TAS 024 : How I Plan To Collect Customer Email Addresses Using Insert Cards

In this episode of The Amazing Seller Podcast I'll explain how I plan to start collecting my customer email addresses using insert cards. It's still not clear if this is within the TOS within Amazon, but I think as long as I'm adding value, it shouldn't be a problem.

Keep in mind that Amazon has not said yes or no to this, so use your own judgment.

One of the reasons I'm collecting these emails is to have the option to reach out to my past customers when I launch new products. This will give me a HUGE advantage to help get sales going and spike my BSR. It will also help get some initial reviews, which is another BIG advantage and is why I also use My Feedback + Review Technique.

The other reason is to allow me to build a customer list, just in case something happens within Amazon and my seller's account. You never want to depend on a channel you don't control.

By having this list I can always push people to whatever store or channel I want. It's an asset that will give my business huge leverage.

In the show I discuss my current flow or funnel as they call it in the marketing world, and how it all fits together.

  • 1. Insert Card (Product Registration + Resources + Coupons)
  • 2. landing page (Email Capture Form)
  • 3. Thank You Page (Resources)
  • 4. Email Auto-Responder (Email Subscriber List + Auto Message #1)

Here's an image of how it fits together and the process looks.



Links Discussed:


If you have any questions from the episode or another topic…click ASK SCOTT HERE!

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  1. Joe

    Hi Scott – awesome and extremely useful podcast as normal! Two follow up questions:

    1. Are you still implementing this strategy (product insert card has URL leading to email capture landing page) with your new products that you’ve launched in 2017?

    2. When directing from insert card to email capture landing page – does your incentive to the customer for registering always include a “warranty”? What I’m wondering is if in your opinion, to stay as safe as possible in this grey areas with AMZ, do you always include a “warranty” or are you sometimes not offering a “warranty” at all and just offering other incentives such as a valuable “user guide” or a “how-to-do guide” (ect)?

    1. Scott Voelker

      Hey Joe, you can use a variety of incentives it doesn’t have to be a warranty. You can absolutely include an insert card and we do in many of our products.

  2. YT

    hi, Scott! great stuffs as always. You are the go-to-source for amazon sellers indeed and your impact is tremendous! thanks for that.

    We have a shopify site. Do you still recommend us use leadpage and aweber to collect email addresses from amazon buyers? We installed the apps to collect email addresses of the visitors anyway but the messages for amazon buyers are different obviously. What do you recommend?

    I have been researching for days and speaking to support staffs of different apps but didn’t get the answer. hope you can shed us the light!

    1. Scott Voelker

      Hey YT leadpages and aweber will work, my go to now is clickfunnels and convertkit just because of the features they have.

  3. Adam

    Hi Scott, I was in the process of launching my first 2 products. As a result of the new seller ban i am fine tuning things.
    I just wanted to know if all the info in this episode is still relevant for launches now?
    And if it is, if I am launching 2 different products, should I do this whole sequence twice so everything is separate or can I use the same Landing page for both my products and just make them more generic, what would you do?
    Also for the email lists, would you recommend creating a giant list for all our products, or a different email list for every product?

    Also the 4 email sequence in Ep 10 is different to what you are talking about in this yes? You can use a-webber for the email sequence to no?

    Also in a previous episode you speak about tomoson to contact bloggers and ask for reviews, in light of the review ban do you recommend still using tomoson to make connections and contacts and have back links on their pages in exchange for the product but not reviews from them. Thought?s
    Let me know. Thank you for your time.


    1. Scott Voelker

      Hey Adam, you would want to do the email sequence separately for each product. Yes, the email sequence in episode 10 has to do with follow up for Amazon buyers, the other list would be your OWN list.

    1. Scott Voelker

      Hey Chris, you can’t use Amazon to direct traffic to your own site. Using something like an insert card to collect emails wouldn’t generally be a TOS violation because the transaction is over already AND you’re not (or at least shouldn’t be) sending them an insert card that says DONT BUY ON AMAZON BUY FROM ME. You’re giving the customer additional value in exchange for their email, nothing wrong with that.

