TAS 397: Ask Scott Session #123 – PPC Tip – Audience Building – Low Margins and List Building – FBM vs FBA Sales

Are you ready to jump in with another Friday session of Ask Scott? Get the insights, tips, and lessons you need to move your ecommerce business forward and experience the success you are looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a fun story from his daughter, why you should avoid short cuts, PPC tips, and of course – answers to questions from sellers like YOU! This episode is PACKED with lots of helpful tools and resources that you can dig into today, don’t miss it!

Don’t Fall For Shortcuts

Do you find yourself eating up every lesson, hack, and tip mentioned by business leaders like Scott? Good! If you want to succeed, you need to be a constant learner. Push yourself and NEVER deceive yourself by thinking that you’ve “arrived.” You also need to make sure you don’t fall for “shortcuts” that promise easy success and a way to “get rich quick.” It might be hard to tell sometimes but you KNOW there is a difference between what guys like Scott bring to the table and those who just want to sell you bill of goods. Take the time to know the difference. Listen to this episode to hear Scott explain how the TAS community is different – you don’t want to miss it!

Building a Solid Email List

It’s gut check time! What have you done to start building your email list? If you’ve been around the TAS community for very long, you know this is a big tool that Scott is passionate about. If you still aren’t convinced that you should be busy building an email list to promote your brand and keep your customer base connected to what you are doing, then pay attention to this episode. On this episode of The Amazing Seller, Scott walks through what it takes to build the list and create appealing offers that customers will respond to. If you are ready to take the next step and give your ecommerce business the shot in the arm it needs, make sure to catch this episode!

What does it take to get started?

Have you ever wondered what it takes to start a community like TAS? How was Scott able to build this awesome community and get started growing a thriving hub of resources to benefit ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he went to work building this podcast community and his desire to give back to others so they can experience the freedom and success he’s enjoyed. If you are inspired by Scott’s story and have it in your mind to start something that will help others, make sure to catch this episode to hear more!  

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] A story about Scott’s daughter and her lemonade stand.
  • [5:30] Shortcuts, are they worth it?
  • [9:00] A Pay Per Click tip.
  • [11:30] Question #1: Can you touch on the list building process?
  • [19:30] Question #2: How do I get traction with my FBM account?
  • [25:00] Question #3: What steps did you take to get started with the podcast?

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TRANSCRIPT TAS 397

TAS 397: Ask Scott Session #123 – PPC Tip – Audience Building – Low Margins and List Building – FBM vs FBA Sales

[INTRODUCTION]

[00:00:02] Scott: Well hey, hey, what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 397 and session number 123 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday, we're going to do it again today guys this is going to be a lot of fun. I got a bunch of things…

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…that I want to talk about including the questions that we're going to be talking about today. I've got a short story about a young entrepreneur, my daughter, my young, young daughter. My nine year old and how she set up a lemonade stand and we talked business and I'm going to talk a little bit about that because I think it's  funny and it's also pretty cool how at a young age we start to talk about this stuff and they're just brought up in this environment.

So that, I want to talk a little bit about shortcuts and well I'm just going to talk a little bit about shortcuts and why I'm not a big fan and then we're going to talk about some pay-per-click. Actually very quickly I'm going to give you a quick little tip that I've been playing around one, that's been working really well. We're going to talk about audience building. We’re going to talk about low margins and list building and how you can still do that when you have low margins and then we're going to talk about FBM versus FBA and why sales might be slow.

So we'll be talking about a bunch of things today. First off, let me remind you that the show notes can be found at theamazingseller.com/397. All the transcripts will be there, show notes, anything we discuss will be there and yeah, go on over, leave a comment and let us know that you actually listen to this episode. So all right, the first thing that I want to talk about really quickly before we jump into the questions is my daughter's lemonade stand. She came to me, she was bugging me to be honest with you for probably about week and a half and she's like she's seen a couple other kids in the neighborhood had some lemonade stands and she really wanted to do it and I know how fun it is as a kid to do the whole lemonade stand. When I was a kid, I didn’t do the lemonade stand, I sold vegetables.

