TAS 624: 5 FILTERS To Validate Your MARKET for Future Growth

Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode!

Are you targeting a market or a one off-product?

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller!

Make sure your market has room for you to grow!

Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Why community in your market is so important.

One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject!

Content is king.

Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] How you can participate in the next ecommerce business formula class.
  • [4:40] Are you targeting a market?
  • [6:45] Are there at least three to five products selling in this market?
  • [11:00] Are people searching content online about your market?
  • [15:40] Are there social media groups hanging out?
  • [17:15] Can you build an email list?
  • [21:40] Closing thoughts from Scott.

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TRANSCRIPT TAS 624

TAS 624: 5 FILTERS To Validate Your MARKET for Future Growth

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #624 and in today's episode we’re going to talk about five…

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