What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode!
Yes, you can monetize your traffic.
One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller!
Five benefits of increasing your traffic.
Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site.
- You get the right people exposed to your ecommerce brand.
- You’ll be able to launch or relaunch products easier.
- You can diversify your revenue stream.
- You get to build relationships over time.
- More opportunities will come your way.
Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits!
Five ways to get more traffic to your site.
What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic.
- Create engaging content on your blog.
- Get active on social media with Facebook pages and groups.
- Create YouTube videos that your audience will find helpful.
- Utilize Facebook Ads and Facebook Live sessions.
- Collaborate with other influencers and sellers in your market.
At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [5:20] Is attention really the new currency?
- [7:00] How you can monetize your traffic.
- [11:45] Benefits of getting more traffic on your site.
- [17:45] Why you should become a top resource to your target market free of charge.
- [19:15] Create quality content featured on your home base.
- [23:40] Leverage Facebook pages and groups to drive traffic to your blog.
- [26:30] Collaborate with other ecommerce businesses and influencers in your space.
- [28:30] Why you should work on building your email list.
- [30:30] Closing thoughts from Scott.
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TRANSCRIPT TAS 626
TAS 626: Attention is the NEW Currency in Business (5 Ways to get some)
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #626 and today we’re going to be talking all about…
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…my newest topic that I love to talk about and that is attention is the new currency in business and I’m going to give you five ways to get some if you’ll want some which I think you are going to want some once you hear everything that I described here and really want you to understand this, your mind shifts a little bit to actually a lot versus focusing on just the sale like going on Amazon and getting people to buy our stuff or going to our shopping cart on our website to buy our stuff. It’s more than that and once you understand this, once you start to actually focus on getting this, everything changes and it becomes easier actually. Now, this episode is 626. I want to remind you, you might want to go grab the show notes to this episode and that will be TheAmazingSeller.com/626 so go grab them.
The other thing I want to do real quick is remind you, if you have not left a review on iTunes or Stitcher and subscribe to the podcast, I’d appreciate it if you would. That does help us get found here so this way here we can help more people and that’s really what I want to do here. I mean, this is 626 episodes that I’ve been showing up and trying to help as many people as I can possible so I would appreciate it if you just take maybe 30 seconds and leave me a review over there and if you haven’t subscribed, subscribe. That would be cool. All right. So, the other thing I want to do is remind you about Episode 624. That was a good episode because what I did there is I went through five filters to validate your market and attention is part of this. So, once I was breaking down the different filters that I run something through a market that I’m looking at, products that I’m looking at, I run them through these filters and part of that validation process is can I get attention in this market if I decide to go in this market?
[00:02:08] Scott: So, we can kind of make sure that we’re not going to get to that part in our business in our growth strategy and go, “Oh, wait a minute. I guess I really can’t get attention. All I can really do is just go after people that are searching to buy this product,” which don’t get me wrong. We want to go after those people too because those are actually easier people to convert but I’ve said this before. We’re going after, most people are going after people that are ready to buy that specific product. I’m going bass fishing. I want to go buy some bass fishing lures. I’m going to go to Amazon or I’m going to go search on eBay or I’m going to go search on wherever, maybe Dick’s Sporting Goods, wherever. I’m going to go there and look for fishing lures like that’s what I’m going to do. But what about all of the other time during the year that I’m not looking for the fishing lures right now but I’m looking for tips on how to catch more bass or how to maybe go out there and buy a new kayak bass fishing boat.
Or maybe I’m going to be going on a trip and I want to plan that trip for my bass fishing and I want to make sure that I have everything that I need. So, there’s a lot of different ways that we can get attention within our market and we can do that and then lead them over to our brand and then when they are ready to buy the fishing lures, guess who they’re going to think of. Yeah, that’s right. And when we set up this stuff and put it in place, we also can reach them by email. We can reach them by getting them in our ecosystem in a sense where they’re coming to our home base which is our blog and our website which then they can read some of our content or they can see some of our videos for publishing videos or maybe we have a podcast and they’re showing up to our podcast like you guys are right here and you’re delivering that value over time. But when you’re ready to make a purchase, you’re probably going to look and see if that person sells or what they recommend.
