Click Here to Download Transcript <<
…and what people responded to this post, some of their thoughts, I thought that it was interesting and I didn’t want it to just be buried inside of the community because there is so much activity that goes on over there
If you guys are not part of the TAS community that’s growing which is just awesome and you guys that are listening that are podcast listeners and community members over in the TAS community you guys rock, you guys are awesome. Anyone that’s not over there and they want to get involved head over to theamazingseller.com/FB. It’s a great community, there is a lot of people in there that are doing some amazing things they are sharing, they are helping each other. We do have a strong policy to keep spammers out of there so I have a full-time admin that’s over there so anyone that is posting spam they are getting banned immediately.
If you guys see anyone over there spamming all you need to do is to flag the post my admin will see it boom they are gone. If you are in there keep helping us clean it up it’s been pretty good actually lately and we’ve been keeping a hand on it. Just head over there, make yourself involved. I’m telling you if you guys want to connect with likeminded people go over there. It doesn’t mean you have to connect with everyone, find two, three, four people that you want to follow or that you want to reach out to. That’s a great way to be able to connect with these like minded people. I’m going to stop rambling here because I get excited about the community because I think they are awesome.
I just got back from the event which you guys heard me talk about in the past episode or the last episode. I was in Denver and that was an amazing time and I met a lot of listeners and a lot of people that are in that Facebook community and it just really excites me because people are awesome. There are really still a lot of great people in the world and I was able to see that first hand. All right. Today what we are going to talk about and I’m going to share with you I’m going to be reading to you what he had wrote but then also what other people are writing and I’m also going to give you my thoughts on it because there are some things that I agree with and some things that I don’t.
We are going to be talking about how he turned this frustration, this product dud into success and he didn’t even really know it was success until other people started to chime in. I want to share that with you. Before we jump into that I did want to remind you guys that we have full show notes and transcripts to the episodes now so if you want to download the full transcripts or maybe just the show notes you want to go check those out anything that we add to this show that we talk about and links any of that stuff can be found at theamazingseller.com/203 so that’s theamazingseller.com/203. You’ll find everything over there and yeah if you have any other questions or anything like that you can always leave comments there, just get involved like I said.
[00:03:28] SV: Also I’m going to be putting the Facebook post that I’m referring to in the show notes today so you can go directly there and see what other people are saying and I’m sure more people are going to chime in now that this has been aired on the podcast. Let’s go ahead and dig in, what do you say? Let’s go ahead and check this out. What I’m going to be doing, again I’m doing this on the fly, I just logged in and I’m looking now at so this post that I’m going to be sharing. It’s a little different than I’m normally doing so bear with me but I promise this is going to be useful.
This is what he wrote, “Just sharing a non-success/ frustration story. Hey guys just want to share my story. I’ve been at this for like six months and I’m not doing very well. I have my first product up it's doing barely anything, six a day with pay-per-click on and two days with pay per click off. I’m set to be receiving fifteen hundred and sixty more units in a week so I’ll try to do another give away to bump the BSR and hopefully it stays high but that looks like awash but maybe $1000 per month in profit if I’m lucky aka a dud. Got a $10,000 interest free loan for product number two and I’m having problems finding something decent. I know I’m in a good spot but I got into this to escape the rat race and work for myself. It looks like that at least another one year away and I’ve already been doing this for half a year.
Frankly it drives me up the wall to see these screen shots of ‘hey look, I’m doing forty sales a day with zero reviews, while I’m struggling to even get five sales a day. Sorry just had to rant. I’m just extremely agitated a dud and another three months to wait at least before I get product number two going. That’s what I’ve got and half a year of goddamn effort.” Alright so that’s what the frustration. You can tell just by the way that Alex is writing that he is frustrated. Alex if you are listening to this I feel for you, I totally do and again I haven’t had all of this success consistently. There’s been ups and downs in anything that I’ve done not just this business but other businesses. It’s just part of the game and I talked at the Rocky Mountain Resellers Conference I did a live keynote there and I talked about creating your success plan and what you need to do it for and how you figure that stuff out.
