TAS 159 : 7 Tips for Finding The Best Keywords to Rank Your Products

TAS159- private label, Amazon FBA

Keywords are the tracks upon which your Amazon Sales engine runs. It’s how Amazon knows what you have to sell. It’s now customers find your products. It’s how you drive traffic through PPC and organic search. Knowing that, it should be clear how important keywords are to the product listings you place on the Amazon platform. On this episode of The Amazing Seller, Scott is going to share 7 tips to find and use the best keywords for your product, and he’s also going to share some bonus tips for you regarding exactly what you should do with those keywords once you find them.

How would YOU search for your product?

Too often Amazon sellers forget that the reason keywords are important is because it’s the main things searchers use to find the products they are looking for. That means that the best way to approach keyword research is to get inside the heads of your ideal customer. What would THEY be searching for if they were looking for your product? You can start answering that question by asking YOURSELF what you’d search for if you were trying to find it. Then expand your question to your spouse, your friends, your coworkers. There’s no better way to find relevant search terms and keywords than to ask real live people. Get more great tips like this, on this episode.

Did you know that Amazon will GIVE you the keywords you should pursue?

Most people don’t think of it in those terms, but really, Amazon will give you its most searched keywords. How? Begin typing your primary keywords into the Amazon search field as if you were a customer searching for that product. You’ll notice that once you complete the word and hit the spacebar (like you were going to add another word), a list of search terms will be suggested to you. THOSE are additional keyword ideas that Amazon is telling you are commonly searched for surrounding your primary keyword. You’d be foolish not to use those in your PPC and listing optimization. Scott’s got lots more tips like this to share, on this episode.

Google search is still a great place to get keyword ideas.

When you search for anything on Google, you’ll notice two things if you pay attention. #1 – Google fills in your search box with suggestions as you search. Those suggestions are searches that other people have made using the same words you’re using. Write those down. #2 – Once you enter your search terms and hit “return,” you’ll notice that there is a list of “related” searches at the bottom of the first page. You should write those down as well. All of the things listed there are actual searches that have been done for the keywords you’re targeting. Take a few minutes to listen to this episode and learn even more simple ways you can find the keywords you need to include in your Amazon product listings and PPC campaigns.

Do you know HOW you should use the keywords you discover?

It’s one thing to find a bunch of great and unique keywords for your product. But do you know what to do with them once you have them? It’s not as simple as cramming your product title and listing full of them. There are certain ways to use them, particular places to put them that bring you the most bang for your buck. That’s what you want to do rather than waste the space you have on your listing with unneeded keywords. On this episode, Scott walks through some “bonus” tips about using keywords in the right places and at the right frequency. That section alone is worth the time it takes you to listen to this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:04] Scott’s introduction to the podcast!
  • [2:03] Shout out to the TAS Facebook community.
  • [3:50] How would you search for your product?
  • [6:17] Looking at your competitor’s listings to see what they are using for keywords?
  • [8:32] Use Amazon’s suggested keyword suggestions.
  • [11:00] How to use Google search and Google’s keyword planner.
  • [15:14] Use Merchant Words software.
  • [17:29] Using Google Trends.
  • [19:57] You should use Simple Keyword Inspector
  • [22:31] Summary of the 7 tips.
  • [26:24] A few bonus tips from Scott’s experience.
  • [27:50] Basic ranking tips for using keywords/search terms.
  • [30:16] The importance of a well optimized listing.

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TRANSCRIPT TAS 159

TAS 159 : 7 Tips for Finding The Best Keywords to Rank Your Products

[00:00:04] SV: Hey, hey what’s up everyone, welcome back to another episode of the Amazing Seller podcast. This is episode number 159 and today I’m excited to share with you seven tips for finding your best keywords to help rank and generate sales to your product listings. I mean, hey, we want to rank and we want to make sales and Amazon wants us to as well so that’s what we want to do here is break this down. I think a lot of people, especially new people, they think that they want to rank in categories, and that’s good but really in the beginning we want to think about this as a broad search, meaning when someone let’s say is going to search for something, they pull up Amazon…

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[INTRODUCTION]

…in a fresh window and they type in the search box, they type in their search, an example would be garlic press. We want our garlic press to be seen on that first page. Yes, once they click in and they get tied up into a category then yes, you can start thinking about wanting to look at categories and how you’re ranking and all that stuff but in the end we want to rank for that keyword, period. We can rank across multiple categories but really it’s the keyword search that we’re looking for, all right?

