How do you build an ecommerce business that will generate the revenue you need to fulfil your goals? What if there was a clear and easy to follow system you could implement as you build the foundations of your business? On this episode of The Amazing Seller, you’ll hear from Scott as explains how the new TAS Breakthrough U offer works, why you need to build an email list for your ecommerce brand, how to connect with your audience, what it takes to create engaging content, and much more! Don’t miss a minute of his detailed and helpful episode featuring Scott’s experienced perspective!
Why you need an email list for your brand.
If you’ve been around the TAS community for very long, you know that Scott is serious about getting sellers like you to utilize an email list. Why is Scott so convinced that an email list is vital to building an ecommerce brand? Simply put, it’s the best way to keep in contact with your audience and drive traffic to your product listing. What are you waiting for? What is preventing you from starting your email list today? To hear more about his critical tool for building your ecommerce brand, make sure to listen to this episode of The Amazing Seller!
Make sure your brand has a social media presence.
Let’s face it, an email list alone won’t get your brand the traction it needs to compete in the ecommerce marketplace. You’ve got to think outside of the box and use additional channels to draw in your ideal audience and keep them engaged as you build up your brand. According to Scott, creating a Facebook page and a Facebook group is a great way to build depth for your brand cost-effectively. Scott isn’t just spitballing with this Facebook angle, he’s done it with his ecommerce brand, and he’s seen it work. Learn more from Scott’s valuable insights by listening to this episode of The Amazing Seller!
Deliver value to your audience.
Have ever signed up for a newsletter or an email list only to find that the content is worthless? If you’ve had that experience, why would you want to put someone else through it? Make your brand stand out from all the noise that your followers get in their inboxes and newsfeeds by delivering value! If you’ve done your research, you know your audience’s interests and concerns. Get out there and deliver the goods! For more ideas on where to start with content creation, make sure to listen to this episode of The Amazing Seller!
Optimize your content for search purposes.
No matter how good your content is, it will all be worthless if you don’t make it easy for people to find you! There are little things you can do to get your brand in a position for success by optimizing your content for search purposes. From grabbing attention with an accurate and appealing title to including images and videos, there are a lot of simple ways to show search engines like Google that you are worth that higher search rank. Make sure to listen to this episode of The Amazing Seller as Scott reveals his tips for search optimization and much more!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:30] How you can access an exclusive TAS Breakthrough U offer.
- [4:00] Why it’s so important to build an email list.
- [7:45] Your brand needs to be on Facebook!
- [9:00] Don’t build a list just to launch a product, there is so much more you can do.
- [10:30] What should you offer people to signup for your email list?
- [12:00] How to create content for your audience.
- [21:15] Scott recaps a helpful checklist to build external traffic for your brand.
- [23:00] How to optimize for the best search engine results.
- [32:30] Closing thoughts from Scott.
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TRANSCRIPT TAS 603
TAS 603: How To Build Your External Traffic and Add More Revenue to Your Business
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 603 and today I’m excited because I want to share with you how to…
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…build external traffic and add more revenue to your business. Does that sound cool? Would that be good? Would you like some external traffic? Well, I’m going to share with you exactly what we’ve done in the past 18 months in the new brand and I'm actually teaching right now inside of our inner circle this exact strategy. Okay. And it is a strategy, it’s a long-term strategy, but it’s something you can start right now and once it starts getting some momentum, it is going to take off and it will give you so much more leverage in your business. Now, we all know that Amazon is a great platform to sell products but we also know that it's pretty risky and also, we want more than one revenue stream coming into our business. We want more than just one source of traffic. Well, what I’m about to share with you will do that. You guys have heard me talk a lot about building content, building your email list. I’m going to kind of tie it all together here in today's episode.
Now before we do that, I did want to remind you, depending on when you're listening to this episode, if you’re listening to this in December 2018 and it's before the 20th then, well, this is going to pertain to you and you can take advantage of what I'm about to tell you. Now, you might have already heard about this if you're listening to the past few weeks of episodes, but what we’re doing is we’re giving full access to TAS Breakthrough U right now which we've never done before. Now, what does that mean? Well, you receive access to all of the trainings that I’ve created up to this point. You also get access to our private community. You also get access to some of our live event footage that's inside of TAS Breakthrough U and you get to attend two group coaching calls every single month that we do for our private community. Now, the other thing that we’re doing is we are doing a full overhaul.