[00:02:00] Scott: My father had me peddle vegetables and also make these little wreaths and stuff for Christmas and all that stuff. But anyway, she wanted to do it and I'm like, “You know what, I really should let her do it.” But before I could let her do it, her friend invited her down. Now, as you’re coming in our neighborhood, they live on like the main drag. We live off like on a side road or a side street in a sense and we don't have as much traffic. So she was going to go there and I go, “Definitely go there, you’re going to have more traffic.” And we started talking all traffic. We literally started talking about traffic and how that all works and more people are going to be seeing you so when they do, they're going to be able to see your stand and that's where you want to be and all that stuff.

So that was funny and then the second part of that was we finally had the lemonade stand here at the house and it was cute and she… Actually I posted it on my Instagram page. If you guys have not followed me yet on Instagram, I am over there. I am over there now and I'm trying to post regularly just some random stuff but more motivational stuff and even stuff that I'm doing or maybe the lemonade stand, whatever is happening in my life, I'm usually posting on over there now. So if you want to check that out, just go over to Instagram @scottvoelker you'll find me. But anyway, so she wanted to set up shop here and I'm like, “All right, let's just let her do it.” So she did and she had like the full spread.

She had some cracker jacks as like a little upsell. We're talking about upsells and she had her lemonade and then she also had some cookies and so she had a nice stand, dressed it up, made the sign, actually my wife helped her make the sign and all that stuff and it was cute. I said to her, I go, “When you have traffic coming down, you're going to have to try to flag them down some way.” So they were yelling, “Hey lemonade, lemonade.” And a lot of people did stop. But I said to her, I go, “Listen, here's the deal, you probably want to go up to the top of the road and maybe make another banner and put it there pointing down here so you're almost like directing the traffic.”

[00:03:56] Scott: And she didn't do that but it was just funny that I'm sitting here talking about a lemonade stand marketing upsells, cross-sells and everything in between and she gets it. She really truly does and I just want you guys to know that when you're doing this business, as you're learning through any business, anything that you're doing, if you have kids, they are paying attention. Even if at times you don't think they are, they are. Trust me. My 22 year old right now has such a great business mind. She's like I am. She's driven. She's a hustler and she's doing really good things and she understands how things work. She knows about a landing page and an opt-in and how to build a list and she knows all that stuff because she's been around and she's heard us talk about this over and over and over again and my son the same thing, 19.

He's helping a guy that he knows who's a basketball trainer build out a YouTube channel and get subscribers and then they're going to start building a following there and then just all of these things. But just understand these little things that start now. You can actually teach through these little experiences and have a lot of fun doing it. I just wanted to throw that out there because I think it's important and it was a great story and it was just fun. It was really fun to watch her and get all excited about it and yeah it was pretty cool. So yeah, definitely do that.

Now, the other thing I want to talk about before we jump into the questions are… Actually there's two things, first I want to give you the the no shortcuts thing and then we'll talk about pay-per-click really quickly because I have something there I want to share with you that I think will be really cool for you. No shortcuts, and the reason why I'm saying this is because so many people are looking for shortcuts and it drives me actually crazy. There's no silver bullet, there's no magic pill. It kills me that even on commercials, infomercials, they're still selling the, you just do this one thing and you're going to lose 20 pounds. It kills me to hear that because it's just not true. It's just not true. I see people in my neighborhood they do more exercise than me as far as running.

[00:06:02] Scott: I'm not a runner. I don't like running but they feel as though they're running. They're putting all this effort in and I'm seeing this and I'm not seeing the results and the reason is because they're missing one thing. There's not a shortcut because you have to put in the work and you have to. The other part of this here that we're not really, they're not really I guess clued in on, is you got a diet. You got to actually have a clean diet. You have to keep your calories in check. Exercise yes. What's going in your mouth, yes. And you have to track it. So it's the same thing in business.

