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…you can use Facebook to get more sales on your Amazon products but also build your email list, also build a customer list, all of that stuff. But I'm going to be sharing with you how we are using right now in the new brand, the new brand that we've recently built to a six figure, actually a mid six figure business. Now headed towards seven figures. But really how we've leveraged Facebook to be able to do this. To be able to build our email list but to also spike sales, to be able to do build a customer list.
All of that stuff by leveraging the platform of Facebook. Now, let me just pause here for a minute. Give you a little time out, let's call a time out. Blow in the whistle because I also want you to know that what I'm about to share with you can be tapped into any platform. I recently did a YouTube video on this, walking through, drawing on my new whiteboard. It's not really new but I'm using it more now so it's kind of new to me. Definitely check out the YouTube channel for The Amazing Seller but I will link up that video inside the show notes to this episode.
I'll embed it right into this post, this episode. If you want to check that out along with all of the show notes, transcripts all that stuff, head over to theamazingseller.com/485. The other thing is if you are wondering like, “Scott, what is this whole list building stuff about?” If you want to know more about that, then I would direct you to our free workshop which you don't even have to opt in for, you don't have to give us your email address. Nothing like that. You just go watch it and that can be found at theamazingseller.com/buildlist. Because that right there is like the machine that we build but then also, today what I'm going to share with you is how we get the traffic and bring it over and start really feeding it. Feeding that machine.
[00:02:00] Scott: But I'm going to break it down into five steps using Facebook. I'm going to give you examples of what you can do and you don't have to do it all. You don't even have to be the front person if you don't want to. And don't worry about it if you're thinking to yourself, “Oh my gosh, I got to build this big fan page, I've got to get followers.” You don't have to do that. That can happen and it usually will happen automatically after you go through this process. But it will take some work. I'm not going to sit here and say, “Yes, you just go there, you click a button and things are going to automatically magically appear.” No. And anyone that's telling you that I'd stay away from those people and I'd stop listening to those people because it's a bunch of hot air.
I don't believe in that, I believe everything is going to take some work. Now, you can build a little mini machine here that will kind of feed itself and that's what we're doing here on Facebook right now at the moment. Now, YouTube is another great platform to leverage but the one thing that I would caution you against really going out there and finding all of these different platforms, you don't have to out there and find all of the different platforms because there's going to be news popping up all the time. What I would do is focus on where your market is hanging out. That would be the first place that I would start. Also what one are you most comfortable with. Could be YouTube, could be Facebook, whatever it is you need to make that call.
What I'm going to do right now though is I'm going to walk you through Facebook, a Facebook strategy and how we use it. But you can also start to think about okay but maybe I can go ahead and tap into these other channels using these same concepts. So, just keep that in mind while we're going through this. Now, let's just go ahead and dig in. Here's what we did. And I'll walk you through what we did and then I'll break it down a little bit more. Number one, we set up a Facebook Fan page for our brand. So if you have a brand and you should have a brand, even if it's just a very small brand, but you should have a brand because you're going to want to do brand registry and you're going to want to start building your own email list.
[00:04:01] Scott: You're going to want to start to communicate with your market, like all that stuff. Like you're probably going to want to do that. So that's like step number one. You want to have that mindset but you also want to start acting on that. What we did is we built a Facebook fan page and we really didn't care at this point if anyone even seen the page. Because later on when we start using Facebook ads we're going to need that Facebook fan page regardless and we'll naturally start to get people to like the page. Again, it looks too. If you have a brand on Amazon people will sometimes go outside of Amazon, start searching for you. Do they have a website?
If you have a basic website that's fine. Have a little bit of about your business or about your story, about what you offer, what you stand for, whatever it is you want to have it on that page. So this way here when they go there they can see a few pages on your website. You don't have to have a full blown website with all shopping cart and all that stuff. You don't have to have that. Just a place for people to go, “Oh, they do have a place other than just Amazon.” So sometimes people will look for that. And if you're going to go through brand registry you're going to need that anyway. So, Facebook fan page. Super easy to set up, set that up, put a header graphic. If you don't want to do a header graphic go over to Fiver, have someone create one for you. Just put a header graphic up there.
