TAS 483: (LIVE Hot Seat) Is My Brand and Products worth Saving? – Part 2 Traffic & Keywords

Welcome to part two of this LIVE Hot Seat Session with Scott and Chris! You can find a link to part one of this Hot Seat Session down in the resources section below. On this episode of The Amazing Seller, you’ll hear from the guys as they continue their deep dive into one of their student’s businesses. They particularly focus on keywords, how to get your product listing to rank, why it’s important to study the competition, how tools like Scope can help you get a competitive advantage, when it’s the right time to ramp up your PPC spending, and so much more! You don’t want to miss a minute of this informative and valuable episode!

Make sure to use tools like Scope!

As an ecommerce business leader, you want to maximize your efforts and eliminate as much inefficiency as possible. What is the best way to get the most out of your resources? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how using tools like Scope can help sellers like you succeed utilize automation. Don’t get stuck taking the long way when you don’t have to! The benefit of starting your business in the ecommerce sector is all the amazing tools that are being developed to help you succeed and get more done. Hear all about the tools that Scott and Chris use and recommend on this engaging episode!  

Why studying the competition can help you stay ahead.

When was the last time you took a look at the numbers of your closest competitors? Seriously! If you aren’t checking in on your competition on a regular basis, your chances of losing out to them increase significantly! On this episode of The Amazing Seller, Scott and Chris go over the numbers of their student’s competition and explain why this exercise is so helpful. You don’t have to leave it all up to guesswork, take the time to investigate and stay ahead of the competition. If their numbers look better than yours do, turn it into a challenge and investigate why that’s the case. To hear more about this important topic, make sure to listen to this episode!

Don’t forget to have a focused PPC strategy!

What is your approach to your product listing and using PPC to drive traffic and get sales rolling? Have you thought that far ahead with your PPC strategy? What results have you seen using an aggressive PPC approach? On this episode of The Amazing Seller, Scott and Chris explain why it’s vital to spend big on PPC and drive traffic to your optimized product listing. While it may seem risky, remember, this is part of a larger strategy to get the ball rolling and start bringing in sales. To hear how you can roll out an effective PPC approach including what works and what doesn’t, make sure to listen to this helpful hot seat session with Scott and Chris! You don’t want to miss it!

Remember, it’s a marathon, not a sprint!

One of the worst things you can do as an ecommerce business leader is to buy into the lie that you can have instant success overnight. If you’ve been around the TAS community for very long, you know that Scott is passionate about communicating this critical mindset shift. Building a successful ecommerce business is a marathon, not a sprint! If you want to succeed, you have to be willing to put in the investment and realize that you won’t see huge profit margins right away. To get a complete understanding of this mindset and what it takes to grow a thriving ecommerce business, make sure to listen to Scott and Chris’ advise on this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott and Chris jump into keywords on part 2 of this Hot Seat Session.
  • [8:30] Why it’s important to consolidate your listings.
  • [12:00] The guys discuss what it takes to rank for certain keywords.
  • [14:00] Scott takes a look at the competition
  • [20:00] How a tool like Scope can help you in your keyword strategy.
  • [22:00] The difference between a “Fathead” term and a “Longtail” term.
  • [26:00] Why it’s a good idea to ramp up PPC spending.
  • [31:00] You’ve got to take a long view approach.
  • [36:00] Why the shotgun approach isn’t always a good idea.
  • [42:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 483

TAS 483: (LIVE Hot Seat) Is My Brand and Products worth Saving? – Part 2 Traffic & Keywords

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 483 and in today’s episode we are going to continue…

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