TAS 510: The 3 Step Formula to Create Facebook Videos That Get Traffic and Boost Sales

Have you reached the point in developing your ecommerce brand that you are ready to start creating videos that will help you grow your reach and expand social media presence? Are you looking for tips and insights that can help you put out solid content that will connect with your audience? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three-step formula to create Facebook videos that will get traffic and boost your sales. Don’t leave it all up to guesswork! You can count on Scott’s years of wisdom and experience in this important area. Listen to this episode to get the entire three-step formula and more!

Don’t delay, set up a Facebook fan page today!

What is your strategy for connecting with your target audience on social media? Have you already started the process of building a social media presence or have you avoided that aspect of expanding your brand’s influence? According to Scott, the best place to start with social media engagement is by creating a Facebook fan page. You don’t have to have everything ready to take this step and it doesn’t cost you anything! You’ll need this asset started when you are ready to begin creating and posting videos for your brand. To learn from about this important first step from Scott, make sure to listen to this episode of The Amazing Seller!

Questions you should ask yourself before you create a video.

As you sit down to start thinking through your ecommerce brand’s first video that you’ll post on social media, there are a few important questions that you should ask yourself. These questions will help you narrow your focus and clarify the purpose of your video.

  • Why are you creating the video?
  • What do you want your viewer to do?
  • Where are you sending your viewers?

Asking yourself these questions and really thinking through your answers will put you and your brand in the best position for success as you move into video and content creation. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Why you need several “Calls to action.”

Can you think of the last time when you watched a video or a pitch about a product and found yourself wondering what the point was? Don’t let that be the takeaway that your viewers get when they finish your video! On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of providing several “Calls to action” in your Facebook video. While it may not feel natural at first, using a call to action at the beginning of your video and at the end of your video will help guide your audience toward their next step with your content. To hear great examples of how to naturally and seamlessly include your calls to action, make sure to listen to Scott’s expert advice on this episode!

Educate and engage your audience!  

If you think back to the last video that really pulled you in, what was it that kept you engaged? Will you go back to that source for more videos? Was the video entertainment focused or educational? On this episode of The Amazing Seller, Scott explains why it’s vital to educate and engage your audience when you create your Facebook videos. If you want to build a following you’ve got to deliver good content that educates your audience on a topic they are interested in. To keep your target audience coming back for more content, it’s important to engage them with questions and encourage them to comment on the video. To hear more helpful tips from Scott on this subject, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] How the 3 step formula has helped Scott’s new brand.
  • [8:30] Why you should create a Facebook fan page right now.
  • [14:00] Questions you should answer before you create a video.
  • [20:00] Scott launches into his 3 step formula.
  • [23:00] What are your “Calls to Action?”
  • [31:30] Educate your audience and engage them!
  • [34:30] Scott recaps all 3 steps of his formula.
  • [36:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 510

TAS 510: The 3 Step Formula to Create Facebook Videos That Get Traffic and Boost Sales

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 510 and today I'm going to share with you the three step formula to…

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…create Facebook videos that get traffic and drive sales. And I want to share a recent example with you that we've done in the new brand and I'm going to give you the play by play but also give you the three steps. Actually the three steps that I gave my partner and I said, “Listen these are the things we need to make sure that we are putting into these videos. We need to be a little bit more strategic about it versus just throwing up a video.”

And when you do this you can see huge results not just now but in the future and you can create an asset that you can deploy and then have that work for you when you just are testing things as well which is really cool. So that's what I'm going to share with you. Now, this episode is 510 so the show notes which you'll probably want to download on this one can be found at theamazingseller.com/510. And guys, I love talking about this stuff as you guys can tell just by the excitement in my voice. This stuff here really lights me up and you guys heard me talk about back in episode 506. I'm going to start talking more about this stuff because I'm doing this stuff in the new brand, the brands that I'm working with.

I'm doing it with The Amazing Seller Stuff. Why not share the digital marketing side of things. I think if you can add this to your arsenal of things that you are doing in your business in building your brand with these different techniques and strategies I think it can really take you to the next level. And that's now but in the future. And this again is a platform. Facebook is a platform, it's a channel. It's not what we want to build our business. Just like Amazon. Amazon is a platform. It's a channel. We do not want to build our business on there. Do we want to use the traffic? Absolutely. Like who doesn't want to tap into the traffic?