I want to give you these tips, I think that these will also expand your mind into thinking about whether you’re just starting a listing from scratch and you want to come up with some keyword ideas, it really also makes you more familiar with your market because you can start seeing some of these related searches that you’re scratching your head on. You’re like, “Really? Seriously? People are searching for that?” That’s another thing because I think if you can understand your market you can also get product ideas from doing these different strategies and these different techniques, you can actually start coming up with other ideas from these additional searches that you’re finding. Really, really awesome stuff and I love digging into these stuff because you get to have some intelligence on your market. I’ve always said that you want to go after a market not necessarily after the product. What products can you serve to that market? It’s another great way to do this.

All right, so with that all being said, let me just say, “Hey, welcome.” Nice to have you back, thank you so much for spending time out of your day for hanging out with me today, I really appreciate it. Hope your day is going well or your night or whatever time that you’re listening to this. Hope your run is going well if you’re running and I just want to say thanks for everyone that is contributing in the TAS Facebook group, the community that is. I want to thank you guys because that community is growing like crazy and it’s just becoming even more valuable and I want to thank you personally for doing that. If you guys are brand new to the show, couple of different things.

One is we have a community. It’s the amazing seller Facebook community and there’s over 22,000 currently in there right now so if you need an answer to a question you’re probably going to find it in there. You can search that particular group by going up into the search box on the right hand side there if you’re on a desk top and you can just search for the topic and most likely you’re going to find something that’ll answer your question so a great resource. I invite you to go and hang out with us over there and the link to that is theamazingseller.com/f as in frank, b as in boy for Facebook, again, that’s theamazingseller.com/fb.

All right. The other thing I want to remind you if you are brand new or maybe you just needed a reminder, we are doing another upcoming workshop, a live workshop totally free. It’s where I break down the five phases for launching on Amazon. I go through my exact steps that I did in the very beginning and what I currently do. The other thing that we do is we answer live Q&A on there as well so I would love to invite you to that if you haven’t attended one or even if you have and you want to come back that’s cool too. The link to that is theamazingseller.com/workshop. You can go register for an upcoming workshop there. All right, so what do you say guys, let’s roll up our sleeves, let’s dig into these seven tips for finding keywords and ranking and generating sales and all that fun stuff.

[TIPS]

[00:04:00] SV: Number one. The very first thing that you should be doing is thinking to yourself, “How would I search for this product if it was me?” Most people don’t do that, they just think to themselves, “I’m going to go out and start using all these tools and I’m going to start figuring all that stuff out.” No, I think right now we got to just start in the beginning, we got to start with basics. That basic thing is like and I always use this example as well, it’s like if I’m in the kitchen and I’m cooking and I break my garlic press and I need a new garlic press, how I’m I going to search for that garlic press? Is it just a standard garlic press or is it just garlic press or is it a stainless steel because I love the stainless steel, that’s what my kitchen is, that’s what all my utensils are. Is it a long handled one?

Maybe I am a professional chef and there’s a certain name for it and I’m going to call it by that. Or maybe there’s a certain one that I had that I really like and I don’t even know what the brand name is but I love that long handled garlic press or maybe there’s a certain style that I’m not aware of because I don’t collect garlic presses but maybe I did have these special tools in this space that I wanted to search for and there’s a certain term form.

Those are the things that you need to start writing down a list of because that’s the starting point. That’s what we call seed keywords, they are the seed keywords. Meaning you put in that one keyword and then you can start to get a lot of other variations from that in these other exercises that I’m going to share with you. All right, you want to just write down what comes to mind, maybe even ask your husband or wife or maybe a friend if they’re over. Say, “Hey, if you were to break one of these what would you go search for?” “Well, I’d go search for a stainless steel garlic press.”

