TAS 508 – Ask Scott #158 – Marketing Unique Products – Changing Categories or Not? – Adding Gated Products to Your Brand

What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it!

Never say “Never!”

When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode!

Marketing an original product.

If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller!

Product categories.

As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s thought of the week, “Never say never!”
  • [16:00] Question #1: What are your tips for marketing an original product?
  • [22:30] Question #2: Would changing my product category affect my sales?
  • [28:00] Question #3: The products that are suggested to buy with my product are in gated categories, what should I do?
  • [35:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 508

TAS 508 – Ask Scott #158 – Marketing Unique Products – Changing Categories or Not? – Adding Gated Products to Your Brand

[INTRODUCTION]

[00:00:02] Scott:  Check. Check. Testing. One, two. One, two, three. Check. Check. All right. I’m just checking to make sure that you guys are ready to rock and roll. You ready? Let’s do this. Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 508 and session number 158 of Ask Scott. This is where I answer your…

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