TAS 065 : What Are The Best Seller Rank Numbers for Selling 10 Units Per Day? (The 10x10x1 Strategy )

In this episode of The Amazing Seller Podcast I will share what I call the 10x10x1 strategy and how to implement it in your business.

We also talk about the numbers and how just 10 sales per day per product can compound and create a very nice income.

1 Product – $100 per day = $3,000 Month – $36k Year
2 Products – $200 per day = $6,000 Month = $72k Year
5 Products – $500 per day = $15,000 Month = $180k Year

Greg Mercer Podcast Episode #56
Here’s a snap shot of the basic criteria:
•    1. Priced between $19 – $45
•    2. Lightweight & Small (Fits in Shoebox)
•    3. Sells 10 per day or more
•    4. Sourced at 1/3 of selling price
•    5. Ships by Air
•    6. Under 500 reviews
Greg looks for the Top 10 Spots doing $3,000 in sales or more
—The Spread should be Over More Than 2 sellers
—Prove that their is depth

What are the BSR numbers estimates for 10 sales Per Day?
-Baby 2,800
-Beauty – 5,500
-Health & Personal Care – 8,500
-Home & Kitchen – 13,000
-Kitchen & Dining – 5,500
-Patio-Lawn & Garden – 3,200
-Pet Supplies – 3,400
-Sports & Outdoors – 7,800
-Toys & Games – 5,800

The bottom line is to find products that you can sell 10 units per day at $10 profit.

Links Discussed:

FREE Private Label Workshop

TAS Private Facebook Group

Greg Mercer Interview

New Sellers – Start Here


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  1. AT

    Hey Scott, thanks for great podcast and all the amazing information. I was wondering about your comment on having 5 products before starting a new brand. Assuming that one has own private label, what does it mean 5 products in a brand? Does it mean 5 products in one area like Kitchen equipment? It dones not mean for every 5 products we create a new brand?

    1. Scott Voelker

      Hey AT, we typically like to find 3-5 complimentary products before we launch our first one in a space. If you have 5 related products (like all kitchen equipment) that can make for a very strong brand.

  2. Darren Roberts

    Hi Scott, do you have any idea what the figures are for uk bsr or where I can find them? Also do you think it’ll be harder to achieve this rule given the smaller population over here.
    Thanks again, cant thank you enough for doing this!

    1. Scott Voelker

      Hey Darren it shouldn’t be much harder. Junglescout should be able to give you great estimates for the uk as well.

  3. Maria

    Thank you Scott for everything. You’ve been a daily guest in my Ozzie home. Appreciate the insights.

  4. Alan Ross

    Hi Scott, thanks for your podcasts. Started listening two weeks ago and it motivated me to order my first test samples which should be arriving next week. How do you estimate avg sales per day from the BSR? Do you use fbatoolkit? If so, how reliable is it? If not, what other tool do you use to estimate avg sales per day for a product. Also, fbatoolkit does not have amazon.ca BSR/sales per day data. I am in Canada and will be starting on amazon.ca. Any advice for determining sales per day from amazon.ca BSR? I’m sure you are extremely busy, if you do get a chance to answer my question thanks in advance.


    1. Scott Voelker

      Hey Alan, if the tools (like JungleScout) aren’t giving you numbers back, you can always use the 999 trick. Add 999 of the product researching to your cart..Amazon will give you a message saying there are only xyz in stock. Repeat that for a couple days and the difference in the inventory level will give you sales per day!

      1. Usman

        Scott thank you for everything, and your generosity in sharing.
        I’m using unicorn smasher. How do its numbers stack up against actual sales and also JS and AZtracker.

        1. Scott Voelker

          Hey USman, JS tends to be the most accurate way to get a snapshot, by far.

    2. Giorgio Piccoli

      Hi Alan, how are sales on Amazon CA? I am thinking about getting into the market but want to determine viability. Thank you!

  5. RichB

    What about products that Amazon sells. I have a couple of products I want to market, but can I compete?

    1. Scott Voelker

      Hey Rich, you absolutely can compete against Amazon, just make sure that you have the market depth and that your other numbers match your goal!

  6. Charlie

    BSR is still a little confusing Scott. For the product I have in mind, in the top level category (sports & outdoors), the BSR for the first two pages of listings ranges from 2000-250,000. You say it should be approx 7500 and below for Sports and Outdoors, but on how many of the listings? There’s only a handful that fall under a 7500 BSR on the first to pages.

    1. Scott Voelker

      Hey Charlie, you’ll generally want to look for a product where the AVERAGE bsr across the first 5 or 10 listings comes under that maximum (it varies by category but an average of 6,000 for the first 5 or 10 listings is usually a good place to start!).

      Does that make more sense?

  7. ryan

    The problem that I encountered is that the niche or product I am in has become saturated that the $10 profit has been eaten up by PPC.

    So my problem is the tough competition. If I don’t use PPC to get the $10 profit I don’t get the traffic. If I use PPC, the CPC is too high to get a decent impression in order to get clicks and get sales to rank better and that eats up the profits.