[00:04:01] Scott: And if I recommend something, I might be an affiliate for something so then you’re going to get an affiliate commission on that kayak bass fishing boat or kayak that you’re going to buy and you might put a link to Amazon where you’re going to buy that and you might not sell the kayak but you’re going to get a commission on that. So, that’s how that works as far as like the overall, I guess, strategy. Like, going out there and it’s not really a strategy in a sense. It’s a plan. We want to go out there and we want to get attention in our market so when the time is right, or when we remind them, hey, fishing season is coming up. You might want to start looking into getting this or, hey, did you see the bass 6,000 fishing lure? I’m making up stuff right off the top my head and that’s a terrible name. But you get what I’m saying, right? Like, then I can show up and deliver that content to those people that are interested and at that time, they might be like, “You know what, I think I’m just going to buy it now. I want to get that thing. That thing looks awesome.”
So, it’s a way to get in front of the market the rest of the year. There’s like 5% or 10% of the market that’s looking for that thing right now. Yeah. We want to get those people. What about the other people? Don’t you want to be in front of those people? So, that’s why I say once you have the attention, that is currency and a lot of people look at attention. I was just having a conversation with someone about this. I’m like, yes, we can directly make a sale from the attention, but more than that, once we get the attention, those people that were getting the attention from, they can share our stuff. So, do you think that if someone came into our world, they found us, and then they shared our stuff somewhere and then that led more people over to our stuff, do you think that’s a form of payment? Like, to me, that’s still currency in a sense. It’s still a way for me to make more money eventually in my business because every person that comes in is a potential sale or someone that can refer someone. So, you have to always be thinking about that and that’s why I really, really believe that this attention thing and I’m going to be focusing a lot on that.
[00:06:03] Scott: I know we are right now and just to give you an example of this, we just had this happen and I think I brought it up on another episode. I’m going to do a full episode on it because it was pretty awesome. We’ve been building. I say we, myself and my team, have been building and working with a partner on our little brand that we’re working on. I say a little brand. It’s turning into quite a sizable brand that we’re hoping to sell for seven-plus figures, maybe even eight. Who knows? But we’re working towards that and we’re building this thing out and we’ve already been in discussions with people that we are possibly going to be listing our business with and they’re giving us the play-by-play like what should we have in place when we go to sell to get the most for an exit price and all that stuff. So, we’re doing that stuff, we’re setting up these things in place. A lot of the stuff we’ve already been doing and they’re like, “Yeah. That’s great. You’re doing it. That’s going to take your value and increase it even if it’s half a percent. It makes a big difference.
But anyway, so the other day, we’ve been noticing that we’ve been getting a lot of traffic to our blog and we’ve recently turned on ads which it’s through a network called AdThrive. Now, you can also use like Mediavine which I was corrected. Actually, someone from Mediavine reached out to me. I made a reference to them on a podcast and they had said, “Oh, just to clarify, it’s not 50,000 uniques. You need actually 25,000.” It might be uniques or maybe it’s impressions. I don’t know. I’m thinking about getting someone from their team on the podcast and we can kind of dig into that stuff too because I think it’s interesting. And if you aren’t at that level yet, you’re only getting maybe 10,000 a month. Well, you still can turn on AdSense and other ad networks so you can start bringing that in. But what we did and we did this kind of late and it’s my fault. I didn’t want to put ads on our blog site. I’m like, “I don’t want to cheapen our blog,” so I was very adamant about that and then I went to one of my mastermind retreats and someone was telling me all of the benefits to using AdThrive and I’m like, “Huh, I’m going to look into that.”