Then what I'd do just start sharing other people's content and maybe five posts. It doesn't even have to be your content. Just, what is some content that you could write about in your market. Just start putting it in there. Just so it looks like it's not vacant. It's got some stuff in it. So that's number one. We created a Facebook fan page and we immediately started to post different things inside of that fan page. Just again, to make it look like it's been lived in.
Okay, now number two is we started to educate, we started to do product demo and we also did some funny stuff. So with all of that stuff, it's kind of a mixture. People go to Facebook because number one they want to be humored.
[00:06:00] Scott: They want to laugh, they want to look at old photos from their high school and they want to see all the stuff. So they are in that entertainment mode. But also they are learning because there's a lot of different channels out there that are on Facebook and they are educational. It could be a bass fishing. I always bring that one up now. It could be someone that's into hot rods… cars. Maybe ladies are doing crocheting and they have a crotchet channel and they are showing different tips and stuff there. So Facebook is definitely a place where there's groups, where people hang out. So educate.
So that's what we did. We started creating these content posts with education. Also some product demos. If you have a product, nothing wrong with demoing it but I would demo it alongside an educational piece. Then again, some humor. You can always find some stuff that's humorous in your market whether it's you or whether it's someone else that you find share it again just because you want to keep it mixed up.
Then number three, we started playing around with Facebook lives. Now, don't be afraid, Facebook lives don't have to be scary. And here's the cool thing.
You don't have even to necessarily create your own Facebook live. You can go out there and find someone else in your market that might be really good on camera and they just love talking about this so maybe you reach out to those people. For us my partner is part of that. They are okay being on camera, they understand the market, that's another reason why we partnered because they are good at that side of things. So again, if you're thinking about partnering, you might want to look at different aspects like that. Like, what are your strong suits and what are theirs and vice versa. But that's Facebook Lives.
In Facebook Lives we can do the exact same thing that we're doing in the content posts. We can educate, we can also do Q&A now, we can ask questions. Then we can also demo the product.
[00:08:00] Scott: The other thing is we can just give examples of it being used and the results. So if we're doing a product demo, we can show it being used maybe even not by us, maybe we have some customers that are sending in their stuff because we have an email list and we're asking those people, “Hey, after you get done show us your final product or show us you using the product. Show us you casting your lining with your new fishing lure and the bass that you just caught.” Like something like that. You can always share that stuff on a Facebook live, you can talk about it. There's different ways that you can create content using a Facebook Live.
And here's the thing. If you're doing a Facebook live and you only have ten people on your Facebook fan page, you're not probably going to have a lot of people watching that video. That's okay. Because all we're doing is we're creating that piece of content and that piece of content will live on. Now, the cool thing is if you don't like it, you can delete it but it will live on. So people could search through your archives and find you but here's the really cool thing. I'll get to this when we get to step five. It's then we can start bringing attention to that video in other ways.
There's a couple different things that we can do but we'll get to that in a second. But Facebook lives are really, really powerful. Facebook is loving them obviously because it's live video, they are really pumping up video right now. I don't know if they will in the future but they are right now. The other thing is if you don't want to shoot live video right away because you're a little nervous maybe just record some, edit it and then upload it to your Facebook fan page. You can do that too. You can do all of that. So that's what we did. We did Facebook live, we educated, we did some Q&A, we demoed the product, we gave some examples of it being used, and we gave the results.
Again, always turn over some Q&A. So that was number three. Number four is we always had a call to action in there. We call it a CTA, call to action. What is a call to action? It could be as simple as saying, “Like this video.” It could be, “Share this video with someone that you think would get value from it.”
[00:10:01] Scott: It could be, “Go to XYZ.com/coupon and grab your coupon.” It could be that. It could be a free guide that you're giving away and that leads them to a landing page or an opt-in page, squeeze page, there's all these different terminologies out there or references to a landing page. Where someone would land and then option that they would have is to receive this free thing, they would enter their name and email address and then on a thank you page they would get the thing that they were promised and then you'd get the email address and you can communicate with them further.