    On average my PPC converts 10% so if I want to have PPC and still get profit I have to raise price. But then raising price would equate to less sales and more refunds.

    What to do?

    I thought of stopping PPC and dropping price just to get at least $3 or $5 and ditch the product for good.

    1. Scott Voelker

      Hey Ryan, if you truly can’t get ppc to work for you in the market, you have a couple options. It sounds like you’ve already checked a few off. The first thing i’d look at is the number of reviews. If you have fewer reviews than the competition, that can be an issue with ppc. The second thing I would take a look at is the keywords you’re bidding on. If you haven’t already, give episode 119 a listen and try your hand with that strategy. You’ll be surprised at the difference it can make!

      Lastly, if all else fails, you could always liquidate, but chances are…one of those other options may do the trick.

  8. Tucker

    Hi Scott,
    I want to sell an accessory in the clothing category.
    What is the BSR rank to achieve 10 sales a day in this category?
    Thank you sir.

    1. Scott Voelker

      Hey Tucker, in clothing the BSR would be roughly 7,500.

  9. Jonathan


    You truly seem like nicest guy in the world. Your direct, non-filler advice is the reason your podcast is killing it! Anyway, I’m going ALL IN for my first product in the Kitchen & Dining category. I want to be super aggressive out of the gate. I zeroed in on a competitor’s product that is consistently ranging from 4,500-6,000 BSR main catigory (around #30-50 sub-catigory). I know that I can write my listing better, and thanks to you, I’m going to use all of your tips regarding PPC. Should I be weary about this BSR range? My competitor and my product are a little more expensive ($50-70), so I’m assuming that if he can consistantly maintain that BSR range with a higher priced item, it might be okay for me to enter.

    Sorry for the long comment! I probably should have left a message. Anyway, NJ loves you, keep killing it man!


    1. Scott Voelker

      Hey Jonathan, congrats on taking action!

      As long as that BSR range meets your “sales per day” or “profit per day” goals you should be good to go. Just make sure there is enough depth in the market to support multiple sellers.( I generally like to see 5 or more similar sellers in the market) and let it rip.

  10. Viv

    Hi Scott,

    Can you clarify when looking for the top 10 spots, do you sort it by the “Est. Sales” heading or leave it as it is first listed under the “#” heading? Thanks!

    1. Scott Voelker

      Hey Viv,

      When we are talking about the first 10 listings we are talking about the first 10 that appear for the given search. If you sort it by Estimated sales, it can skew the results since those sellers may be listed under a variety of other keywrods and you’re just trying to get a general understanding of the market at its broadest…..does that make sense.?

  11. James

    Hi Scott,

    Can you clarify whether the $10 profit for each item is once you have taken into account sourcing and FBA fees/ tax etc. ie clear profit. It just seems a lot after all of those taken into account, especially on lower priced items.

    Thanks in advance

    James (UK)

    1. Scott Voelker

      Hey James, the $10 profit goal that I like to shoot for includes everything (product cost, shipping, FBA fees), except for income tax. I generally steer clear of lower products and suggest that people focus on products $19 and higher, at that price point there are quite a few products that will hit right around the $10 mark.

      Hope that helps

  12. Jason

    Hi Scott,

    Been listening to your podcasts only 2 days ago, and I’m hooked on your teaching. But I wanted to clarify one thing after listening to this podcast, how would you go about getting the # of sales per month without Jungle Scout? I heard that you could do it manually at first, but didn’t quite get the concept.

    Thank you!

    1. Scott Voelker

      Hey Jason,

      if you use the 999 method, you can track daily sales (do it for a month to get a month). You can also use tools like FBAtool kit, but they are generally less accurate than JS.

  13. Sean Smith

    Hey Scott,

    I love the podcast and you deliver amazing information. I have one question about the criteria. Is it $3,000 in sales or 3,000 units? Greg Mercer said units in episode 56.

    Thank you for everything you do and I hope to hear from you soon.

    Best Regards,

    Sean Smith

      1. Sean Smith

        Thanks Scott! You are truly world class. 🙂

        By the way I just purchased Jungle Scout and am loving it. It saves me so much time. Greg’s da bomb

  14. Alan Hayden

    Hey Scott,

    You’ve mentioned several times now that the biggest problem with your second product was the depth for the demand of your second product.

    Could you give us some rough numbers or what kind of actual BSR rankings the top 10 products have or anything to give us a better understanding of what “not enough depth” actually looks like

    Thanks so much

    – Alan

    1. Scott Voelker

      Hey Alan,

      There are a variety of ways to take a look at market depth. The easiest is to use a tool like JungleScout to evaluate the number of sales across the top 5 or 10 listings to see if they are all pulling in a number of sales that would meet your definition of success. If the market is top heavy (all of the sales are in the first listing or two), you may want to avoid that market. Does that make sense?

  15. Christine

    Loved your bloopers at the end, Scott! lol

  16. Leezy

    The outtakes…LOL!

  17. Jayson

    doing 10 sales per day is a dream for me! that is a lot considering i am on a very tough niche.

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