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…in life and in business and the five-step process of doing that and I'm going to go through that here today in this episode. And the reason why, well, because I see a lot of people getting stuck here and it took me a long time to figure out these five steps and I was actually reminded of these recently when I was attending a business retreat that I'm part of and it was awesome. I got to hang out with 10 really awesome successful entrepreneurs in all different areas of business and one thing I did realize is we have a lot in common as far as through the years we’ve kind of figured out like the path in a sense and we’re still figuring it out but the path and the mindset and really all of the things that go into building a business, but also building a lifestyle business.
And I think you and I both agree that that's really what we’re doing here is we’re trying to create a business that supports our lifestyle so we can have freedom, so we can really have the flexibility to create our own schedule, and that's really what it's all about for me and it has been for the past 20 years and it continues to be and I'm always learning and I'm always trying to learn from other people. What I want to do here today is give you some things to think about and I want you to go through really these five things, these five questions and I’m not even sure if they’re all questions. They’re things to think about and as you're going through this, I want you to start reverse engineering your path and I want you to also understand that it doesn't have to all be done like now. And what I mean by that is you don't have to figure everything out right now.
[00:01:58] Scott: And I think that's where a lot of people get hung up is they say, “I need to figure this all out because I need to hit this out of the park. I need to hit a home run,” and that couldn’t be the furthest thing from the truth because the things that you're doing today are probably just helping you find your way to where you're going to go in the next two years, five years, ten years, and I think the excitement of figuring out that journey or that next mover or that next pivot or that next change in your business, it's always going to be there and I don't think it'll ever go away and I don't really want it to ever go away because you're always striving for something new in a sense, and I don’t mean new that you got to switch businesses completely but you might pivot and I’m going to share with you exactly how that's kind of happened for me along the way. But if you want to get clear, crystal clear, on what your target is and what you're doing right now and why you're doing it and get some of that mindset stuff figured out because it's really important and if you don't know that already, which I think you do, but I’m going to remind you that having the right mindset is so, so important.
And again, I was reminded this past week when I was spending some time with these 10 entrepreneurs, it really did remind me once again that there are struggles along the way and there are things that we've learned along the way but there's also these things that I call a take action moment. It's where you did something and it just changed everything for you and sometimes in not like as planned of a way, but it also led you to that next thing. And so, I don't want you to run from that. I want you to really embrace that. So, I think I've carried on here long enough but I just want you to kind of know where I'm coming from and why I wanted to do this episode. I'm sitting there thinking to myself like how do I bundle this whole thing up so you can walk away with something? And maybe you go to the show notes to this episode and you go through everything that I’m going to be talking about here.
[00:04:00] Scott: Now, it doesn't have to take a lot of time either. Take 30 minutes like if you're driving, if you're running, just go back to this later, and go through this five-step process and start to reverse engineer where you are right now in your business or if you're just starting a business. There are some things I want you to think about and it will help you get clear on what you're doing. So, just understand this is a constant moving target in a sense, but it's fun actually and it’s exciting, and if you look at it differently through a different lens in a sense and that's really why I wanted to do this is to have you start to look at things a little bit differently. So, here's what I want you to do. Okay. After you get done running or driving the car or whatever, I want you to go to TheAmazingSeller.com/578 and you can go through this process but I want you to go through with me here and you probably going to want to go back and do this again and again and again because we’re always reevaluating where we are.
It would take you about 30 minutes but here is what I want to share with you first and these are the five things that I believe that you need to be looking at and drilling into. I'll go through each one of these. So, number one is target. If we don't know what our target is, we can't really hit the target. We got to figure out that target. Then we have to create a plan, a plan to go after that target. Now, this could be if you already have a business up and running and you want three extra business, same idea. What's the target? What's the plan? The next thing is your commitment. A lot of people don't commit to the process. They don't commit to the plan. And then focus. We, me, all of us, we all lack focus at times and that's why you need people in your immediate group or your peers or just friends that are able to help you get back on track or people like me that you have to come back to and listen to and go, “All right. I needed that. I need to get back on track.”