“Okay, good, that’s what I had,” Or they might come up with something totally different. Right. It’s good to get in the minds of the user because we’re not always going to search the same. It’s clear, when I pull my reports inside of Amazon you’ll be surprised on some of the searches that are searched for that my product will come up, it’s just strange but it’s good to have that. That’s number one. Number one is that you want to be able to write down a list of what you would search for or people that you know by asking them, by physically asking them. I know we want to rely on tools but this is like step one, understanding what people are searching for and then starting from there. All right. That’s number one.

[00:06:18] SV: Number two is we want to also now look at the competitor's listings. They’ve probably done a lot of the research for us. We want to look at the obvious, we’re going to be able to see a little bit more deeper inside of their listing and what other searches have done. We’re going to look at the obvious right now, and the obvious … What I mean by that is surface level like what can we see that we can pull from. The first thing I’m going to look at is the title. That’s the very, very first thing that I’m going to look at. What does the title have that it looks like a keyword? Again, if it’s garlic press I’m going to see garlic press there or stainless steel garlic press.

I’m going to look at that and I’m going to write that down or I’m going to copy and paste that. Then I’m going to go to my next competitor and I’m going to do the same thing, my next competitor do the same thing, and the same thing and the same thing and I might grab seven, eight, maybe even 10 of those and I’m going to start to see the commonalities. I’m going to start to see what is everyone using and then what are some that maybe aren’t … The other ones aren’t using that might be good ones. Right.

I’m just going to look at the obvious. Again, title is a great place, their bullets, their description. Now, some people say, “Well, the description isn’t found in search.” I don’t really agree with that because I actually tested that and I found that I had one listing that was identical, had two separate listings, they were similar products, one was a bundle and one was a single product and in the one description I didn’t have the keyword and I could not be found anywhere and then the other one had it in the description and I was able to come up and search.

Whether it was a fluke, I don’t know but I do think that at least there’s relevancy there. Anyway that’s a whole another topic. I look at the title, the bullets, the description not necessarily for what they’re ranking for but what are some other ideas that they are already pulling and putting into that description that could be a really good keyword that I should start focusing on. All right.

That’s what I would do, I would start with at least the top five to seven and maybe even go as much as the top 10 and you can go deeper than that too. Then you’re going to start to see the common phrases or the common terms and then you can start to use those also as seed keywords as we move forward here. That’s two, looking at the competitor, I can’t even speak, the competitors’ listing and look at the obvious.

[00:08:32] SV: Now number three is good ol’ Amazon. Go to Amazon, type in your keyword and then look at the popular searches in the drop down menu. Amazon is putting them there from data that they’ve found over the years and that’s probably changing because their algorithm’s always changing. What you’ll do is you’ll just like, for example, let’s use garlic press, we type in garlic press, we take the space bar, we click that one time, that’ll make it so we’re almost going to be adding another letter but we’re not going to yet and then we’ll see what the top three or five keywords are that they’re saying or that they’re suggesting that are the most popular. Then we’ll write them down, those are really good keywords.

Then to take that a step further what we can do is then, we can say same thing, garlic press and then we would hit the spacebar and then we would put an A in there. Now, everything that would have an A in that next word would pop up and then we can do the same thing, we can come back and go garlic press B, garlic press C, garlic press D and so on. We can keep doing this throughout the entire alphabet. We can even then go garlic press one, garlic press two, garlic press three and we can do that and see what comes up. Maybe there’s one that’s a 10 inch, garlic press 10 inch, that might come up or eight inch. That’s how you can kind of find some of these more popular search terms by suggesting the first letter and then from there letting them finish it. We’re using their algorithm and their results as our tool, in a sense. It’s Amazon, it’s actually their results from people doing searches so it’s really good stuff. Right.

There is a tool called AmaSuite, you probably have already heard about that but they have a module inside that tool that will do this for you. It’ll run through the entire alphabet, it’ll also do the numbers, it does a whole bunch of different variations and comes up with hundreds if not thousands of different variations from running this but you can do it manually but this tool does it for you, it’s AmaSuite. Again, I’ll leave that in the show notes, I’ll also leave it in the cheat sheet on today’s episode where you can download these seven tips and then you can go ahead and you can refer back to it. That’s AmaSuite and that does it for you as well but you can do it manually.

