TAS 522: NEW “ADVANCED” Facebook Advertising and Marketing to Build Your Brand with Rick Mulready

What’s the deal with advertising on Facebook these days? Is it still a good platform to market your business on in light of all the privacy concerns? Is Messenger really the best channel to connect with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Rick Mulready. In his conversation with Scott, Rick covers why Facebook is still a good platform for marketing, what it takes to build a custom audience on Facebook, the ins and outs of using Messenger in an effective way, what’s working in the Facebook ad space, and so much more! You don’t want to miss a minute of this engaging episode with Rick!

Is Facebook still a good platform to market your brand?

With all the recent news about Facebook and privacy concerns, is it still a good platform for ecommerce businesses to market their brand? On this episode of The Amazing Seller, Scott sits down with Facebook expert, Rick Mulready. Rick explains that in spite of all the concerns about Facebook, it is still a massively profitable and efficient tool for ecommerce businesses. Don’t run for the hills! Facebook is making good changes to its privacy policies and they are coming up with new ways for sellers like you to engage your audience. To hear more from Rick’s expert perspective, make sure to listen to this informative episode!

How to build a custom audience on Facebook.

If you’ve done your homework and you’ve got a list of people who have purchased from you, how can you use that information to start building an audience on Facebook? Is that the best way to start building your custom audience or is there a better way? According to Rick Mulready, that is exactly what Facebook wants you to do! Once you’ve uploaded that information, then you can start building what's called a “Lookalike” audience list that you can use to start broadening your reach. While “Cold traffic targeting” is still a good approach to use, Rick is convinced that this approach is the best way to get your brand started on Facebook. Learn more from Rick on this important subject by listening to this episode!

Using Messenger to connect with your audience effectively.

In the ecommerce world, many leaders are going crazy over the huge open and click rates that they are seeing when they use Facebook Messenger to connect with their audience. Should you start using Messenger to connect with and broaden your audience? What is the best way to use Messenger? On this episode of The Amazing Seller, you’ll hear from Facebook marketing expert, Rick Mulready. From Rick’s perspective, the best way to use Messenger is by leading with “Permission based content.” Permission based content is content that asks for a type of response or engagement from the customer. You can even think of your strategy with Messenger this way, engage in a way that you would like to be engaged. What else can you learn from Rick’s approach? Find out on this exciting episode!

Don’t get discouraged, roll with the changes!

What is your response to change? Do you embrace it and move on or do you shrink back and hide until it’s passed? If you hope to be in the ecommerce industry for any length of time, you’d be wise to adapt to the many changes that will come your way. It’s so easy to get discouraged and frustrated, don’t let that happen to you! You are in control of how you respond to any change that Facebook, Amazon, YouTube or any others roll out. Keep up to date with any an all changes that affect the ecommerce community by staying connected to The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Rick Mulready joins the podcast to talk about how to effectively use Facebook.
  • [5:30] Facebook is not going away!
  • [10:00] Building a custom audience on Facebook.
  • [15:00] Rick talks about using Messenger as a tool to connect with your audience.
  • [22:00] Don’t use Facebook Messenger blindly!
  • [25:30] Scott and Rick talk about open and click rates for Messenger.
  • [31:00] What is working in the Facebook Ad space right now?
  • [36:30] Closing thoughts from Scott.
  • [39:00] Why you should become an expert in paid traffic.

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TRANSCRIPT TAS 522

TAS 522: NEW “ADVANCED” Facebook Advertising and Marketing to Build Your Brand with Rick Mulready

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 522 and today I am pumped because we’re going to be talking about new advanced…

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