[00:08:01] Scott: So, we looked into it and, yeah, it’s been working out really good. Our first month of just turning it on we did like 17, no $1,500 and then this past month we did just I think about $2,000 and then this month we’re and usually after the first of the year it tends to go down a little bit because if people that are advertising on that network generally readjust their budgets and I’m not really sure on how all of the backend stuff works, but we did notice that our cost that we were getting for an impression went down which is fine. They say that that’s totally normal and all the people that I’m talking about this with that have sizable blogs and traffic, they say it’s totally normal and we’re actually a little bit above where others are so which is a good thing. But anyway, we’re hoping to stay around at least $1,500 a month, but upwards of 2,500 to 3,000 that’s our like next six to eight-month goal and that would be amazing and that’s just from traffic.
So, once this happened, we did that so that was good. Yay, you know, celebrate. Awesome. And then we’re like, “You know what, we should probably do a better job with our offers as far as an opt-in on our page,” and what I mean by that is a capture form. So, we put this little widget on there and I’m not going to give it all away because I want to actually do a whole episode on this, but we actually put this little widget on there that was a little bit of a pop-up in a sense, not obnoxious or anything, and we turned it on our first week. We got over 700 emails, 700 emails, which is crazy. I was corrected. I was actually thinking it was like 600 and something and then Chris messaged me the other day and he’s like, “Oh, just to let you know, our seven-day number is over 700.” I’m like, “Holy crap, that’s 100 emails a day,” for free, by the way, for free. So, do you think that those people are going to be potential customers, potential people that could turn into really resources that are going to allow us to spread our word and our message and our products? Of course.
[00:10:04] Scott: So, that’s currency in a sense so everybody that comes in. So, again, that’s how we look at it. We’re not looking at it just traffic. Traffic is traffic and for anybody that’s listening that’s like, “Scott, what do you mean traffic? You’re driving like cars there?” No, I’m talking about traffic, people, and all different types of traffic sources. It doesn’t matter where it’s coming from, but the key is, is getting the right traffic and then the targeted traffic that’s going to convert to someone that’s raising their hand that is someone that would be a potential fit for your market and for your business. It’s one thing to say, “Oh yeah, we’re getting all this traffic,” and the traffic is terrible because it’s not targeted. If I’m getting all this traffic of people that they have trucks and they might bass fish like that would be bad targeting. I would want it to be people that I know that are bass fishermen that own a kayak bass fishing gear or whatever. Like, I would want to know that. And there’s ways that we can do that. We’ve talked all about that in my ten-step formula.
I go through that quite extensively and I’ve done workshops on it. Actually, I’ve done one workshop on that. I’ll be doing another one here coming up probably in the next four to six weeks so if you haven’t signed up for that yet, there might be a waitlist by the time you listen to this. You can head over to TheAmazingSeller.com/Workshop. Any of our workshop trainings will be there to sign up for and all of those are free by the way so definitely go check that out
[00:11:26] Scott: Now, before we jump into these different ways to get attention, let me go through I actually came up with five. It’s funny, I came up with five ways also of the benefits of the traffic and why you might want it and I’ve kind of already described but let me just kind of give you some bullet points here. So, number one, traffic. We’re going to be able to get the right traffic to our Amazon products, to our blog, to our website, to what I call our home base. So, traffic is really eyeballs. It’s people that are there looking for what we have to offer and there’s a whole bunch of different ways we can do that and I’ll talk about that here in a minute. So, that’s number one. Number two is it’s going to allow us to launch products easier, okay, or relaunch our products easier. I don’t know if you’ve ever run out of inventory and your rank tanks and then you want to get it back, you usually dial up some pay-per-click. If you have email list, you usually launch it. That’s what you can do, you can really accelerate this if you have blog traffic or website traffic if you have an email list, if you have attention on your social media channels, all that stuff, you can launch products easier, and you can relaunch a lot easier as well. All right. So, that’s another reason.
