Do you need a shot in the arm to keep you going and pressing into your goals? Are you stuck and looking for answers? Then you’ve come to the right place! It’s time for another session of Ask Scott on this episode of The Amazing Seller! On this episode, you’ll hear Scott cover a lot of ground. He goes over knowing your “Why,” a shout out to a TAS follower like YOU, dealing with difficult suppliers, PPC strategy, hijacking, and much more! So what are you waiting for? Make sure to grab a pen and some paper for this PACKED episode!
What is your WHY?
Do you know, deep down, what you’re “Why” is? Seriously? Do you have it written out and on the refrigerator or on your computer monitor? Why not? On this episode of The Amazing Seller, Scott opens up about his “Why” and how it has kept him focused and fired up so he can reach his goals. Speaking of goals, Scott is able to focus on spending time with his family for his daughter’s wedding BECAUSE of his goals and keeping his “Why” in front of him. To hear Scott dive deeper into this topic, make sure to listen to this episode!
Join the TAS Community!
One of the best ways to stay focused on your goals and objectives is to join a community of like minded individuals who are also pursuing a better future for themselves. That is exactly why Scott and his crew created the TAS community. If you aren’t part of the community yet, what are you waiting for? It’s such a great place to bounce ideas around, share best practices, and to stay encouraged by the success and common difficulties faced by others. If you jump in and participate in the TAS community, you won’t regret it. To hear Scott further explain the benefits of the TAS community, don’t miss this episode of The Amazing Seller!
Dealing with Difficult Suppliers
Don’t let suppliers take advantage of you! If you are just starting out, you might be a perfect target for a supplier who will take advantage of inexperienced sellers. Make sure you do your research and find out how to protect yourself when dealing with suppliers and manufacturers. On this episode of The Amazing Seller, you’ll hear Scott explain how dealing with suppliers typically works and what you should expect. He also provides resources that will help you better prepare for interactions with suppliers. Find out what you need to know about this topic on this episode!
Do you have a plan in place for that dreadful moment when you realize that someone has hijacked your product listing? Don’t put it off! There are so many resources that can help you prepare for when that day comes. Don’t think that it won’t happen to you, if you operate an ecommerce business for long, you will face this issue in big ways or small. On this episode of The Amazing Seller, you’ll hear Scott go over how you can prepare for this roadblock and what options are available to you. Don’t get caught unprepared – make sure to catch this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:30] You’ve got to figure out your WHY!
- [6:30] A shout out to a TAS follower.
- [10:00] Question #1: What should I do if I keep hearing from my supplier that they are out of stock?
- [14:30] Question #2: I’m seeing lots of new competitors, should I be worried?
- [19:30] Question #3: Am I using PPC correctly? How can I maximize my efforts?
- [25:30] Question #4: How should I handle someone hijacking my product?
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TRANSCRIPT TAS 391
TAS 391: Ask Scott Session #121 – Suppliers BS – Saturated Product after Launch – PPC Reports – Hijackers
[00:00:07] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 391 and session number 121 of Ask Scott. This is where I…
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…answer your questions here on the podcast and I do it every single Friday, and we’re going to do it again today. Now, just to give you guys a little bit of an overview of what we’re going to be talking about today, we’re going to talking about pay-per-click reports, we’re going talk about hijackers, we’re going to talk about suppliers BS, and we’re going to talk about saturated products after you launch. And we’re going to talk about all of these things and what are my thoughts and I’ll let you guys listen to the questions, and we’ll give a little update on a few other things.
Now, one of the major update right now for anyone that’s been following along depending on when you’re listening to this, but the day that this airs I’m going to be in the air heading to my daughter’s wedding and, yeah I just said that. I just said out loud, my daughter’s wedding. My daughter is 22, getting married. I got married when I was 21, so pretty similar. And yeah, getting married and we’re going to be spending the weekend there with them and enjoying this special time. I still can’t believe it’s happening, I still can’t believe I have a daughter old enough to get married but I do so I’m going to be enjoying that.
I also wanted to kind of highlight something here for you guys. Figuring out your ‘why’, is what I’ve been saying all along. If you haven’t been listening that long, well you need to go back in the archives and you going to probably hear me say that quite a bit. Because as you start your journey as far as online business that is, it’s going to be hard at times. There’s going to be ups there’s going to be downs. But there’s something that I’ve done for the longest time and it goes all the way back to when my 22-year-old daughter, who is 22 now but when she was just a little girl, I wanted to be able to drive her to school every day.