It sounds like your main motivation is just to leave that nine to five and I get it, I get that but you are also have to have that plan in place. You do have the plan and you are executing it but you are getting a little impatient in my opinion and I get it though. It can get frustrating, it’s like working out. You are working out for a solid month and you are not seeing the results yet. It gets frustrating or maybe you are seeing a little bit but just not what you had hoped for. It’s true that that happens. Let me just say this though and I always share this whenever I do one of my workshops or whenever I can but there is a percentage out there that there is like 3% of people that technically succeed and there is 97% that don’t succeed.
[00:06:45] SV: They start something but they don’t finish and what they’ll do is they’ll end up working for the 3%. The three percent are the ones that they hit a wall and they keep pounding through until they get through that wall or they’ll pave it and go around the wall or over the wall or under the wall. Those are just … They are just growing pains. That’s just what happens and what I can say is I guarantee, I guarantee you Alex that you have a lot more knowledge and a lot more experience than a lot of people out there because you took action and you’ve been through the process. Don’t look at this as a complete failure and you are going to hear it by some of the people that had commented they don’t think that it’s a failure I mean a thousand dollars profit per month?
Even if it was eight hundred dollars a month or even five hundred dollars a month that’s a car payment for a lot of people. It could be more than a car payment, it could be you can think about it as your kids’ tuition if you go to a private school, any of that stuff. A lot of people shortchange themselves, they are looking for the home run, they are looking for the home run day one and you can’t do that. You are going to get frustrated if you do that and you are probably going to get let down so don’t go at this thing like you are going to hit a home run. Go up there and hit for a base hit a base hit or bunt for a base hit. You don’t have to go out there and hit it out of the park. I know that you want to get out of your day job, I know it, I get it but it does take time. It takes patience and it takes consistent action. You have to do it over and over again even if you fail or you think you fail.
You need to rinse and repeat but then just learn from what you just did. Most businesses go out there and they fail the first two three four years and sometimes then they just give up but if you keep at it you have a greater chance of succeeding so you can’t stop. Now you can learn from what you did but you can’t stop. It doesn’t sound like you are going to but I just needed to say that so let me chime in here and say what some people said. One person and this is Allen, he chimed in and he just basically said, “It’s hard to know the problem without seeing your listing but it would appear to be a conversion issue if you are sure that there is demand.” Again which I’ve talked a lot about guys, we need to make sure that there’s demand, “In which case you really need to focus on trying to improve your images, your copies and your reviews. It work in most cases if you change your images and your copy meaning your bullets and your benefits, your features, all of that stuff and then follow up on customers for reviews.”
That was Allen’s suggestion which I agree with. I think that if you have a conversion problem then we need to fix that. If we have room for improvement then let’s work on that. Don’t just think about finding the next product yet. If there’s things that we can still do to improve the conversion, now the conversion could be fixed by reviews. If you have a low amount of reviews but your competitor has more reviews like quite a bit more reviews that can be a huge conversion problem. An image could make your conversions go up or down. Here is something for you guys, I was at the event the other week, again really excited about being there. I learned a ton and just like this little nugget here there was someone in our, he wasn’t even on the hot seat he was just in attendance but the guy was doing… I think he was doing about 80 to $100,000 a month which is crazy, crazy.
[00:10:05] SV: I’m jealous but I’m excited for him and I’m excited to learn from him but he was there to learn from us and he learned a ton from us that day which was crazy too. How can someone that’s doing 80k or 100k a month learn from us that aren’t doing that much? Well there’s things that we are doing that could take his product and bring it to the next level but that’s a whole another topic. The one thing he shared that they tested was in his image you could put up just one image with the product lined up evenly so if you had a product that has three components to it you can line it up nice and evenly or you could take and throw them around on the image in multiple, kind of like a scattered look. He tested that and he tested it with the same amount of traffic and that’s the other thing.
If you are going to test anything you want to go ahead and test over how many people visit the listing not just how many days it goes. Right. You want to see how many sessions that you had so if you’ve had let’s say a hundred sessions, then you want to test that with another hundred sessions. I’d probably go more like five hundred to a thousand so if it takes a week then it takes a week, if it takes two weeks it takes two weeks but you need to measure it with the same amount of sessions. What he did is he tried it with the one image for let’s say five hundred, I forget what the number was but let’s just say five hundred sessions and then he tried it for another five hundred sessions with a different image of those pieces of the product scattered and one of them being more lined up evenly. The one that was scattered converted I think he said like 10% higher or something crazy at least 6%, it was higher, a lot higher.