If you’re looking for the next hack or you’re looking for the next shortcut, you're still going to have other things that are going to have to happen in order to make it work. So don't kid yourself. Stop chasing that dream or the dream that there's a magic bullet because there's not. There's no silver bullet. I had a lady I think it was in, where was it? I think it was in our 1KFastTrack group and she says, “I'm joining here, I'm really going to try to focus on this RA thing now the retail arbitrage because it just seems like I start this and then I do it for a little bit and then I don't get results so then I go to this and then I try that.”

I just said to her, I go, “Listen, just focus on one thing and put your energy into that one thing and give it a really good chance of working and don't think about the next thing is going to be easier or there's going to be a shortcut.” I get people that say, “Scott, should I wholesale, should I do retail arb, should I private label?” The answer is, pick one of them. Just pick one and do it and get really good at it. To me, they all work, margins are a little less on some of those, maybe like drop shipping or it kills me. I see people that are just bouncing from one thing to the other and it's like you have to focus. If you can just understand that there are no shortcuts to this.

[00:08:02] Scott: Are there easier ways because you can follow someone else's path. Like I'm showing you what we're doing. I’m interviewing people that have already done it. Can you learn from those? Absolutely. But it's not a shortcut. It's actually work and most people that I interview, just about all of them say it's work but they're willing to do the work for the reward on the other end. So just remember, no shortcuts. There's no shortcuts. There's no silver bullets. There's no magic pill. There is not one and don't be fooled by the ones out there that are saying that, “I did this one thing and I grew this thing into a hundred thousand dollar business overnight.” It's not true. It's just not true. So, got that off my chest.

That's my thoughts for this week too by the way. No shortcuts. So let's move on. We're going to discuss this pay-per-click thing really quickly. I want to give you a little nugget here right in the beginning. The nugget is this, if you are running pay-per-click and you are running it through the entire night, try turning it off and turning it back on. What I'm doing is 11 o'clock in the morning to 11 o'clock at night. It's funny because there's another guy that I'm working with and actually I helped him, I'm going to get him back on the show but I helped him in his first product and we're approaching two years and we're approaching a million dollars in revenue from one product by the way. He's launching another product, pretty competitive space and we're using pay-per-click.

At first, he was just letting it run and he was out of budget before the morning even hit. So what we did, is we said listen, “Let's go ahead and turn it on at 11 a.m. and turn it off.” And actually Dom Sugar was the one that actually brought that to my attention. I'm going to give him the credit and we did it in our new brand and it's exactly what we're doing and it's working really good. Because the thing is, sometimes the buyer at nighttime isn't the one that's going to buy but they're going to click.

[00:10:00] Scott: So it's something to test. You may be the opposite. You may need to turn it on at night and turn it off during the day. So I would play around with that. Now if you're using Ignite currently that is not a feature to turn it on and off. So you'll have to still manually go in and turn them on and off but I am putting the word in with the guys over at Ignite and Jeff if you're listening I will be messaging you. But I think that's a feature that we should be able to turn on and off. I think that would be a really cool feature because this way here our budget is going to be allocated especially if we're trying to go aggressive with our pay-per-click and we want to be able to concentrate that money and that spend on those certain keywords and get the most out of our spend.

So a little tip for you, try it, test it and see what happens. So a little pay-per-click nugget there for you. With that all being said, if you guys want to ask me a question to have me answer here on an upcoming Ask Scott session, head over to theamazingseller.com/ask and I'll do my best to air it here on an upcoming show. And hey, if you just want to go there and just maybe say something about the show and what it's done for you, do that as well. I'd love to hear from you. Maybe I'll air that on the show. So, theamazingseller.com/ask. All right guys, I've rambled on long enough. Let's go ahead and listen to today's first question and I'll give you my answer.

[Q&A SESSION]

[00:11:19] Michael: Hey Scott, this is Michael in Atlanta. Long time listener. Got a couple of base hits upon Amazon thanks to you and appreciate all that you do for us out here in newbie retail land. My question is regarding the list building process and the discounts that you're giving. I'm about a 21% margin on my product. So like I said, it's a base hit. It's not a home run or anything but I'd like to figure out how to alter my strategy in keeping with your list building process which there's a lot of references to 50% off and that kind of thing. So, how would you adjust the process or messaging around discounts and product availability and what not for those of us with thin margins? Love to hear your answer and again thanks for all that you're doing and generous material you're putting out.