[00:02:00] Scott: So that's what we're going to focus a little bit of our time because you can still make Facebook work and I say still because there's been a lot of stuff in the news like if you're building Facebook fan pages the engagement is going to go down. They are going to get more strict as far as like what people see, what they don't see so they have more control over it and the people following you do and all that stuff. So then people are starting to jump out of the Facebook game. Let's not build Facebook fan pages. Let's not do groups any more. I'm not saying don't do any of that. I say if it works in your brand, if you think that your people that are following your brand or that you can put out content that they could consume why wouldn't you want to put it on a platform that could get shared?

Now, what we're going to be talking about today though is how we can test different types of content in a sense. And then ones we get one that start to tick and we see that it's got a little bit of momentum we can put dollars behind that now and then Facebook will be glad to share with other people and then once people see it then they will probably want to share it. I'll give you those three steps here or the three things really that need to be put into this video. So this way here you have the best chance of it getting traction. The last thing you want to do is have a video that's kind of getting some traction but you're like, “Man, if I just would  have did that it would have been even better.”

So definitely that's what I'm going to be sharing here. Now, the other thing I wanted to say for anyone that's jumping in right now and they are just tuning in the podcast or, “Scott I wanted to learn about this whole ecommerce thing, I want to get started.” First thing I'd say is don't get overwhelmed because what I'm going to share with you today, you might not even be there yet. You can still listen and you can still value and understand like this is what you can do but if you're just getting started you got to get started.

And I've recently created a brand new training called Product Discovery Boot Camp. And that is where we're really building the foundation for this stuff here. So once we have a brand, once we have a market that we're building inside of that brand with three to five products, stuff that we're doing here with Facebook videos and getting traffic so we can drive more sales, this stuff will just add fuel to the fire.

[00:04:12] Scott: So if you are brand new or maybe you're stuck in your brand and you're like I don't know the next few products I should be launching because I'm just not sure or I'm not sure how to broaden the reach with my products. Or I'm thinking too narrow. I want to niche down, then definitely check out Product Discovery Boot Camp. You can find all the details by going to theamazingseller.com/bootcamp. So theamazingseller.com/bootcamp. That will take you there, it will give you some details about that.

I'm actually sharing in a video there exactly what we're doing inside of Product Discovery Boot Camp. So definitely go check that out and get started on the right foot. When you're starting you want to get started right. You don't want to afterwards come back go, “Oh man, I wish I'd have went that direction.” This will help you with that. So today what we're going to be talking about like I said is there's three step formula that we are using right now currently and it's working really well. I'm going to give you an example when we just posted about four and a half days ago. And right now we are 38,000 views, 70+ shares like 77/78 shares, 239 reactions which basically means emojis and stuff like that and the likes and all that stuff.

So not bad. This video just started to take off because it had 78 shares. One of those shares could be in a group or a Facebook fan page that has hundreds of thousands of people. So you got to understand the power of a share is huge. If you have ten shares, that's awesome. That means that you're shared somewhere else in another group or a community and you can get that exposure. So to me it's really important that you understand that. That we have like 70+ shares and that's phenomenal. But what you really want to understand is that one share could make a huge difference if it gets shared in the right group or the right Facebook fan page or with the right person that has the ability to share it.

[00:06:08] Scott: So just understand the power of a share is huge and it still is huge and it's free, it's free traffic if you get into one of those groups. Now, you don't know what video might do that. So you want to put out content. Now I'll go through kind of some stuff behind like making the video but I want you guys just to understand that when you do get one that goes and starts to get some traction then we can add fuel to that. We can actually start pouring gas on that video. Now, there's a couple of things that you can do here. You can do a live video on Facebook which I'm a fan of. Gets a little bit more engagement stuff and it seems a little bit more natural.

Or you can do a regular upload. If you're not comfortable in your brand or you don't have anyone yet that can do a live for you then just do a regular video. Get someone to do the video for you or you do the video. I would prefer if you had a brand and you were going to be the face of the brand and you were the one that got on video. Or you had someone that was part of your brand that that is all that they were. Now, the other question I get from a lot of people is, “Scott, what if I don't have someone and I want to incorporate someone into my brand?” There's a few different ways you can do it.