[00:10:50] SV: Okay, let’s move on to number four. You guys can’t see me either but I’m putting up my hand like, “Let’s do number four.” Like you guys can see me. I don’t know, I get animated sometimes, well I get excited because this stuff is pretty cool. All right, number four we’re going to look at the Google search and we’re going to also look at the Google planner. There’s two different things there. Google search is you’re going to go to Google and start looking for a garlic press. Now we’ve talked about this before, Amazon is a search engine for products and Google is a mix of everything but most of the time Google is for finding answers to questions or maybe you’re going to do a comparison but most of the search and I would like to see that number but, most of the search in there is for ‘How to fix this’ or ‘How to’ or ‘What is the answer to this?’ A lot of it is you’re finding the answer to something which is great but it also can help us understand the market.

If we do a Google search for garlic press or stainless steel garlic press we’re probably going to see products and we’re also going to see content that’s related around that. Then we can start looking at the headlines or the titles to these organic posts that were done and we can start to see if there’s anything that stands out to us. There could be this certain type of garlic press that we’re not even thinking about that is made for left handed people and we didn’t know that there's a special one for left handed people. I don’t know, I’m making this up, I don’t even know if that exists but you get what I’m saying, right? You get the point.

That’s what I would do, I’d spend some time in Google and do a Google … My gosh, I can’t even talk. A Google search, that’s a tough word, a Google search and I would do that. I would spend some time there. I would also look at the ads on the right hand side and I would see what people are putting in there because they’re paying for ads to be there, right? Because they’re paying they’ve done probably some testing and things with their title and their description so then I would want to start seeing what people were advertising there because that’s going to give me ideas of keywords, okay? All we’re doing here is just coming up with a whole bunch of variations of the keywords but also it’s giving us ideas possibly for other products or variations of our products or bundles for our products. You’re just kind of spending some time in this research phase for keywords in a sense.

The keyword planner, that’s a really cool tool for … Tool, tool, a tool – my gosh – a tool for being able to find suggested keywords. Then when you’re finding these suggested keywords that also helps you find related keywords that you might not even have thought of and it’ll also give you like search volume for these. Now that’s on Google, that doesn’t mean that search volume’s going to carry over on Amazon but it’s still a good way to see the demand for a particular product or a particular keyword on Google. If we in the future if we build up an authority website which, if you get to listen to the last episode, 158, where I talked to John Haver about building your authority website, well you’re going to want to know some of these other keywords that people are searching for on these other platforms. Right. This is just good intelligence to have on the market that you’re trying to serve your products to. All right.

That’s, again, Google search plus the planner is definitely something that I would recommend doing. Again, just knowing your market, spending time there to see what people are searching for is just a really, really great exercise to do. Again like I said, looking at the ads because people are paying for those ads, so if they’re paying for those ads they probably either have a company that’s running them or someone that’s already done a lot of this research and they’re showing up there and then they’re going to have the trigger points for people to want to click on that ad.

Then the other thing you want to do is look at the bottom of the page for the suggestions. For example, if you do a Google search and you search for garlic press, you’re going to scroll to the bottom and it’s going to say other suggestions, other keyword suggestions. Then you can see maybe, I think it’s like six or eight, maybe even more, then it’ll give you these other related keywords that are similar or they could be extensions of that, like it could be stainless steel garlic press, black handle garlic press, it could be those different ones, but again a great way for you to see more results that Google has given you from past searches.

Again, we’re almost doing what we did in Amazon where we’re using their search engine to give us suggestions of what other people have looked for and popular ones because they wouldn’t put in there if they weren’t more popular than just throwing out a random keyword, right? That’s another great exercise, that’s number four.

[00:15:15] SV: Number five is looking at matching words. Now this is a nice little software tool and you can go there, they have a free version and they also have a paid version and I believe I still have on my resource page. You can get that for like nine bucks a month if you go through my affiliate link, I think the normal price is like $17 or $19, maybe even more, I don’t know, but it’s really inexpensive or you can just use the free and I think the free one you get five searches, you get to do five searches a day, something like that.