[00:12:23] Scott: Hey Michael, thank you so much for the question and I have to say your audio is clean, really clean. So whatever mic you're using, it's working really well. So hey, thanks for the question, thanks for being a listener and congratulations on those base hits. Love the base hits. I've always said that. Even when I was coaching my son's baseball team, you always had one kid that was a slugger and maybe one out of 20 at-bats they'd hit a home run. But the other 19 times, they were going to their strike out, they're swinging for the fence or they're just going to get out. They're just going to ground out or pop up, a lot of times popping up because whenever you have a home run hitter they're usually trying to jack it out of the park.

But I love the guys that would be the base hitters or  just a little slap hitter because they're predictable in a sense where when they get up, they're going to have a little base hit and that base hit moves over a runner and then from there, put some in scoring position and all that stuff. I believe that the home runs will come but the base hits got to come first. Actually that's a pretty good saying. I should probably write that one down and post that on my Instagram. The base hits are the things that can lead to the home runs. The home runs will come, they will, trust me. In our new brand right now, we've launched six products.

Out of those six products, there's one of them that could be possibly a home run and the other ones are clearly singles, maybe even I think we have a double in there as well. But everything, it doesn’t mean that those base hits are going to be worth it. So you're asking about like, how do we how do we still do list building to launch our products, we have a low margin? Well number one, I would try to fix the margin problem if I could. That would be number one. I would look at all of the things and actually I'm running into that right now with a couple of new products to doing a low quantity order and it's costing us more than I want it to. I want to be able to shave off maybe a dollar or two because we're doing air shipping and we want to start going by sea.

[00:14:23] Scott: So we might save a dollar or two by doing that. If you have a way to increase the margin, then I would play around with that. The other thing is, if you're not testing pricing, I would test pricing. It's shocking that sometimes you just think that everyone else is low so you have to be low? Test pricing and one way of testing that pricing that I've been doing right now for the past probably 6 weeks and it's been awesome, is I've been using Splitly. They have their price adjuster and basically what it'll do, is you just set your threshold. I want to go from $14.99 to $21.99 and then it will just adjust the price randomly and then over time it's going to start to find the sweet spot. So that is Splitly, theamazingseller.com/splitly and I believe they have some type of whether it's a free trial or a discount over there.

So go check that out through my link. Yes I will get a cup of coffee and yes I will appreciate that but again it's a great tool, I'm using it, I also track all my keywords in there now. It's a cool little tool and you can do split test but it's one thing at a time. I'm doing the pricing right now but it's pretty much automated once you set that up. So I would play around with that too. You could probably increase your margins with just a few of those things. So let's say that you can't increase your margins or make your margins better and you still want a list build, you still should be list building because here's the deal.

If you list build and you build a list, you could technically push those people over to your own ecommerce and not even pay Amazon FBA fees or let's say that you want to still have Amazon fulfilled but you don't want to pay the actual listing fee or the transaction fee. You might save $2 or $3 on that. It’s basically you're going to pay the pick and pack but you're not going to pay the 15%. So you would save that and that would go in your pocket. So that's another option when you have a list but in the beginning what people are always trying to do, is they're trying to figure out, “How do I do this when I have a low margin, how do I do this and I'm not making money if I give it away for 50%?”

[00:16:28] Scott: It's okay, it's okay. In the beginning we're just setting the groundwork. We're setting the foundation. So in the beginning, don't worry that you're not making your margin or you're not making profit. If I break even, I'm happy because if you rewind in time and we're going back in the old days about not even a year ago, where we would do 100% discount, we would give our products away for free and we'd still pay the pick and pack and we’d pay the Amazon fees. So we'd spend the $1,000 to do a giveaway. Now we're saying we're willing to break even and this is just part of the process.