You can just pay them as a VA, as like a virtual assistant every time they get on a live you would pay them something, a stay at home mom that is really into your market that would be awesome on camera. They would love to make extra hundred bucks to jump on a Facebook Live, who wouldn't? But you got to find those people. And that's the hard part. But you just got to get out there and figure out in your community maybe there's someone that's in your community that's even on your Facebook group or your Facebook page that's loving the stuff and then you can just go ahead and reach out to them and go, “Hey, would you want to do one of these a week for me?”

That's just the way that you can do it but you got to get out there and you got to figure that out by either going to other people's groups or your own groups or Facebook fan pages, any of that stuff.

[00:08:00] Scott: That's number one. You have Facebook Live videos and you have regular uploads. Either one will work. The Lives right now are getting a little bit more attention but I think that will also balance out and level out. So at this point it really doesn't matter because we're looking at how much engagement it gets kind of on the first run or even if we have to we can run paid ads to it. We can add money to have them show our ads up or our video now and then we can start to get that data because that's what we're after. But if you already have a Facebook fan page or a group or a way to get that video out to an existing audience that would be where I'd start.

Now, here's the deal. You might be saying to yourself, “Scott I don't have a Facebook fan page yet or I don't have a Facebook group or whatever.” Here's what I would say. Go set that up. Even if you're not going to publish a whole bunch of content there which I think you should, but if you're not then I would just say at least set up a Facebook fan page because when you're going to be eventually running Facebook ads, you're going to need it anyway. So you might as well set it up. This way here also in your brand you should have a social presence somewhere and I would say Facebook would be probably one of them right now at the time of this recording. That's one of the ones where a lot of people are hanging out over there.

You might want to focus on that one. It's pretty easy to set up. So that's where I would start. Now some of you already have an existing page but you're like, “Scott it's been dead. It doesn't do much.” Don't worry about it. Just post on there because here's the thing. If you're posting on that, even though you might only get a few likes and shares and stuff right now, it's still better than nothing but you can still test a little bit there. And I would say to get that engagement up on that Facebook fan page right now, it's just start asking questions. Ask for them to give you some feedback and that will generally start to get more engagement and then that in the algorithm of Facebook will also allow you to reach more people that are fans of your page and stuff like that.

[00:10:01] Scott: But even if you don't do that we can still do what I'm about to tell you in this podcast episode because it's not really about how much traffic you have on your current page although that helps. You don't need it. We just want to post videos and that can be live or that can be upload. So there's two different kinds that we're talking about. Cool thing as well is you also can see the data once a video is uploaded or a Facebook live is done. You can start to see the data. You can start to see the analytics in the back end of your video and you can start to see who is your audience really? Like is it primarily women, is it primarily men? Is it a mix, is it ages 40 to 45?

Then can start to help you tailor some of your content and also understand who your market is a little bit better so there's some cool things you can do there just posting a video or content on that page and starting to see who interacts with it, which is pretty cool. Now, the video that we just posted that again is only four and a half days in, right now at the time of this recording is a little over 38,000 views, 78 shares the last I looked. I looked just before I got on here. That could have changed. 239 reactions. We also because we structured it properly with these three steps I'm going to give you guys in three elements really, is we had a bump in sales that day alone, 25% lift for that day.

We also now have an asset that we can use for ads which we are going to start doing because now it proved itself to us. It proved that we did a video, it got shared so that means that things internally in that video are getting people to want to share it and they genuinely like it. So we know that if we put some ad money towards that then it probably will do the same. We're just kind of ramping it up to the right audience. The cool thing is now I know who the audience is so now we can target more of those people in a bigger pond.

[00:12:01] Scott: That's the cool thing. But before you get started even hitting the record button at all you need to do a few things. So before we get started this is what I want to have you guys start thinking about. Number one, know your market. If you're just starting great, just start figuring out who our market is and where they are hanging out on Facebook, what kind of groups and then from there you need to spend some time inside of there understanding who they are but also what they are into. The way that you can do this is by looking at that Facebook fan page or the group and looking at the videos.

You can generally look by photos and videos, there's other things too. Events, past events, all that stuff. Look at the videos. Look at the past videos. Rather than just scrolling through a mile worth of posts which you can do that if you want to, you see current ones and stuff but you want to look at the videos and you're going to be able to see how many shares they had? How many people viewed it? How many likes did they get? How many reactions did they get? Then that's going to give you a good idea of what your market likes. So you kind of have a head start. You're kind of looking what resonated with the audience before you even decide to go in and create a video.