There is one product that I have right now that I could do that with I’m going to test that. I haven’t tested yet, I haven’t had enough time since I’ve gotten back but that’s one thing on my list that I’m going to test. Right. Again these are things that you wouldn’t think of maybe but they could make a difference so conversions are definitely a huge thing. You’ve got to look at your traffic, you’ve got to look at your sessions, your sessions are going to tell you a lot. If you are getting the sessions but you are not getting the sales there is a problem there. We need to fix that problem. We need to fix or we need to bridge that gap somehow and it could be reviews, it could be images, it could copy, it could be any of that stuff. Let me just move on now to what Nick Graham says, “First question, where did you get the $10,000 interest free?”
He wanted to know that and I’m not sure if he said that in here or I would say but you can go over to this post and you can read through and see because there is a ton of comments. Basically he said also, “Also, $1000 would make up the pay cut I just took for a job closer to home so one man’s dud is basically another guy’s treasure in a sense.” Then another guy Gary says, “A $1000 profit is great that’s more than most if I had ten of those you are set or if you had ten of those you are set.” Now we are starting to think right, maybe and someone else just chimed in and said, “Exactly,” so you might be thinking to yourself, “Wow there is just this one product and it's only doing $1000 profit if you’ve got four of those that’s four thousand right? If you’ve got five that’s five.” That why I talk about the ten by ten by one, ten sales per day, ten dollars profit per sale one product.
[00:13:13] SV: That’s $100 per day, that’s three $3000 a month so maybe that’s what you go after or maybe in this case it’s a thousand dollars per product so if you’ve got five products that's $5000. I agree with that so Gary highlighted that and he is right on the money and then a few other people chimed in and said exactly. Let me see here. Then Nick he chimed back in again and he says, “You have no idea how much your post has encouraged me. If you are profiting $1000 on a dud then I just need to find three duds and my wife can be a stay at home mom. I’m not being sarcastic either I love this group.” Basically he is just saying like to him that would have been awesome. You know what I mean?
And then Alex chimed in and says, “Nick you in turn have encouraged me as well but finding three sounds great in theory than you realize that if you are launching products one by one launching three takes about a year and probably well over.” I see what Alex is saying here but it doesn’t have to be. Right. Again I can’t stress this enough you have to try to find products that you don’t have to wait three months to get to market. Right. Even if you test on a smaller scale be able to test three or four products quicker by not going after doing customization, like full customization.
I’m not saying generic either I’m saying small tweaks that can be done quicker and then not going by boat right away. That’s why a lot of people say, “Well Scott why don’t you go by boat, why don’t you do freight forwarding, why don’t you do all that stuff yet?” The thing is I don’t want to do that yet because I’m still going the route of air. It takes a lot less time and I can get things to market to test them quicker, I can do small orders I don’t have to do a full boat, a full container and all that stuff. That’s just me but again I’m listening to Nick say, “But I don’t want to wait another three months.”
Well don’t wait another three months, do something that you can get to market quicker now even if it’s more generic that you can maybe customize with a custom box that won’t take that long and then maybe get something that’s small that you can air ship and not sea ship right now or maybe split it up and do half of the order by air make a little less money and then do the other half boat. I’ve heard other people do that so there is other options there for you Alex. You don’t have to wait three months but I get it. If it does take you three months well then it takes you three months then now you are at two thousand or maybe that next one will be the $2000 product a month or $3000. You won’t know until you do it but I do believe and I haven’t seen your listing or anything like that or your product that you are selling but I think that there’s probably things you can do to get that number to go up, I really do.
Again Nick pipes in here and says, “Also if you are having to pump a lot of time into pay-per-click and search that’s sort of defeating the purpose then again an hour or two a day managing pay-per-click campaign still beats eight hours a day at a job and I like my day job.” Nick likes his day job so he wouldn’t rather be doing that. I personally wouldn’t mind playing around with that pay-per-click. And then he just goes, “You might seek out a consultant or coach for a one on one time call to help him with the pay-per-click stuff.” Again reach out to the group, reach out to other people that you think can help you if you are struggling with the pay-per-click stuff. The pay-per-click stuff to me will help you not just make more sales to make more sales it will help you start to rank and I think that’s the big picture.