[00:02:00] Scott: Basically, from the ground up, we are rebuilding and re-creating Private Label Classroom. Now, that's our flagship program that takes you from the very beginning of picking products but then also how to launch those products effectively on Amazon. But what we’ve decided to do because, well, over the past three years things have changed. Now, yes, that training is still effective and it works but there's so much more that goes into launching a business or what we like to call a future-proof business. And actually, what I’m going to be discussing in this episode is a lot of what we are going to be teaching inside of Private Label Classroom, just really, really deep diving inside of this training. Now, what I'm going to be doing is giving access to this course, this training course that we’re creating before it actually gets opened up to the public, which when it does open up to the public, it will retail for around $1,500 to $2,000 which we haven't settled on that yet. But as being part of TAS Breakthrough U right now when you join, you’re going to get full access to that training for no additional cost.
So, December 20 is the deadline. That is when you would need to join by and then once we get to that point, we are going to be closing the door. So, if you have not checked it out yet, head over to TheAmazingSeller.com/Training and you can get full access to that. Now, if you’re listening to this after the fact, you can still go to that link and then you will have all the details on how you could become part of one of our training programs. So, with that all being said, now that we’ve got that out of the way, let's go ahead and dive into how we can build some external traffic and add more revenue to our businesses. All right. So, here we go.
[00:03:43] Scott: Now, the very first thing that we did when we started this new brand and if I was to start over again today with the new brand, it would be following this sequence or this process. Number one, create an email list. Now, you’ve heard me say that time and time again, but here's how I would do it and I’m going to tell you why I would start there. Number one, I don't need a product yet. I just need to select my market. I need to pick my market or my niche that I want to go after and then from there, I can figure out what they want and I’m going to give you some ideas on how you can figure that out but I would then run a contest. This is exactly what we did. This is why we are now having over 70,000 unique visitors a month organically to our blog and now we’re able to monetize that, we’re getting additional revenue from that, but basically, it started by running a contest before we even had a product.
And what we did was we put up a form and we said, “Hey, listen, if you want to win this prize,” and it was again tailored towards our audience that we knew that we were going to want to attract because we were going to have products that we were going to sell eventually and then from there, we got people to raise their hand by putting their email address in. And that first contest if I can remember correctly, I think it was just around 5,000 email subscribers. Now, we’ve since done that with other what we call lead magnets. This is like different, you know, maybe downloads or checklists or things like that, printables, like all of that stuff, we were able to then also continue to build our list but in the very beginning, it started from building a contest. Now, what we did alongside that is we created what we call our home base. I think every business, every brand needs their home base. This is basically your website or your blog or both. A website to me is your blog. A blog is a place where everything kind of resides but you can call it a website, whatever you want to call it but it’s a place where we’re going to be able to post our content.
[00:05:39] Scott: We’re going to be able to post different things, our store items, our reviews like all that stuff. I don't mean reviews on like an Amazon product. I mean, like you reviewing someone else's product or maybe doing a comparison which is a great strategy by the way. But this is our home base. This is where our things are going to reside. When people jump from Amazon and go, “Oh, I wonder who this business is or what this business is about?” and they go over they look for your website and they see this, well, then they have the chance to really dig a little deeper into your brand. And then also there's an opportunity there to opt in to my email list because I might either have a contest running or I might have a lead magnet there, whatever, but we created the home base. Then what we did is we started to publish written content and the reason why we chose written content is because it was easier than doing video right out of the gate. Okay. And then also Google crawls our content. They have little internet spiders that go out there and they index the content just like you get indexed on Amazon and then this way, here, we’re putting out content letting Google know what we’re publishing about, what our brand is about.
