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…my good friend and TAS team member on here, Joel Bower, who is – well, Joel, I’ve kind of said this privately. I’m going to say it to you. You’re kind of like our psychiatrist in a sense for us here at TAS headquarters. So, what’s up, man? You ready to dive into this self-doubt thing?
[00:00:34] Joel: Absolutely, man. I mean, this holds up so many people and it’s not that hard to deal with. You just have to know you can. That’s what’s really neat about it.
[00:00:42] Scott: Yeah. And you do have a very deep voice this morning. It’s early where you are so you got that morning voice going. I forgot what you said. What were you listening to and singing before to get yourself kind of ready for this? Was it Barry White?
[00:00:56] Joel: Oh, definitely. I just do some Barry White, yeah, I just run through that. I wrote a book once that said that people that have deeper voices are listened to more and so I want to make sure I was ready for you, Scott.
[00:01:06] Scott: It’s perfect. It is absolutely perfect. You got everyone’s attention and you sound really sophisticated.
[00:01:12] Joel: I hope it’s not a technical issue. Sometimes this mixer will just make it like drop like way low and I don’t even mean to.
[00:01:18] Scott: No, no, no. You’re good. But, yeah, all right. So, yeah, I wanted to get you on. I know you and I and Chris and our entire team really, we know how important mindset is. I just got back from Sellers Summit and I spoke to a lot of different sellers, all different ranges from starting to people that have been selling for a year and people that have been selling for many years and all of them pretty much said the same thing. There’s been a lot of self-doubt through this journey and even every move that you make, you still have some type of self-doubt sometimes or you’re scared or you’re afraid and there are different reasons for this. But when I was at the mastermind table that we were running, we went around the room and we asked everyone like, “Tell us a little bit about yourself,” and generally the first thing out of their mouth was, “I started eight years ago or whatever or five years ago or three years ago and my first product failed and then I made some adjustment, this, that and the other thing.”
But they were all talking about how they got through that failure or as we or people in our community they classify that as a failure, but they pushed through it somehow and there have been things in my life that I pushed through. I mean, this podcast, for example, I mean I wasn’t going to start and I was and then I wasn’t, I was, and I wasn’t. And the reason was because I had some self-doubt thinking is this going to go anywhere? Is anyone going to be listening? Am I going to be able to really get out there and help people? And there’s been many of those things throughout my journey and I know that you’ve had some yourself but that’s what I want to dig into because I believe that self-doubt really is stealing people’s success. I mean literally, I think it's taking it away. They're settling for where they are because it’s comfortable and it’s also a little scary when you do something out of the norm. So, what do you say, man? Let’s dig into this topic.
[00:03:03] Joel: Yeah. I think for most people it’s a very common thing when you’re doing anything. It doesn’t really matter what it is. If you want to lose weight and you’re going to go get a trainer, that seems scary if you’ve never done it. If you’re starting Amazon and you’re like, “Okay, well let me – I have to get inventory and I never had to do that.” I came into Amazon from consulting and consulting I talk to the person and I got paid for the work. In Amazon, I was going to pay and get a lot of inventory and then I have to sell that back before I made any money and there was a lot of doubt in there and I’m so glad that I did it. I’m so glad that I jumped in and made that happen. It’s just set a very dramatic course in my life and opened up opportunities I didn’t even imagine back then, and it’s been incredible, but we have to just know that these things are going to come up. If you don’t know it, it doesn’t mean that it’s going to immediately go bad, but it also doesn’t mean that it’s going to go perfect either and that’s what we’re trying to deal with.
[00:03:52] Scott: Well, I think that’s your expectations. Yeah, I think that’s the expectation you go into this thing. If you are following someone that’s telling you that you’re going to make a million dollars in three weeks, those expectations aren’t real, right?
[00:04:05] Joel: Yeah.
[00:04:05] Scott: You know, I had a guy that wanted to actually someone recommended the podcast to someone that wanted to leave his job, a six-figure job by the way and wanted to leave his job in like six months and the person that recommended them just said, “Hey, you should go check out this business model,” but this person took it like, “Well, I can go here and do this thing and quit my job in six months.” Like, those expectations aren’t real. Could it happen? There’s a slight little chance that maybe I still wouldn’t leave my job if I’m only selling on Amazon but there’s a slight chance but for the most part, no. Not going to happen. So, those expectations are set a little too high too and I think we have to have real expectations.