[00:06:06] Scott: So, if that’s you, I'm telling you right now, pay attention here because I'm going to go ahead and tell you that you need to get focused. And then once we get focused, we got to take action. That's what it's all about. If we don’t take action, we don't get a result. Now, here's the deal. Okay. A lot of people, including myself, I've done this myself so again I'm not preaching here, I'm kind of like talking from experience, we never get started or take chances because we’re scared of the unknown. It's normal. It's totally normal. What if I do this and this happens? Or what if I do that and I look silly? Or what if I do that and I lose a little bit of money? So, there are some things we need to think about and kind of reorganize our thinking about what we’re getting as far as a result because we think of like we do something, we need to get a huge victory, and that's how we’re successful. That's not what we’re talking about here.
And again, sometimes we think we figured it all out or we need to figure it all out and then we start, that's not it either. We don't want to have to say, “All right. I'll do it when I figure it all out.” We need to have the plan, yes, we have to have the target, the plan, the commitment, and the focus, then we have to take action. I mean, think about this for a second. There are people right now listening probably right now, it could be you, it could be someone you know, they've invested time in college and nothing wrong with that by the way. I didn’t go to college. That doesn't mean that I don't think that people, you know, there's a place for college for people. I mean, my son’s going to college right now because he wants to be a physical education teacher. He needs college and he needs that degree in order to do that. Now, does that mean he's going to be a teacher forever? Probably not. In my head, I'm thinking like that’s just going to lead him to where he needs to go but he’ll probably teach and that’ll lead to other things. But college, when people go to college, they've invested time and money so they feel almost like, “I need to make this thing work because I put all this time and energy into it,” and that sometimes can hold you back.
[00:08:06] Scott: Or maybe you went to college for four years then you got your job that you thought was your dream job, you get there, you spent three or five years building yourself up or working yourself up the ladder, working up the ranks, and then all of a sudden you’re figuring out, “Well, wait a minute here, I don't want to do this,” or, “I don't like where I'm located in this business,” or, “I don't like my work hours now,” or, “I don’t like the people that I'm working with and I can't really do anything about it other than stay here because I have a family and I have to support my family.” These are all normal things. Or maybe the thought of starting over like, “Oh my gosh, like I started a business and I built up this e-commerce business even or maybe it’s a digital products business, whatever the business is, and you’ve got all this time and energy, you kind of marry into that business and now all of a sudden you don't want to like let off even though you know that might be the best decision. You might have to pivot in a sense. And again, I've done this and I'm speaking from experience.
You get all of your energy and all of your work in there and you don't want to let go of that. That's all normal. But I see a lot of people struggling with that and that's why they don't actually get started because they procrastinate because they think to themselves, “I don't want to lose all that stuff. I don’t want to start over.” But here's the thing we have to understand, okay, we have to start and know that everything won't go as planned and if we want to go where we want to go which I'll get to here in a minute, we need to do this stuff. We have to. If we keep, if you stay right where you are right now, and if you're where you are now and you're happy then forget about what I'm saying here, okay, because you're probably one of the few out there that’s saying to themselves if you're listening to the podcast, you're saying to yourself, “I love my job right now. I am so content with what I'm doing and I love what I do,” like, if you are, congratulations and I think all of us would applaud you because it's rare in today's world.
[00:10:04] Scott: I see so many people that are just the opposite and feel stuck or feel trapped but understand that if that is where you are and what I mean by that is if you're at the place where you're feeling like I feel stuck or trapped or cornered or I've wasted time, I don't want to start over, you got to ask yourself this, what happens if you don't do something or what if you don't make a change in the direction you're going? What happens then? What happens in two years from now? Are you in the same spot? Or maybe the company you’re working for goes under and then you lose out. You got to start over anyway. So, I'm not here to convince you that that's what you need to do. Just want to open your eyes to some things and I want you to think a little bit about your current situation. I can't say what your current situation is, but I can say that there's a lot of people out there that are going through these thoughts in their head and they don't understand how to get started and how to actually open doors and opportunities and all that stuff. But when you go through this process, it will open up your eyes.
Now, if you're currently selling on Amazon or you're currently selling in e-commerce or you currently just have an online business or whatever and you're thinking to yourself, “This sounds great and all, Scott, but I feel like I'm stuck there,” well, this will help you as well because there are things that we can do in our business that we have to start thinking about like, “How do I figure out the next move? How do I grow my business? How do I scale my business? What are the right things to focus on?” If you ever felt like lost as far as like what to focus on, you just felt like I'm all over the place, it’s normal. It's totally normal. I felt it. People in my inner circle, they feel it and they have very successful businesses. You know, it’s just a different level when you get to these certain markers in a sense. And we all kind of we think that once we get to a certain milestone, we’re going to be happy and everything’s going to be perfect and we’re going to just skip off and be totally like over the moon happy. It's not the case. Most of the time you're like, “Okay. Now what? Like now what's next?”