[00:02:03] Scott: I wanted to be able to pick her up every day. To me my ‘why’ was spending time with my family and my kids, and being there, being present. Being able to coach my son’s baseball team, being able to go to the school plays in the middle of the afternoon and not having to ask for that time off. So for me, it’s always been about building a business that supports my lifestyle and my lifestyle just means I want to be able to spend time with my kids and my ‘why’ my big ‘why’ is time with my family. This weekend I’m going to be kind of unplugging, in a sense, to where I’m going to just be present. I’m going to be enjoying this moment, I’m going to be celebrating this time with my family and enjoying seeing my father, who’s flying in as well, and, you know, friends that are coming in that I haven’t seen. We’re going to be able to just hang out and enjoy the special time together.
The reason that I’m able to do this is because number one I created my ‘why’ a long time ago and I’ve never ever allowed anything to get in the way of that. And I’ve built a lot of different types of businesses along the way. Amazon is now just one of those revenue streams and one of the things that now I’m able to share with other people because I think it’s a great way to get started if you want to create some type of income online. A lot of people want to generate income for a lot of different reasons. It could be just to pay down debt because that’s weighing on you every single day. Whatever your ‘why’ is you need to figure that out. So, the big thing I want you to do this weekend or this week depending on when you’re listening to this is figure out that ‘why’.
Go really deep on the ‘why’ don’t go just into, “I want to make X amount of money or X amount of dollars.” Why? What is it going to do for you? Then when you say, “Well, it’s to spend more time with my family.” Go deeper than that, go one layer deeper than that, maybe two or three. “Why is it important for you to spend time with your kids?”
[00:04:05] Scott: “Because I want them to remember me being there with them.” “Why is that important to you?” “Because I want to be a positive role model, and I want them to also be that way when they have kids, and I want them to be family orientated.” Like, so, all of those things come into figuring out your big ‘why’. And once you figure that out, I’m telling you right now, there’s nothing that will stop you, you will find a way.
Whether that’s this right here, Amazon selling or ecommerce, whatever it is, you will find the way. You just have to figure out the ‘why’ first and then we can figure out the ‘how’ and how we’re going to do it. So, all right, I went on a little bit of a tangent there, it’s actually a really happy day today. It’s Friday for some of you that are like, “Yes, I’m done for the weekend and that’s awesome.” And sometimes you might be happy too because I used to do this when I was working at nine to five, I couldn’t wait to get out and spend maybe an hour or two or maybe the night after the kids went to bed to work on another side hustle that I was working on or a little side business and I couldn’t wait to get out of work to work on it.
Maybe that’s what this weekend is for you, I don’t know but for me, I’m going to be at a wedding and I’m going to be enjoying that time. Now, before we do jump into today’s episode, today’s Ask Scott session, I want to remind you guys if you have a question that you want me to answer on an upcoming show head over to theamazingseller.com/ask and you can do that. Just do me a favor, record a short message, leave your first name, maybe where you’re tuning in from, and a brief question and I’ll do my best to air it here on an upcoming show.
Now, the other little update I want to give you is, it’s been a while since we’ve done a workshop. We usually do a five-phase workshop or a product selection workshop, depending on the week, depending on the month. If you guys want to actually attend one of our live free workshops, we’re going to be starting these up again. So you’re going to probably want to head over to theamazingseller.com/workshop and you will get all the upcoming dates, and all of the details there and you can register for one of our live workshops and I’m really excited to kind of get back into the swing of things there, and hang out with you guys, and also walk you through what’s working rate now for us in our businesses.
[00:06:21] Scott: And then the last little link here I want to give you guys is the show notes link. If you guys want to download the show notes, the transcripts, any links that we discuss, they can be found at theamazingseller.com/391. Now, one last thing before we jump in, I want to give a little shout out, I want to give a little love to one of our TAS listeners, one of our TASers out there that’s actively doing it. And it’s funny because this girl actually came on the podcast and talked about her expertise in sourcing. Now, her name is Nancy Ramirez. You can just go to theamazingseller.com, just search for Nancy and she’ll probably come right up. But I’ll also include the link in the show notes. But here’s the cool thing, her expertise was really like finding suppliers and like she knew all about that because she was doing it for bigger businesses. But she never had any clue about doing this herself using private labeling.