What that does is, again, and some people get confused here and I want to fix this right now for you guys, matching words to me is not like Amazon data. Even though they might claim that it is I don’t look at it like that, I look at it as it’s a curation of keywords that have been done around this market and wherever that data is coming from it comes from but it’s another great way to get ideas and suggestions from doing these searches. You can also search them by most relevant, you can search them by most traffic, as far as like most traffic numbers and all that so you can sort by that. But it’s a great way to, again, get more suggestions, not just going into Google and not just going into Amazon but getting that list.

You can export them list, you can import them into a pay-per-click campaign if you want to and all of that good stuff. What you need to do here is just take your seed keyword to start, so your most basic keyword which in this case would be garlic press, so we would want to take that keyword, plug that in, hit go and then we’re going to spit out all of the keywords and then I would want to start by the highest number of searches to the list and then that’s how I would search it and then I would start working my way down.

Again, you’re going to be able to get different searches from different seed keywords, so if you have more than one seed keyword, meaning if you have garlic press or maybe you want to then stainless steel garlic press and see what comes up or you might have something that’s totally different than even just that keyword that could be a potential seed keyword that you would want to play around with. Of course you’ve got to look at your market and see what other keywords they could be searching for but matching words is a great resource for that as well. Again, it’s just giving you more suggestions and more ideas for what you could be using as keywords. That’s number five.

[00:17:30] SV: Number six, we’re going to go back to Google but we’re going to use Google Trends now. Google Trends is great to see how a keyword or a market is trending. You can see the course of… Not over the course, the time. Again, if we look at garlic press we might see that six months out of the year people are searching and buying garlic presses but the other six months out of the year it’s lower and that’s fine. That’s great for doing that kind of like historical data research for your products so you don’t find something that’s seasonal, if you don’t want to go after something that’s seasonal. That’s a great thing but we’re not talking about using Google Trends for that, what we’re talking about using here, this particular tool for, is to look at the suggested keywords below. You’re going to go and do the Google Trends, you’re going to look at one keyword, type it in and then from there hit search and then down below it’s going to give related or keywords that are suggested from that one search that you did.

Now they may be similar to what you already did in the Google search and the planner but I would do it anyway, I would do it again, because you just never know. There could be other keywords that you’re missing that could come up there. Again, play around with that, do different seed keywords in those trends, in that Google Trend and then you’ll find different results. I love using Google Trends for seeing just like the trend and see how it’s either up or down in certain times of the year. I always do this for product research too, I want to see how a product is trending throughout the year and if I can get data for the past three or four years, sometimes even six to eight and 10 years that’s just crazy to be able to see that.

It’s funny because I didn’t do this on my first product, then I went and started to figure out that that would be probably a good exercise to do now and I do it but I did that and I could see totally how the market was trending at certain times of the year and how it was dropping and other certain times. It made me prepared to expect that. Then also maybe even for inventory ordering and to know that it’ll probably be less at these different months, during these different months than it would be in other months.

But again, that’s a little side note for you on the Google Trends. I love Google Trends but again it’s a great, great free resource and I would definitely use that. Again, I’m going to link these up on the show notes and I’m going to also create a little cheat sheet here, a little seven tip guide that you guys can download. Just go over to episode 159 for this, so that’s theamazingseller.com/159, you'll have all the show notes and you'll have a chance to download this if you want to have it all in one spot. All right.

[00:19:58] SV: Number seven and this one is a paid tool but it’s a really great tool and it is Simple Keyword Inspector. Okay, Simple Keyword Inspector and what this tool will do is it will do a keyword reverse search. What it will do is you'll take your competitor, so what you'll do is you'll take, let's say that you have an ASIN that your competitor is using. You take that ASIN and then you put it into the Simple Keyword Inspector tool. You hit go and literally depending on the kind of reverse search that you do, there's a couple of different ones, there's  basic, there's an advanced. I used to use the basic, that's all I really need. Then from there within five minutes, I'll have a list of keywords that were reversed on that particular listing. It will give me like all of their top keywords that were searched upon and that people found that listing.