I mentioned the guy that I'm working with and he's got a pretty competitive product right now, we're being very aggressive with pay-per-click but we're also being aggressive with a price point and that price point is lower than he's going to charge. Probably about $8 to $9 lower but we're trying to get velocity and if we get velocity then we can start to slowly increase that price once we get to page one. He definitely has a better product. We built a better product. It's definitely better than the competition. I think you might be looking at the short term as far as like, “Well I have 500 of these units, what if I use all 500?” What if you use all 500 but you broke even but you built a list and you sold 500 units?

That means that you have history with Amazon. That means you're in the algorithm. That means you're probably ranking for keywords. So hopefully, this makes sense to you and anyone else that's thinking this. A lot of people can't wrap their head around. In the beginning you're probably not going to make a profit and it's okay. It's like any brick-and-mortar. They start businesses and they don't plan on making a profit for three years. And for us we are like we want to make it day one. It’s just not the way it works. But list building should still be part of the equation here because then you can direct that traffic off site or back to your listing and then boost your sales and even though your margin isn't there, I wouldn't worry about it. I would still do the third… I would play around it and do 25%. See what the uptake is.

[00:18:27] Scott: And one little tip here and if you guys are like thinking to yourself like, “What is this list building thing, I'm new, I don't know what this is?” We did a workshop on that and you guys can go check that out totally free, theamazingseller.com/buildlist and that'll get you caught up to speed really quickly and it'll show you exactly what we're doing here and why we're doing it and from there you also have to understand about how to message those people and again we talked about that. But we've been doing it where we don't just send out one email, we'll send out one email.

Let them know about a discount and then we'll follow up with a piece of content maybe two days later and then mention that again in the PS and then the final day that the discount is going to expire, we remind them of that and then we have a spike in sales. So it's basically like three emails. So anyway, just a little side note there for you with the list building stuff. Hopefully this helped you. Keep me posted and I think you're doing great. Base hits are awesome. Keep those base hits going. I'll take base hits all day long. Let's go ahead and let's listen to the next question and I'll give you my answer.

[00:19:28] David: Hey Scott, this is David. Hope you're doing well. Appreciate your podcast. Appreciate all the content you and your partner provide. A couple of things, I just started with Amazon. Due to the extremely high cost of shipping from myself to Amazon, I decided to go FBM instead of FBA and I cannot for the life of me get any traction at all to get any sales. I tried a like page, some promotions on Facebook, people are extremely cheap and do not want to buy 10 to $15 products for $3. Not sure what I can do.

I tried the PPC but that does not work. I tried Ignite, none of those things work because I'm not buy box eligible and I can't do that until I get some sales and some reviews. I'm at a loss. If you could please help me, I'd appreciate it. Thanks, have a great day and appreciate all your help.

[00:20:38] Scott: Hey David, thank you so much for the question and another nice audio quality. I don't know what you guys are using this round but you guys are doing a good job. This is similar to the last question that I just answered in a sense because what you're saying is, well I want to send my inventory in because I know FBA, I'll be able to use pay-per-click, I'll probably get better ranking, I'll get a little more love if I do FBA. Problem is it's going to cost me too much money to send those in. But here's the deal, you've got two options here. Number one, you can send in some units and then drive some pay-per-click to it, make some sales and start to get the ball rolling.

That would be step number one or choice number one. You could do that and that's probably what I would recommend at least to get the ball rolling. The second thing is list building. If you build a list and you want to send traffic to your listing and to your product, then you take the list and you do that and now you're going to start to get the same kind of thing. You're going to get sales velocity. So it's all about sales velocity.

How do we get sales? How do we get sales? We have to let people know that we're there. If you can't let them know that you're there, you're not just going to all of a sudden start selling. Very rarely does that happen. It has happened but it's very rare. So, if you are FBMing them, which basically means Fulfilled by Merchants, for anyone that's brand spanking new. An FBA is fulfilled by Amazon.