  4. Seth

    Hey Scott,

    First off, thank you for all you do. You’re podcasts helped me get my Amazon business off the ground and I’m now self employed and loving life.

    Quick question regarding customer lists: Would you recommend using a bitly redirect link on product inserts or just your website link? I don’t want to step on Amazon’s toes, but I also don’t want to confuse my customers.

    Thanks again!

    1. Scott Voelker

      Hey Seth, your best bet would be to use the direct URL. E.g. Garlicpress.com/Amazon

  5. Lara

    Hi Scott. Thanks for all the great informations about selling products on Amazon. We’re in the process of creating an insert card right now and I just wondered if it’s okay to use our website as the URL with an special sub-site or if we need to create a new domain?
    Thanks and regards.

    1. Scott Voelker

      Hey Lara, you could point a domain to your landing page or just put the direct page on there (e.g. xyz.com/landingpage).

  6. Andrew G

    Hi Scott,
    As this podcast was done nearly a year ago now, I just wanted to know if your current stance on inserts has changed at all with all the newer TOC’s etc? We use card inserts for one of our products with link to activate warranty at our website but with our other product it is a bottle so we are unable to use an insert so have the link on the reverse label of the bottle instead. It reads like: Join our VIP club & activate your guarantee at http://www.ourwebsite.com. After reading some info on the TAS FB group there is conflicting info as to what is OK so I just wanted to get your opinion as a little worried as to whether we have gone the right way about it now? Many thanks in advance.

    1. Scott Voelker

      Hey Andrew, the TOS around inserts hasn’t changed, it is a bit of a grey area….but if you’re adding value it’s usually worth considering 🙂

  7. Manuela

    Hi Scott!
    Thank you so much for this great stuff!
    We will try this system for our product.

    I am not sure if I understand your suggestion in the podcast
    So my question is:
    •Landing Page = Registration Page -> Thank you Page?
    Is your landing page (let’s say http://www.garlicpress-vip.com) already the registration page where people can immediately enter their email address?
    •Landing Page -> Registration Page -> Thank you Page?
    Does your landing page forward people to the registration page?

    Thank you so much in advance

    1. Scott Voelker

      Hey Manuela, in most cases your landing page is going to be the same as the registration page so it would be landing page/registration page —> Thank You Page

      1. Manuela

        Thank you Scott!

        I have been listening to your newest podcast 155 a few minutes ago. You rock!

  8. Shawn

    Hi Scott, Great stuff very helpful!
    I’m just curious how much success you have had using the insert card method, any idea what your sign up rate is?

    Also, do you also have the product disclaimer/warnings on the same card?



    1. Scott Voelker

      You can absolutely add the warning/disclaimer to the same card. Signup rate is in the low single percents but varies by product. Your list won’t grow overnight, but every little bit helps!

  9. Mike

    Hi Scott,

    Can you explain how the URLs/domains get setup with leadpages? I want to include a URL in the insert card to capture email addresses, but not sure what to include?


    1. Scott Voelker

      Hey Mike, your exact setup would depend on what you’re doing, but at its most basic, you can just use the leadpages link.

      If you’re using something like a wordpress site, you can install the leadpages plugin and use a “real” url like theamazingseller.com/webinar.

  10. Russ

    Hi Scott

    At the VERY beginning, would there be anything wrong with just simply inviting customers (on my insert) to email me with the word WARRANTY in the subject line so I hook them up with a 1 year warranty? Then I’ll have their email address. True, they’ll have mine but I can’t imagine I’ll be inundated at the beginning. Then I don’t have to pay for aweber, Leadpages, etc. when I may have very few responses. Any thoughts?

    1. Scott Voelker

      Hey Ross,

      I don’t know that there would be any issues there per se. The issue you may run into would be spam compliance. You would have to manually keep a record of every person and how “opted in” to you they are. With all of the laws around email compliance, your best bet is usually to utilize a mailing service like MailChimp (free to get started) or Aweber. That way you limit your risk and still get all of the benefit!