Number three is you’re able to now diversify your revenue stream, okay, because now we’re taking those eyeballs, that traffic, that attention, and we can direct it to where we know that would probably be a good fit for what they’re looking for or just the type of things that they’re into versus having someone that’s on a deal site. We have all these deal sites out there, people raising their hand that are saying like, “I want a deal,” so they’re like, “Oh, cool. Let’s see, a garlic press came across. Yeah. I’ll take that for 50% off or 90% off. Cool.” And then the next thing comes across, “Oh, a coffee cup. Yeah. I’ll take that. I’d like that stainless steel coffee cup. That looks cool. I’ll take that too.” So, you’re giving them just a variety of different ones. You don’t know if it’s really your target market but if you put something else in front of those people like an ultimate bass fishing gear bundle or something and they raise their hand, there’s a pretty good chance. Now, there are some people that are like, “Oh, I know Uncle Jimmy like that so I’m going to go ahead and get that.” Yeah. You’re going to have a few them, but a majority are going to be your target market.
[00:13:28] Scott: So, then we can direct those people once we have their attention which is through email, which is through social channels, all that stuff, we can diversify the revenue streams by turning on ads, on our blog, like we’re doing right now. Affiliate sales will start to happen. Sponsorships can happen. I mean, heck, this podcast I haven’t had anyone come on the podcast that is paid to be on the podcast. Yes, I’ve had affiliate partners come on, but I haven’t had anybody come on that I’ve allowed it to come on. I’ve been offered sizable checks to do that and I’ve turned those down as of right now because, number one, I wanted to keep it clean and I didn’t want any sponsorships although I did turn down some money, initial money, but I also wanted to protect my audience, you, and having a clean show. If there’s anything that you’re going to be pitched about, it’s going to be my stuff, which is either free training that could possibly you could end up wanting to possibly join E-comm Business Formula or maybe you want to come to one of our in-person mastermind retreats that we haven’t announced fully yet but we are going to be doing those.
So, anyway, and maybe possibly in the future come to a live event like we have one of those coming up, Brand Accelerator Live. There’s a nice little subtle pitch there, BrandAcceleratorLive.com. Go check it out. Go grab your ticket. It’s going to be amazing. But, yeah, so I haven’t thrown any those on there but you could like I totally could do that and my audience would probably be okay with it. You’d be like, “Okay. Yeah. I don’t care. As long as it’s like a business related thing, I don’t care but if I’m selling you a mattress that might seem a little weird. So, it’s the same thing. Once you have the attention and the traffic, you can have sponsorships if it makes sense and they also can turn into a partnership. So, that’s number three. Number four, building relationships over time. So, that’s a huge one because everything that I’ve done all the way back to brick-and-mortar and building up that brick-and-mortar store and getting the attention locally and building up the know, like, and trust, that right there just opened up so many doors, but also allowed us to fill our studio.
[00:15:32] Scott: Same thing happened when I started the online digital side of things when I was teaching and I still am in a sense. I have some of those products still out there where we’re doing photography-related stuff. So, that stuff is the know, like, and trust, and that’s always worked where you build that relationship by giving value or giving resources to help someone before you ever get paid. It works. So, attention. And then five, it opens up opportunities. You can leverage your reach with partners. What I mean by reach is the attention. The attention that you have can now be leveraged but you’re going to protect that by saying like, “Wait a minute here, your thing I don’t really like it,” or this happens to us all the time in the space, you can imagine in e-commerce space, Amazon space, how to get rich quick, all that stuff. I always look at the people that are in the business and I always have to feel comfortable that they’re going to be around for the long haul.
There’s actually one little short story here I’ll share with you. There was one company and I’m not going to mention the company and it was actually someone that I trusted on the frontend that went to work for this company and they ended up or they wanted to get on the show just to talk about their products and their features and what they do and how they can help a seller. And then I found out in the background just from the grapevine that they were doing some stuff that wasn’t really above board and I’m like, “Now if I lead people there, that would make me look bad.” Now, can that still happen? Sure. I can do all the research I want and think I’m dialing everything in and I’m trusting these people, but for the most part, I’ve been pretty good at doing that and that same company I found out went out of business. So, yeah, you got to be careful. You got to be careful, but that’s why you got to trust that you got to build those partnerships, those sponsorship, partnerships, whatever it is, and you need to get to know each other and you really need to get to know those people.