So, publishing written content was huge and we still do it. And then what we did is we committed to a weekly schedule. Really important that you understand it's a commitment to this process. If you give yourself 12 months to do this, I know it sounds like a long time but if you gave yourself 12 months and you follow this, you would have so much content built up and you also get so much more traffic by doing this on a regular basis. Now, it's more than just pushing out content, you actually have to get people to see it. That's where the email list comes in because now, we can let our email list know, “Hey, we just posted a new post or a new blog post or a new video,” or whatever. We have the attention from people on the email list. See how that all kind of plays really good together? So, then what we do is we build the email list, we also build a Facebook page. This is exactly what we did. We also create a Facebook group. So, why would I want a Facebook page and a Facebook group? Well, here's why.
[00:07:41] Scott: Facebook page, not a lot of community build there but we need a Facebook page in order to run a Facebook ad. So, that's number one. Number two, we also are able to share or people can share the content once it’s published on Facebook, on a page. So, we need that page regardless. So, even if you're not going to do a Facebook group, you want to do a Facebook page. So, that's what we did and it's really important that you do that because it allows your stuff to be shared. If you only post in a group and it's a private group, it can't be shared so you got to be careful with that. If you do a Facebook live video and you do it in a group, it can't be shared outside the group. You got to be part of that group. So, we always post stuff on the page and then we’ll share it in the group if we want to share something. So, those are the main components, the main components. Created the email list, day one, did it with a contest, and we created our home base right alongside that, our website, our blog. We then published content. We wrote content and published it.
Now, I’m going to give you some different things that you can do when you’re writing the content, how to get content ideas, all that stuff here in a minute. Then we just committed to a schedule. So, at least once a week we were going to show up and publish at least one piece of content. We are also going to email our list. Even if our list was only 500 people, we still would’ve emailed everyone that week to let them know that there's a new piece of content. The one big mistake. I see a lot of people making is they’re building the list only to launch their products. Okay. For us, it was way more than that and right now it's paying off so much because every time we send an email to 25,000 people and maybe we only get a thousand people to go over to our blog post, we don't care. We’re getting 1,000 people to go over and visit our blog and then now that we have an ad unit that's being displayed, it’s actually allowing us to get revenue from this ad platform which I'll talk about here in a little bit, but because of that, we’re also driving our own traffic there. We’re getting impressions on our page which also can be links to now and people can share in other places, other groups, all that stuff.
[00:09:45] Scott: So, so much power in doing that, but it starts by following these different parts. You don't have to do it all. That's the one thing I want to stress here. Very simple. I’m going to repeat it one more time. Create an email list through a contest. Okay. Create your home base, publish one piece of content to start, and then let your email list know about it. So, you go to publish that content. Get on a schedule, commit to it at least once a week, and then from there let your email list know about it, let your Facebook page know about it, let your Facebook group know about it. If you have a YouTube channel, let your YouTube channel know about it like just let everyone know about it. So, I know there’s going to be some questions like this, “Scott, what do I offer my audience to attract them? Like, what do I give them?” Well, it's pretty simple. Find out what they're buying because, with a contest, we want to find physical products. I don't like doing a contest to receive this free download or you’ll win this free download. I want it to be a tangible thing that they’re going to get in the mail.
So, what we did, we didn’t have our product, we didn’t have anything yet. We actually had a good idea of what we’re going to launch when I think at the time, we already had something ordered and it was en route to be shipped to us so we can finally launch but what we did is we just figured out what our audience was already attracted to in that space and then we took three or four products, put them together, and did this bundle, and then we attracted the right people. The difference between just doing a giveaway, if you're just doing a giveaway of just a random product like a Kindle, well, what does that audience really want? A Kindle. It’s different if you're saying like, “Well, I’m going to go out there and I'm going to attract,” and I always use this but I’m going to use it again, the bass fisherman. We know that they probably want fishing gear so let's give them what they want, what they're attracted to. If you don't know what your audience wants, what your market wants, do some research. If you're going into the guitar market, go to a guitar on Amazon and see what’s frequently bought together. Take that, that’s your bundle like it's that simple.
[00:11:45] Scott: Or do a Google search, do a guitar contest giveaway, and then see what comes up. It might be an acoustic guitar, a $200 acoustic guitar or something like that, whatever. Figure it out and run that. Number two, find out what content they are consuming. Very easy to do this. Go to YouTube, go to Google, type in like “how to train your puppy” like whatever, right? Like, figure out what it is. Let it auto-fill for you, how to catch more bass in… in a pond, in a lake, whatever. All of that stuff will happen by doing these searches. These search engines are going to give you the information. It’s going to give you the information back and then that's where you start. Once you start to get some engagement with your content, you’re going to get more ideas. The ideas are then going to be endless because your audience is going to start telling you what they want more information about but you got to start somewhere.