[00:12:04] Scott: And I'll kind of go through my story here in a little bit and you guys all heard it but I’m going to break it down and show you these action moments, these take action moments as I call them and how that led to this effect on everything that's happened so far over the past 20 years and I want you to think about that. So, let's dig in. All right. So, number one, I want you to ask yourself this, what is your target? Now, again, it could be you're just starting or could be you’re already started, you have a business, it's pretty successful, but you don't really know what is the next thing to focus on. So, you got to remember this, you can't hit what you don't aim for. We need to know what that target is. You need to decide what is your target. Now, I like to go short-term 12 to 18 months. I don’t like to think too, too far ahead. Now, I like big visions. I do like big visions, but those will generally change and it's okay to have that but right now 12 to 18 months, it’s a good marker. It's short enough as far as where you can see it and you’re like, “You know what, it won’t be that long and I can get there.”
So, what is that 12- to 18-month target? So, ask yourself that question. Write it down. What is your target? What are you striving for? What do you want right now? Now, this could be freedom. You're like, “Well, you know what, Scott, I haven't even started my business or I'm just starting my business and the reason why I'm doing it is because I want freedom. I want the flexibility in my schedule. I want to be able to pick up my kids from school. I want to be able to not have to work on a Saturday or a Sunday.” Maybe that's what it is. You need to know what it is and then we can kind of figure out everything else. Maybe it's to grow your business by 3X over the next 12 to 18 months. Whatever it is, you need to know what that is. So, what I want you to do is write that down. What is your target? What do you want? Now, the other part of this, I want to ask yourself this question and this is part of your target, why? What is your purpose of building a business in the first place? Why do you want it? It’s like, again, is it for the freedom, the flexibility? Is it because you want to make a whole bunch of money?
[00:14:04] Scott: And generally, if you want to make a whole bunch of money, that money will do something for you, not generally materialistic stuff. Yes, that will give you that too. For most of us, it's like how do I replace my $100,000-a-year job? That's generally what we’re looking at. So, the money is a byproduct. It actually gives you the thing that you really want and that is your true why and if we dig even deeper, we figure out the true, true why which is, okay, the money will get you freedom and the flexibility to do what? Spend more time with my kids. Why is that important? Because I don't want to miss out on their childhood so I can actually be part of their life and they’ll remember me when they're older. Why is that important? You know, because when I was a kid, I didn't have that and I really want to give that to my… See, what I’m saying? We got to drill a little deeper, drill a little deeper because that's important. When we’re going after our target, it's one thing but we’re also going to sacrifice some stuff probably to hit that target.
What I mean by that is you might sacrifice a little bit of time now, okay, because you are working your full-time job or maybe you're working inside of your business. You want to get out of your business. You want to be more of a business owner than an operator. So, again, just think about this. I'm really doing this to kind of stir that stuff up inside of you, so you can figure out this because I can't say what it is but you need to figure that out. What is your target? What are you striving for, for the next 12 to 18 months? Get clear with that. The other thing I want to mention here is what are your expectations? Answer that realistically now, okay? Now, I want to make $1 million in 12 months. Be realistic now. What is the target and what is a realistic target? What are your expectations? So, get clear with that. Again, if you're home and you're listening to this, you got a notepad, write this stuff down. What is your target? Start filling in those answers to those questions.
[00:16:01] Scott: It's important. When we ask ourselves questions, we get answers. We do. And then from there, we can figure out the plan. So, now I want to kind of dig in a little bit deeper here. Do you really want it? What I mean by that is some people say, “Yeah. I want to create that business and, yeah, I want to have that time. It would mean so much to me.” Well, then I would ask you why don't you have it already? Now, I don’t want to be smart about that and be like sounding like I'm coming down on anybody, but generally, I hear people complaining that it just didn't work for them or I don't know. They come up with excuses. I don’t have enough money to start. I’m going to wait until I build up a little bit of cash to invest. I’m going to wait until I get $1,000 then I’m going to start. It’s usually just an excuse to procrastinate because you don't want to start because you're afraid. It's normal. Okay. Or maybe the why that we talked about that you uncovered your why, maybe the why isn’t really strong enough.