[00:17:31] Scott: So, anyway, that’s on the five benefits of attention. So, let’s talk about five ways that you can actually get some attention. All right. I think that’s what we all want. So, the number one rule though is this. This is the number one rule. You want to become a number one resource to your market by giving value and being helpful. Period. Done. If you do that, if you do that, over time, and again, I say the number one resource, you want to strive for that. If there’s already a big player in there and you’re like, “Scott, there’s no way I’m going to compete with those guys. They’ve got so much content. They’re doing this. They’re doing that.” Don’t worry about it. Just do you. Okay. Just do you. Become a resource in your market and give them value and do it by helping them.
And by helping them, I mean, giving them resources that can either educate them, even give them a result before they ever buy something from you. We call that results in advance so that way there they’re like, “Oh, cool, that worked. Thanks. Thanks a lot for that.” You know it’s that type of stuff. If you know that your market’s looking for these different things before they make a purchase or these things that they just want to know to make their experience better, you need to fill that out. You need to become that resource and that’s really what I would focus on. There’s a whole bunch of different ways that we can do this. All right. So, there’s five of them right here. Number one and this is an easy one. You don’t even have to be on camera. You don’t have to be behind a mic. You can kind of hide behind your computer is you can just create some really epic blog content or posts on a blog and some people are like, “Blogs? Aren’t they dead? Are people still blogging?” No, blogging is a real thing and there’s actually a blogger friend of mine, she’s over $1 million in revenue and she’s not getting like a million site visits every single month. So, pretty crazy.
[00:19:30] Scott: All right. So, no, it’s not dead. It’s still happening and there are smaller bloggers too. I say smaller that are doing six figures a year. So, it’s totally still a thing. Here’s the thing. It takes work. You still got to get out there and do stuff. You’re not going to do a black hat thing like they used to. You still can and get ranked and then it’s like Amazon. You can game the system just so far and then all of a sudden, you’re going to get slapped and then you’re going to lose your business overnight or you’re going to lose your sales channel, whatever. You get my point. So, if you post blog posts and create some really epic content there and you don’t even have to write this stuff. You can just find other people that are experts or that can do the research for you and then you can post it, and then you’re going to get Google traffic and you’re going to get Google traffic and when you get that Google traffic, those are eyeballs, by the way, and it’s targeted because you created a blog post that talks exactly about what they’re looking for and you’re going to help solve their problem. That’s targeted content, okay, and that’s a targeted visitor which is the right kind of attention.
And then that can lead people into your About Me page and a little bit about your company and all that stuff. And I’m not going to go into all of that stuff here but you want to just fill out your website and your blog with some useful stuff about you and your brand and what you represent and all that stuff because that means something. Even if you’re not going to sell on that platform, if you’re selling on Amazon, people are going to bounce from Amazon over to Google to check you out. I know that for a fact. I’ve done it. So, you definitely, you have that ability to show people that you’re not just selling on Amazon. It was funny. I was doing a video for our new Training E-comm Business Formula and I was digging into that to show our students inside there actually how I do that and actually, just a quick version of how I do it and an explanation is really what I do is I just go and I search for the brand name on Google and then I look to see if I find anything, if I find a Facebook page, if I find a YouTube channel.
[00:21:30] Scott: And a lot of times you might find this stuff but it’s not really built out or you find nothing. So, that’s a way that you can kind of start digging in and if you find someone that is doing somewhat good then you can model what they’re doing. You can see what they’re doing. You can look through their content. You can see what’s resonated with people and there’s tools out there that we can see what kind of traffic it’s got in and all that kind of stuff. So, it’s a lot of cool things you can do to reverse engineer what someone’s already done or you can go there and go, “Holy crap, no one’s doing that. I can do this. This is going to be easy,” and that’s a really great opportunity so it’s one of the things that we teach and that we really build out these assets and these I call them building blocks outside of Amazon. And that’s what we’re doing on E-comm Business Formula and here’s a little shameless plug. If you’re interested, right now currently depending on when you’re listening to this, we are closed. We have a beta class going through there but we are going to be reopening to a waitlist that we have right now and then we’ll be opening up to the public probably in the next four to six weeks depending.