[00:04:48] Joel: I think you hit on it. What is real expectations? That’s so tough and the thing that people don’t measure in it is like, okay, this guy did it like so I’m learning from a trainer. He says, “Here’s exactly what I did.” Well, that's what he knows he did. What about those stuff that he doesn't know or realize that he did? What about the things like maybe he has a background in sales and so negotiates with suppliers better? What if he's already done promotions in other business? They don't think about what they already know a lot of times when people are training new things. So, you come in, you say, “Oh, this guy did it. I’m just going to follow him exactly and I’m going to do it.” And that’s why it’s so important like shows like yours is because, Scott, you’re still talking about what you’re doing right now. You’re still talking about what you learned yesterday and those kinds of tweaks and adjustments and over time reveal what people don’t even know. That’s what allows them to keep moving forward and keep getting better. If you come in too and go, “Okay, I’m just going to do this right out the gate,” you don’t know all the things that he doesn’t know, and you also don’t know what skills you have to develop to get there. You learn those.
[00:05:50] Scott: Yeah. You absolutely do. I want to make this kind of like a workshop in a sense to where we can actually dig into some things where people are stuck and maybe we can identify their sticking points. They can by us kind of running through an exercise or two and I know this is kind of on the fly but let’s just like let’s kind of work through this. So, if someone comes to you or me and they say, “Listen, I’ve been listening to the show for 12 months. It’s great. I’ve kind of started to look for my first product but still 12 months I haven’t pulled the trigger,” like what’s the thing there? Because someone saying to themselves, “Why haven’t I started?” Like, they don’t even know why they haven’t started. Where could someone do something internally even write it down, whatever, to figure out what’s holding them back? Because everyone's a little bit different. I think everyone has a story that is holding them back in a sense that something that might have happened in the past or just your upbringing, whatever. How can we identify that, so we can see it, we can recognize it, and then we can conquer it and then move on?
[00:06:54] Joel: Yeah. I mean, I think you started already building that and you said that they might not even know what they want. They just haven’t done it and so that first step, write it down like ask yourself why haven’t you exactly? If you’re afraid, don’t be worried about putting that you’re afraid. Everybody gets afraid. Put why. Why are you afraid? And that’s where you’ll find some of the excuses or the beliefs about yourself or sometimes just simple things like, “Oh, I guess it’s because I’m really worried about the money investment.” Okay. Well, if you worried about the money investment, you know there are other ways to get started. We cover those because some people are like, “Oh, I don't have $6,000 right now but I want to get in this business,” and we have methods for starting for 500. And so, once you identify and say, “Okay. Really, it’s just the money. Everything else I’m good with. I believe what I’m hearing. I know it’s not going to be like a home run out of the park, but I need to get my chops. Can I get $500 together? Can I get started with less?”
And now you have a solvable problem. Before you just had an imaginary problem and you have no idea what it is so how do you fix it? You just feel bad. You just feel like you can't do it and that comes out. And if it's other things like we're talking about kind of more of the I'm calling it excuses. I know we call them something else for this and it was just its reasons why you can't. It's like, Scott, you always talk about that you're worried about your college education. You're like, “Oh, I don't have a college education so maybe I'm not as smart. Maybe I can't do this,” and that's just flat out wrong. That's not how life works. People who learn how to do it are people who do it and that's why you're where you're at now is because you did it and you learned a lot and now you have a ton of information that can really make it easy for other people. In mine, I've seen kind of the opposite. I have this expectation that I was always really, really smart so I also would fear putting myself into positions where it might look like I don’t know what I’m doing.
[00:08:52] Joel: Can you imagine how hard that is to learn something new when I have to be brilliant at it the minute I step into it? And so, it’s like here we are, and I just thought about this really this morning. It was just like here we are. We have the exact opposite of the problem, but we’re treated the same effect. It would’ve stopped us.
[00:09:10] Scott: Yeah. I think, again, everyone has their own story and I think things that might have happened in the past can also make you feel that. I mean, I can go all the way back even to my childhood and feeling like just the lack of stability in a sense which I haven’t shared that full story yet and, Joel, I might even have you on and we could dig through that because you’ll ask some really good questions that I might not even think of but that would be a deep, deep discussion because there’s a lot of my childhood that has shaped me into who I am just as a person and as some of my I don’t want to call them weaknesses but some of my things that could hold me back that have really shaped me into who I am. And it’s not a pretty, pretty story. It’s not like, “Everything was perfect for Scott. He had a great childhood.” I had a pretty good childhood, but I had a lot of ups and downs through my parents splitting up when I was 13, my mother was a great lady, died at 50 but she went through a ton of stuff when she was growing up which is also then made her into the person she was which then affected me and alcoholism and all of that stuff.