[00:16:26] SV: You really should be thinking about how you can rank for more keywords by using pay-per-click but not just depending on pay-per-click. I don’t want to rely on pay-per-click for all my sales I want that to help push organic sales. Again going down the list here ton of threads Jeff says, Jeff Nelson says, “Just spiking your BSR does nothing FYI so don’t do giveaways just to spike your BSR. It’s a waste.” I agree. So I don’t look at doing a promo to just spike my BSR. That’s like an added benefit in a sense. To me it doesn’t do anything really to help you to rank necessarily unless you are using super URLs or keyword URLs which I’m hearing are less effective as we move forward and they probably even will become more less effective.
To me it’s more about getting the review started and yes you get on the radar of Amazon because there’s been some sales but to me it’s not about the BSR bump. It’s not about that, it’s about the reviews. The reviews that are going to allow you to convert higher and if you convert higher you are going to get more sales you if get more sales you are going to rank higher. Let’s think about that, you are doing pay-per-click because you want to get sales yes but you want to get sales through keywords so you rank for those keywords. That’s what I think that you should be focusing on, anyone focusing on. The reviews are going to help you convert higher so let’s just take for example, let’s say that you are running pay-per-click right now and you have one review and let’s say that you get five hundred people to come over to that listing let’s say that you convert at 5%. What did I say?
Let’s make it easier, let’s say we get a hundred people over there. That’s going to be five sales and you’ve got one review. Let’s say that you run that same pay-per-click and we have fifty reviews. Now let’s say that we convert at only 10%, I think you can convert higher but let’s just say 10%. Now you’ve doubled your sales with the same amount of ad spent because now you have more reviews and reviews are social proof for the people that are viewing the product. That’s where your conversions can jump so that’s where your pay-per-click comes in. Again let me, there is a bunch of replies on that one there, Alex says, “I’m on page two for my main keyword I’m trying to get on to page one. What else can I do to get there? I’ve optimized everything professionally including copy and images.”
Well I would number one look at my back, make sure that your keywords are in the back end you want to rank for but the only thing that you can really, really do to help rank for that one main keyword, which I don’t think that there is a lot of people trying to rank for their “main keyword” and I’m putting up the air quotes, because they think that once they get there boom the sales are going to go over the roof. They may but there is a lot of other keywords that you are probably leaving out or you are not focusing on that you can start ranking for easier than trying to rank from just number one. But if you want to rank for the number one keyword the way that you are going to have to go about this is number one you have to have a fairly decent converting page listing and you are going to be able to look at that in the back end you can see your conversion rate right there, your sessions and then it tells you your conversion rate.
[00:19:37] SV: If you look at that then it’s going to give you a good understanding is, “Okay if I now start running pay-per-click for that exact keyword now you can do exact match. You can do phrase match, I would start with phrase match and then I would put in my main keyword and then I would see what other extenders on there or keywords that are on the front end. I would start to see what other people are searching for with the main phrase in there like garlic press but it might also be stainless steel garlic press. That's what I would do but when you start to get sales through this keyword or let's say you start to get clicks through this keyword if you're listing is converting well, then there's a good chance that you're going to start selling through that keyword. Then guess what, you start ranking for that keyword.
You want to start pushing sales to that keyword as much as possible even if you're spending more than you're making at first because that's going to push you to page one if that's what you think it's going to take. The only way you're going to know that is to give that a shot but I personally think that it shouldn't be just one keyword that you're shooting for. It should be at least five and upwards of ten, that are like your main bread and butter keywords. The other thing is if you're running an auto campaign start looking and seeing what the keywords are searched for from your actual customers. Like look at that stuff. It's right there in black and white. They're giving you that data if you're on auto campaign. If you're running a broad match campaign.
If you're running a broad match campaign, now you're going to be able to see all of the keywords that you're getting clicks through but then more importantly when you pull that report you're going to see that that one keyword that was broad triggered ten other keywords off of that one broad. That's how that works. If you guys are kind of lost on the whole pay-per-click thing we've done episodes in the past if you just go to the blog and search PPC, you'll find it or sponsored ads. One that comes to mind I believe is episode 119, let me see here if I can find that for you guys while I'm here live. Bare with me. I'm not even going to pause. I believe it's 119. Let me see here, real quick. I'm doing this on the fly guys, with you guys. 119, I just searched for it. Yeah, it is. Pretty good memory. That's episode 119, ‘How to use the new Amazon PPC to receive more sales step by step plan'. I did that with Chris Shaffer.
