TAS 546: (Part 2) P.A.C.E – Getting ATTENTION In Your Market

Let’s face it, all of your preparation work to build a rock solid brand won’t do you any good if you can’t grab the attention of your target audience! What is the answer? How do you plan to connect with your prospective customer? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down “Attention,” the second pillar of the PACE method. Make sure your brand is on PACE for success by listening to this whole series starting with an overview of PACE and the episode exploring the first pillar, “Preparation” located in the resources section at the end of this post!

How do you identify your target audience?

Who is in your target audience? Are you trying to connect with busy professionals, stay at home mothers, people under 30? Does your strategy match your audience? Don’t expect to go to Instagram to connect with rural hunters! A huge part of setting your brand up for success is not only figuring out your niche market but actually spending time in the digital spaces where your audience hangs out! Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and reveal how sellers like you can connect with your audience in a meaningful way.

Attracting your ideal customer.

Don’t waste your ideal customer’s time! Seriously! Too often ecommerce leaders will put in a tone of time and effort to find a niche market and identify their target audience only to blow their chance to get them connected to their brand! You can avoid that common mistake by making taking your ideal customer seriously by putting something cool and valuable in front of them. According to Scott and Chris, one of the best ways to do this is by running a giveaway on the social media platform that they hang out on and that appeals to the niche market you are targeting. Get more details on how to effectively put this strategy into practice by checking out the listing building workshop located in the resources section at the end of this post!

5 lead magnets you can use to build your email list.

As you continue to hone your strategy and find ways to get good offers in front of your ideal customer, consider using Scott’s tried and tested lead magnet approach. On this episode of The Amazing Seller, you’ll hear from Scott as he briefly runs through five lead magnets you can use to get your audience to raise their hand, submit their email address, and in some cases – put their credit card on file.

  1. Contest.
  2. PDF or Ebook download.
  3. Video series.
  4. Checklist.
  5. Free plus shipping offer.

Find out how these five lead magnets can fit into your overall approach by listening to this helpful episode, you don't’ want to miss it!

You don’t have to be an expert to get started!

How are you feeling about your chances to get your ecommerce business on PACE to succeed? Do you feel intimidated and overwhelmed? That’s to be expected! While the prospect of getting this dream of yours off the ground can be scary, it doesn’t have to be. Scott and Chris want to encourage and equip leaders like you with as many tools necessary for you to succeed. The truth is, you don't’ have to understand each and every step to get started. Scott frequent advice to chunk it down really does work! Find an action step you can work on today and work toward that one, don’t let fear paralyze you with inaction!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Don’t forget to take the time to PREPARE!
  • [2:45] How do you identify your target market?
  • [12:00] What does it take to attract your ideal customer?
  • [20:45] Start exploring and getting to know your market right now!
  • [24:00] Scott touches on the five aspects of the Preparation pillar.
  • [27:30] Learn and adjust along the way!
  • [29:00] Scott shares 5 lead magnets you can use to build your email list.
  • [35:00] How you can deliver value in order to build credibility.
  • [40:00] Starting from scratch and building traffic.
  • [41:30] Every brand needs a home base!
  • [49:00] Closing thoughts from Scott and Chris.

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TRANSCRIPT TAS 546

TAS 546: (Part 2) P.A.C.E – Getting ATTENTION In Your Market

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 546 and today we’re going to be picking up…

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