That's really, really powerful especially when you're doing Amazon pay-per-click. All right. That's part of my strategy moving forward a little bit more of an advanced strategy but I definitely do that. Really, really great tool and I do use that and I would recommend anyone at least to using that for maybe two or three of their top competitors. Then just seeing what keywords are being searched for. How many keywords are being ranked for. Oh, here's another little tip.

Again, this is just another tip here using this tool. What you can also do is do a reverse search on your own listing. Maybe a month after you started. Then from there do another one after you've been promoting it, after you've been doing your pay-per-click all that stuff. Then do another reverse search and it maybe another month, maybe four to six weeks and then see how many more keywords you're ranking for that day. It will show you the progress as far as how many keywords you're starting to come up for and you're starting to show up for. The last time I did this on one of my products I think it was like 18 or 1900 keywords that I was being ranked for.

That ranking could be tenth on page one but it's a miscellaneous keyword that you wouldn't even know that you got ranked for just because you're out there organically and people were finding it and making a purchase that was alerting Amazon that you made a sale on that. Again I can't stress that enough. It's really important to not just go after like your keywords in your title, like, that's great but you want to start blanketing the area with variety of keywords over time and using the Keyword Inspector Tool will give you that intelligence and then also allow you to see, just like I shared with you how your listing is doing by doing your own reverse search on your own listing.

All right. Really, really powerful. Now, I've got a couple of bonus things that I wanted to talk about here real quick but before I do, let me just recap real quick on those seven. I'll just give you that listing again. The seven tips for finding your best keywords to rank and generate sales because again guys, this is all about search plus sales equal ranking. That's really how it works. Everything is based off a sales, as far as ranking goes inside of Amazon. They are going to rank you on how many sales you're making or your competitors are making.

When you see someone start to rank higher it means they are making sales. Now, that can be influenced by doing promos which we all really do in the beginning but that doesn't necessarily mean that that's happening every single time. Right. You'll kind get a gesture as far as when you start to see your different competitors and you'll see if they are starting to run a promo every month or whatever. Right. Anyway, just to understand when someone does a search for a garlic press and then your listing shows up on first page and then they go and click on your listing and then they convert into a sale, that's a little bump for you to start getting ranked for that keyword. Now, it's not going to take just one keyword and one sale to do that. It's going to take that multiple times and that's why when you're doing a promo you still do want to use that keyword loaded URL. I know some people say, “Well, I don't think it's really working anymore.” I've recently done that and it did work for me. I'm not saying it's going to work for you.

It's just the way for you to start ranking and then from there start pushing your own sales through that keyword by using pay-per-click. Again, just wanted to give you that little tid bit. Here we are. One, do the old fashioned think on your own. Write down a list of what you would search for. Two, look at your competitor's listings on the surface. The obvious, the title, the bullets, the description. Obviously you can't see what's in the back end but that's fine. You don't need to right now. We're just try to get an idea of what the main keywords, maybe the list of five or ten keywords that we should be looking at.

That's also going to help us when we move into these other exercises for doing these seed keywords. Okay. Number three, is we want to use Amazon's search box. We want to go in there, we want to look at the popular searches that is in the drop down menu. Again, type in your keyword, garlic press, hit the space bar see what populates down below in the drop down. That's the top keywords for that main keyword. Then put an A in and see all the ones that start with an A, then a B, then a C and then go through the entire alphabet. Then do numbers, 1 through whatever. Then play around with that. Again you can always use AmaSusite to do this for you. It's automated and you just literally plug in your keyword and it spits it out for you.

It's awesome. I've used it time and time again. It works really, really good. Number four, use Google and use their search and use their planner. Okay. Two different things there and there you can get suggestions and you can also start to learn more about your market because you're going to see some of these random searches that are around that product that aren't necessarily the keyword itself. They're just related.

Number five, merchant words. Another great resource to find other suggestions by using your seed keywords. Again and do multiple searches not just the one keyword. Use different keywords, different main keywords and see what you get. Six, Google trends. Look at how your keyword is trending that's great but also look at the suggestions that they give you on that page. Lastly, number seven is Simple Keyword Inspector. This is where you'll take your competitor and do a reverse search on that particular listing and you also then want to do yours maybe month one or after you've been gone for four weeks. The come back four to six weeks and see how well you're starting to rank for all these other keywords. Hopefully you're starting to accumulate keywords that you're blanketing your market with. All right. That's Simple Keyword Inspector.

