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…answer your questions here on the podcast and I do it every single week and I'm going to do it again here today so I'm so glad that you're here. I know that you guys choose to turn this on, so I definitely want to make this worth your while and you guys know on Fridays I’m usually pretty fired up not just because it’s Friday because I feel like every day could be Friday if we want it to be. if you want to choose your own lifestyle or your own path as far as to freedom, you can do it. I do believe that. I believe we all have that choice and that opportunity and, heck, I’ve been doing it now for over 15 years and I made that decision back then when my kids were young that that’s what I wanted to do, and I think you guys can do the same if that’s what you want. Again, if that’s what you want, if that’s your why.
All right. So, before we kick off today’s episode, you guys know I’ve got a lot of things going on and I want to kind of get you guys up to speed as far as what’s been happening, but I also want to let you know what we’re going to be talking about today or the question that came in and I’m going to be answering and it’s a good one. Are there any private label products left to sell on Amazon or just online and where do I find them? So, I’m going to be addressing that. It’s actually a really good question and I’m going to give you my thoughts on that. I also answered that on YouTube and that's where I'm going to be playing that from that YouTube response that I gave and I really kind of dig into this and give you some different ideas and also I give you my thoughts on this because I'm looking at it not just on Amazon but really the market and really like how to go out there and find these pockets that you can go ahead and still sell into and I think there's still a lot of opportunities there. So, I’ll let you guys know a little bit more when I dig into that question but I should remind you that if you have a question that you want me to answer on an upcoming Ask Scott session, all you have to do is head over to TheAmazingSeller.com/Ask and you can do that.
[00:02:04] Scott: Just leave a question there. Please leave your first name, maybe where you’re tuning in from because I love to know where you guys are tuning in from. And the other way you can do that is just head over to the YouTube channel, TheAmazingSellerTV.com. That’s where I’m answering questions. That’s where I’m doing the Whiteboard Wednesday videos which I also should mention that now depending on when you’re listening to this, the PACE miniseries is underway and actually we just wrapped up a podcast series so if you missed that, you’re definitely going to want to check that out. And I’ll link everything up in the show notes, the show notes episode or the show notes to this episode. Man, I can’t even talk because I’m thinking faster than I’m speaking. Has that ever happened? Have you ever wanted to just get everything out but yet your mind was thinking quicker than your mouth was willing to move? Have you ever done that? Crazy, right?
So, yeah, we just wrapped up, myself and Chris Schaffer. We just finished up our PACE miniseries and if you guys are just tuning and you’re like, “Scott, what do you mean PACE?” Well, I explain it in detail, in great detail in this miniseries. So, what I would say is head over to TheAmazingSeller.Com/PACE and everything will be outlined there for you and in order so this way here, you can go through it. But in a nutshell, we’ve kind of broken down what successful businesses are doing right now in the four pillars and that breaks down PACE and PACE basically stands for preparation foundation, that is like one pillar; and then you have A poor attention; you have C for cultivation basically connecting with your audience; and then E for expansion. And we break everything down in detail and really these are the same pillars that we look at for our own businesses but also any businesses that we’re consulting with, anyone that's in our inner circle, our high-level inner circle businesses that are doing 500,000 plus, these are what we look at because all different areas of your business have these four pillars in there.
[00:04:05] Scott: And you don’t have to do them all at once, but you do have to have them in place and then from there we can kind of dig in and we can start turning some dials and flipping some switches and stuff like that. So, definitely check out PACE. It is what we are going to be focusing on like I said with our private clients but also in our own businesses and hopefully you can learn from that miniseries and also the whiteboard videos that I’m putting out there on YouTube so definitely check that out.
So, before we jump into the question, let me kind of give you what’s swirling around in my head this week and really, in a nutshell, it is back to basics. What do I mean by that? Well, I got this idea after I was starting to get back into my fitness routine again and you guys have probably heard if you’ve been listening for any period of time I’ve been on and off, on and off, and I think we all kind of go through that. Now, I haven’t been like off the wagon where I’m like totally like getting out of shape like a lot.
Like I mean, yes, so I think we all kind of go on those spurts. We go on for like a month, two, three months, maybe six months, and then we fall off and we don’t lift or we don’t work out or we don’t exercise, whatever you’re doing, walking, whatever it is you get out of routine for whatever reason but what I want to share with you is how I went back to basics here recently and I’m starting a new program and it’s called LIIFT4. Now, I’m not an affiliate for a Beachbody but I do love their programs. My wife actually turned me onto this. She’s like, “You know, you should look into this program. It really looks like it’s aligned with you,” and I’m actually going to do it so I’m like, “Okay. Let’s go ahead and do it,” because the thing and doing right now kind of working out in the morning and I’m kind of in it but I’m kind of doing my own thing and I tend to find myself not being as motivated as I am when I’m following a program. So, what I want – this isn’t about fitness, guys. What the story is about is going back to basics. Sometimes we just have to go back to the basics.