That's why it's really powerful to get clear on these questions. Do you really want it? Ask yourself that. Do you really want it? Stop making excuses. No money to start? Be resourceful. Okay. I know when I first started even back in the construction days going way back, didn't have enough money. Guess what I did? I worked on a Saturday doing a side job for people so I can make some extra money so I could then invest in my Amway starter kit or something. I’m not even kidding on that. I don't know if I had to pay for that. I might have had to pay for like a starter kit to show the plan or something in the Amway days, but again, I don't regret any of that. There’s a life lesson. I learned a ton through that. Actually, they made me read a book. They didn’t make me but they suggested I read a book, How to Win Friends and Influence People, one of the best books I've ever read, changed my life and I still use those principles to today. But, again, be resourceful.
[00:17:56] Scott: There are things right now that you can do I'm sure to make enough money to get yourself started or maybe instead of starting where you’re going to sell a physical product right out of the gate, maybe you’re going to go ahead and start building up a YouTube channel which is free, it’s just going to take some time and you’re going to review products that are in your space and then you’re going to start to get some traffic there and start building slowly. It might be a slower build but at least you're doing something to work towards your target. So, stop making excuses. There's going to be a solution to the excuse or the reason why. No time. I don’t have any time, Scott. Well, I've heard that a thousand times. I didn't have time when I was working my construction job or even my photography business, my brick-and-mortar business, but you know what I did at night? I learned how to – I was building a flash website. I thought I was going to be a flash website designer. I thought that was going to be my big ticket when I was doing the photography stuff. I thought that was going to be my thing. I really enjoyed building the websites. Flash was big then, the flash websites, and everything. And I spent hours at night.
I would stay up until wee hours in the morning and I get up early and get my kids off to school and then I do some photography sessions that day with my wife and then I’d edit. Then when I had the free time after the kids went to bed, guess where I was? Hammering away on the keyboard and trying to figure out this whole flash thing. It was I don’t want to say it was a waste of time but I didn’t make any money with it. I made a really nice website for our business, but it didn't yield me any money. Although I did learn a lot about website and design and all of that. I got Dreamweaver 3 I think it was if anybody remembers that program. So, yeah, I learned a lot but I didn't use it. I didn’t use that skill set. I didn't have the time but I made time. I found time. I worked a little bit when the kids went to bed. I lacked a little bit of sleep for a little while but I did it because the why was so important to me because I wanted to continue to build our business, but also, I wanted to build another revenue stream. It was important to me so that's why the no time thing, it doesn't fly with me.
[00:20:03] Scott: Here's another thing I did. I was building my house as I was working full-time construction so I’m working full-time construction 60 plus hours a week and I'm building my home on the side and I'll never forget it. I was climbing up the peak of the roof which is about a 30-foot extension ladder and I was hanging shingles in the middle of the night like 2 o'clock in the morning with two floodlights. My wife was out there. She was nervous as heck thinking I was going to fall but I’m like, “I'm getting this finished. I got to go to work tomorrow.” So, I was up there at 2 o'clock in the morning finishing my home because I wanted to build a home that my kids were raised in. And guess what? I finished that house in 11 months and then I raised my family there. We actually moved out of that home I believe when my son was 16. So, 16 years we lived in the house. A lot of great memories. It was actually hard to let go of that house because I built it with my hands, sweat, blood, tears, all that. My father actually broke his arm when we're building that house. So, a lot went into that.
But again, it was important to me. I wanted it. And so, again time thing, that goes out the window for me. We all have 24 hours in a day. It’s how you use them and if it's important to you, you'll do it. I'm sorry I'm ranting on that but it's so important to me because so many people miss that. The other one I get is people want to grow their business and they get to a level where they’re building their business and then they feel like they're doing it all and they can't hire good people because no one is as good as them. I felt like that. Heck, I was feeling that on the construction job when I was working for my father. We’d hire people. I just basically take the hammer out of their hands and I do it myself because I’m like, “You know what, I can’t find anybody that can do it as good as me.” I let that go. So, sometimes you got to let that go. In order to build, in order to grow, you got to rely on other people. So, know what the target is and then we can create the plan. If you want to hire people in your business, we got to figure that part out and then you just start learning that process.