Well, since coming on the show and starting to get introduced to this FBA thing, she started to launch her own products. She is just doing so awesome, I think right now she has two different brands. But she posted this inside of the TAS group. So again, if you guys are not part of that group, you guys are missing out because there’s a lot a really, really cool people there. But, this is what she wrote. She wrote, “I didn’t sign up for any special promotions to offer during Prime Day, and I’m not sure if it’s a new product I added or Prime Day hype but I had an amazing day yesterday over 4,200 sales.” Crazy, right?
Now. This was around Prime Day, so if you are listening to this later well, it doesn’t pertain to Prime Day but it does because she’s just giving us a play by play. She didn’t run any promotions, all she did is she had a product that was listed there, and there’s a lot more traffic, and she had a product that people wanted, so she got a huge amount of sales.
[00:08:18] Scott: Now, she says, “We have over 65,000 in sales with both of our accounts.” Yes, so she has two accounts, “In the last 30 days. I can tell you we never ever stop running. This business has really evolved into something I never imagined, but I wouldn’t have it any other way. If you don’t take action you will never see success, #takeaction #thankscott.”
So, you know, I just want to say, Nancy if you are listening, I just want to say you are doing phenomenal and I’m so proud of you. I’m so proud of you because you went out there and you figured it out along the way. Yes you had a little bit of an expertise, a little bit of an edge because now you were working in this supplier chain. Where you’re able to go out there and kind of connect the dots but you didn’t know any of the other stuff it was kind of new to you. And you went out there, and you figured it out, and you did it, you did it. And I just want to say, I’m so proud of you and I’m so happy for you and keep me posted.
Keep us posted. The community, that is, the TAS community. I know you’re always in there and giving updates every now and then, so keep at it. She’s really generous with her time too, she’s always in there answering questions. So definitely go to the Facebook group guys, theamazingseller.com/fb and request to join. It’s totally free and you can connect with cool people like Nancy, that’s inside of that group. So let’s get into it, let’s get to today’s first question and I’ll give you my answer, and I’ll just let you know what I think, all right? Let’s do this.
[00:09:52] Nate: Hey Scott? This is Nate. I just wanted to say thank you so much, I really enjoy the podcast. My question is around Alibaba suppliers. They frequently tell me they’re out of stock and I don’t know if they’re sourcing from another factory or if they are pulling my chain trying to get rid of or order more units but they often use this as a counter to not being able to meet my minimum order quantity request. So, I appreciate your time, I appreciate the answer, thank you so much.
[00:10:29] Scott: Well, hey Nate. Thank you so much for the question. Thank you so much for being a listener. And it’s kind of funny that we just talked about Nancy who is a sourcing expert, she’s done that in the past and actually her episode, I went back and looked, it’s actually episode 18. All the way back to episode 18 when the podcast was just being launched, which is kind of crazy to think we’re already up over 390 episodes, craziness, right? So, anyway, that was a great episode I’ll link that up in the show notes. But I also did another episode recently actually, episode 332 with Sam Boyd, from Global Imports.
What he did is he walked through the entire sourcing funnel as far as how to find and validate product suppliers and there’s a little checklist there included. I would definitely recommend checking that out as well. Here’s the deal, if they’re telling you that they’re out of stock that means that they’re probably not manufacturing. That would be my first clue. So if they say that they are out of stock, maybe they said they’re out of stock of some raw materials in order to make the product, I don’t know or maybe they’re out of stock of one of the components that put… Maybe that’s what it is. You need to understand what that is, you got to ask some questions. But, I’d be a little leery there.
That would make me a little nervous because I want to know that I can contact my supplier and they go yeah, “We’re about 30 days out.” Or, “We’re 40 days out.” Just give me a timeline there not that we’re just out of stock. So, I would be very careful. I would also probably start looking for another supplier. If you started on Alibaba, that’s fine, you just have to kind of go back and rinse and repeat, you’ve got to start doing a little bit more of that outreach. Now, if you go to Episode 332, Sam talks a lot about how to do it kind of the old fashioned way, a little bit of around Alibaba way where you wouldn’t necessarily go through Alibaba, and it’s a really great way to do it as well, but you actually have to do the legwork. It’s going to take some work to do that, it’s going to be a little bit more time consuming but it’s totally possible.