But if you want information on that or you want to register for the waitlist and know when that is going to be open, you can go to TheAmazingSeller.com/EBF. Again, that’s TheAmazingSeller.com/EBF and that’ll take you over to that wait page. And I’m really proud of this program too, by the way. I’m actually finding that it’s a lot of work. Again, I haven’t really went this deep in a training. I’ve done a lot of smaller trainings. Private Label Classroom was pretty intense but this is that plus a whole bunch more, and we’re redoing the entire program from the ground up. So, a lot of work but it’s going to be awesome and I’m going to really enjoy teaching this even doing our live coaching calls that we do every month in TAS Breakthrough U. But anyway, I’m pretty excited about it. It’s a lot of work but it’s going to be awesome. And I know that a lot of people are going to be building not just Amazon brands and I’m using the air quotes because I never liked to use that.
[00:23:29] Scott: You’re really building an e-commerce brand. That’s what we should be saying. You’re not building an Amazon business. You’re building a business that just happens to sell on Amazon as well as one of your channels. Anyway, let’s move on. Number two, Facebook pages and groups, another great place to get attention, to get engagement, to build community, all of that stuff. And again, if you go to Episode 624 where I went through those five filters to validate your market, one of those is seeing Facebook pages and groups and seeing if anything is there and if there is, great, pass, go to next, but, yeah, you can really do some cool things with Facebook pages and groups. And I’m not saying like on Facebook pages you’re going to get a ton of reach but you can build that out and then we can start pushing it with ads and stuff like that but it’s a great way to get in front of your audience and it’s pretty simple to do that and get attention. That’s what we want. Number three, YouTube videos. If you are not shy and you want to jump on camera or even if you are shy, I encourage you to do it.
It’s funny. I’m going to post a video here eventually I will. There was a video that I was shooting for our photography business way back in the day and it was a video that was going to be talking about our services and how you want to cherish your moments and I was really pulling on the heartstrings and all that stuff and my wife and I tried to shoot that video for about four or five hours and we never ended up getting it done because I couldn’t get through it. I couldn’t shoot a video. I couldn’t do it. Now, pretty easy but I just kept doing it over and over and over and I just did that and I never posted it. So, you can post videos in practice and never air them, never publish them. Just get used to it and we’ll do some more discussion on that here in the future too about different ways to frame the videos and what you really should be doing when you’re creating videos, whether it’s YouTube or Facebook, because both of those platforms will support video and I’m encouraging it as well. So, YouTube videos is another great place to get attention. Also build up some subscribers over there. You can also turn on ads once you get over 1,000 subscribers and I believe it’s 24,000 hours or something like that which isn’t that much once you start getting some videos to get some views. But, anyway, that’s YouTube videos.
[00:25:35] Scott: Four is Facebook ads, Facebook videos, blog posts, and podcasts. So, what I mean by that is you can take a Facebook ad, you can turn it on, and push a Facebook video. You can push a blog post, you can post or you can push a podcast episode or any other piece of content you want to push you can do it through a Facebook ad. Now, again, Facebook page you need in order to run a Facebook ad but the Facebook ads are great. Another cool thing that you can do is do a Facebook live and you can do a whole bunch and did different topics or just even just checking in, “Hey, just want to check in. I’m going to check in once a week to let you guys know how my fishing went last week and what lures I used, which ones worked, which ones didn’t work, if I got skunked, if I caught fish whatever, and you can do that once a week and show up to your audience and do a Facebook ad and if one really takes off and people are starting to talk about it and engage, you can turn that into a Facebook ad which is pretty cool. So, that’s another great way to develop some content, reach your audience, and build that attention.
And number five, this is a good one too, collaborate. Collaborate with others in your space. I can’t stress that enough. You need to get yourself involved in that space, not look at others as competition necessarily, as people that could support each other and you might have a product that they’re never going to sell and they may have a product that you’re never going to sell. Maybe they sell really large items and you don’t. That’s going to be someone that you might want to collaborate with or it might be a collaboration as far as like they’ve got a YouTube channel, you’ve got a YouTube channel, and you’re going to each go on each other’s YouTube channel or something like that. Or maybe you’re going to do a guest post on a blog or maybe you’re going to do a guest appearance in their Facebook group which we’ve done that. My partner’s done that a few different times of groups of about 300,000 to 400,000 people and that’s driven traffic over to our ecosystem, getting them involved in our stuff, and then we were able to capture their email or we’re able to engage, we’re able to connect with them people and build that know, like, and trust element.