Then I would recommend sending some in and then driving some pay-per-click to it and getting some sales. And then the other thing I'd still be doing is, I would be doing the same exact thing as I was just saying before. I'd build a list. I might even take if that item is big and expensive and all that stuff, then I would do a contest to give one of those away. I’d build up that email list and in the second place or second place, the runner-ups which is basically everybody else is going to get a discount on that product and then you’re going to… You don't even have to send those ones and you can fulfill them by yourself if you want to. The only thing is, if you're doing that, you're not going to get…

[00:22:39] Scott: Well, you will get love from Amazon, from FBM if you sell them but not as much if it’s FBA. FBA is definitely going to take the cake. That's what they want to do. They feel is as though they control the process better and I believe you get better rankings if you do FBA. Just my personal opinion. Depends how competitive the space is and all that stuff. But that would be my recommendation to you David, is to do exactly that and then from there you'll be able to start getting some traffic. The other thing is the third thing that you could do, is reach out to some influencers, some YouTubers, some Instagram people and ask them if you can send the product to them and if they'll do an honest review of the product.

I don't mean an honest review and leave a review. I'm saying and honest like, “Hey, this is my YouTube channel, I’ve got a hundred thousand subscribers and I will take your product and I will say what I like about it, what I don't like about it and then people can go see it for themselves.” That's what it would be. It's not a review. We're just saying that we're giving it to an influencer to actually take it and use it and see if they like it. It's funny, just before I got on here, I was looking at lenses and stuff for my iPhone because I wanted to start shooting some videos for you guys and I've got a digital SLR too but it's an older one and I don't really feel like at this point getting a new one, learning it and all that stuff.

So all I wanted to do is find one that I had like a shallow depth of field which basically just means that I'm in focus and then the background would be slightly soft and out of focus. So we called depth of field in the photography space and they have a lens for it.

Well I found a lens from a guy that did a review of it that someone sent him and he said that he goes, “Hey, this is so insolent.” He's got a video blog, a video vlog if you will on YouTube and so he… And I think this video had maybe 5,000 or 6,000 views. His channel had about 100,000. It may be less than that. Maybe 75,000 and he's like, “Here's this lens, it's really cool, I like it, this is why I like it and I'm so glad they have this now  don’t have to drag my digital SLR if I'm out and about and I wanted to take a shot with some shallow depth-of-field I can and oh by the way, I was sent this complimentary, so this way I can give it my honest review and that's what I'm doing and here you go.” And I clicked on the link and went over to Amazon and I checked it out.

[00:24:40] Scott: I didn't buy it yet but I may. But that's how it works. It's 100% how it works. So you might want to do that, you might want to reach out to some YouTubers and see if someone will review it for you and then from there start getting traffic over to your listing for FBM and then we'll get sales velocity. That's it. That's what I would do. Hopefully that works for you. Let me know. Keep me posted and let's go ahead and listen to one more question before we wrap up today and I'll give you my answer and we'll get on out of here. What do you say? Let's do it.

[00:25:08] Mike: Hey Scott, it's Mike from the Dominican Republic. First of all, I want to thank you for all the information and guidance that you provide. I don't want to take too much of your time so I will jump right into my question. I've been doing FBA for a couple of years with some success and I get approach my friend’s family and a bunch of other people about what I do and how I do it. So I've been thinking about starting a podcast and a blog to talk about this stuff and with the intention to provide some value to the Spanish-speaking people. Unfortunately I cannot point them in your direction because of the language barrier. I've noticed that you have been doing things right since the beginning with your podcast.

You kept pointing people to iTunes to leave your reviews in order to become nod worthy in iTunes. You being also using landing pages for every one of your episodes and then later you added transcripts apparently for SEO purposes. You have capture pages all around pointing to relevant content to grow your latest time. Many other cool things. Seems obvious to me that you have had some guidance with all of this. My question is, is there any course or program that you might be able to recommend that will help and move me in podcasting to start on the right track? I've been following JLD on EEFire and he has a podcasters paradise program. I wonder if that's what you had when you were starting or was it something else. Alright, thank you so much and keep it up.