[00:12:36] Scott: Now, Guided Imports does have a service, it’s pretty inexpensive too, and they’ll actually do the validation process for you. You just tell them what you want and then they’ll go out and they’ll find suppliers that match up with what you want, and then they’ll bring them back to you. So, that’s another option. My resources page has all the information for Guided Imports or you can just go to theamazingseller.com/guided and that’ll take you right to their page and what they offer there.
So, definitely go check that out, I’ll throw it on the show notes page to this episode as well. But I think you’re going to definitely need to do a little bit more outreach to these different suppliers. You have to find someone that is actually the manufacturer and then that agent is working for the manufacturer. And then this way here, you are not having to kind of go through someone that’s buying, and then, also, you’re going to pay more because now they’re not directly so you want to find them direct.
So, my best advice is to go out there and find other suppliers, and then work with those people. Hopefully, that helped you or anyone else that’s in this current situation. Then this way here, it can help you move forward because that can be frustrating. Let me just say this, you want to make sure that you have a great relationship with your supplier because they can make or break you. So it might even be a good idea to actually get another one as a backup but this is something you have to understand you’re building a relationship with, so this way here as you grow they’re going to be willing to grow with you. So hopefully, that helped you. All right, let’s go ahead and dive into the next question, and I’ll give you my answer.
[00:14:14] Listener: First of all, I just want to say thank you very, very much man. Loving your podcast, listening to it every day to and from work on my three hour commute, learning a lot. So I started with retail arbitrage, got a couple of products on there, made a good amount of profit, and then I actually found a good possible product to source. Now, I’m all the way to about to get my sample here in a few days, I got my UPC code, I’ve got everything ready, I’ve got my next three orders planned out, priced out, costed out.
Now well, my question is now that I’m in the process of private labeling these products, I’m seeing more sellers coming up possible private label sellers as well. So, should I be worried or what possible steps should I take? I feel like I did differentiate myself pretty good, added a good amount of value and with your resources and your knowledge, I feel like I will create a great listing and have great customer service. So, yeah man, that’s all I’m asking. Thank you for your help, keep up the great work. Thank you.
[00:15:16] Scott: Okay. So this is a great question, I would address you by name but you didn’t leave your first name so I can’t. But, guys in the future when you’re leaving a voicemail, please leave your first name so I can at least mention you. I want to mention you, I want to who I’m talking to. Anyway, great question and this is a concern for a lot of people and I’ve heard people say, “I got the product…” Or, “I picked the product, I went ahead and I launched the product, and then I turn around and there’s 10 new sellers.” And that’s pretty much going to come down to your research that you’ve currently already done, is it a product that’s going to be easily replicated.
Are you taking a product and just directly taking it off the shelf, and slapping a label on it and then selling that? That’s going to make it easier for someone else to do the same thing. I’ve always said this, “If it’s easy for you to find the product on Alibaba or Aliexpress, then it’s going to be easy for someone else to find it.” Now, I’m not saying you can’t test using that model, but what I’m saying is you want to differentiate as soon as possible. The other thing that you want to do and this will definitely, definitely help you even if you have those competitors coming in like that is if you build your own list, your own email list.
You guys have heard us talk about this over and over and over again, it’s really, really important. Because, in this case, even if there is competitors that are coming in and they don’t have the leverage of a list, it’s going to be hard to compete with you because you’re going to able to drive your own traffic, your own email list, whenever you want. The other thing is, if you’ve done some outreach and you’ve found influencers in your space. Now, I interviewed a guy here recently who basically went out there and just found YouTubers and actually, it happened by accident actually.
Someone told him that someone on YouTube had been using this product in his sales were going up and he didn’t realize why, and he come to find out that a YouTuber actually got a hold of his product and loved it and started using it and he didn’t pay them or anything. And so then he went ahead and said, “You know what, I’m going to go ahead and just spend time reaching out to influencers manually.