Now, here's something I would love to see anyone do that is stuck and they don't know what they're going to post. Very simple. You don't even need your own product to do this. All you would need to do is say what products are my customers or potential customers buying right now, what could I do a review on that product? So, you could start up a YouTube channel which I am a big fan of. Start a YouTube channel and then you can go on that channel and go, “Hey, here's my X3000 fishing rod. I just got it a month ago or maybe I got it two years ago. Here's what I like about it, here's what I don't like about it.” So, what you're doing is you're giving someone that's searching for that fishing rod an honest review. You're giving them the pros and cons. I mean, have you ever looked for something before you were going to buy it and then you got other people's feedback on it? I know I have. I mean, we did it recently on like this e-collar thing our dog wears around their neck or her neck. So, we did a lot of research on it before we ever made a decision to buy it.
[00:13:46] Scott: Are there other companies that are competing with this one? What are the pros? What are the cons? All of that stuff. So, those are things that you got to be thinking about. If you are your market or maybe you're not your market, maybe you’re just going into this market because you have an interest in the market, well, then just start figuring out what the market is requesting and then you can show up and give them that review or that feedback. Now if you did this, if you did this for 52 weeks, that's 52 products, you might be saying, “Well, Scott, I don't have 52 products,” if you're a guitar player, you probably have 52 things that you have that are pertaining to guitar and if it's not 52, maybe it's 20. Let's 20 and then from there maybe you're going to maybe have friends that have different pieces of gear. So, I have a Marshall amp. So-and-so's got a Fender 3000. Someone else has got a, well let’s see, maybe a different style, Marshall or a Crate. There's another brand name.
So, whatever it is, maybe you're going to just go out into your friends, your network or your people that are also in this market and ask them to review some of their gear, what do they like about it, what don't they like about it? What would they wish they’ve seen in it or what is something that they couldn't live without? Like, all of these different things someone would be interested in if you're into that. I know I did recently. I just bought a Marshall. That's why I brought that up. It’s little practicing. So, I was looking at comparable practice amps. I wanted a Marshall. I have a Fender as well. I like Fenders but this Marshall amp got great reviews. I watched a lot of YouTube videos of guys and girls that were demoing the amp, they were saying what they liked about it. They were actually saying that they can actually put it up on stage and actually perform with it. It's that powerful, but it’s so small. So, all of these things I was basing my decision on but that was a piece of content that got thousands of views because other people like me are searching for it.
[00:15:43] Scott: Now, I'm the ideal customer because I raised my hand by watching a video. That could be your video. And then once we can continue to do this, we can bring people into our world, our home base, which is our website. Or maybe it's going to be a product that we sell because I'm a guitar player and I want a rubber mat to lay my guitar down on when I change the strings, which I actually found that product on Amazon when I was doing a YouTube video on showing myself getting my amp and then I played a little riff. If you guys didn't see that, I’ll link it up in the show notes this one, but I posted kind of like a brainstorming session of kind of how that was on my touch list and how that led me to a whole bunch of other products just by getting back into playing guitar. So, if you missed that, check it out or you can go to YouTube on my channel, TheAmazingSellerTV.com and you can check that out.
So, let me get back to it. The other thing you can do is use things like the year so best amps in 2018 or five of the best amps in 2018, best bass fishing rods 2018, 2019. If you're ever trying to capitalize on what's coming, attach a year to it, it’s going to be more current, more relevant. Yeah, it might not be in a year, but for right now, I could jumpstart you because I know myself. If I’m looking for a review, I don’t want to see one from 2014. I want to see it’s 2018, 2019, 2020, whatever the year is, right? So, that's how you can almost get ahead a little bit too because some people are searching specifically for that date and year, okay, or that year, not date, year. You get what I’m saying. So, if you did one product per week on YouTube then write a blog post about it and then embed that video on the blog. Boom, there you go. You’ve got yourself a nice little sequence of content that didn't really take that much to do. What’s that going to take? Set up your iPhone or your camera and shoot a video of you doing a demo?