So, there’s a lot of that stuff that goes into a lot of you’re thinking to where you are today too, but I think also surrounding yourself with the right people. It’s funny. I had a bunch of people come up to me and say, “Scott, you helped me get started. Some of your stuff I’ve heard over and over and over again and I still keep coming back because I want to hear your energy. I want to hear you tell me to go out there and continue even when my days suck and just keep going. I need that constant reminder and I just want to be in your energy. I want to be there every single day and that’s what I do, and it just helps me so much.” So, you just got to surround yourself with those people that have a little bit more energy or that aren’t like doubters that are saying like, “Nah, it might not work. You better be careful.” You don’t really want that. Yes, you want to be safe. Don’t get me wrong. You don't want to be careless but at the same breath, you got to surround yourself with those right people that can push you a little bit, so you can actually see the greatness that you have by being pushed a little bit.
[00:11:21] Joel: Yeah. I mean we start getting these expectations. Everybody was around us all the time. If everybody is excited and moving forward and making more than they made before, we tend to feel like we should be too, and we move towards that direction. If we’re around people that are like, “Oh, you know, just everything sucks. It’s horrible. I’m stuck in this job,” well, you start accepting that as reality too. It’s just where humans just look at what’s going on around us and we try to make sense of it. We have all the information we got but we always have a small sample. We don’t have everything. We don’t have everybody. You can say like, “Oh, like we just recently had that kind of a market crash and everybody’s dealing with it and now this is a repercussion and the market seems low and it must be bad times for America.” Well, some people had the best years of their lives. They’ve made more than they’ve ever imagined making and just a huge success. And so, if you’re hanging out with them, you might have a different perspective on, “Oh, look at all this opportunity,” versus, Oh, they’re right. Look how bad the market is. That must be why I’m making less or why it’s tough to find a job where I can move up.”
And it’s just whatever you’re looking at is kind of what you accept and so like, yeah, and some of that is our story. That definitely shapes us, and I think that would be a great ad because when people hear your story and I always love how much you share when you do it, when they hear your story, they start to hear their own and that is such a cool thing because their story may be worse and maybe less but to them it’s real and it’s painful. Whatever or if they’re going through things that are bad. But even like some subtle things like you might have a thing where your mom was not who you thought she should be or didn’t really give you what you needed or something like that. Well, someone else could have the parent that has everything and is there all the time, but they’re annoyed because their parent won’t give them any freedom and that might be the pain point that causes them to not believe in themselves because, well, if their parents had to hover all the time maybe they can’t do it themselves. But to that person even though there was no abuse in there necessarily that the other people are feeling, it’s real to them. It’s their whole worldview. So, it's hard to say like people all the time go, “Well, that’s easy because you went through this and you did that and that’s why you do what you do. I didn’t go through anything like that.” But you did go through your things and so…
[00:13:37] Scott: Yeah. We all have those stories. I mean, it doesn’t have to be a bad story. It just means, you know what I mean? Like not everyone and I kind of hate that too where people say like you got to be able to admit you’re broken and all of this stuff like, listen, like yes do we have struggles and have we been through hard times? Yes, but we’re all not broken. We don’t need to have a story. You don’t have to have that story of I was sleeping on my brother’s couch and I didn’t have a piece of food to eat and then I found Amazon and, boom, there it is. Look at me. Like, you’re not going to create a story just to create a story, but you can probably go back in time and see different parts of your life which shaped you either good or bad. There might be things like me growing up, my father like I’ve seen how hard he worked. I’ve seen the commitment to his family. I’ve seen all of that stuff and that shaped me into who I am today.
So, just for the record, my mother wasn’t like a bad person, but she had her own issues that she was dealing with which then did detach from the family and we spend a lot of time and I’ve seen a lot. I’ve seen a lot of arguments and all that stuff so a lot of that stuff. So, she gave me a lot of great things, a lot of great values, being open and honest, transparent like that was her 100% like don't bottle things up like always talk about it. So, I'm a type of person that could get a fight like don't just walk away and say nothing for three days with your partner. Like, no, let's talk about this like get it out. Don’t let it fester. I’m big on that and that comes from my mother. So, there’s good and bad but I guess what I’m trying to say is like don’t try to create something bad or have something because you just want to have a bad sad story. Look at where and why things could be affecting you and if you can identify those, you can recognize them and then just say, “Okay, that’s the reason. Let me kind of think about this and how I can get around it.”
