TAS 523: (Special Episode) 3 Growth Options For Your Business and Brand (Phase 2)

Do you think it’s time to take your ecommerce business to the next level? Are you ready to explore growth options outside of Amazon so you can increase your profit margins? What is the roadmap to get there? Where do you even start? You’ve come to the right place! On this episode of The Amazing Seller, you’ll join Scott and Chris on the road as they travel to Georgia en route to an upcoming event and bring you along for the ride. In their conversation, the guys explain what Phase two entails, options you should start considering to diversify the channels your brand is featured on, and much more! You don’t want to miss a minute of this engaging episode!

What is Phase 2?

If you are ready to “Graduate” from Phase 1 of building an ecommerce brand and you are ready to move forward with what Scott and Chris are calling Phase 2, buckle up! On this episode of The Amazing Seller, the guys explain what you should expect from Phase 2 and how you can get started with it today. What is Phase 2? It's going deeper with much of the content that Scott has already introduced to the TAS community but with an eye of moving away from Amazon. This also includes what Scott has been covering lately under the phrase, digital marketing. To hear more about Phase 2 and how you can get started, make sure to listen to this episode!

Don’t become channel dependent!

Did you know that any business that is dependent on any one thing for too long is destined to fail? It’s true! If for whatever reason, Amazon decided to blacklist your account right now, would your ecommerce business survive? Chances are, your answer is no. What’s the solution? According to Chris and Scott, you’ve got to work hard at diversifying your channels so you are prepared when the curveball comes your way. Don’t leave it all up to chance! Learn from Scott and Chris’ years of experience in building ecommerce businesses on and off of Amazon so you can have a thriving business!

The difference between an ecommerce site and a sales funnel.

What is the difference between driving traffic to your ecommerce site and driving traffic to your sales funnel? Which place is the best landing spot for your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the difference between each landing location and why it matters which one you choose. The main difference between the two options is that a sales funnel is a more narrow and focused experience for your customer. When you drive your customer to your sales funnel, they won’t hear all about your brand and all the other distractions that a full site might feature. Which one should you send your customers to? It depends on where you are at in your brand development. Listen to Scott and Chris explain which option might be best for you by listening to this helpful episode!

Three ways to grow your business separate from Amazon.

As Scott and Chris expand on what Phase 2 is all about, you might be wondering where you should jump in to get the ball rolling. According to the guys, there are three great starting points for you to move from Phase 1 and start working toward Phase 2 of your ecommerce business.

  1. Start looking at other marketplaces to take your brand.
  2. Learn how to use sales funnels to drive traffic.
  3. Begin building your ecommerce site.

Which option is the best one for you? Hear more from the guys as they expand on each of these ways to grow your business off of Amazon by listening to this informative episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What is Phase 2?
  • [5:30] Why you shouldn’t be channel dependent.
  • [10:30] Going internationally on Amazon is great but you still need to diversity!
  • [16:00] The difference between an ecommerce store and a sales funnel.
  • [22:30] The value of driving traffic to your educational content.
  • [27:00] Scott explains how his new brand utilized a blog to drive traffic.
  • [30:30] Chris recaps the three ways to grow your brand off of Amazon.
  • [34:00] Why it’s helpful to break things down into steps.
  • [39:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 523

TAS 523: (Special Episode) 3 Growth Options For Your Business and Brand (Phase 2)

 

[INTRODUCTION]

[00:00:00] Scott: Hey, guys. I want to jump in here and I want to give you a heads up. Today, we’re not going to do an Ask Scott session and the reason why is because I have another episode that I want to play for you. It’s one that Chris Schaffer and I recorded in…

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