TAS 600: The Simple 4 Step Process to Building a Million Dollar Brand!

How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode!

Find your market. 

Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller!

Grab attention for your brand.

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode!

Build a relationship with your followers.

Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode!

Monetize your brand.

What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand.

  1. Get three to five products listed on Amazon in the first twelve to eighteen months.
  2. Feature advertisements on your brand’s blog or website.
  3. Engage your email list!
  4. Create an ebook about your niche market.

To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott’s thank you to TAS followers.
  • [7:00] Step #1: Find your market.
  • [9:50] Make sure you use a touch list!
  • [14:30] Step #2: Get attention for your brand.
  • [19:30] Step #3: Create a relationship.
  • [25:45] Step #4: Monetization.
  • [31:30] Don’t forget to expand your brand with new products and ebooks.
  • [33:00] Scott recaps all four steps.
  • [34:30] Brand building is the future of ecommerce success.
  • [36:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 600

TAS 600: The Simple 4 Step Process to Building a Million Dollar Brand!

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #600. What? Is this real? Really? 600 episodes. I can’t believe it but, hey, welcome back and we made it. We made it all the way to 600 and today I am going to go through…

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