And I really want you to spend some time here. Take a Google Spreadsheet and start writing down some of the topics, some of the titles that they use. Again this is very similar to looking at Amazon and like how they optimize their listing? What are they targeting? It's the same thing. If you went to Google and you're doing searches, what are people searching for? It's the same thing. We're getting proof that this content that this person posted did well. So let's look at the different components, the different elements. Why did it do well? What was the topic, how did they start the video? How did they end the video? What was the middle like? What was the title in it?

[00:14:00] Scott: So all of these different things we want to reverse engineer what worked and we want to model that and then we can give it our best effort by creating something similar. Again, model what works. So now before you get started though, you need to start asking yourself a few questions. Why are you creating the video? You need to have purpose. I see a lot of people say yeah, I posted a video but I did really tell them to do this and I did talk about this … So there's some things that you want in that video, number one. But number two you need to have like a goal in mind. Why are you creating the video? “Well Scott because I want to get sales.” Well, okay so let's think about that but we don't want it to just be a hard sale.

We don't want like, “Buy my stuff, buy my stuff.” That's not what we want to do. So there's some different things here. In the three step formula here, I'm going to go through those. So what do you want them to do? Ask yourself these questions. Why are you creating the video? What do you want them to do? Does this video add value or just sell? So like I said before we don't want it to just sell. We want it to add value. We got to start thinking about how do we add value, how do we sell? That's a hard thing for a lot of people including myself a lot of times. I don't like selling but there's ways that you can do it where you're selling but it makes sense and people are okay with it.

The other thing is you definitely, definitely want to have a place to drive people not just on Amazon. Now, there's things that that one person watching can do to help you and your video whether they like it, share it, comment, whatever that will also help you but you also want a way to drive people to a landing page or a website however you want to structure it. I like having a home base. I've talked about this before. We want to have our home base. Our home base is our website or our blog in a sense.

[00:16:00] Scott: Or could be both. It could be a store but then we want also content on that website. That's our home base in a sense but a landing page to make it really simple if you just had a landing page and a landing page is just a web page, one web page that usually has one thing, one purpose and that is enter your name and email address to get this or maybe it's an extended video of the one that they are watching on Facebook or maybe it's a resource that you mentioned inside of the video that now they are not forced but they are incentivized to go over to that page to get more information about it.

So we're taking them off the platform but we're doing it in a video that they get to know they can trust us and then from there once we get into the landing page then we can grab their information and then we can follow up with them in the future and give them more information. A simple way to give them more of what they've just consumed is again like I said, add a content upgrade, a lot of people call that in our space, in our digital marketing space like digital upgrade, it's like, “Here's some digital content. If you go here you'll get even more value from this or maybe a complimentary thing.” Something like that. But the cool thing that you can do is once you get someone on your email list you can then send them right back to Facebook if you want to in an email.

You can just say, “Hey, I just did another Facebook video. If you want, go check it out. It will show you how to do XYZ,” and now they are driven back to Facebook which they are comfortable with and it's kind of going back to Amazon for people that shop on Amazon they feel it's trusted, right? Then they still get to know they can trust you and they are still adding value back to you because they have a potential to share it to like it, to comment. So you can just keep re-circulating your traffic back there if you don't have a full website. If you don't have a full website, it's okay. You have that one landing page.

[00:18:01] Scott: A lot of people say, “I'm going to do this but after I get a full-fledged website that has a whole bunch of content…” Why wait? Create one little landing page, enter their name and email address, get them on your email list. From the email list you can then keep redirecting them back to your Facebook page to constantly get that engagement up, possibly get your stuff to be shared and all of that stuff. Then when you're ready you can start to repurpose that stuff on your website or on your blog and then you can have it two different places. That's for a whole other conversation. We can talk all about repurposing your content. This one piece of content that we're creating here in our Facebook page or our group, we can take that now and we can repurpose it on a blog.

We can repurpose it on YouTube, we can do a whole bunch of things with it. Again, I'll do another episode later on that because that's important as well. We cannot work harder, work smarter. It's probably a good thing to do I think. Anyway, we want to ask those questions. Why are you creating the video? What do you want them to do? Does this add value or just sell and drive to a landing page or a website or you can drive them to your Amazon store if you want to. I wouldn't drive them directly to a listing. I would prefer my first choice is a landing page so this way here you can grab the name and email address right off the bat and then we can start directing them either to our website, our Amazon store, all of that stuff.