[00:15:41] Scott: And I think like you said, one exercise to ask yourself right now is that question like why haven’t you started or why haven’t you went from $250,000 to $1 million in your business right now? Why? Is it because you’re afraid to hire people? Are you afraid to launch the next product? Are you afraid to get too big? Like what are the problems? And that you can address them and then solve them.
[00:16:02] Joel: Yeah. Absolutely.
[00:16:05] Scott: Okay. So, let’s talk about that person really quickly, that person that is somewhat successful. You think I got there. Once I get there, everything’s going to be perfect. What do we talk to that person that is thinking that once I get to this certain thing, life is going to be perfect and I don't have to worry about anything anymore? It's going to be great.
[00:16:30] Joel: You know, it’s weird how ridiculous I think that is but yet how real I think that has been for me in my life. There’s going to be the shiny thing. I worked really hard and I sacrifice, and I do all this. There’s just be this blissful state that happened afterward and guess what happens? More life, life keeps happening, and that’s not a bad thing. I think that’s an amazing thing but again like I talked earlier, expectations. If the expectation is that you’re going to live happily ever after right after this really intense thing you’re pushing on and then you get to the other side and it’s just more life, you’re like, “Holy crap, where is my castle and my endless happy days and everybody love the unknown?”
[00:17:12] Scott: My Lambo.
[00:17:13] Joel: Yeah. My Lamborghini. I just knew that. Of course, rides on water, just perfect stuff. And the really cool part about life is it doesn’t end – there isn’t a fairytale ending and I think it’s part because the media we consume. We like movies that end with the hero winning and so we think that we’re in a hero’s tale and we’re going to end on the other side and we’re all going to win. What really happens is everybody has just different level of problems and it’s like so you say right now like, “Oh, my problem is I can barely pay the bills,” and then you get over that hurdle and suddenly you have more money than you’ve ever imagined having and now you had the problems like, “Well, man, everybody keeps asking me for money and begging me for money or I need to protect my money,” and there’s just like a different level of fear that comes up or how much am I paying for taxes because I thought I was going to make a lot of money and actually I pay a lot more out than I expected. And so, there’s always just this different level of problems or you over-focus on your business and suddenly your family is like, “Okay, we’re still here, man. Come talk to us. We want to be part of this with you.”
And so, for that person, that midrange, I actually find more often than not that nothing is kosher. They still have pains and fears and self-doubt. It’s just different levels of it. And so, I think the same thing implies. If you’re where you are, and you want to be somewhere else, why haven’t you got there? Ask the same question and you get some stuff like, “Well, I think it’s greedy to want to want any more,” or, “I think it’s maybe I don’t deserve more because I didn’t have much when I was a kid so maybe I don’t deserve to have more,” or, “Maybe I feel like I’m taking from somebody else.” And as you like list out those things which I listed those because those are actually really common in my consulting is those come out of people’s mouth that are doing really well and they’ll just limit their ability to make more. Now, what if you turn that around and said, “Okay. Well, if you don’t need more than what you have right now, and you’re totally cool with it, if you made more, would you do better things with it? Would you help more people? Could you connect it to…?”
[00:19:14] Joel: So, now that we’ve established some basic things, they may be true for you and maybe they’re just not true. And if you can establish that then you can say, “Okay, well what can I do then?” And then suddenly, lots of people move from, “Okay. Well, I have enough to take care of me.” The real motivation in life is take care of more people outside, to help more people create charities that they believe in or support charities they believe in with the extra resources. I really like to see a world where really good people aren’t afraid of making a lot of money. Right now, it seems like so many people have made that they feel like they’re good people are afraid to make more while people who don’t think they’re that good of a person have no problem. So, where are the resources going and what’s going to happen with those? I hope those people make better decisions as they grow and mature but maybe they don’t. Maybe they just keep hoarding the money.
I think good people really have an almost an obligation to bring in more assets and like go get it. Stop being doubtful because you don’t think you deserve it or it’s not enough or you might be taking. You’re not taking from anybody else. You are more likely if you’re worried about that, that question came up, you’re more likely to do something really cool with it. And so, see how we take a problem where you might say, “Here are these common things I believe,” and then we can turn those around and go, “Okay. Well, this is self-doubt about what you deserve or what you can, now can be looked at in a different way.” That’s where we start untangling this.