[00:17:43] Scott: Get some good lighting. Natural lighting is always good if you don't have professional lighting or you can buy a ring light, whatever. And then shoot a video. Do a basic edit. You can even edit now I believe in YouTube so you don’t need editing software and then just post it. And then from there, go to your blog, write a little blurb about it or a little maybe 500-word summary about the video. Or if you want to get really, really crazy, you can go to Temi, which is a website that transcribes for like $0.10 a minute and it's pretty darn accurate. So, you can check out that, pretty easy, and then you can even just have them do a rough transcript and you can just go in and edit if you want to. But to me, there's no reason not to do this stuff. Now, we’ve been doing this like I said, we’ve been doing this now consistently for about 18 months from day one, and we’re seeing the benefits right now and it's starting to get bigger and bigger because the momentum is starting to build. It's like that snowball. Start small and as it builds up momentum, it gets more, it gets heavier, and then all of a sudden, it’s this big snowball it's picking up steam. It’s the same idea.
The cool thing is, is now we were accepted into a major ad network. It’s called AdThrive. AdThrive is a really well-known ad platform that allows you to put their ads but they're actually getting paid from these sponsors as well that will retarget people as per interest. It’s kind of like Google does all the time. If you’ve looked for a bass fishing rod and you show up on Google when you start seeing ads displaying. It's like Facebook. It's retargeting you from what you’ve searched for in the past. It's the same idea here. So, what happens is, is if someone lands on my blog now, they’re being fed with ads that pertain to their past searches and now impression-wise, okay, impression means that they showed up an ad was displayed, I'm getting paid for that.
[00:19:36] Scott: As of the recording of this, we've only been running them for about three weeks kind of on and off because we have a problem with our website which we had to do a whole new theme update. We are down for about three days fully and we finally got back up and running. But that has brought in just over $800 right now in less than three weeks. So, we’re on track right now. I think I looked, I think our daily is about $44 to $46 right now from the traffic that we have coming. That's going to actually increase as we get more traffic and the holidays are coming up and all that. So, right now if you did 40 some dollars a day, you're talking $1,300, $1,400 a month right there. That is what we call an additional revenue stream from our brand. Also, we’re giving value to people that are in our market by posting all of this content that we’re putting in there, we’re also now showing people that we are not just someone that sells a product. We’re actually someone that is all about this market and we’re here to help people in this market and then we can tell our story a little bit in our marketing or in our posts and we can then amplify our content if we want to.
If we have a really good blog post that was written about five comparisons of the top five guitars in 2018, someone might post that in a very popular group and then it's going to get linked coming over to our site. Google is going to love that. They’re going to start ranking us and then we’re getting more traffic. So, this is a long-term play, but it works. Okay. It works. So, again, I want to go back to the little checklist here. We created the email list with a contest. We then created our home base simultaneously. We then wrote some content, we published it, and then we let our list know about it weekly, and then we let our Facebook page know about it. We let our Facebook group know about it. Done. Like, that's what we did. Now, let me talk a little bit about SEO, search engine optimization. I don't think you need to get crazy with this right now and I’ll give you a little insight here.
[00:21:42] Scott: We were posting and we were just throwing it up there. We were not thinking much about SEO. We were just thinking, “Let's just get some content up there. Let's tell it, tell Google what we’re writing about,” but nothing, nothing crazy, but we didn't get crazy SEO a whole bunch of information that we were trying to put in there for SEO purposes. But here's what we’re doing now and here's what I would say to start off with, make sure that you do this part of it at least. Images, definitely include images on your blog posts and when you post with those images and you put those images up on your blog, make sure that you put keywords into the images. You don’t want it to be image one, image two, and so on. You want it to be bass fishing rod or best bass fishing rod 2018. That would be the name of the image and then guess what, Google is going to see that and they’re going to rank you for that in the images and it will also help you bring people back over to your blog.