[00:17:23] Scott: Just by hand direct messaging on YouTube to these influencers. And that’s what he’s done and now that’s part of his strategy. So do you think your competitors are going to be doing that, probably not? So you might want to spend the time to build out your own little group of people that are influencers on YouTube or whatever platform you’re on, Instagram, and then you can have that relationship that you can either pay them for a post, and then they’ll post your product on their page. I just actually had another couple that came to our last live event. Same thing. They were doing a giveaway and they were having some pretty good results. They built an email list of about 8,000.
I said to them I go, “What we got to focus on now is building that list at 16,000 and then we’ll get double the results.” And so they said, “Okay, we’ll do that.” They reached out to an influencer in their space and they said, yes. They had a really, really great list of people that just were so into that person, that influencer, that they just gobbled that rate up. And they grew a list of 16,000 plus on top of their 8,000 that they already had and they sold out of their inventory which was just crazy. Because of the power of an influencer.
So, they have an email list now, they have influencers that they can connect with now, so I would say if that is the case, and this is a product that you’re probably going to want to sell into the future, then I would say, “Do those two things.” If you guys are brand new and you have not started building a list, I’ve got a free resource for you. Head over to https://theamazingseller.com/buildlist and we will show you exactly how to build that list for free. We’ll show you exactly how we’ve done it, okay? So definitely go check out that resource. All right, so hopefully that helped you, keep me posted, keep at it man, and I love it that you said you started with retail arbitrage, and then it just kind of graduated into private labeling.
A lot of people start that way and then they graduate to PL and that’s what you’ve done, so congratulations on that. All right, so let’s go ahead and listen to one more question, and I’ll give you my answer.
[00:19:29] Jeff: Hi, Scott. My name is Jeff, from Boise, Idaho. On January 2nd, I was looking back at my notes, I had just listened to your New Year’s podcast where you encouraged people to set goals, and I was reviewing my goals and I had written down that I wanted to launch an Amazon business in order to pay for medical expenses for my daughter. She has a very expensive treatment which costs $12,000 a month, so kind of a big task to take on.
But, I had just written down that I was going to launch my first product by April 1st, second, by July 1st and third, by August 1st, but I just want to inform you and your listeners, that I’m ahead of schedule, I’m launching my fourth product here in just a few days which would be about May 10th. And just yesterday I had my highest revenue day ever of my other three products that I’m selling and my profit came in at just 12% shy of that goal of meeting the 400 pay per day for my daughter’s treatment. So, thank you Scott for your encouragement, for your informational podcast, and all that.
Now, I do have some questions, something I’d like to ask because I’m still fairly new at this even though it’s been quite a ride and I’ve learned a lot. But two questions, first question, has to do with PPC. So when I dig into my pay-per-click report, what search terms are being entered that are getting the clicks… A lot of them are other competitors products’ ASINS. It’s a string of numbers and letters. When I search for those on Amazon, it comes up with a competitor’s product, a similar product and I just wanted to know if you could shine some light on that.
[00:21:37] Jeff: I’m actually getting some sales through those. I’m assuming that maybe those sale… I doubt that anyone’s entering an ASIN into the search bar so there’s something else going on like maybe those are sales that are coming from outside of Amazon, and like some sort of bot is entering it into the search bar or something like that. I am just curious if you or any of your colleagues there have some insights on that.
[00:22:08] Scott: Well, hey Jeff, thank you so much for the question. And let me just say something, that kind of touched me when you said number one, that you listened to the episode around the first of the year we’re talking about goals and about like how to map that stuff out, and you actually did the work. I love that and it made me feel really good that I was actually able to put something out there that you actually did, and then now you’re taking action on it. So that’s awesome.
Thank you for sharing that and anyone else, please share that stuff with me, I want to hear that. That motivates me and inspires me to keep doing it. So definitely, definitely do that. And I also want to just say man, it cannot be easy to have your daughter in some type of treatment that you have to number one, be concerned with her well being that cannot be easy at all. And I totally sympathize with you and man, you are a strong individual. And then from there, thinking about starting a business to help support that, that’s a whole not…
So there’s a lot of stuff going on here that, sometimes people would just shut down completely and just be like throwing their hands up in the air, and you just had this like, “I’m going to make this thing work because I need to.” And we go back to our, why, that’s why I talked about the beginning and it sounds like your family is your ‘why’, your daughter is your ‘why’ and that really will inspire you and motivate you, and keep you going when you don’t necessarily want to keep going. So man, I just want to tip my hat to you and just say, thanks for sharing and you’re just a really, really great individual and I just want to say thank you for sharing that.