[00:20:32] Scott: Yeah. And I love that framework actually because a lot of times making more money is looked upon as like greedy or it’s kind of like a dirty word like you just want to sell and that’s not the case and one thing that actually when we were at ClickFunnels together and Tony was speaking, I know you’ve been to a lot of different Tony Robbins stuff but the one thing that he said which really resonated with me and kind of just made me look at things differently too and just the way thinking about it is when you have a cause or something even if the cause is freeing you and your family at first and then from there you get to that point and now what’s the next cause? Maybe it’s then helping whatever, building a school or helping feed families, whatever it is, whatever your thing is, when you attach that to your reasoning then you’ll do whatever it takes to get there, and I don’t mean do whatever it takes by just selling a sleazy way. I’m saying like finding more opportunities in your market to serve that market.
And as long as you can find ways to serve the market, I was talking to my wife the other day. I’m like this person over here makes money cutting hair then that person goes out and goes to dinner and then helps pay the restaurant which pays the people employed there and then those people – so that’s the economy, right? I think that’s what makes the life that we live like for people to profit and be able to go out there and do things. So, why not do something in your business to serve people for whatever they’re looking for? I don’t care if it’s bass fishing or if it’s weight loss stuff, so they don’t have to have surgery so basically, we’re looking at doing something good like that. So, I mean, Joel, let’s kind of talk about that a little bit. I mean, when we’re out there and we’re serving a market and we’re doing good, we don't have to think of making more money as bad and like I think that limits us to what we can do because we think we don't want to do it because it's kind of dirty in a sense. What're your thoughts on that?
[00:22:41] Joel: Yeah. I mean, it’s such a huge piece of self-doubt is this thing that you want is bad and like, okay, so if you want it really bad but then you also feel really bad about having it, you think you’re going to have an easy time taking action? Are you going to be moving forward? And you have to do something to switch that up. So, get rid of that self-doubt by realizing, well, you didn’t stop being you. If you’re worried about being a good person, you’re probably a good person because you probably think about it, so you probably do things that make your life better or make the people around you happier. So, if you can take that and look at what you’re doing and saying how does this actually help? Sometimes it’s hard in e-commerce. I’ve been in products where it’s like, “I guess they really, really need to cut their vegetables,” like, “Oh, they need to press the hell out the garlic.” I was just thinking that. Their life is going to be better, but some people come in and they have a different worldview and they say, “You know what, it’s for convenience.”
If you do a lot of garlic, maybe you make a lot of like unique sauces at home and you make them from scratch, cutting that garlic with a knife takes forever. And so, if you could just press, you can actually make it a lot faster, makes life easier, and it makes you better and so that persons now go from, “Oh, I’m just selling a garlic press. Oh, so what, it presses garlic?” and then they go to, “Well, no, I’m really helping a mom that’s trying to speed up and still do something that she used to love as a kid like having authentic home-cooked meals that we rarely have the time to nowadays and she’s finding ways to do that, and I think that’s so cool.” And so, suddenly this really mundane product can be something that really serves and so getting it to them faster or selling more units can actually be connected emotionally to, “Well, I’m actually doing good.”
[00:24:25] Scott: Yeah. Well, I think also making some good products like even if it is just the garlic press, make it the best darn garlic press out there like don’t just throw crap up. Don’t just throw stuff up to sell it. Throw stuff up that will be a good product. You know what I mean? Like you’re not just trying to get the one sale.
[00:24:46] Joel: No, and that’s a perfect example of like what I think good people do with resources. If you can connect it to that mom that needs to speed it up, well, add some accessories that help clean it faster, make it out of a material that doesn’t stain or rot or rust and now you’ve made her life even better and by doing that, you can actually take something that was just a garlic press and sure I’ll just do what everybody else is doing to something that really takes care of somebody. And now you’re entering into a new world which is in our world there’s more branding and customer building. You want this person to really feel taken care of by you. Even if it’s buying one product right now, they remember that. I still remember really great products where I felt the service was through the roof. Having bought from the person necessarily again but if I ever need that product again, I know where I’m going. There’s no doubt in my mind they took care of it. They sent little cards that they gave me tips on how to use it and there are so many cool things you can do to kind of bridge that gap where you’re not just taking money. That’s not how it works. That person had a need. They wanted something, and they need it, and you have it, and if you can help them do it then why wouldn’t you want to get paid?