So, that's one little tip right there that I see a lot of people not doing. Actually, we didn't do it in the very beginning either. Now, we are and I'm telling right now, that could be 20% more traffic just from that right there. So, your images, make sure you include one or two, more if it makes sense. And then from there, make sure that you're not just linking out to an image. Make sure that you're uploading those images and then you're actually putting the keyword inside of the title. So, again, it could be best fishing rod 2018 or maybe it's the X5000 fishing rod review, something like that. So, that's number one. Number two, your titles. Your titles are just like an Amazon listing. Your title is weighted the most. You definitely want your titles to be really, really rich in keywords. Again, you want it to make sense. Five best bass fishing tips 2018. Something like that. You get the idea.
[00:23:38] Scott: And then there are these things called meta tags or meyta tags, however you want to pronounce it. These are basically just a way for Google to see these different tags, so that way there, it’s kind of like a keyword in a sense, but they’re weighted differently and it's kind of hard to explain. I don't know all the ins and outs. Chris Schaffer would be a better one to describe this which we might have him come on and we’ll do a whole SEO section on this because he's pretty smart about that stuff. But your meta tags, again, inside of the WordPress if that's what you're using has these in there. All you got to do is fill in the blanks. Let's move on to YouTube. Now, we started a YouTube channel up fairly early, but we didn't do much with it. We added like three videos, left it, and just said, “We got more important things to do. We’re not going to bother with it.” All right. Now, what we've done since we’ve done a lot of Facebook lives, we’ve taken some of those videos and then uploaded them to YouTube and since doing that, we've gone over in like less than four weeks, 600, I think, no, actually we’re approaching 700 subscribers which is crazy. We’ve got a few videos right now. I think we’ve got a total of 10 videos. Some of them have over 4,000 views already so we’re building momentum there.
And now what we’re going to be doing is taking the ones that are relevant and then embedding them into our blog post. But again, this didn't happen until about 16 months into this project. So, it doesn't have to be done all at once. If it's not hard for you to do or if you’re going to be posting videos because you're going to be reviewing products then it makes sense to do it right away. So, here are some SEO tips for YouTube. Thumbnails, really important and I'm still playing around with thumbnails in TAS stuff. Thumbnails is what gets the attention. It's kind of like your product listing and your images there, that gets attention. We’ve got a little bit more flexibility, actually a lot more flexibility inside of YouTube because we can make some really crazy images and we can use different colors and all that stuff. We don’t have to be stuck with just the white background. So, thumbnails are really important. Your title, really important as well. Again, it's weighted the most. It's telling YouTube what it is about.
[00:25:40] Scott: Here's the other thing. You'll rank for a YouTube video inside of a Google search so you could show up for a blog post and you can show up for a YouTube video that you’ve posted. So, you can show up in a couple of different places which is pretty awesome. So, title, again, really important. Make sure you describe exactly what it is and you probably want to do a little bit of keyword research. There's a tool out there called Keywords Everywhere, I believe it is, and from there, you can just install that into your Firefox browser and then once you start typing in keywords, it'll show you the estimated searches that are being performed monthly. So, you definitely want to just look at that stuff. Don't get too crazy with thinking about like you got to have a certain number. You want some traffic there so you can use that as a guide if you want to. So, the other thing is your description. Your description you want to make sure that you can explain what the video is about in detail because it's getting crawled by YouTube and the search engine there. But one thing I would say is if you have a link which I think you should even if it's just like for more information on how to catch more bass, visit our website, and then just have a link there.
One little tip on YouTube. Make sure that you put in the http:// and then your web address so this way here it becomes a hyperlink. If you don't, if you just go www. it won't be a hyperlink. People can't click on it. So, I like to put that in the very first part of the description. That way there, they don't have to expand it to read more. And then the other thing is your tags. You have the ability I believe I might be wrong in this, it's at least 30 tags so you definitely want to use tags in your videos and so this way here it gets picked up by YouTube and they rank you for these certain tags or these certain keywords. But here's what I want you to again think about. Commit to this for 12 months. While you're building your business, this is part of it, okay, we’re building an asset.