You always want that call to action inside of that piece of content. I like to put in front of it, I like to put it in the middle of it and I like to put it at the end of it. But I like to say it's probably most important to put it in the beginning because not a lot of people are going to stay all the way to the end. Some will but not all. So that's why you want to sprinkle it out. You don't have to be like obnoxious about it. You can be like, “Hey guys today what I'm going to be doing is showing you three ways that you can use your new lure and three different ways to tie it. So this way here if you're in different conditions,” And again I'm talking way, way out of my element here.
I have no idea what I'm talking about right now but you get the idea. Three different ways you can do XYZ. Then what you want to do is say, “Guys if you want this in a written form, all you have to do is go to XYZ.com/bass or fishing or whatever.” Then they'd go to that page and then they would get that thing. You can also say, “If you want go right down in the first comment, I already added that link for you to make it even easier.” So you're giving that call to action right off the bat. So you come out exactly what you're going to offer them. That's another tip when you're creating this content.
Tell them exactly what they are going to get when they decide to take some attention away from looking at their high school senior pictures that someone just posted. You're basically distracting them in a sense but it's something that they are interested or else they wouldn't be there.
[00:12:00] Scott: But you want to grab their attention with that hook in the beginning and that is what they are going to receive. And so just call to action. Right off the bat. Obviously welcome them and thank them, and all that stuff but then from there boom, you just you just want to go ahead and give them that call to action. Again, I would do that in the beginning, the middle and the end. Again, remind them to like it, to share it, all that stuff. Tell them to give you a little bit of Facebook love, whatever. Again, this is exactly to a T what we did. Again, so far let me just recap.
We'll get to step five here in a second. So number one, created a Facebook fan page, it's our brand. It's about our brand. Number two, content post. This is education, this is product demos, this is funny stuff. All that. You can even do your free stuff too there if you want to. You can do like I said, you can do like a contest. If you're going to do that. But let's just keep going through this now. Number three, Facebook lives. Education, Q&A, demo the product, examples of it being used, and results. That is number three. Number four was call to action. Tell them what they are going to get, tell them how to get it. Free offer or a coupon to build that email list or it could be your contest that you're doing as a massive giveaway for the month of whatever.
July because it's fishing month or something. So that would be where you'd put that piece in that piece of content.
Now, number five this is when it gets exciting because now what you've done and again guys, I drawn this all out so if you're more of a visual learner, you definitely want to check out the show notes to this one. I'll embed that video that I posted on YouTube that I think it's about eight or nine minutes long but it will show you on the whiteboard of me drawing everything out and how everything ties together. But again, that's theamazingseller.com/485. You see how that was a call to action right there too by the way guys. I did it in the beginning, doing it in the middle and I'll do it in at the end. It's the same idea of when you're doing it in your ecommerce business. You got to be reminded. You have to be reminded and again for you guys, I know you're visual learners like me. A lot of you are.
[00:14:00] Scott: You probably want to go there and if you go there you're going to go out and check out that piece of content that I created for you. So, again it's free here. But for me personally you guys know I'm really doing this podcast for three years now. Most of my stuff is free. I have some paid stuff yes but most of my stuff is free. So me it's all about giving you value and really over delivering and then when it does come time that you want to invest in your business and go through one of my links I'll be compensated. That's how it works. So I'm okay with that. But anyway, just to give you a little bit of what's happening right now. I just gave you another call to action. But there's value on the other end of that.
So number five, is Facebook ads. Now, what's really cool is number one when you have a Facebook fan page, you can run Facebook ads. If you don't have a Facebook fan page as of right now you cannot run ads. You need that page regardless. That's why I said in the beginning, set up the fan page. You're going to need it eventually. It doesn't matter if there's only ten people that like the page right now because you can drive awareness through that page. Now, I don't recommend doing a Facebook ad to drive likes.
I don't do that. I say you want to go after conversions. Website conversions is actually the call to action that they actually will allow you to select. There's other different ones. You can do a Facebook like campaign. All you're doing is trying to get likes. I don't like that, I would rather just go after website conversions which is really an opt in or email or they left Facebook and went over to my website. So Facebook ad the way that it works is once I create a piece of content and it's on my Facebook fan page I can go ahead and drive traffic to that, I can drive Facebook ads to that. I can go find my audience and I can target my audience and then I can start driving people to that piece of content.