[00:22:00] Scott: You're in a different place than someone that’s just starting so you have all different growing pains in a sense, but to me, they’re growing lessons. You’re going to learn so much by going through that and just understand this. It's not the end. When you get to a certain thing like I said, it's not the end. You're learning through this process as you're taking action so these take action moments they’re big because that will usually teach you and help you where you're headed. So, number two, the plan. Okay. Now that we kind of figured out like, all right, we got this thing. We want to grow our business by 3X. I’ll give you an example here. I want to grow the business by 3X. Sounds great. Let's talk about that. So, what does that mean? Maybe that's an extra $100,000 to your bottom line, not top line, bottom line so profit. So, here's what we would do. We would say, “Okay. Here's one way that we can do this.” There’s a bunch of different ways but here’s one way that we can do it.
We could probably sell or launch two more additional products to our product line and if we over the course of 12 months, that's $8,333 per month that needs to be generated if I did my math right here to do $100,000. Okay. So, let's break that down a little bit further. That's $277 a day. Now, let’s break it down a little bit further. That's 20 units a day extra on top of what we’re doing at a $13.85 profit. So, that's 20 units at $13.85. However that has to happen, we got to focus on that. That's the plan. So, however, that's going to happen we’re going to make it happen. Now, you could say, “Well, we’ll sell one product and we can do those 20 extra units or we’ll do two units, two extra SKUs,” and that'll yield that or maybe we got to break that off as far as like three different SKUs or a bundle or something like that.
[00:24:00] Scott: Again, we got to get resourceful. We got to think about it. What can we do? And then you just reverse engineer it. Those are the numbers. So, that's what I'm talking about. Figure out what the target is, figure out the plan, reverse engineer, and then get very, very clear on how you’re going to do it. And that's the plan. But now this next one’s a big one. Number three, commitment. You need to make a commitment to work on this and you cannot stray from that. You have to stick to it. It's like working out. If you work out, you need to make a commitment to show up every day and say, “You know what, I’m going to go ahead and I’m going to do this for the next 60 days and I'm not going to let anything distract me.” If you show up and you put the energy into the plan of the target, guess what? You're going to get some results because now we can actually see what's happening and then we can decide what we need to do to improve it or to tweak it or to make it even better.
So, that's the thing, make the commitment and that is so, so important. I keep talking about these take action moments. I want you to think of something in the past that you made a commitment to and that you've taken action so it's like one of your take action moments and you’re like, “Holy crap, if I never did that one thing, I never would've done this.” It could have been if I never had someone mention to me about running a marathon and then if I didn't commit to training and because my friend wanted to do it and I thought it would be a good idea, but I didn’t really think I could but my friend kept telling me that we got to train in order to do this marathon and then you do the marathon. You’re like, “Wait a minute here. If that never happened, I never would’ve run the marathon. I never would've thought what I did.” And now maybe you’re this avid runner that just enjoys running so much. That's not me by the way. I don't want to run a marathon. I’m a short distance runner if at all.
[00:26:00] Scott: You get what I'm saying though, right? I mean it's really, really important that you understand that you have to have that commitment and then you have to think about those take action moments because once you do that, it's eye-opening. If I never started a photography business after the construction job and you guys that have been listening for a while know my whole story, Episode 300. You can go back and check that out. I never would’ve had my video transfer business so I started with the photography business then started hearing my customer saying that they wanted video transfer services so my little light bulb went off in my head and I’m like maybe I should offer that, and then I started offering that. And then I started seeing what kind of equipment needed to be used for video transfers. We’re talking like the old 8mm film. So, then after I got investigating this, I ended up buying one but then I also started to see that I could probably build one of these things. I built it and then guess what I did. I started selling it on eBay and I made over $100,000 on those modified projector units to run 8mm silent film.
How did that happen? Well, because I started a photography business that led me to the video transfer business and then from there I’ve seen there's a piece of equipment here that I could probably make and sell. That never would've happened if I hadn’t started the photography business, if I hadn’t started the video transfer business. You get the idea. So, we have these take action moments. If I never did that one thing, that never would've led me to the other thing. So, it's pretty powerful if you think about it. It's this effect that happens, this movement, this momentum that happens. So, if you're feeling stuck, it's normal but just do a reboot like just do a reboot. Go through this exercise right now and get clear on really what your target is and what your plan is and then what your commitment is going to be. And then that kind of leads me into number four, focus. It’s a tough one.