[00:27:41] Scott: Here's the other thing. If you’re doing this, even if you just get 100 people a day that visit your website, that is traffic. That is traffic and that can build over time but here's the other thing, okay, is if you're ever selling your business, this will be an asset that will definitely come back and pay you a higher, higher multiple. It definitely will. If I’m an investor and I’ve got a source of traffic outside of Amazon, 100%. If I have an email list, it’s another asset. If I have a Facebook page, another asset, a group, another asset, a YouTube channel, another asset. They all support the brand and it's not just residing on that one platform. Here's the other thing. As you’re building out your YouTube channel, eventually, if you get over, I believe it's over 1,000 subscribers now and I believe it's 4,000 hours maybe, something like that of viewed videos then you can turn on AdSense.
If you turn on AdSense, you’ll get a little bit of ad money there. But again, it’s something to work towards and then it's another revenue stream. It’s another thing that you can do by using that outside asset and that platform. So, let's do another quick little recap. Number one, create your email list using a contest but then take it a step further, create some type of opt-in, some email capture on your website at all times even if it's just sign up for our VIP list or sign up for our bass fishing tips of the month. Whatever it is, create something, have a box there. Here's another funny story here. I actually have someone in my inner circle who started this process and they put up an opt-in form on their website barely getting any traffic and just the other day they said, “Scott, I got like 120 emails over the past week. I don’t know where they're coming from.”
[00:29:39] Scott: So, we installed Analytics. We’re starting to get that data pulled in but it's funny. If you didn't have that on the page, he never would've gotten it. All he had was like sign up for updates and monthly tips or something, something generic, which I'm not a big fan of. I think it needs to be like really like dialed in like the five tips to catch more bass to beat your competition this weekend or something like that, something that’s someone’s going to be like, “Yeah. I want to know those five tips,” but something is better than nothing. You've heard me say that time and time again. So, build that email list. Number two, create your home base and I don't care if it's just one page like create that place where you can start to post things on a regular basis. And then three, publish written content. And again, that can be you just writing something. You can go to a site called iWriter.com is another place that I’ve had articles written in the past. For other projects, you can go to FreeeUp. Again, I'll link everything up here in the show notes to this episode too because there's a lot of links I’m throwing at you.
But anyway, publish that written content as a blog post. Four, commit to a weekly schedule. Show up every single week as if you were going to work out at the gym. Show up, commit to this process. And then five, again, email list, notify that you have a new piece of content. Facebook page, notify that you get a new piece of content. Facebook group, notify that you got a new piece of content. That's what we’re talking about. And if you want to go crazy, go out there and create a YouTube video and do all those things too and then embed that into your blog posts. There’s so much that you can do but you have to do something right now but it does start with the email list and your home base in my opinion. If I'm starting over from scratch, that's what I'm doing. So, what are the advantages? Let’s cover them really quickly before we wrap up. Well, we can launch products easier. We’re going to have some brand loyalty there. We’re also going to have some credibility because we have something that's not just a product, just not a me-too product or a widget. We’re going to have a brand that people can go to and they can visit and you’re going to notice that.
[00:31:44] Scott: Your traffic from people are going to go directly to your page and you'll see this in your Google Analytics because they were on Amazon and they’ve seen your brand and they want to go check out your brand before they buy the product. That happens. So, brand loyalty, credibility, all that stuff. You’re going to also get traffic outside of Amazon which will help with sales there, but it’ll also help build out your other assets and you’ll be able to capitalize on some traffic using an ad network. You can monetize that traffic with AdThrive or maybe it's Mediavine. The other one is just AdSense. If you don't have enough traffic yet, just turn on AdSense. Amazon Associates Account, that's where you can be an affiliate for any product that's listed on Amazon. You can be an eBay affiliate if you wanted to. There are all those different things. Huge advantages, that's just scratching the surface on those advantages. But once again, everything right here is going to also be part of what we’re teaching inside Of Private Label Classroom moving forward.
And if you join before December 20, you are going to have access to that brand-new training once we release it inside of our TAS Breakthrough U community. So, if you're interested, definitely go over to TheAmazingSeller.com/Training before December 20. If it's after December 20, still go to that link and from there you’ll get information on how you can get into one of our programs and start to build your future proof brand.
[00:33:09] Scott: And of the show notes to this episode, guys, can be found at TheAmazingSeller.com/603. All the links, all the transcripts, all that stuff will be found there. All right, guys. So that’s it. That’s going to wrap it up. As always, remember, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.
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