Let's say that that piece of content was showing them how to do XYZ in this market. So it's totally filled with value, it's awesome. In the very beginning of it though I give them a call to action.
[00:16:00] Scott: “Hey, guys I'm going to teach you XYZ today I'm going to share with you XYZ. If you want to get the download of this or the checklist or whatever, or if you want to sign up for this contest whatever it is go to XYZ.com/ contest. Then from there you'll be able to register and it will be awesome. Alright guys, let's get into the lesson.” or, “Okay guys let me get to what I want to show you.” That is the content piece. Then at the end is go, “Okay guys again, just to recap we did this, this and this and oh by the way if you want to download this checklist or if you want to get on the contest or get in on the contest or if you want to get your coupon for 25% off just go to XYZ.com/coupon and you can get that right now.
I'll also drop it in the comment down below and also in the description of this post. All right guys, take care have an awesome day.” That's it, that's your piece of content. Now, like I said, if you did a Facebook live and there's only three people watching you it doesn't matter. Because now that piece of content once you're done with that live is there. It's evergreen. It's not going anywhere unless you delete it and if it was really good and you got engagement as far as like people were liking it and sharing it after the fact then it's probably a good sign that you want to push that piece of content. Or you just wanted to force yourself to create that piece of content. Then what you do is you can run some targeted Facebook ads to that piece of content. That piece of content is going to then bring awareness to your Facebook fan page.
So you'll naturally get likes automatically. Then from there you'll also be able to get people to see call to action. That could be like I said, maybe you're going to just give away as a launch special you're going to do 25% off for the next two days. You can run a Facebook ad to that piece of content and then in that call to action it's going to drive them to a landing page to get the coupon. I would not drive them directly to Amazon. I get that question a lot. “Scott, should I drive them directly to Amazon?” The answer is no. that will hurt your conversions. I would drive them to a landing page. This way here even if they don't buy I'm still going to be able to follow up with them because I get the email list.
[00:18:06] Scott: Now, here's a pro tip. You can also install, it's just copy and pasting on you landing page. This is why we also want to use landing pages. We can also take a Facebook pixel and we can copy that in the code of that page. Now, if you're overwhelmed right now and you're saying Scott, wow, you already lost me. It's okay you're going to go back and listen to this and also go to the show notes and download and watch the video 100 times if you need to. But I just want you to be aware that there's so much that you can do with just this channel and with just these steps that I just shared with you.
If you added that one piece of code, that snippet that Facebook gives us we can start building an audience inside of Facebook even if they don't opt in. So here let me give you an example. Let's say I drive someone to a demo of something that I was doing that was going to help them or give them value but there's also a call to action there that they can get 25% off on a coupon for the next three days or the next week or whatever or maybe just forever while they watch that for a special offer on that video because they showed up and they watched it they are going to get 25% off. Whatever it is. Let's say that that person clicks on their link or enters their link and goes to that landing page.
Then let's say they get busy and they exit off of that page and they don't get back to that page and they forgot about you. They're gone. I now because I had a pixel on that page they didn't opt in, they didn't give me their email address, I still have them as a custom audience inside of Facebook. So now I can run additional ads to those people even though they didn't give me their email address. Do you see how powerful that is? I know that they are really, really targeted because they clicked a link or they entered the address in the address bar by hand and they clicked over and landed on that page.
[00:20:05] Scott: If they didn't land on the page, they would not be interested. So I know they made it that far. So now my audience that's being built, my custom audience that is being built of targeted people even though they didn't opt in. Now, here's the other cool thing, let's say for example they did enter their name and email address. Now the other thing I can do is I can install another Facebook pixel on the thank you page and it says, guess what, these people on your email list and they made it to the Thank you page. They are even more red hot. We should probably communicate with those people a little bit more. Now, guys, I don't want to overwhelm you at all.
All you really need to understand is those five steps that I just gave you. Facebook fan page, two, content posts or contest posts, educational, product demos, funny, surveys all that fun stuff. Three, Facebook lives or just regular video. It doesn't have to be a Facebook Live. But Facebook Lives work really good. Then four, a call to action. Free offer, a coupon, enter a contest. Whatever it is. Then drive Facebook ads to one of those pieces of content. Then you're going to build that email list. You're going to build that email list. Why now is that email so important?
