TAS 019 : How To Use Amazon PPC To Drive Sales and Discover Keywords? (Step by Step)

In this episode of The Amazing Seller Podcast we're going to dig into how to use Amazon PPC (Pay Per Click) advertising to drive sales and discover hidden keywords. If you're not using sponsored ads yet…you need to pay attention to this episode.

Once you understand how it works, but more importantly, how to use it to rank “Organically” for keywords…it will change the game for your business.

Just to give you an example of how powerful this strategy is…I want to share an example.

February 2015 I spent $1,300 in Amazon PPC. From that money spent I generated 11o sales. But, the true magic is ranking for keywords organically and because I spent on advertising I ranked organically for many keywords. It helped me sell an additional 1,100 units from organic search traffic, which didn't cost me a penny.

I'm going to share the exact strategy in this episode and how you can do it too. Plus, I created a special Step by Step Guide you can download FREE!

Here's what's discussed in the show?

  • 1. Why Every Business Should Be Using Amazon PPC.
  • 2. When To Start and Create Your  First Ad Campaign.
  • 3. The First 3 Campaigns You Need To Run ASAP!
  • 4. How To Discover Hidden Keywords To Cast a Wide Net for Your Product.
  • 5. How To Use Amazon PPC to Rank For Keywords Organically.
  • 6. How To Pick The Winners and Cut The Losers.
I also created checklists and 3 Campaigns in a special Quick Start Guide so you can download and follow along…Step by Step!


Click Here To DOWNLOAD The Amazon PPC Quick Guide Here!


  1. Daniela

    Hi Scott!
    Thank you again for all this.
    Is each campaign you are referring to: Broad, Phrase and Exact?
    Thank you so much

    1. Scott Voelker

      Hey Daniela, you may want to take a look at theamazingseller.com/ppc for the latest on how I’m doing ppc

  2. Daniela

    Thanks Scott! Amazing and generous work.

  3. Ory

    Love your show, keep up good work.

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