So let’s talk a little bit about the pay-per-click stuff, and this is been a question that’s come up in the past and no one really knows 100%, but this is like our thoughts and I say ours because I talked to Chris Shaffer about of it, I’ve talk to my buddy Dom Sugar about it, I’ve talked to other people about this. What we believe is that the reason why you’re showing up and the ASIN numbers are coming through is because you’re showing up on a product or a sponsored product ad and then they’re being purchased through that. So that’s one way that you could be coming up. Now, take it, right? Who cares? Like, we’ll take that.
[00:24:27] Scott: But you cannot deliberately add an ASIN and target that ASIN that you want to put your ad up against. Now, there’s people that are doing it, and if you’re doing it, you know you’re probably not supposed to be doing it. But if you want to then you’re on your own. But understand that if you do it there’s a risk to that. Now, there’s no one in there searching for ASINs. Like you said, there’s no one that’s sitting there and they’re going like, “I’m going to type in B, X, S, whatever, right? You’re not going to type that in. So what makes the most sense is that you’re showing up on a sponsored product ad and then you’re being seen,And then someone’s clicking on that. So that’s how you were found.
That’s what makes the most sense to me and people that I’ve talked to. So that would be the reason why that’s happening. Take it you’re not out there saying that that’s what you’re going to do, if you run an auto campaign that very well could happen too, and that’s why an auto campaign could be a good thing. But also even on your manual, on your broad, that can also be the case. So hey, take it. I mean but don’t go out there in put a whole list of keywords that are your competitors ASINs do not do that. So I know we had one more question. Let’s go ahead and the let’s listen to that one last question. I’ll give you my answer, and then we’ll wrap this baby up and get down with the weekend, what do you say?
[00:25:38] Jeff: The second question I have has to do with pirates. So I have someone who is selling a product on my site, so I branded a product in a sort of an open brand, there is graphics on my packaging logos, I paid a lot of money for a very professional photography. Someone is selling the product which I know is not uncommon and they are undercutting me quite a bit on price. Just questions about best practices, what to do in that situation. I am not brand registered on Amazon yet but in the event that someone is not brand registered.
Another related question is, we saw our own products being sold on eBay and with my photos on eBay. So the question I have is, do I own the rights to my photos? And I kind of think this person they’re selling for about five bucks more than me. Maybe they are just doing a retail arb thing where they are buying from me and selling on eBay. I’m not exactly sure what’s going on but they are definitely using my photos in their eBay ad. I’m wondering if I have any rights around the photos of if I should just take it as a compliment that my brand’s getting out there more. Thanks again Scott, I appreciate to hear the answers.
[00:27:14] Scott: Okay. So, hijackers, pirates. Okay, so this is an ongoing thing for a lot of different people, and it mainly… I’ve seen it a lot when people are going with really generic products ones that can easily be sourced, also ones that are really made to look different and even packaging, all right? Again, they’re going to find the easier targets. So understand if you’ve been hijacked, you’ve probably set yourself up to be an easy target. Number one, brand registry.
We all know that that’s going to make it harder because then you’ll have a little bit more leverage. Now, does it mean that you’re guaranteed to not be hijacked but it will give you a better chance to fight it. Now, you said that you’re not so if you’re not, then you’re not going to be able to have that advantage. The first thing that you can do is send them a cease and desist letter. And I’ve had a number of people that have listened to the podcast that have used my letter and it’s worked.
So, I would say go to actually this episode theamazingseller.com/105, and we had a whole episode on hijackers. And there’s also a link there that you can download my cease and desist letter. And it’s just copy and paste it, throw it in there, and I think it was shared by one of our other listeners and I just put it up there so this way here you can go ahead and use it. So just go ahead and use it and just, you know, obviously modify it to fit you and your business. But the one thing that I’ve had Ted Limus on, an attorney in the past, and he’s always just said, “Be kind to those people, don’t be like a jerk, just be considerate and just be straightforward.” But then just say, “Hey, you know, you probably didn’t realize this but you’re actually doing something that’s illegal.” And then the letter will explain the rest. But then, try that for the first go.