Because if you can get paid, then you can put more then you can help more people and that’s people aren’t remembering that. Sure, you could just go volunteer your time and I highly recommend it. It’s a great experience. Go volunteer one-on-one and go help people directly but if you can only serve the person in front of you with your work, only one person at a time that’s a lot less. I mean, some of the markets we serve hundreds of thousands. I couldn’t help 100,000 people by myself one-on-one face-to-face. That’s impossible and so we can make a little bit of their life better. Hundred thousand different people or more and it’s what they’re building and that’s really amazing and we just forget because we’re so worried about what it looks like for us to make money or what our parents believe about money was or someone else is going to say about us. It’s like let that go. Be who you are.
[00:26:42] Joel: I always like that money is an amplifier. It doesn’t determine good or bad. It amplifies who you are, and I always love that. It’s like if you’re a good person, you’re going to do more good things, resources, with time, influence, opportunities, money allow you to do more of what you are. Scott, you make a lot more money and you dedicated more time to helping people. Imagine that. That’s what Scott always did. I don’t think there was a time if someone needed help and came to you, you wouldn’t be there. And so, now you have to do it on a grand scale. Family is important to you, so your family is just you’re there for them. I mean how many people get to really be there for their family? Like emotionally and physically, the vacations and experiences, it’s just so cool and that’s what resources do. It amplifies who you are.
[00:27:30] Scott: Yeah. I agree. And I think that we can go down a whole another road with that stuff because people they’re doing it for different reasons. They don’t really truly know why but we can definitely dig into that another time. What I really wanted people to get out of this episode really to get you on is that self-doubt in themselves like even if they don’t realize that they’re having self-doubt, if you have not taken action and you’ve been listening for 12 months or you’ve been consuming information for 12 months and you’re still here and you still haven’t done it, there’s a reason why and we need to identify that. We need to uncover that, so we can then really deal with it and ask the right questions and then we can say, “All right. Why am I feeling this way?” And then from there, we can fix it and then we can move forward because there are so many people. There's one, actually, it was two brothers. They came up to me at the event.
And they said, “Hey, Scott, I just want to come up and shake your hand and say thank you so much. You’ve changed our lives like our lives like we both have families. I think it was just about two years ago we started listening. We launched. Kind of struggled a little bit. We were almost ready to give up and we just kept listening and then we kept doing and then it started to work.” And now, both of them work for themselves. One of them lives in Hawaii and one of them lives in I believe is Arizona and he just said, “It’s just an amazing feeling to be able to be with my kids after they get out of school and really be there for them.” And it gave me goosebumps. I mean it was just amazing to have that but the one thing that I heard was, “Scott, I was in a darker place even when I started, even when I started to doubt myself, but I kept coming back and listening and you just kept reinforcing that you just got to keep pushing through.”
[00:29:27] Scott: You got to keep pushing through because if you don’t, nothing will happen. You’ll stay right where you are, or you could push through and just figure out the next move because that’s really all it is, but we have to uncover that self-doubt. We have to figure out why you’re not doing this or anything for that matter. If you want to lose weight and you’re not like committing to it like why? Why aren’t you doing it? And I think that’s big. That’s really what I want people to walk away with today is really to sit down and really ask yourself those questions. Do a brain dump. Write down everything that’s coming to mind. What are you afraid of? A lot of times it’s money but a lot of times the money isn’t really the thing. It’s our excuse for why we don’t want to do it but why is the reason that you have not done it, or you haven’t started, or you haven’t grown your business from 250 to 1 million or 1 million to 5? Like why? What’s holding you back? And I think that’s huge. All right. So, before we do wrap up, I’m going to ask you something right now. Give us a golden nugget of some kind and I’m going to put you on the spot here. You’ve been to a lot of Tony Robbins stuff, a lot of self-help, a lot of that stuff, and there’s a lot of it out there. If you could just give people like one nugget, one little thing that you’re able to kind of sift it through the screen and kind of give them that golden nugget, what would it be?
[00:30:51] Joel: Well, I have, if you don’t mind, I’d like to give something a little bit bigger than that and then come back to the nugget?
[00:30:55] Scott: Sure. Let’s do it.
[00:30:56] Joel: Because as I was hearing, it really came to mind was what I always do in consulting and you can do it for yourself and it’s what I do for myself when I want something, and I don’t find it in myself moving forward and that’s the first thing is to say what it is, what exactly is it. People fail to do that all the time. They just say, “Well, I want more. I want to be successful.” What does that mean? Write that down. Next, write where you really are. Not all the pain and fear and doubt. Just write where you are and that might include some of the pains that you’re feeling and say, “Hey, these are the things I identified.” From that position, now you can start building the bridge between the two. And that’s really like everything I do in a high-end consulting is right there in that equation. I just have to establish both of those and then we have to just take the next step. We don’t have to do everything. You don’t have to run and become a millionaire tomorrow because that’s your goal. You have to learn how to make $100, you have to learn how to make $1,000, and do that consistently over time. As you do that, you get better and faster and suddenly you find yourself 1 million and that’s really how it works but everybody does a little bit too much.