[00:26:22] SV: Now, bonus you can also start to look at … Once you've been running a little bit. Once you start running pay-per-click you're going to want to start looking at the data. You're going to want to start looking at your pay-per-click data that is. I always tell people start with an auto campaign and the main reason for that is because we want to start pulling the data after seven to ten days, we want to see what Amazon is putting in front of people that are looking for our product. Then we can take those keywords and we can start expanding on our pay-per-click but we can also start expanding on ones inside our listing that can help us start ranking organically.

We're also want to look at the suggested keywords inside of the Amazon pay-per-click when we're choosing our listings. If you're in your pay-per-click account and you click on suggest it's going to give you a suggestion by them looking at the keywords that are already in your listing. It's going to more or less scrape your listing and all of the different keywords you have in there and it's going to give you suggested keywords that they suggest that you target. Again, we're using that as data and then the other one is when you pull the data report by using broad search terms or even phrase but the broad work really good because if you're really targeting garlic press you're also going to see the actual keywords that were searched for that was found by that one broad keyword.

Now, this is a little more advanced but I just want to let you know, if you're at that level, that's another great way to start getting keywords that you can potentially start targeting and see other product ideas as well. The last thing I want to leave you guys with is some ranking tips. Okay, the ranking tips and these are some basic ranking tips but you just need to understand that you need to be relevant number one and you need to have those keywords in there in order to start ranking. Now, just having them in there in your listing doesn't make you rank. What makes you rank is sales but if you get sales and the keywords are in there, it's going to be harder to rank. We want to be more relevant.

[00:28:15] SV: The first thing is you want your keywords in the title. Now, I say keywords. If you have garlic press in your title don't put it in your bullets and don't put it in the description and don't put it in the back end. Now, if it makes sense to put it in there because you're talking about the product that's fine but you don't have to repeat it in order to get more ranking juice, if that makes sense. You only need to use it once for ranking. Don't use up that space in the title and repeat that keyword three times. It's not going to help you.

The other thing is the bullets. The bullets, you want to put your keywords in there. Not the same one as in the title but you want to put your stuff in there to number one make it relevant because if you're going to do pay-per-click you're going to need to be relevant so you want your bullets in there. I still think that that will help you rank if you're going for relevancy but we can have a debate on that. I think it's good practice to put them in your bullets.

You'll also want to put your main keywords that you want to rank for in the back end. Not, again, I'm going to repeat this, you're not going to put it in the title and then decide to put it in the back end too. One or the other. Okay. I would definitely suggest keeping all the ones in the backend your search terms is what they are called, they are not even keywords. They are called search terms. Then from there you want to put those in the back end.

Again, I need to remind you through brand new one you're just starting to do this don't use commas, use spaces and don't repeat the keywords in there. If you said garlic press just ‘garlic space press' and  then say ‘long' and then say ‘handle' and then say ‘black' and then say ‘rubber' and then … Just keep spacing them and then just keep adding to them. What it will do is it will randomly pick from one block to the next block and it will just start as long as they are in there. It can put them together. All right. That's your back end.

Again, pay-per-click is going to also help you start ranking organically. If you want to start ranking for certain keywords and if they are in your title or in your listing somewhere and you want to start ranking for that ranking for that keyword, you start driving traffic to that keyword. Then from there, once you start getting sales then you can start ranking.

Once little side note though. You can have all of the clicks over to your listing that you want but if you don't have reviews or if you don't have a well optimized listing, it's not going to convert that well and that can hurt you as well. You want to make sure that the framework of your listing is done and it's complete and it's good. All right.

Then the last thing is your keyword URL if you're running a promotion. What that means, some of you heard it as a super URL, it's where you put in your keyword in your URL that you are going to be sharing in a promotion. Then from there you're going to have people click on that link and it's going to act as though they searched for that keyword for buying that product. All right.