[00:06:00] Scott: Like, where are you stuck right now? Where do you need to focus so this way here you can move forward? Where do you need to really like dig into your business or your life? I mean, again, you guys know I’m not all just about business. I’m about lifestyle. Where do you see that you need to get on track? Where do you feel like you’re not following your roadmap? Because I think we all have that roadmap. We get it. We get excited about it and then we fall off. That could be accountability. That could be just lack of excitement for wherever you’re going for. That’s why I think your why needs to be very important but there’s all of those different factors and I’ll give you an example. As you may or may not know, we’ve created a program, a training called Product Discovery Bootcamp and what that was designed for is for people that are struggling with figuring out their market, with figuring out their products, all of that to give them the roadmap also to give them something to follow so this way here they can stay on track so it’s like, “Okay. Do this. Okay. Do this. Okay. Do this.”
So, it’s the same thing with me like doing this new lift program, this LIIFT 4 it’s called by Beachbody. I show up. I do the work. I show up the next day. I do the work. I show up the next day. I do the work. And at the end of the 60 days, I’m hoping that I’m going to have results. Same thing goes for Product Discovery Bootcamp. You show up. You do the work. You show up. You do the work. And by the end of about 30 days you should have a really, really good idea of the market you’re going into, the products that you can serve to that market even a roadmap as far as what angle you could be approaching the market or let’s say for example you have a brand right now but you’re stuck in building out your product line. Same thing with Product Discovery Bootcamp that allows you to really niche down inside of your market and start exploring other options that you can expand into.
[00:07:58] Scott: But really my point is here, is when we have something to follow, for me it’s LIIFT 4 right now. For you, it might be Product Discovery Bootcamp or maybe it’s going to be a list building training, something like that. Whatever it is, a lot of times we need that to keep us on track and then we’ll get through it. So, it’s like you start one place and then by the end of the program or the thing you’re following, you want that certain result. So, just keep that in mind. If you are thinking to yourself like, “I’m just kind of feeling like I’m scattered,” first off, we got to go back and figure out where you’re feeling scattered and why and then from there what things should you be focusing on and then just get laser-focused on that thing and commit to it for like 30 days like that would be my thing. Just commit to it for 30 days and get rid of all the other distractions. So, I’ll just put a little shameless plug in here. If you are struggling with getting started as far as picking your market or even if you're in your brand right now and you're stuck trying to expand your market or into other markets maybe sub-niches then definitely check out Product Discovery Bootcamp.
You can get all the details by heading over to TheAmazingSeller.com/Bootcamp. All the details are there, and you’ll see exactly what we’re doing there. It’s kind of like you’re looking over my shoulder and I’m giving you action steps every single day so this way here you get through that process. So anyway, that’s what I wanted to share with you. Just stay on track, figure out what’s going to allow you to move forward and find something that you can follow whether that you’re creating your own thing. Get something on paper that you can follow, and you can show up every single day and take a small action step to move you closer to where you want to go. So, with all that being said, wow that was a mouthful. Let’s go ahead and listen to the question. You’ll hear my response and then I’ll jump back on and we’ll wrap this baby up and you can get on with your day. What do you say? Let’s do this.
[00:10:01] Scott: All right. So, what I’m going to do here first is let me just go ahead and read the question that came in from Adam. So, Adam writes in and says, “Hey, Scott. Recently started listening to your podcast and they are great. I do get a lot out of the podcast. However, I seem to be suffering from the same initial challenges of finding a product. I created a touch list and exhausted through it the first week with no luck. Now I’m sifting through Jungle Scout and I feel like I’m doing something wrong not being able to identify any potential markets. It seems like everything is just already done. Do you have any tips for someone going through these struggles as to better dig down to find a potential market/brand?” Well, first off, Adam, thank you so much for the question and don’t think that you are the only one that is going through this. There’s a lot of people because I do receive a lot of questions about this. So, let me just kind of set the stage here. We are not going out there and just trying to find a product. Now, there are people that are and that’s fine and you may be able to sell that product for a little while, have a little bit of success, but then there’s nothing else behind it.
The other thing that I see a lot of people doing is just going after the product and not going after the market. So, what I want you to understand and anyone else out there that is watching this that’s struggling with this is we are not necessarily just trying to find a product or trying to find the market and then what other products the market is buying and then from there can we create a brand of three to five products minimum to serve to this market. Now, Adam mentions the touch list. If you’re not familiar with the touch list, this is something that I tell anyone that I talk about this Amazon thing or e-commerce thing is really I want you to go through and I want you to document and write down every single thing that you touch on a daily basis. I also want you to start paying attention to your hobbies or things that you’re good at or things that you always talk about.