[00:29:07] Scott: Now, again let’s talk about how we can prevent this. Number one, like we said brand registry, but let’s just say that that’s not even in the equation. The one thing you probably want to do for sure is if you have packaging that has your branding on it, I would include that in the images. And it least in your main image. Because a hijacker is going to see that also and they’re going to, “Wait a minute here, I can’t actually fulfill that item because I don’t have that packaging.” Right? Because yours is more custom. If you just took something that’s standard and generic, it’s going to be easier for them to just, fulfill it with that same exact product.
So that would be another thing that I would do, is put that in there. If you have anything that is patent pending and again, all you have to do is file for a patent and you are technically patent pending for at least a year up to maybe even two years, depending on if you extend that. So that could be another to deterrent. But I think the biggest thing to understand is that if you’re finding products that are a low a barrier to entry, it’s going to be easier for them to do it, you’re going to make yourself a target. So I would definitely try to steer away from that and at least have some different things. It maybe even add something to the unit that would be hard for them to do.
So if you found something and you’re going to create a bundle or maybe just an accessory that you add to it, they’d have to find that other add-on and then from there they’d have to include that when they ship it or they’re not going to be able to fulfill that exact product. So, that’s what I would do there. So, now let’s wrap up by talking about you’re seeing your items listed on eBay for about five to $6, $7 more. What’s probably happening is number one, if you’ve ever offered your product at a discount anywhere, someone probably bought them and then now he’s just going to resell them.
And it might just be five units, it might be ten units, I don’t know, whatever it is, right? And before, that’s why I wasn’t really a big fan of review groups because people that were doing retail arbitrage they were going to just kind of sit there on those sites and then they’ll scoop up the deals and then they’ll just list them over on eBay, or even back up on Amazon. So that’s why I didn’t want to, you know, I was never a big a big fan of just putting stuff up on review pages or review groups.
[00:31:17] Scott: So, if they are buying it from you and they’re just selling it for more on eBay, who really cares? You’re still getting the sale. So they’re just buying it from you and then selling it for $5 more, you’re like a wholesaler in that case who cares? You’re still getting sales. So I don’t generally even care if people are selling them on eBay as long as I didn’t give out a code and someone took the code and then bought 100 units at 75% off which I don’t do that anymore. So I can’t really be hurt in a sense, you know what I mean? Yes someone can buy one or two units at 50% off every now and then they’d have to be on my list. And then from there, they can sell it and then make a little bit of a profit over there.
But honestly, if I’m selling on that 50% off even I’m still breaking even and making a dollar or two and I boosted my BSR and I still got something from it. So, but I also protect myself because number one, I do a group code and in that group code, it’s going to 50% or less off, so it might be 20% off. And so I can’t really be hurt by that. So, anyway, that’s my advice on that as far as people that are hijacking you or whatever. Cease and desist letter generally will clean things up. If it doesn’t, then you have to contact Amazon, and if you contact Amazon, you’ve got to have proof that it’s your product, and then you have to go through that that process. You have to buy one from them, and then prove that what they’re selling is not yours, so it’s a whole process. And again, episode 105 is a good one to go check out and my cease and desist letter is there as well.
All right, so I think that’s going to wrap it up guys. Remember, if you guys have a question, head over to theamazingseller.com/ask and you can do that. Just leave your first name, remember leave that first name. And the last thing I want to mention here really quickly is I’m starting to play around with this Instagram thing, you’ve probably heard about Instagram, haven’t you?
[00:33:12] Scott: It’s funny because I’ve heard my son talk about Instagram and I’ve played around with it a little bit but I haven’t really spent too much time there. I’ve been on Snapchat a little bit kind of giving a little bit behind the scenes stuff.
But now I’m going to start focusing a little bit more on Instagram, I think that’s where it’s going, I think that’s where I can start to settle in. So, if you’re at all interested in following me on Instagram and it’ll be a little bit of everything. It’ll be life stuff, it’ll be what’s going on in my life, it’ll also be Amazon or ecommerce stuff. It’ll be a little bit of everything and a little bit of a kick in the butt every now and then I’ll give you.
So if you want to follow me head over to Instagram.com/scottvoelker altogether. Or just search me on Instagram @Scottvoelker you’ll find me and then just go ahead and follow and you can see all of the different shenanigans that are happening in my life.
So, guys, that’s it, that’s going to wrap it up. Remember as always, I’m here for you I believe in you and I’m rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
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