TAS 511- Ask Scott #159 – Launching Variations – PPC Challenges – Resources for Starting FB Ads

Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode!

Do you have the right mindset?

One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it!

The best launch approach when it comes to variations.

What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode!

How to start using Facebook Ads the right way.

If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott shares a story from an experiment with his new brand.
  • [6:30] An update about Scott’s new dog.
  • [8:30] Scott’s thought of the week.
  • [14:00] Question #1: Should I launch several different products at once or add them as variations?
  • [21:30] Question #2: I'm not indexing for any of the long tail keywords, what should I do?
  • [30:30] Question #3: How can I make sure that I’m doing Facebook Ads the right way?

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TRANSCRIPT TAS 511

TAS 511- Ask Scott #159 – Launching Variations – PPC Challenges – Resources for Starting FB Ads

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 511 and session number 159 of Ask Scott. This is where I answer your questions here on the podcast and I'm…

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