[00:27:55] Scott: Focus is a tough one. We need to put blinders on and work on implementation and learning as we go, staying committed to the plan until the deadline. And I need to mention this, when you're creating that plan, I need you to create a deadline. Deadlines are so powerful. They’re powerful for all of us. If you give yourself a deadline and you commit to the deadline, you're going to get it done. Have you ever heard that the project expands to the time that you allow? It’s so true. If you give it 60 days, it’s going to take 60 days. If you give it 30, it’s going to take 30. So, give yourself those deadlines. You will work to accomplish those deadlines. So, part of the plan is to create a deadline also. So, in this case if I’m using that example of growing your brand by 3X and I said I want to make an extra $100,000 in profit and I did all that math that I showed you about I need to sell 20 units per day at $13.85, well, I’d put maybe on there in the next 12 months I want that to happen but in the first 90 days, I need to have my first product launched out of the gate. So, you see how we’re kind of reverse engineering this. So, commitment is huge but then focusing on the commitment and on the plan is super important.
And we can get distracted by all the shiny objects and all that stuff. We all know that but it's so important. Stay focused, keep the blinders on, head down, and work. Work on the target and the plan that you're creating and then just keep moving, keep moving, and then you can reevaluate after your deadline. You can kind of see where you're at, where you got to adjust, but I promise you this, if you take action on these things, you're going to be getting some results and you’re going to be able to know what the next move is because you’re going to be asking yourself questions. And then number five, pretty basic, take action. We can have all this stuff in place, but if we don't consistently show up and take action, we’re not going to get those results. So, I want you to create designated times to work on the plan and target you are shooting for.
[00:29:54] Scott: And I want you to also do this because a lot of people get overwhelmed with the big project, “Whoa, this is a big plan. It’s so massive like it seems so overwhelming. I don't know how to really do all this.” Don’t worry about doing it all. Chunk it down. Chunk it down into bite-size pieces. Do not get overwhelmed. Don't worry about creating the thing that's way down the line if you're not there yet. An example, a friend of mine wants to start a YouTube channel and I'm like, “Okay. Figure out the niche, the market that you’re going to go into.” That's number one. Number two, start figuring out those products that you could review so this way here you can kind of get in the game and it doesn’t have to be like products that you're going to even launch. It just has to be around that market and then shoot some videos kind of going over the products that you use and just tell people about those products. He’s like, “Okay. Great.” and then you start to get hung up with, “Well, how am I doing to edit the video? How am I going to shoot the video, all those things?” Think about that first. We haven’t even picked the market yet so we’re getting ahead of ourselves. Don't get ahead of ourselves.
We need to stay with those blinders on and focus one chunk at a time. You kind of know the order. If we’re going after we want to grow our brand by 3X and we want to add an extra $100,000 with two products, guess what we got to be focusing on first? Not launching them. We got to focus on what are those going to be? Are we going to go into a sub-niche? Are we going to stay in the same niche? What are we doing? And then from there, we can say, “Okay. Now we got to source it.” Now after we source it, we got to get it shipped, and once we get it shipped, we got to get a listing. Once we get our listing, we got to optimize. We got to launch it. You guys know the drill. So, don't get ahead of yourself. Don’t worry about what campaigns you’re going to run on pay-per-clip when you haven’t even had a product launched yet. It's not worth it. We’re not there yet. So, chunk it down and keep moving toward your target. Again, learn as you go and don't get ahead of yourself. Now, remember this, this is a big one. Remember this, you can't fail. Okay. I want you to repeat in the car or on the run, I can't fail.
[00:32:01] Scott: And why am I saying that? Because you can't fail. You know why? Because you only fail when you stop trying. I don’t look at anything as a failure. Nothing, because you've learned something, you've taken something away. You've learned what worked and what didn't work. That’s not a failure. It's failing when you stop. Are you stopping? Are you willing to give up on your why because that's what you're doing this for? Of course not. You got to stay there and you got to stay committed because failing is not an option. It's not an option. The other thing I want to highlight here, experiment and play. Okay. We’re all experimenting. We’re trying new things. We’re trying to find our purpose in life and eventually love what we do. Just because you're starting a business right now in a market that you might not be 100% thrilled with but you have some expertise, that doesn't matter.