Well, let me get to the really good part. This is actually even more exciting than everything I just shared with you. Number one we can communicate with that email list. So anytime that we have something special we can communicate with those people, we can also build a relationship with those people because we all know we buy from people that we trust and generally you have to touch or someone has to touch your brand six to eight times. I forget what the actual stat is but it's around that much before you make that decision. Got to build up that trust. You got to also stay top of mind, email list allows you to do that. The other cool thing is though is if you're on my email list they are definitely on my pixel page.
[00:22:04] Scott: Because they landed there as well. So I've got them two places. So if I don't show up in their email for some reason, or if they don't check their email I'll show up on Facebook when they're scrolling through. So I've got two different ways that I can stay in front of mind. That's the other cool thing. Now here's the really, really powerful thing. Again, more advanced but don't worry. You don't have to do it right now. I just want to know that when you have this asset in your business, this is what it allows you to do. You can now take your email list that you've built and you can upload that list inside of your Facebook ads manager. Now, there's two things you can do with it.
Number one, you can just run ads directly to those people. That ad could just be another free piece of content but in that free piece of content there's some type of call to action. Coupon, next contest whatever. All of that stuff. Other cool thing is now is you can say to Facebook, “Hey Facebook, I've got 1,000 email addresses here.” Can you go out and find me other people that look like these people that have the same interests? Can you do that for me?” Then they are going to go, “Sure.” Then they are going to go out and match these types of people with that email list and that 1,000 will turn into 25,000/100,000/1 million different people that you can potentially target.
Then you can narrow it down and go guess what, they came back with this list of a million but that's kind of big, I don't really want to target that many right now. I think I'm going to narrow it down where it's only going to be targeting women. Then it's going to cut it to where only the women are going to show up. Or maybe say, I only want to target people that are between 35 and 45. You can do that. There's all these different things that you can do with that look alike audience that you created with that email list that you first received. That's exactly what we are doing and this here to me here guys is the future for ecommerce and specifically if you're building a brand on and off Amazon.
[00:24:04] Scott: This will give you that leverage. This will, I'm telling you right now, your competition is not doing this. I'd say there's probably only 1% to 2% of your competition that's doing that if at all depending on your market. It's a lot of work. Sounds like it is. It really is not. Once you set this stuff up, guess what. Like I talked about in the beginning, it's a machine. All you're doing now is you're feeding the machine. We're feeding it with new offers, more content, more educating all that stuff. Then we're just driving new ads. Or maybe we're finding new audiences. Or maybe we're creating new look like audiences.
All of that stuff. So we can constantly be staying in front of mind to our market and the other thing we can do is we can start asking our audience and out market what are some things that they want us to create. Maybe we can start using them and as far as creating content. Maybe you have someone on your list that keeps emailing you and talking about how passionate they are about this and how many fish they caught with their new lure and this that and the other thing. They maybe become someone that is going to be part of your social brand. Where they are going to be the front person. There's a lot that can happen. You can have someone on your list that shares it in even a bigger Facebook fan page or group.
Then that gives you more exposure so all of this stuff can really come back and give your business so much more push than just launching a product on Amazon. That's really what I want you to understand here. It's really, really powerful and the other cool thing is we're just talking about Facebook. You can do the exact same thing pretty similar to YouTube, to Pinterest, Instagram. Those are channels where people are hanging out. All you're doing is figuring out a way to get in front of those people and then driving them to a landing page that allows them to opt in and then from there you can follow up with them, create lookalike audience.
[00:26:03] Scott: Here's the other thing. Let's say that you build your email list off of Instagram. You can still take that email list and upload it to Facebook. Then you can create a lookalike audience inside of Facebook. You can do that. Or you can go on instagram and pay to be on someone's Instagram page and they charge 150 bucks to reach their 100,000 followers. And you go ahead and you say I want to offer free offer and you do that, you get a call to action, you build an email list on Instagram but then on the back end of that you can take that email list and you can upload it to Facebook and get people that are looking like those people or just even retargeting those people back on Facebook. So they see me on Facebook, now they're going to see you on Facebook too.