[00:27:32] Scott: And again, it’s that attention that we’re able to get of targeted people that are interested in that part of the market that we are serving and that’s really what it means. Now, I want you to think about this like everything I just said like those five different things. Think of those like external channels, external things that we can now point and drive people to our home base, our website, our blog. Okay. And then what we can do is we can also accelerate our growth for our email list. We can also accelerate people sharing our content because if we are building that email list, we can then push people to our content, “Hey, just posted a new blog post, go check it out. Hey, posted a new YouTube video, go check it out. Hey, just posted a new Facebook post, go check it out. Let me know what you think.” That’s what we can do.
Now, if you guys have not started building an email list, I would say the number one thing that you should start doing while you’re either waiting for your product to be sourced and delivered or even right now you have a full business up and running and it’s a six or seven-figure business right now, start building an email list. There’s no reason not to start building that email list. I’m telling you, that will be an asset that you’ll be able to have now and way into the future. And some people say, “Well, Scott, isn’t email dead?” And the answer is, “No, it’s not. It’s working pretty good actually.” Are the opens and the clicks a little less than they used to be? Yeah, but that’s with anything. Here’s the other thing. I can take that email list. I can upload it to Facebook. I can do a retargeting audience to those people so I can show up where they are right now. I can also build a look-alike audience. I can do all of that stuff with that email list as well. So, it’s not just the sending of the email. So, a lot of cool things you can do. Now, if you’re not building an email list, start building that email list. That’s what I want you to do and you should be doing. All right. Now, if you don’t know how to build one, I’ve got you covered. We’ve done a free workshop in the past which is still relevant. It still works.
[00:29:26] Scott: It’s still exactly what I suggest that you do and you can find that by heading over to TheAmazingSeller.com/BuildList. Again, I’m going to include all these links on the show notes page at TheAmazingSeller.com/626. That way there you have them all in one convenient location but just remember this, okay, long-term play. That’s what this is. That is what this is, a long-term play. Can we get some initial benefits? Yes, but we are looking for long-term play. Once you have the attention, okay, it is going to be able to make it so much easier for you to get that trust. That way there you can sell more stuff, you can also get them to share more stuff and everything in between. All right. So, yes, it’s a long-term play but it’s well, well worth it and this is about building a real business. Again, this is what we talk about in the E-comm Business Formula a lot and that’s what we really teach and we preach. So, definitely do that.
So, recap on the five as far as getting attention is, one, post blog posts, Google traffic, Facebook pages and groups, YouTube videos or YouTube channel, Facebook ads, you can push videos on Facebook, blog post, even YouTube videos if you want to, podcast, whatever you’ve created as a useful piece of content, you can get in front of the right people and then, five, collaborate with others. All right. So, again, okay this here is how you get attention. It’s five ways. There’s probably others, but there’s five right there that we’re using, they work really well, and it’s so worth it to do it and just keep in mind I believe that this here is the new currency in business, getting that attention. No one can take that from you. So, when you’re talking about competing in saturated markets or how I compete on Amazon, if you do this stuff right here, this here is going to make you stand out and also where you can compete and probably beat those competitors.
[00:31:27] Scott: All right. So, guys, the show notes can be found at TheAmazingSeller.com/626. Again, if you want to get on that waitlist for E-comm Business Formula and you want us to help you walk through this entire process and really grow your external stuff but also set yourself up for success, how to launch properly on Amazon in 2019 and everything in between, that is what we’re doing here in E-comm Business Formula. So, again, if you’re interested in getting on that waitlist, head over to TheAmazingSeller.com/EBF. All right, guys. That’s it. That’s going to wrap it up. As always, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, I’m going to say it so loud today, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode. Boy, that was loud.
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