[00:26:36] Scott: Hey Mike, what’s up? Thank you so much for the question all the way from the Dominican Republic. I always get jazzed up when I hear people calling in from all over the world and just all over the United States as well. Just really, really awesome and I just want to thank you for that. Now this is a little bit of a different question and at first I'm like, “Well it's not really related to like Amazon or ecommerce, but it is related to business,” and I actually love this question and if we were at a coffee shop I would answer you. That's why I'm going to answer it here and hopefully you guys listening you'll understand where I'm coming from. Now Mike, number one you want to possibly share with everyone that speaks Spanish. You want to be able to share with them what I'm sharing in a sense and I think that's awesome.

So you could totally do that and the way you would do it is exactly what I've done. You can just start a podcast if you want to or you can do a blog, you can do a YouTube channel, whatever you want to do, heck. You can even take mine and then you could go back and tell people that you listen to this and then now you're like translating it for them and then you're their trusted advisor and all that stuff. You could do that. Now the other thing that you wanted to know was or you asked, is like, “Where do I learn how to do all this stuff? Scott where did you learn all this stuff?”

And you guys heard me probably talk about this if you're longtime listeners. I've been doing this now for over probably 15 years if you count my photography business a little bit longer. And even back then I was building an email list but I was building an email list by basically taking their email address and putting it into my yahoo mail and I would create a group contact list and then I would blast them. I would basically blind copy all of those. So I’d BCC them not CC them. I’d blind copy them or BC, whatever it is, blind copy.

[00:28:39] Scott: So that way there, everyone else didn't see everyone's email but there was like 500 emails that I was sending out. And it was funny, I couldn't send 500 all at once. I had to do them in hundreds because they had like a limit. You can only send 100 within an hour or something like that. It was a little annoying and I didn't really know about autoresponders that much at the time and then I started to hear a little bit about them then I got familiar with Aweber and then I would just go out there and learn what I needed to know at that time but doing it really taught me all this stuff. That's why I say this all the time. When you're learning right now, this will be able to be taken with you in any business that you end up going in or anyone that you want to help or maybe you're a consultant now, maybe you're someone's advisor.

There's so many things that you can do. There's so many things I could do right now from the knowledge that I learned through the years. There's a whole bunch that you can do there. If I was to say that who I learned from, I would say in the past five to seven years. The one that I've been following and really not even so much learning the tech side because the tech side for me honestly and it's funny because I was never a computer guy. But I was always the type that we just watch the tutorials from that service and then I would just figure it out and then I would just learn it and then when someone would talk strategy, then I would just take that and just apply it.

Even to this day, people will talk about a strategy and I don't have to worry about like, “Okay, how do I build a landing page, how do I connect this, what's an upsell, thank you pages, where do I?” I know that I can use click funnels. I can use lead pages. I can use AWeber. I can use convert kit. I know the tools that I need but I just need to build it or I have to have it built. So the most recent one is Pat Flynn. A little shout out to Pat Flynn. He's been on the show and it's funny as I learned from him, I never thought that I'd have a podcast and I'd have him on the podcast. It just happened. A lot of people, Rick Mulready, I followed him about Facebook Ads which by the way, if you missed that training, you're probably going to want to check out that training.

[00:30:40] Scott: And that can be found at theamazingseller.com/fbtraining, for Facebook training. And that training right there I'm telling you, will help you and again that's who I learned from. I learned from Rick Mulready about Facebook Ads. But really, Pat Flynn showed me the direction that I wanted to go especially starting this. It's all about the audience and then it's all about having different points of contact. Same thing with the podcast. I'm able to come on here and talk about a variety of different things and now I'm able to actually talk a little bit more freely about even mindset stuff and business stuff in general not just Amazon stuff. When I first started this, I knew that I was going into this thing and going to be looked at as the Amazon guy.

And that's not really necessarily who I want to be but that's who I've become and I'm okay with that but I have a lot more to offer because I have been through a lot of those things but my advice to you is to number one, do before you teach. For me, I've always done like, okay, we started our photography business from scratch, nothing. We read books. We didn't have digital. It was film. We went into the photography shop and we read books. I read books and then I would relay that back to my wife. We'd set up lighting.

