmap that’s going to start you to get on the way to get there but you know things are going to change along the way, but yeah, it’s exactly that. I think it is that simple but yes, it is complicated in the sense but you have to start as long as you know where to start and you just kind of go through and then you adjust and you ask the right questions along the way. Did you have something, Joel?

[00:30:31] Joel: Ah, I was just thinking it was nice to hear Angel wrap it up for us because I was like, “Oh yeah, we did care. That was pretty cool.”

[00:30:39] Scott: Exactly. Bringing it back, making it real.

[00:30:43] Joel: And concise.

[00:30:43] Scott: And concise. It was too. It was good. All right. Cool. So, let’s wrap this up. We – did you want to say something? He’s very distracting over here, isn’t he? He’s making the hand gestures.

[00:30:57] Chris: He’s already discrediting this entire thing.

[00:31:00] Scott: There he is. He’s playing like music notes. Okay. So, let’s wrap this up. Seriously though, guys, we do cover all of this, ECOM Business Formula, something that we’ve been working on. We’re super excited about it. It is brand-new for 2019 and really beyond because this here is going to teach you how to find the market and then how to find those products, build out the product lines, but then also how to build up those assets in your business so you can continue to grow it over and over and over again and really not rely on one channel. It’s really about building that futureproof business and brand. So, guys, if you’re interested, head over to TheAmazingSeller.Com/EBF for all the details. All right. And the show notes can be found at TheAmazingSeller.com/630 and you can grab those over there. All right, guys. So, that’s it. That’s going to wrap it up. As always, remember, I’m here for you, I believe in you, and I’m rooting for you but you have to, you have to, come on, say it with me, say it loud, say it proud, here we go on the count of three, one, two, three.

[00:32:02] All: Take action!

[00:32:04] Scott: Have an awesome amazing day! And I’ll see you right back here on the next episode.

[END]

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