Well, that was a lot. That was a mouthful. It was a lot of stuff. We covered a lot but there's a lot of great stuff here that I think that you can just keep this as a little cheat sheet so when you're getting stuck or you want to start broadening out your keywords or you want to start finding new ones to target even in your pay-per-click this is a great resource. These right here to be able to refer back to and get ideas. The other thing you can do is if you had a VA, a virtual assistant, you could show them this and have them do this for you and come back with all the top keywords.  Another idea for you.

All right. That's it. If you guys want to download this cheat sheet, The 7 Tips For Finding Your Best Keywords To Rank & Generate Sales, you can go ahead and do so by heading over to the show notes. Head over to theamazingseller.com/159 and you can go ahead and download that on here on the show notes. That's it guys. I want to thank you guys again for hanging out on me for another day here whether you're on the run in the train, in the plane, in the car. Wherever you're I just want to say thank you so much I appreciate it. I hope that you got value from this episode and as always remember I'm here for you, I believe in you, I'm rooting for you but you have to, you have to … Come on, say it with me, say it loud, say it proud take action. Have an awesome amazing day and I'll see you in the next episode

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14 Comments

  1. Mark Thompson

    Great episode, thanks. Signed up for Simple Keyword Inspector…enjoy that coffee 😉

  2. Amol

    Hi Scott,
    I found multiple hundreds of keywords using tools you suggested and i put most of them in the search term of my back end. However i noticed that there are many repeated words. Do you know any tool that can eliminate the repeated words? Or do i have to do it manually which i think will consume lot of time. Does repeating keywords again and again in the back end affects ranking of my product?

  3. Pri

    Hi Scott, I have been listening to your podcasts since I started amazon selling stuffs. I have launched and started sponsor ad a week ago with 30 reviews. My niche is pretty competitive, but now my page is on page # 1 with other best seller. I got only 2 to 4 units sales per day since the ad running- very upset. How can I get more sales being on page # 1 ? Now I have the key words report that amazon gives me. My question is that where should I put all the good converting key words? backend search terms or on the listing and title, then run with manual campaign ? Any specific advice is greatly appreciated.

    Thank you very much,
    Pri

    1. Scott Voelker

      Hey Pri, I’m not sure how many the other people are selling on the first page for your keyword, but if you have some winning keywords from your PPC you’ll want to add them to the search terms section in the back end of your listing!

  4. Kari Baxter

    I needed this podcast! Thank you Scott! I haven’t understood how to rank my product using keywords until now. Perfect breakdown and tips. Thanks for the tip sheet, too!

  5. Tim

    Hey Scott, if you check out the section in the links I mentioned in this episode, your resources link is spelled http://www.TheAmzingSeller.com/resources so it’s a bad link b/c it’s missing an “a”

    we got your back!

  6. Manuela

    Hi Scott! Just wanted to tell you that there is a typo in the resources link.
    As always… Amazing Podcast! Thank you!
    Manuela

  7. BJ

    Hey Scott,
    Just wanted to let you know the resources link (www.TheAmzingSeller.com/resources) in the show notes 404’s.
    Love the Podcast!

  8. Frank

    Hello, from Adwords I am used to see the count of searches for a particular KW. On Amazon you have no idea how many searches a KW has, so how can you know on which one to focus?
    For example people find a product with 100 different search phrases but I don’t know which KW was searched the most.

    Thanks,
    Frank

    1. Scott Voelker

      Hey Frank, Amazon doesn’t give you that data, they keep that close to the vest. What you should be focusing on is finding keywords that create clicks and sales!

      1. Frank

        Thanks, but how do I know which KW creates clicks and sales, is there a tool for it? I am in a research phase, so I don’t have a listing yet.

        1. Scott Voelker

          Hey Frank, it’s tough to know until you start running. My suggestion would be to take a few of your markets main keywords and run them through JungleScout. Take a look at your strongest competitors placement in each of the results, chances are where they rank…there is more volume, but since Amazon doesn’t disclose any of their data related to those words it’s just a guess until you have data. Fortunately Amazon doesn’t seem to penalize you for having loads of “mildly” related keywords when you get started (unlike Adwords). So you can run as many as you need to up front to get the data back that you’re looking for!

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