We would figure it out and then once we got that, once we got it, we got a business and we were doing six-figures a year, then I started saying, “Maybe I should teach this other people because there's probably people out there like me that don't think they can do it because they would need classes.” And then I was able to break it down with them and I taught it and I built that into a six-figure business. That's how I've always done it. To me, you need to do and then you can teach and for me, I like to stay in the trenches. Could I just say, “You know what, I'm just going to teach now and just going to help people then I'll just report back on what I help people with?” Yes I could do that but I love building businesses still so I'm still actively doing it.

[00:32:41] Scott: This new brand that we have going, I'm so excited about that every time we roll a new product out or we have a new thing that we're testing, I just get excited about it. And that's what you should do as well. Don't overthink a lot of what you want to do here. Just start doing it. If you want to help people, start helping that community of people because there is going to be people that are going to want to follow you especially if you're just honest, you're transparent and then things will happen. I guess the big takeaway here is you can learn as you go but definitely you want to be doing it and then understand that you're not going to know it all right now. And the one thing that I did learn from Pat Flynn was something that he I think learned from someone else, was just in time learning. Learn what you need to learn now.

Don't worry about what's 50 feet down the line. You don't have to worry about that right now. It’s like if I'm building a house, I got to know how to put a foundation in before I could put the shingles on the roof. You guys always know I always go back to being a contractor because that's what I did for 10 years. So I understand that a lot and even the tool stuff. Again I know the tools. I have all the tools in my toolbox. If I want to build something, I can go build it and I'm talking even stuff like we're talking online business stuff. If I need to go build a landing page. I can do that right now and know how to do it. So learn.

Learn by doing and then just as you see fit, start giving away free content for people to consume and this can work in your own physical products business. We're doing that right now in our new brand. We're giving away tons of free content, tons. We're helping people and people are loving it. We're building a community and people are loving it and from there selling becomes easy. Hopefully you guys learned a little something from today's Ask Scott session. There was a lot of stuff in there by the way and I should probably mention if you want to download the show notes, the transcripts, because there is a lot of meat in this one, you might want to head over to theamazingseller.com/397.

[00:34:40] Scott: And yes if you go over there, you will be able to download all that stuff and guess what, there will be a place there to enter your email address, so this way here if you want to download those you can and then I can follow back up with you and let you know when I have a new episode published. That's exactly what you're talking about and you guys are talking about as far as like how I'm able to create these little pieces of value and then spread them out. That's exactly what I do on every episode. So you guys get true value. I'm giving away for free but then I get to communicate with you guys and eventually maybe you might want to maybe join one of our classes or maybe one of our communities and that would be awesome and if you don't that's cool too. I'm going to keep coming back and delivering this content for you as much as I possibly can and I just want to get those stories that say, “Scott, I took action and I did it and guess what, I'm hitting some base hits?

So that's it guys. That is going to wrap it up. If you guys have a question you want me to answer it, head over to theamazingseller.com/ask. Leave your first name, a brief question, maybe where you're tuning in from and yes leave it there and I'll do my best to answer it. Guys I got to run. I know you guys got to run. Have an awesome amazing weekend and remember as always, I'm here for you, I believe in you and I'm rooting for you but you have to, you have to… Come on, say it with me, say it loud, say it proud, “Take Action.” Have an awesome amazing day, weekend, wherever we are in this week and I'll see you right back here on the next episode.

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3 Comments

  1. Edgard

    Hi Scott

    I have a amazon seller account which i am currently selling on under a brand that is brand registered. My question is that my wife and I are looking into a open brand in others words we are looking to opening a second seller account the first account in registered to me if we open another account under her name with the same address is that prohibited

    1. Scott Voelker

      Hey Edgard, as long as you have a legit business reason it shouldn’t be a problem. In most cases that would mean setting up a seperate company with seperate bank accounts, etc but yes it’s perfectly allowed.

  2. Sam

    Hi again Scott,
    How do you close your campaign at 11PM and how do you reopen it at 11AM.
    Are you pausing it or is there another automated option?

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