I would definitely have a Facebook store page as well. And inside your page you should be able to create that, at least at the time of this recording you can. This is great because then when you do mention your product inside of that video you can then attach a product that's in your Facebook store that travels with that video. So it's kind of like a little sticky that gets stuck to that video which is pretty cool. So definitely something that I would recommend. So let's get into this three step formula now that we got all of the groundwork laid here or at least the right mindset for creating a video that can get traffic and can start pushing sales.

[00:20:00] Scott: So number one, the hook. What do I mean by the hook? Well, they want to know right away. Our attention span on social media is so short. I forget what the actual stat is but it's really quick like we've got like three seconds to grab the attention. Something like that. So the hook. It's really important. So the very first thing that you want to do on that video is tell them exactly what they are going to learn or what they are going to see. So it's kind of like if you've very been watching a TV show and they'll, between each commercial they leave you at a point where you want to stay tuned because you want to see what the next action is going to be.

Or even if they tease like the beginning of a… They're advertising a show that's going to be on Friday night, they keep all week sharing all of these spots that you want to complete because they are giving you this happened and did this happen? Didn't happen? I wonder if they are going to be okay or I wonder if Sue and John actually get together. Oh man, if they are having a fight… So it's like a soap opera. It's kind of like that stuff. We want to do that in our video but we only have a certain amount of time so we want to hook them in the very beginning. And in this case we're doing it in a way that we're giving them education and we're going to teach them something or we're going to get them to see something that they might not have seen before. Something like that.

So an example would be like, “Hey guys. Today I'm going to share with you how to catch more bass the next time you go out. Does that sound cool? Well, I used this technique that I'm going to share with you last weekend and I caught more fish than I ever caught before. I was blown away and I can't wait to share it with you.” See what I just did there? I've got a hook. I told them exactly what I'm going to share with them. I gave them something that I know that they want. They want to catch more bass fish because I know this market. I don't know the market but I'm just assuming here.

[00:22:01] Scott: If you're into fishing you want to catch more fish. If you're a golfer you want to hit the ball farther. The golf ball you want to do an extra 30 yards on your drive or 40 yards or whatever. Those are the things that I'm going to be hooked if I am scrolling through and I hear this video or this Facebook live something like that. Another example would be this right here. This podcast. When I first jumped in I said, “Hey guys, today I'm going to be sharing with you the three step formula to create Facebook videos that get traffic and drive sales.” Like who doesn't want to know that? Again, I told you exactly what it's going to be about. You're going to decide right away do I want to stay tuned or don't I?

That's totally up to you. But at least I put out there exactly what I'm going to be covering here. You can see I did that right there in this episode. So that's what I'm talking about.

So number two, after we've got the hook and again you want to plan this stuff out too. You want say to yourself, “All right, I need the hook, number one. Number two, what are the calls to action going to be?” Number one, we need to know what do we want them to do? So the very first thing that you want to do in the beginning of the video, you're going to do actually three calls to action. You're going to do one in the beginning, you're going to be doing one in the middle and one at the end. These don't have to be forced.  They are just going to be part of your flow.

So you come out with the hook, immediately after the hook, you want to say something like this, “Hey, so do me a quick favor before we jump in. If you like this, after get going here, or if you find this valuable and you want to share with other people do me a favor give this video a little bit of love. I'd really appreciate it because to me I want to help our community and if you guys would help me that would be awesome as well. And hey, if you've got a tip that maybe you can share, drop it in the comments. Let's help each other here. I would love to hear you thoughts. All right guys, so let's jump into how this happened.” And that's it. There you go.

[00:24:00] Scott: Call to action in the beginning. I didn't wait until I got three minutes in the video to ask them to like to share the video. Now, you can sporadically do that as you're going through it but I definitely want to do that in the first minute. I give them the hook and then I say, “Hey do me a favor.” And say that, “Do me a favor.” Like, they are showing up for something free that you're doing a favor for them so they want to reciprocate a lot of times. There's that reciprocity thing that trigger that we have in our head that we want to repay them in some way. Well, the way that you can repay me is just like it, share it, leave a reaction, comment, whatever. Sometimes I'll make a joke about it too when I'm doing stuff for the Amazing Seller.