Just get started so this way here you can get some results, you can learn, and then when something comes up that you can then go, “Whoa, wait a minute here, I kind of know about this stuff. I think I’m going to start a brand over here or I’m going to start helping people over here build their brand because that’s what I love doing, whatever it is. But you don’t have to know that right now. You don’t have to know 100% what that purpose is for you in your life totally. I think we’re always looking for that. We’re always looking for that, but just give yourself permission to experiment and play. I love that like that's what we’re doing here like, gosh, if I go back 10 or 12 years ago I wouldn’t think I'd be sitting here talking to you about it but I started experimenting with podcasting before I even did this one. I found out the topics that I like that I didn't really like or I lost a little bit of interest or whatever. Experiment. Play. And then when I was ready, I tried this one and guess what, I love it. I love the people that I'm connecting with.
[00:34:00] Scott: I love the people that I'm helping or maybe giving them another way to go out there and think about business and not just go out there and think it's got to be a home run or you got to go out there and make $1 million in your first project or you’re a loser, you’re a failure. No. So many people throwing those numbers around out there and we all compare ourselves to that. What it really comes down to is you. What’s your number? What’s your target? What are you going after? What’s your why? That's what's there. It's not about the other person. Who cares about that? I care about you and you should care about you. So, here's my little reminder for you. Let's kind of break this down again. Target, find your target. Create your plan. Make your commitment to yourself. Focus on your plan and on your commitment. And then take action. All the time I want you to just be thinking about these things because this here is how you are going to advance. This is how you're going to grow. This is how you're going to have fun, you're going to learn, and failure is not an option.
It's not an option. It's not even in my language. I may slip up every now and say that I failed at that but I don't mean it because if I look back at something that I feel as though I fail that, I actually look at the lessons that I've learned through that experience or that so-called, and I'm doing air quotes, “failure”. There’s no failure. You learn from it. What's the good that you take away? What's the things that you like? What’s the things that you didn't like? So, let me just, I’m going to kind of run through this really quickly, my take action moments in the past 20 years real quick, and I'll just blast through them just so you can kind of see how everything ties together. I was a contractor that learned the trade and I learned business in my father's company when I was 19 years old. Then from there, I went with my wife and we started a photography studio, never knowing anything about photography. We learned it through reading books and through trial and error.
[00:36:00] Scott: I learned Photoshop which I still have the book on my shelf here. It's about 5 inches thick. It’s called Photoshop 6, the Bible. I learned that. I learned marketing. I then also discovered video transfer and what I could add to my business there then that led me to my eBay product, one of my first ones that actually did really well. I also sold some other random things like some wooden bridges. You guys probably heard that story. I put my kids through private school selling these little 4-foot cedar bridges on eBay but then I really felt as though I hit something that worked in the video transfer business when I was selling those units on eBay. I learned physical products but I also learned photography skills through my photography business and then I started to teach online with online courses and then I learned about membership sites and I created a membership site which still is going today and I’ve been running that for over six years in the photography space. I learned online digital marketing by going through these different things. I’m learning and I'm playing.
I’ve built some niche sites, eh, didn't do so hot but I learned how to build a niche site. Made some affiliate money. Not much, but I made some. I created some Kindle books and probably about a 25% success rate there. At one time I think we were doing just about $2,000 a month recurring so that was pretty cool. Learned the process. I can launch Kindle books tomorrow if I want to. If one is good for a brand, I know the process. Started two other podcasts besides this one which taught me about podcasting but they didn't really stick. I kind of fell out of interest or I lost interest in these two and that's fine. I learned a ton through it, didn't look at it as a failure. Just looked at, okay, might learn something. Then I discovered Amazon FBA kind of dabbled a little bit in there, started learning about private labeling or what the heck is this all about, tried it. Actually, my first product kind of did pretty good, kind of opened my eyes to it. I’m like, “Holy cow, this is pretty awesome.” Now, I’ve tried a whole bunch of things in the past 15 years.
[00:37:59] Scott: This is probably one of the ones I should probably start letting other people know about because right now it's a pretty good vehicle to get started. You don't need to build a website. You don't need to really have your own traffic, all that stuff. You guys know, right? I’m like, “Well, maybe I should start podcasting about that. Maybe I can help people there because I've always wanted to just continue to help people like I was in the photography space so let's just go ahead and document the story.” Went ahead and did that. After about 50 episodes, that’s right, 50 episodes, I made my first dollar from the podcast, from an affiliate commission. Whoa. All right. After 50 episodes, all that work, finally, made a little bit of money but, by the way, I never started the podcast thinking how I was going to monetize which I think is an important lesson. If you're doing YouTube, if you’re doing any of that stuff, you’re doing any content creation, it’s a long-term play and I knew that but I enjoyed it. It was awesome. And then from there, I created some training. I created a Private Label Classroom, Product Discovery Bootcamp. I’ve got TAS Breakthrough U. All of our trainings are inside of there. So, that’s there.