[00:11:58] Scott: Maybe at the party, maybe people come to you because you’re the mechanic of the family or maybe you’re that person that is maybe into music and they’re always asking you questions about what instrument their kids should play, whatever. These are clues for you to, number one, see where your strengths are and then from there where you can potentially be going into a market. So, for example, if I was going into the guitar market, I am a guitar player, I’m not that great. I’m okay. Kind of self-taught. I’ve taken lessons, but I still enjoy playing it. Now, there are different things that I will need to know or there are things that I will need to have to be a good guitarist. Number one, I don't even know how to play so there's a ton of opportunity right there and if you're at all good that that, well, then you can start getting people’s attention in your brand by teaching other people certain things or you can just be documenting your journey from how you started to the first six months to the year on how you’ve gotten better.
Now, that's just one side of it that I'm looking at. The other side of it is now there are accessories that you're buying for this market. In the guitar world, you are buying guitar straps, cases, strings, tuners, pedals, picks, stands, wall mounts, amplifiers, like all of these different things that there’s a huge potential there for you to either, one, be an affiliate through Amazon or any other third-party channel that has an affiliate program because then you can start talking about Fender amps and then you can get traffic from there. It’s a whole another discussion but you get where I’m going with this, right? Now you might want to come up with maybe a string winder. There’s a string winder for instead of just going by using your fingers, you got a winder. Maybe yours is specifically designed for certain knobs or maybe you have a cool hanger that goes on the wall for your guitar that you’ve wanted because you’ve only found them that fit two, you want to fit four.
[00:14:03] Scott: I’m just thinking out loud here. You see what I’m doing here, right? It’s not that you have to invent it. We already know there’s guitar hangers for the wall out there but what could you do to make yours different? Or what could you include around a certain item? Maybe there’s a Fender amplifier. You’re not going to sell the Fender amplifier but maybe you’re going to sell accessories that could be for the Fender amp. Maybe – I know a paddleboard. If you guys are not guitar players, you don’t know what that is, but basically, there are certain pedals that I can be playing, and I can be using my feet to play. Well, there’s these certain – it’s kind of a little ramp that your pedals would go on. Maybe you specifically design one to meet your needs and then from there you know that other people would probably want it too or maybe you look at other ones on the market or in the market that are doing well but also, you’re reading the reviews of three, two and one-star and then you’re getting ways that you can make yours better.
You see where I’m going with this? I’m not just going to Jungle Scout. I love Jungle Scout. I’m a fan of Jungle Scout. I’m a user and I’m also an affiliate for them so if you want to know more about Jungle Scout, TheAmazingSeller.com/JS and you can get a discount there as well and some other resources. But I don’t use that tool to find the product. I do use the tool to look at the data about the product that I’m thinking about. So, I use the Jeep market a lot in a lot of my workshops and that was on my touch list. It wasn’t on my touch list a year-and-a-half ago, but it was a year in. So, I started looking at the Jeep market. I started looking at accessories then I went and looked at Jungle Scout and seen what products were selling in that market. That is the process. So, products, in the beginning, will also lead us to the market and then we need to really look at the market as a whole but also see where you can make a difference in that market with products or with content that you can create.
[00:15:59] Scott: We’ve talked a lot about how to build a brand using content building maybe your own YouTube channel, maybe building your own Instagram channel, your email list, all of that stuff, we’ve talked all about that in our brand building tips series. If you haven’t caught that, I will link that up in the description here as well. You can also find it on the channel. But that’s what I would do. So, are there still products out there? Yes. If you have a brand that can push products and you are influencer eventually in your market, there’s not going to be any competition for you because people are going to buy from you.
[00:16:35] Scott: All right. So, there you have it. Are there any private label products left to sell on Amazon and where do I find them? Well, I just gave you the answer. Go ahead now and take that and use it so this way here you can find your market or even different markets inside of your own market right now. Like I said, you really need to think a little bit deeper especially when you are first starting. Find those pockets and also think about what you personally could add to your brand. All right. So, if you have a question that you want me to answer on an upcoming ask Scott session, head over to TheAmazingSeller.com/Ask and you can do it there and then the last thing I want to remind you is PACE. I want you to see if your business is on PACE to be successful and what you can do is go through that four-part miniseries and really evaluate your own brand, see where you can make adjustments or even just approved upon what you’ve already started.
And by going through those four pillars it will really open your eyes to different areas of your business that I’m sure you can go ahead and make even better. So, definitely check that out, TheAmazingSeller.com/PACE and you’ll get all of the miniseries there and all of the YouTube videos that I’ve created on the whiteboard to really illustrate that as well. All right, guys. So that’s it. That’s going to wrap up this episode. Remember, as always, I’m here for you, I believe in you, and I’m rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, say it today, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.
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