I'll be like, “Do whatever you do to give Facebook some love.” There's all these new things that are coming out all the time. Emojis, all this stuff. Just do something to give it a little bit of love. All let's jump into the lesson today. So I just make fun of myself in a sense that, and I'm being real because I honestly don't know all the time about Facebook and I'm on YouTube and I'm on this one. Everyone got their own terminology. So I just make fun of myself in a sense and kind of make people laugh too. Which is another thing? If you can add humor and getting people to smile or laugh, it's another great thing that you want to do because you want to building that relationship as you're going through this video. The other side note I would say here too which I didn't put here in the formula is you need to have some energy.

If you aren't excited about what you are doing in this video no one else is going to be either. People feed off of other people's excitement, the inflexion in their voices. Like I always go to like a drive through with my daughter… Not my daughter, my ten year old and she's literally grading the people now that are waiting on us from one to ten as far as how well they did after presentation in a sense. It's like just inflexion in the voice makes a huge difference. So if you came on here like, “Hey guys today I'm going to share with you this new trick that I learned about catching more bass and I'm really excited about this and I want to share this with you.

[00:26:11] Scott: If you guys can stick around it would be really good and maybe leave, maybe like the video.” You see how unsure I am. You see how like down I am. Like you have to work on that. If that is your nature, you need to get more inflexion in your voice and I'm sure that there's trainings out there to help you with that. That's something that comes pretty easy to me especially when I am genuinely happy and excited about something and passionate about something like talking about this stuff. I'm pretty excited about it. I'm pretty much excited about anything that I'm doing for the most part. So that's one super power I would say that I do have which I was blessed to have.

And I think that other people can have it. They might just have to work a little bit harder for it. So when you jump on video you want to be excited, you want to have energy because if you're not excited about what you're going to share with them why are they going to be excited? So like I don't know anything about bass fishing but if I jumped on and go, “Hey guys, what's up? It's Scott. I am super excited that you're here because today I'm going to share with you how to catch more bass the next time that you go out fishing. Does that sound like something you would want to learn more about? If so drop a comment down below. Let me know because here's the deal guys, I used this exact technique last weekend when I went out with my son fishing and we caught more fish that we ever caught before.

And I think I've broken the code. So let's get into this. What do you say? Now before I do, let me just say if you like what I'm about to share with you like it on Facebook. Give us some Facebook love. I'm not sure of all the Facebook stuff that you can do to give it love but whatever you can do it. Give it some love. Share it, share with your friends or other bass fishermen. We would love to share this with as many people as we can in this community because we are obsessed with catching more bass.

[00:28:01] Scott: Definitely do that for me.” See what I just did there? I've no idea what I'm talking about. But I have the energy. I have the exact thing that I'm going to share with them and then I throw in the call to action. So definitely, definitely work on that. Do some test videos before you actually go live or don't go live right away. Do some videos of just practicing. That's how you'll get better at that but this is so powerful guys. And if you can do this, this is an advantage. This is something that most of your competition will not have. A lot of people say, “Scott, how do I compete with people in these competitive markets?” You build a brand and you do stuff like this.

That's how you do it. So call to action in the beginning, the middle, and the end and then what you can do is in the middle, let's say that in the middle you're starting to talk about your special lure that you created that's working really awesome, then you can say, “Guys, I created this lure. It's actually a few things that I can get it. You can get it at Home Depot, this that and the other thing. There's one thing though. It's like this…” I don't know what it would be. Some little maybe feather thing and, “I actually made these myself. You can probably make something similar but the ones that I used I actually built one and I've had these created now. And I'm starting to offer these on our website. So if you're interested go over to XYZ.com/catchmorebass.”

Something like that and, “You can go check it out. Or, if you're watching this on Facebook you can click on that button down below and you'll see that new lure that we've just created. So definitely go check that out. All right guys. More into what we did here. So we went around 6AM…” See how I just wove that in to the story. So I'm telling the story of what happened and how they are going to more bass and my experience and then I just subtly went into the thing that I created and how I created it. You can probably build one yourself but why would you want to when there's one little feather thing that I've added that you can probably get something but it's not going to be the exact same thing.

[00:30:06] Scott: So you see what I did there? I gave them the thing but a lot of people don't want to go out and make the thing. They are going to want to… That's why a lot of people are in the do-it-yourself space. You can show them how to do it but if you can create a kit with everything that's there inside of that kit, they don't have to go find all that stuff, they'll but it. If you're in the do-it-yourself space right now do this stuff. Even though you might… A great lead magnet as we call it or a lead capture kind of offer would be you showing them all the different parts and saying, “Hey, if you want to download the checklist or the shopping list go to XYZ.com/bass.”