      1. Russ

        Thanks Scott – just to clarify, though, aren’t Mailchimp and Aweber tools for me use to email the customer? Those ARE the tools I would use once I have a promotion to let customers know about. I’m talking about how to gather the email addresses in the first place as cheaply and simply as possible. As far as I can tell, gathering email addresses doesn’t demand much in the way of opt-in. It’s only when I USE the email address (which is where Mailchimp and aWeber come in) that opt-in becomes important. Am I right?

        1. Scott Voelker

          Hey Russ, in order to be on the up and up, you’re better off collecting the email address using a platform that is compliant with Can-Spam. This not only ensures that you’re in full compliance with the law, but it eliminates headaches that might come from storing a list outside of those types of platforms (like security). Additionally, it’s becoming more and more difficult (and it should be) to import lists that weren’t collected via an official opt-in into these types of platforms. Your best bet is to use something like mailchimp (FREE) to do that. They will provide you with the forms you need to capture the addresses properly and you can go from there.
          Hope that helps.

  11. Ola

    Hi Scott and thank you for a great podcast,
    What happens if a customer buys a second product a month later and wants it registered too? They will be informed that the email is already “subscribed-registered” right? Because what you basically do is building an email subscription list in aweber.

    Keep up the hard work Scott 🙂

    1. Scott Voelker

      Hey Ola,

      Depending on how you set it up, that would be the case. If the customer has any questions about why they can’t register again, chances are they will reach out to you and you can just let them know that you have their email in case either of their products have an issue. Oh and you should probably thank them for being such a loyal customer as well!

  12. AC

    Great podcast as usual — Just wanted to point out, I noticed your links are dead for aweber, leadpages and godaddy

    1. Scott Voelker

      Thanks…I’ll check that out.

  13. Ben

    Hey Scott,

    Great info! Do you know the actual policy on including inserts in the manufacturer’s packaging? I know you can’t do it if you are not the manufacturer and you just including it in the package or poly bag somehow, but can we include anything we want if we are the manufacturer? What if our “manufacturer’s packaging is just a poly bag and we want to include a product insert that directs people off Amazon. Is it a problem if it’s visible through the poly bag?

    1. Scott Voelker

      As far as I know you can include information that supports the product.

      If you are unsure…you may wan to contact seller central support.

      Good Luck!

  14. fil

    hello scott,
    just curious if you are able to ask for a review on the insert card. does this violate any of amazons policies?
    great podcast! thanks for the valuable information

    1. Scott Voelker

      I don’t think it does, but be careful how you say it. If you say you want an honest review…I don’t see it being an issue.

  15. Mike Zagare

    Hey Scott,

    What are your thoughts on including a registration URL on one of the opening emails to them? Perhaps it could be at the very bottom on the initial welcome email ( perhaps as a P.S. or P.S.S) . I was thinking that this could either eliminate the need for a registration card or maybe both can be done to collect more emails.


    1. Scott Voelker

      I would advise away from this. Amazon says no external websites in emails.

      Be careful

  16. Nicol

    Please help me with one question: is ok from Amazon point of view to put website URL visible on cartboard on you poly -bag, or hide that in the packaging instead? What is your thinking about that?

    1. Scott Voelker

      Hi Nicole,

      All I can do is tell you what I’ve done. It’s still unclear what is ok by Amazon.

      I put the link inside the package on the insert card with directions.

      It points to a registration page where they can receive warranty and more helpful guides.

      Hope this helps!

  17. Brent

    Great topic once again and good timing! I’m in the process of adding a URL to my product label to send traffic to a squeeze page to collect email addresses. What would you estimate the cost of the tools you use to accomplish this that you mention?


  18. Mike

    Fiverr is a great resource to have the insert cards designed.

  19. Brian Cummings

    Scott, I greatly enjoy your show and have listened to every episode. I’m assuming you’ve limited your $5 off coupon on Amazon to a one time use per customer. Are you concerned that someone might publish the code online and you’ll get massive hits on it? (Or is this a good thing!?!) Also Amazon makes unique one-time use codes for to use, but I don’t know how you would insert these codes into an email.


    1. Scott Voelker

      Hi Brian,

      Actually, no I didn’t. It’s a code that doesn’t expire. It is good for anytime. You would have to purchase at full price to receive the discount.

      In the end…it’s a sale.

      Hope this makes sense.

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