So, establish where you want to be truly. Write it down. Establish where you are and then any steps, just the first few steps you can do right now to do that that will help you move tremendously. And then you take any of the advanced stuff and you find yourself competing with self-doubt and come back and do exactly what we’re talking about here. This has become a large example of a possible self-doubt and how to break it up, realize what it is, and then break it up. So, if that’s your next step and don’t say it’s not a step because I didn’t like, “Oh, the step isn’t start my Amazon site. Go sign up for Amazon today. Go get Splitly.” Those are steps but those may not be the first one. The first one is decide you actually are worth it. Write why you want it like, I mean, Scott’s big why always comes back to that. If you have a big enough why, you'll find the other things that are generally why we start there. If you’re really excited and you heard Scott talk and say, “Man, I’d love to be there when my daughter or son gets home.” How cool is that? And every day. Not that I have to bend my world to make it happen but just it’s natural because I’ve done something different. So, that would be kind of the quick takeaway. No matter what you want, that’s a format, man. That’s the exact instructions on how to do it.
[00:33:18] Scott: Okay. Before you get to the show notes or before you do that, I want to recommend the show notes for people because these will kind of be outlined in the show notes before you get on to the nugget. Yeah. So, guys, TheAmazingSeller.com/518 is where you’ll find the show notes and my show notes guy will be putting these in order so definitely go there and check those out. Definitely an exercise I would probably do, and I would also do it again when you start getting this point where you’re stuck, or you feel like you haven’t made any move, or you haven’t grown at all in your business. It doesn’t really matter where you are. If you feel stuck, this is going to probably be a great place to come back and start again and go through these exercises because I think it’s important. So, definitely check those out. All right. Are you ready for the golden nugget?
[00:34:08] Joel: Oh, I’m ready.
[00:34:09] Scott: You are. You’ve been thinking about it. You’ve been sifting.
[00:34:11] Joel: I’m like pondering through a bunch.
[00:34:12] Scott: I know. You’re like, “Which one should I give him today? Well, you’ll have to tune in next time.”
[00:34:15] Joel: That was going to buy me time.
[00:34:17] Scott: Yeah. You’ll have to – while we make this call to the bullpen. Joel Bowers is getting ready in the bullpen right now and let me give him some time to warm up but…
[00:34:28] Joel: It’s going to be good.
[00:34:29] Scott: It’s going to be real good. The one thing I’m really excited about which before you do get to the golden nugget, what I’m really excited about is depending on if you guys been listening in the past like month, month-and-a-half, we’ve been talking a lot about our really small inner circle, our mastermind, and this is something that we had a lot of conversations about and it’s something that we generally when we get together get a lot out of because we’re together in the same room and I know you’ve been at our past live events and really helping people on the side pulling them apart and it’s kind of always like people are always looking to you now as like how to get it right in their mind or how to kind of distill down what is the next move and I think I just want to say here on the air like I’m really excited about working in this small intimate group. I’m talking like 10 or less and we’re going to get the other like three times a year. So, really excited about that.
So, if there are any openings left, it’s by application. You have to be at a certain level and all that stuff but if you’re at that level where you want to be surrounded with people like myself and Chris Schaffer and Joel and other people on my team, definitely go check it out all the information. It’s at TheAmazingSeller.com/Mastermind, all one word. So, TheAmazingSeller.com/Mastermind. Now, this will be for advanced sellers. It will be for people that are kind of at that level where they want to grow and scale, and they know that being in this intimate setting will really get them to that next level. And I’m really excited about that, Chris, because we haven’t done anything like this with anyone else other than ourselves. Whenever we get in a room together, we always have these like these aha moments or these meetings where we whiteboard everything out and then we get to work on it and I think it’s really important, but I’m pumped to be able to work with these sellers and also just these cool people and you as well because whenever we hang out, we have an awesome time. We eat a lot of desserts usually when we're there which we're not supposed to.
[00:36:31] Joel: Yeah.
[00:36:32] Scott: It’s always your fault on the dessert.