There's so much that we can do but again you don't want to do it all because you want to stay focused on one channel right now as far as your traffic channel that will give you the most bang for your buck. And where you're going to be able to start to master that channel but you don't ever want to put all your eggs in one basket. That's why we don't want to put all of our eggs in our one basket as far as Amazon. We want to have this email list so we can then eventually start to push sales through our own website. Create our own sales funnel. We maybe three different products right now with an email list and we're going to be actually experimenting with this very, very soon.
We can take our email list and drive them to a product page that gives them a free plus shipping offer. On the back end of that we can upsell them with something that is very similar, very relatable to that. Maybe even the same thing but more of it and we can immediately make more sales by doing that. With just maybe two or three different pages. So there's so much that you can do with that email list and you guys hear me getting even more excited about it because it is powerful. It's not going anywhere and to me there's a lot of upside to doing it but you're going to have to put in the work. Guys I would definitely recommend checking out that YouTube video that I created that walks you through everything because it's pretty clear on how I do it there. I know it's a little hard to visualize.
[00:28:06] Scott: So definitely check that out theamazingseller.com/485. And yes, that was a call to action. That means go over there, do it, get some good resources and free and all that stuff. That's what we're doing there. It's the exact same thing that you'd do in the ecommerce brand. Just do it in a way that you're delivering a ton of value and just like we're doing here on the podcast. I am here to deliver as much value as I can to see you succeed so you can build that trust with me and then also send me a thank you letter. Then I post it up on my wall and that inspires me and motivates me to continue and then I am able to reach more people. That's what it is for me there.
In the brand that we're building it makes people happy for what they are using the product for. So that feels good. To me it's always coming down to how can we create a business, a brand that delivers to that market. That satisfies that market and we put a little bit more good into the world and you're going to be delivering free stuff on the front end so this way here people know they can trust you. Perfect example, I leave on this note, I was at a restaurant the other night. Brand new restaurant. I didn't even know it was open. Actually I used to drive by and I thought it looked kind of dark and it looked almost like a bar where you'd go in and maybe with guys and you'd have some bar food.
So didn't really interest me. Did want to bring my family there, whatever. I had a friend of mine that said, “Hey we should go check out that new place. And I'm like, “I thought it was just like a bar.” He's like, “No no. it's actually it's been done over. It's a new owner.” I'm like, “Okay we'll go in.” So we went in and the owner of the restaurant came out to all the tables, just like roaming around and came over and just, “I really want to thank you guys for coming out. I appreciate it and what I want to do tonight I want to give you guys a dessert on the house. How does that sound?” We were like, “Yeah, sounds amazing.”
[00:30:00] Scott: So like I said to my friends I go, “He could lose money on our table tonight and we are going to tell more people. We are going to come back time and time and time again as long as food is good.” And it was delicious by the way. That's the other thing. Got to have good product. And I'm coming back. And I'm telling everybody about it. Now my pool guy on the other hand who I have had nothing but nightmare problems with, I'm telling everybody not to go to him. Anyone I can I'm trying to scream from the tallest building to let people know not to go there. Someone walks by, “Oh well I see you got a pool. Who put it in?” I'll tell you who not to go to.
Because I'm almost as passionate about that as I am about telling you about how excited I am about this new food. But my point is this. You need to build that relationship with people and you need to in the beginning understand that you might not make the dollar on the first sale but you'll make it on everyone after that. It could be not even from that one person. It could be that that just one person telling other people and that's where you make that money. If you get that mindset I'm telling you you can't lose. You can't lose.
All right guys, recapping really quickly. We've got five different things here. Five steps in this Facebook strategy for more sales and it's really simple. Facebook fan page, create content in those posts, create Facebook lives or Facebook videos, have a call to action, free offers, contests, coupons, build that email list and then five Facebook ads to the Facebook posts to build that email list. That is going to wrap it up, once more last call to action. Definitely go check out theamazingseller.com/485. I'll drop all of the likes there. I'll also include that video of me walking you through this entire process.
Then do me one other favor. If you do watch that video let me know what you think. Let me know if you have any questions and I'll do my best to answer them either there or in YouTube depending on where you leave them.
[00:32:02] Scott: So that is going to wrap it up. Remember guys as always, I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
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