I broke everything down with all of new features and everything. Definitely check that one out if you haven’t. That will definitely help with that. Then Jeff comes in and says, “Hey Alex, how about the other 100 key words besides your main one?” See? So Jeff gets it too. Again, that’s what I’m saying. I mean, I would definitely, definitely look into that. And I’m not going to go ahead and read through this whole thread but there’s a ton. There’s a ton in here. Yeah, there’s a ton. So definitely check this thread out guys. Let’s see, Todd comes in and says, “I was making less than a $1000 a month on my own website for three years stuck in a rat race job struggling to stay positive until last year. I was able to drop the nine to five. Just stick at it. Find something that works. And repeat it over and over again. Eventually your time will come.” I love that Todd. If you’re listening Todd, thank you for that encouragement. Now Alex comes in and says, “Thanks Todd. That’s the goal I always love hearing. I grinded away at it for three years. And now I’m successful stories way more than hey it’s my first day and I sold 90 stories, those that frustrate me.”
[00:23:06] SV: Yeah, I agree. I agree with that because you know what, I don’t think anyone just out of the gate all of a sudden starts getting sales. It takes time. It takes work. You’re going to maybe come out of the gate. Maybe you hit a double. Maybe you hit a triple but that doesn’t mean that you’re going to be always hitting those doubles and triples or home runs right? You have to understand that it does take time. I mean perfect example is I launched my first product. It took a little bit to get it going. Once I got it going it kind of took off but now since then, we’re talking almost two years later now, that one there is dipped. Right?
But that doesn’t mean that the other products that I launch I haven’t learnt stuff from and I’m going to do things differently. You just need to learn through that process. Then Todd comes back in and says, “Yeah. The super immediate success stories are annoying. As others have mentioned.” So just basically duplicate it and do it again. Todd says, “I’ve got about 15 SKUs on Amazon that do over 1000 a month. Some way over and I’ve got about 20 that do less than that. It all adds up and I’m scooting under the radar because no one is going after these duds.” I like it. Yeah, go after the duds guys. Go after the $1000 per month duds, I guess, is probably one big takeaway here.
So again, there’s a ton inside of this thread and I just wanted to share with you some of it. But there’s a ton here. Travis Long comes in here as well says, “Like many others here making $1000 a month would be welcome here. My goal with my first product is actually to make $1000 a month. It may seem low but I rent out two rooms in my house for that amount. Anyway my first product I chose not to go crazy into super competitive niche that would require giveaways which is why I’m okay selling and making less. I needed to pull the trigger on a product to get myself out of the product selection that I had been in for months. Now that I have my product and my photos listing set up, all I have left to do is finish my keywords and mail it to Amazon.
I’m excited to have learnt the other part of this business that is not product selection and once my listing is active, there is still a ton for me to learn all which will help my second product. Thanks for your post. Even though you were posting in frustrated, it motivates people like myself who are still getting started.” Then Nick chimes back in, “That’s exactly where I’m at. I've let myself get stuck trying to find the perfect product and I’ve got nothing to show for it. I’m beginning sourcing this week.” Nick I think you nailed it. You don’t have to go after that perfect product. I think it was the guy that created LinkedIn. He had a quote that he said that, “If you’ve launched your product and you haven’t gotten people or that you’ve been embarrassed by-” or something like that I think it was-, “and you’ve launched it too late–” Now I’m not saying go out there and launch crappy products. All I’m saying is a lot of the successful people out there say, “You know what, get it to market. See what the market says and then adjust, make it better and then learn from it.”
[00:26:08] SV: And we can learn from other people’s reviews. Right? If we’re looking at our products that are just mediocre and then we’re looking at the reviews we can find out what we should be improving upon it. I’ve talked about that before but I wanted to say that again, because it’s really, really important. All of that stuff is there for us publicly. Think about that. Could you ever imagine years ago opening up a pizza shop and then wondering what your competitors are saying about, you know, negative remarks that they’re saying about that company? If you could, you could have went in and been better at that, right? People complaining about how the pizza tastes or how the service was or how it wasn’t clean. Or whatever.
