TAS 461: (No DEAL on Shark Tank) The Journey to Becoming a Successful Ecommerce Business Multiple Times

What is it like to appear on Shark Tank? What lessons from that experience can leaders like you come away with? Is it a good idea to expect an immediate return on your investment when you are building up a brand from scratch? You’ll hear all about these topics and more on this special episode of The Amazing Seller! On this episode, Scott welcomes business leader and entrepreneur Andy Humphrey to share his experience of appearing on Shark Tank and how he’s building a thriving Private Label brand on Amazon. You don’t want to miss a minute of this engaging episode!

An appearance on Shark Tank and lessons learned.

Can you imagine getting selected to appear on Shark Tank? How cool would that experience be? What kind of offer would you get? What effect would the appearance have on your brand? Andy Humphrey was fortunate enough to get the opportunity to appear on Shark Tank and was more than willing to open up about the experience in his conversation with Scott on this episode. You’ll hear how Andy was selected, what the pitch was like, how he responded after he wasn’t selected for investment, and more! Make sure to catch this episode of The Amazing Seller as Andy goes into further detail with his experience and what sellers like you can learn from it.

 

Proof that Scott’s Launch Strategy works!

What does it take to have a successful and profitable product launch? How do you capitalize on a successful launch to grow and build your brand? If you’ve been around the TAS community for very long, you know that Scott has developed a helpful launch strategy and approach that he’s tested and tried. But it’s a whole different story when you get to hear from an outside perspective of someone who knows business and has taken Scott’s strategy to heart. On this episode of The Amazing Seller, you’ll hear from Andy Humphrey as he shares his experience of launching products using Scott’s methods and how that turned out for him. Don’t miss a minute of this episode featuring Andy!

Don’t underestimate the power of social media!

What if there was a free tool that business leaders like you could utilize that would help spread the reach of your brand? Imagine how amazing that would be, that’s the power of social media! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Andy Humphrey as he shares his experience of leveraging social media to expand his brand’s presence. Specifically, Andy utilized Facebook Live sessions as he connected with potential customers and fans of his brand. Hear all about Andy’s experience and how sellers like you can take a similar path on this exciting episode!

Just get started!

As you take the time to listen to the perspectives of leaders like Andy to see what lessons and insights you can gather, make sure you don’t slip into complacency. Use all these great stories of success and learning from failure to take your next step. What are you waiting for? Get out there and take a risk! Money lost pursuing your dream and learning how your business works is not money wasted if you use it to grow in your understanding. Hear more from Andy’s story and discover the motivation and inspiration to get out there and take action on this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott welcomes Andy Humphrey to the podcast.
  • [6:00] Andy shares how he got started with ecommerce.
  • [12:00] The stress of buying seasonal inventory.
  • [14:00] Andy talks about branching out to the lawn and garden category.
  • [18:00] How did Andy get started with getting on Shark Tank?
  • [23:00] Andy shares the experience of being on Shark Tank.
  • [30:30] Where is Andy’s business now? What is he working on?
  • [36:00] Andy talks about how he’s applied lessons he’s learned from a recent TAS event.
  • [39:00] Embracing risk as a business strategy.
  • [41:30] What was Andy’s launch strategy?  
  • [44:00] How Facebook Live sessions helped Andy grow his brand presence.
  • [47:00] What happened with Andy’s brand after they missed Prime Day?
  • [51:30] How the Private Label experience will impact Andy’s other business plans.
  • [54:00] Closing thoughts from Andy.

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TRANSCRIPT TAS 461

TAS 461: (No DEAL on Shark Tank) The Journey to Becoming a Successful Ecommerce Business Multiple Times

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up everyone. Welcome back to another episode of The Amazing Seller Podcast. This is episode number 461 and today I am so excited to share with you my next guest, someone that…

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