Well, I never thought I would be creating training in that space but I did because I got started on Amazon FBA and I’ve seen that there was an opportunity here for me, but then also others. And then currently, we’re in the middle of kind of like a slight pivot in a sense. If you haven't noticed, the past probably 12 months we’ve been talking a lot about brand building. It’s been our focus. It’s because I know just from my past experience even with like niche sites and stuff like Google has had Google slaps in the past. Amazon can have their own slaps. We all know that so you don't want to be dependent on a channel. So, I start taking some of the stuff I've done in the past, some of my marketing stuff, list building, you know, email marketing, all that stuff, and I said, “You know what, I should start teaching people about how to build a brand so this way here they’re not dependent on just one channel and they can also build something that will last. Maybe I should start taking some of those other skills that I've learned from all of these take action moments.” Sound familiar? And then really thinking about purpose. What am I doing this for? Impact.
[00:40:03] Scott: And then that's like where I'm at right now like how do I help more people? How do I impact more people? How do I reach more people? Not just in the Amazon space but in the e-commerce space, in the digital product space, in the want to get your voice out there space like I just want to help people. I want to help people that want to go out there and build a lifestyle business so they can spend more time with their family so they can enjoy their life and not have to feel trapped in a job that they feel like they have to stay because they’ve committed so much time or money and resources to get there. So, you can see just by me kind of like going through those different take action moments, it’s gotten me to where I am today and I've been self-employed now going back, gosh, it's got to be about 18 years now, maybe even more. I have to go back and look at the exact date but, yeah, I mean it's all these little take action moments that led and really taught me the way. And I'm still growing. I’m still learning. I was just at a business retreat. I told you guys that, learning and growing. That's what we really need to do.
All right. So, let's recap here real quick. All right. Number one, what is your target? Figure that out, okay. The other thing is the plan. What is your action steps to help you get to where you want to go in the next 12 to 18 months? Don’t wait until January. Do it now. Okay. There’s no reason to wait. Deadlines, make sure that you add some deadlines in there at least one so this way here you can get that stuff done. Three, commitment. Make a commitment to yourself. Own it. Okay. Focus, that's number four. Focus and make sure you put those blinders on and just head down and get to work on your plan. And then five, very simple, take action. Take action on the plan and the commitment and just focus on getting to where you want to go.
[00:41:58] Scott: And keep that open mind that everything you're doing right now is to teach you for your next thing. You're experimenting. You're playing. You're having fun. Enjoy the process. Fall in love with the process and then from there you don't look at anything as though, “Oh, this is a failure.” No, this a learning experience. I learned from this. A lot of people go to school and walk out of school spending 50,000 to 100,000 or more and then they got to go prove themselves. You can learn on the job, learn on the job. So, experiment, play, have fun, fall in love with the process.
[00:42:34] Scott: So, this went a little bit longer than I thought it was going to. Let me remind you of the show notes. I would definitely go to the show notes. Go through these five steps and really ask yourself these questions and really dig in. Give yourself 30 minutes. So, TheAmazingSeller.com/578, go there, grab the show notes. The other thing is if you are wanting to really look at your current business or your brand whether you're starting or whether you want to grow it, definitely go through the PACE series that we put together and that can be found at TheAmazingSeller.com/PACE, P-A-C-E. And that is the PACE Method and that is what we look at in all businesses that we’re either working with, helping them grow, or our own businesses, and we really look at all that stuff, even TAS stuff. It’s all following the PACE Method.
And then the last thing is if you are interested in going through any of the training that myself and my team has created to help you really take your business to the next level, head on over to TheAmazingSeller.com/Training and you'll find all of our resources over there and everything we have to offer to help you along the way. All right. So, that is it. That is going to wrap up this episode. I know it was a little bit longer than I expected but I think it's really, really important. So, that's it. That's going to wrap it up. Remember, as always, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, you know what I’m going to say, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.
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