You could have picked up on these things that now it’s just like we’re used to it. That’s just common. Just understand it’s a huge opportunity. Huge. Let me just say here another person chimed in here and says, “Big things often have small beginnings.” I like that. Then Justin popped in here says, “Partner with someone for help or research more. 10,000 is enough to get a great product that can get you like 30 to 40 more sales or more per day.” Yeah I agree but I don’t necessarily think that we have to go after 30 or 40 sales a day. I think what we’re talking about again is going after smaller sales volume but getting more SKUs. I think that’s good.
Someone else chimed in here and just said, “Patience.” Torrence says, “Slow down cowboy. Going from the rat race to fully sustaining yourself on your start-up in under a year is pretty lofty and nearly achievable goal. Don’t set the bar so high that you set yourself up for failure. You’ve brought a product to market. That’s more than most people can say. Now learn from it. Move forward and keep growing. My first market was flooded between the time I placed my first order and the time I went live. I get two to four sales a day at five dollars each profit before pay-per-click. Basically a break even or loss, most of the time. A total dud. Second product, faster and easier to source, easier to brand. Costless in pay-per-click, got moving faster with no reviews and it averages $50 to $60 a day in net profit on six or seven sales. You can do it. Just pick yourself up and try again.” I love it.
Then Alex says, “Thanks. I really needed to read this. Think I expected too much too soon. Lesson learned.” I love it. Lesson learned Alex, that is sweet. Then let’s see here I’m going to give you just one more. John Walter says, “Get four more products like the one you have and you’re off to a good start. The notion of one product and now it’s my full time job is a bit unrealistic. Diversify, having a line of products, keep adding to the line. Good luck.” I think that that is perfect. Then Andrea says, “Exactly.” There’s a bunch more, there’s a ton more here guys. I would definitely recommend you going over there and reading this. Someone piped in here, I’m just scrolling, “You poor thing. Only profiting $1,000 a month with one product. Ugh. Ungrateful whiner.”
I think he was saying it to be funny. Again, just wanted to say thank you for posting that Alex and putting it out there. It really resonated with a lot of people including myself because a lot of people I think want to hear more about not always having a home run. We all hear, “Okay he’s’ making $100,000 a month or he’s making $50,000 a month after he just started like two days ago.” I get it. It’s not realistic. I don’t expect that myself. Slow and steady growth is what we’re trying to do here. And again, I believe that Amazon is the starting point. Right.
[00:29:44] SV: This is where we start. If you have a product that’s selling well on Amazon there’s most likely a good chance that you can sell it off of Amazon on your platform. Which we’ll talk about more as we move through this. Even including myself that’s why I’m going to be talking about moving forward. I just wanted again to just say, thanks for posting that and everyone else that came in and chimed in and made him feel better but also pulled together as a community and that’s why I love the TAS community. If you’re not a part of that, you’re missing out. It’s a great community.
I wanted to just again publicly say to everyone that is in that community that’s adding value, that’s helping each other willing to share, I want to thank each and everyone of you. There’s enough to go around and I believe that. Definitely keep sharing that. Again, if you want to go check the Facebook group out you can head over to theamazingseller.com/FB. And again I just wanted to say you guys are absolutely amazing. If you guys are listening to this for the very first time this whole business can be overwhelming.
There's a lot of different moving parts and if you guys want a better idea of what it takes to find a product, to source a product, to do a launch to do a promotion, all of that stuff, I actually do a live workshop. Where I’m there live teaching exactly the steps that I took from start to finish and also now a lot of people that listen to the podcast or are in my class are following exactly and they’re getting results. You can do the same. If you want to attend one of my live workshops where we talk about this stuff. We also go through some Q&A. Head over to theamazingseller.com/workshop. And there again, I’ll be there live to answer any questions you have after we run through the five phases for launching a product.
Alright, so that’s it guys. That’s going to wrap up this episode. I’m want to say one more time and remind you guys another time, because I’ve done it many times, now I want to do it one more time. And I’ll do it again. I just want to remind you that I’m here for you and I believe in you and I’m rooting for you but you have to you have to… Come on, say it with me and say it loud and say it proud, “Take action.” Have an awesome amazing day and I’ll see you right back here on the next episode.
Click Here to Download Transcript <<