[00:36:34] Joel: Well, you know, we get so many cool options. I just feel like I’ve been cheating everybody if we only get one.
[00:36:40] Scott: Maybe we’ll have to do like a review on like the deserts at the different places that we go like what was the one with the dragon that was like a dragon one?
[00:36:47] Joel: Oh, that was amazing.
[00:36:48] Scott: It was. Wasn’t it?
[00:36:48] Joel: I don’t know what was in that. I got everything other than the dragon. It was stuck in like ice cream and it was like…
[00:36:54] Scott: It was amazing.
[00:36:54] Joel: It was like, what, freaking two feet tall?
[00:36:56] Scott: I know. It was crazy. But, yeah, the other thing here on the side that you guys don’t know like Joel and his wife are pretty strict on their diets like very, very strict like we could go on a whole episode on that, but we won’t right now. But, yeah, I mean it’s a pretty intense process but dessert we usually go off the rails every now and then with dessert which is always fun. But anyway, let’s get to that golden nugget. Let’s get to that golden nugget. What you got for people right now after all of the time and everything that you kind of brought into your own world, what’s something that someone could really take away from that in just one nugget?
[00:37:33] Joel: I would have to say it’s something I’m working on right now myself and it’s just been so profound and it’s really getting yourself around people that think differently than you, that are doing more than you’re doing, find the people that do enough or think enough different than you can learn from. It’s so easy for us to kind of fall in a rut and find people that make us comfortable or believe exactly what we do or in the right in the same place we’re in, even worse sometimes so we feel better but take that extra time and surround yourself with people to think differently. Scott brought up a ton during this because that’s the feedback you kept getting and that person kept saying, “It’s because I could go back and listen to you.” Well, Scott had more motivation and belief in this and because of that difference, the other person was able to take action. He was able to move forward and get what he wanted. That wouldn’t happen if you just were waiting for people to tell him what he already knows, what he already believes.
And so, take that stretch, think of people you know that maybe sometimes you actually think, “Oh, that guy’s kind of a jerk,” because he is so much more successful, and you actually feel jealous towards. Go talk to him. Go find out what he did. He maybe is really a jerk. I have no idea but maybe you’re just mad because you wanted that kind of success. And go find the people that are already around us that are already circling around us. Go listen to podcasts of people that maybe you know are like not necessary like you and go learn, go establish that. That'll help break through a lot of these limiting beliefs and the self-doubts because you’ll just see so many different worlds that you can start going, “Oh, okay, actually why that mine’s a little bit off.” Maybe you just need to make this small adjustment, not change who you are, just this little adjustment, you get what you want and that’s what we want here. That’s why Scott and I do what we do. We want people to have more.
[00:39:14] Scott: Yeah. It’s great advice. And I know some people would be saying like, “Okay. Well, where do I find these people?” and that’s a great question. There’s not like a directory that you can go to and kind of look these people up. So, there’s all different things you can do out there. I mean, you can go out there and listen to audiobooks, podcasts and I don’t mean go out there and listen to how to sell on Amazon or e-commerce or that type of stuff. You can if you want to but I’m talking about getting a dose of like that energy in your life or just something that you enjoy listening to. I know my good friend, JB over at The Morning Coach, he’s great at it and he’s just a guy that can get you motivated but also think about your inner thoughts and kind of like the different struggles that we all face but the resources are out there. You just have to start downloading that stuff into your brain versus all that negative stuff and that will also help you through these limiting beliefs. So, that’s pretty much going to wrap it up, Joel. I want to thank you for coming on and sharing your insights and all of your expertise and I know that we’ll be having you back on as well. What I’m going to do here, Joel, is we’re going to close the show now. Are you ready?
[00:40:16] Joel: I’m ready.
[00:40:17] Scott: All right. Cool. So, guys, I want to remind you head over to TheAmazingSeller.com/518 to go ahead and grab really the checklist in a sense of what we outlined here, what Joel has outlined. Do that. You owe it to yourself to do that. Stop being stuck and figure out why you’re stuck and then get through that no matter where you are in this process. All right, guys. So that’s it. That’s going to wrap it up. Remember, as always, I’m here for you, I believe in you, and I’m rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, Joel’s going to say it with me. Are you ready, Joel, on the count of three?
[00:40:55] Joel: Oh yeah.
[00:40:55] Scott: All right. One, two, three. Take action!
[00:40:58] Joel: Take action!
[00:41:00] Scott: Have an awesome amazing day and I’ll see you right back here on the next episode.
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