Then from there they can go and build that thing but a lot of times people don't want to do that although they could or they might even download it and go that's too much work. I don't want to go find all these parts. I want to just have it delivered to me all together or maybe the kit. So that's another idea for you guys. So that's what I did there. Now, at the end I would do a little bit of everything. I would remind them of the offer. I would remind them of to like, share and comment and again then I would just wrap up. And I would wrap it up by saying, “So guys if you've enjoyed this video that I just shared with you definitely share it with your friends, like it, give it some Facebook love and that way there we can share this with the community.

All right guys, so that's it. I'm going to wrap this up. Go out there and catch more bass and come back here and comment if this works for you. I'd love to hear from you. So take care and go catch more fish.” Like that's it. That would be your video. So that's what you do. So that's number two. Call to action in the beginning, middle and end.

Number three is you want to definitely educate and engage and ask for comments. I talked about that in two because that's your call to action in the beginning middle and end but number three is that you definitely want to make sure that when you're structuring you videos, you educate for like 80 to 90% of the time.

[00:32:04] Scott: You also want to be mentioning engagements throughout there like asking for comments or if this has happened to you or is this helpful. Just ask a simple question like that. “Is anybody confused at this point? If you are drop in the comments, if I'm live I'll answer them. If not I'll come back and I'll answer them later. Drop them down below. How many of you have used this before?” Or something similar or any question that you can think of getting engagement do that but you want to educate and get engage. Educate and engage. It's not a one sided conversation. You want it to be a two way or one to many. So educate, engage, huge.

So, in our most recent video, this is exactly what we've done. The other thing is you probably want to keep that video under 10 to 15 minutes. I would say if you can do it in five, that's even better but if you're doing a Facebook Live it might go on for 20 minutes. If it makes sense and if you're still adding value, you're not just like stammering or if you're not like talking in circles then of course keep it going. Don't cut the content short just because you want to keep it under certain amount but if you can keep it shorter it's better and especially if you can get it right to the point. Then when you do turn that into a Facebook ad now you have the hook, you have calls to action throughout that can lead them to your landing page, to get more emails, to sell more product, to also get more shares, more likes.

Then guess what, when you build that email list now you can maybe on Friday you can say, “Hey guys, I just shot a Facebook video or a Facebook Live the other day, it's blown up  right now. There's a whole bunch of people that are getting a ton of value from it. It's where I shared. Again, give them the hook in the email. I shared how I'm catching more bass now that I'm doing this one new trick. If you want to check out the video, go here.” Then they click there and they go over to the video.

[00:34:00] Scott: Then guess what? They get the hook there. They get the call to actions throughout the video, they can engage, they can be educated you get good will built and then they are helping to promote the video. So that's what you do. Now, this doesn't have to be live. I like Live but it doesn't have to be. It can be live or it can be an uploaded video. So either one. So let's recap real quick. Number one, hook. You need that hook. What will they learn or see. Why are they going to stick around? Number two, calls to action in the beginning, in the middle and at the end. Number three, educate and engage.

That's the formula and all of those other things that I talked about as far as like asking yourself  the question like who is your market, where are they consuming content, figure out what you're going to shoot and then the other thing is it's be consistent. Test different titles or different topics and see what resonates. Or go to another page or to another group and see what's resonated there. And then that's where you would start. But this right there is so powerful especially now that Facebook allows us to take one of our products and attach it and then it's followed kind of around.

So it' a nice little sales video and a Facebook shared video that can go viral and all that stuff. All wrapped in one. But if something does take off you want the hook. You want the calls to action. You want the education and the engagement to be there. That is what we want. And then we're constantly driving new leads into our email list. We're also getting good will in the market and we're also getting a bump in sales. So pretty cool little thing here. Wouldn't you agree? So guys this episode is episode 510 so you're probably going to want to go over.

[00:36:00] Scott: Here I am guys, the call to action, theamazingseller.com/510. You can go over there, check it out. It is on our blog and you can see all of these steps laid out for you. I also would recommend going over to theamazingseller.com/bootcamp especially if you are just starting or if you are stuck in your current brand and you want to expand and add more products to build out your brand and then when you do Facebook lives or Facebook videos you now have more things to offer them which is good and then also more things to talk about. So definitely go check that out.

So that's it guys. That's going to wrap up this episode. Remember as always, I'm here for you, I believe in you and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

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