TAS 048 : Why Amazon Sellers Are SCARED – Has Amazon Changed?

In this episode of The Amazing Seller podcast I'll discuss the recent discussion about Amazon and how they are starting to change the way the value promotions.

The BIG Question: Do Promotions Still Help Rank For Keywords?

I've said this all along. You want to treat this like a business and not try to hack Amazon's algorithm.

Here's a few points I discuss in this episode:

  • Don't Try And Fool Amazon
  • The Truth About Reviews – No Ranking Benefits
  • How I Use Reviews – (Not For Ranking)
  • Use PPC To Help Rank (Key Focus)
  • How I Use Promotions – Slow and Steady Approach

Understand that Reviews Help Convert, which = Sales, which = Keyword Ranking

Should I Still Use Keyword URL's?

It's not going to hurt, but I don't think it's something that has to be done. If you're going to give a URL out for a promotion, then use one.


The GOAL is to get steady sales and that will help drive organic sales. Once you start generating sakes on a regular basis, the keyword ranking will happen automatically.

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