TAS 561: Protecting Your BRAND with Trademarks and NEW Transparency Program

As an ecommerce business leader, you want to do everything you can to protect the platform and business you are building. Are you prepared in the event of hijackers selling your product on Amazon? What about patent issues? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Steve Weigler. In their conversation, Steve and Scott discuss how to deal with hijackers, the best way to utilize Amazon’s brand registry program, if it’s worth it to fill a patent, the details about Amazon’s new “Transparency” program, and much more! Make sure to have pen and paper ready for this informative episode!

What are you waiting for? Register your brand!

Did you know that one of the best ways to protect your brand is by registering it through Amazon’s Brand Registry program? Have you taken your brand through that process yet? According to Steve Weigler’s expert perspective, if you take your ecommerce business through Amazon’s process, you’ll be better protected if a hijacker comes along. Don’t leave your brand susceptible to hijacking! To get the full breakdown of how Brand Registry can set your business up for success, make sure to listen to this helpful episode of The Amazing Seller!

Is it a good idea to get a patent?

Have you heard how getting a patent could help protect your brand from knockoffs and hijackers? Is it really worth it to go through the lengthy process of securing a patent? If you are considering getting a patent, you may want to heed Steve Weigler’s advice. While getting a patent might be a good idea if you have a ton of resources or a really innovative idea that needs that type of protection chances are, your brand doesn’t. Think through your strategy and make sure you have a proper understanding of how to best deploy your resources! Listen to this episode of The Amazing Seller as Scott and Steve expand on this topic and much more!

What is, “Transparency?”

There is a new program through Amazon that ecommerce sellers like you need to be aware of! Amazon’s new program is called, “Transparency” and it’s specifically designed to help sellers like you secure your product and enjoy a crystal clear certainty on when it sells and ships from Amazon. When you participate in this program, Amazon sells you a sticker with a unique code that goes on the outside of each of your products. For more details on the Transparency program and how you can use it to your advantage, make sure to listen to this engaging episode of The Amazing Seller!

Copyright your logo and packaging!

Do you have a plan to copyright your brand’s logo and packaging? Are your logo and packaging unique and creative? On this episode of The Amazing Seller, you’ll hear from Scott and Steve as they explain why sellers like you need to invest in packaging and logos that stand out! Steve explains that the more you can create layers of complexity and detail to your product and your packaging, the more protected you are from hijackers. The copywriting process doesn’t have to be as complicated as it often sounds! To hear how Steve and his team and help sellers like you navigate the process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Scott welcomes his guest, Steve Weigler.
  • [7:00] How to deal with hijackers & navigating Amazon’s brand registry program.
  • [12:00] Steve walks through his brand development process.
  • [17:00] Is there a way to gate your brand so people can’t sell it on Amazon?
  • [20:00] Is it worth it to file for a patent?
  • [23:30] Steve talks about Amazon’s new program called, “Transparency.”
  • [32:00] Make sure to copyright your logo and packaging!
  • [36:15] How to connect with Steve and his services.
  • [39:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 561

TAS 561: Protecting Your BRAND with Trademarks and NEW Transparency Program

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 561 and today well we're going to be talking about a non-sexy topic but a very important topic…

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