TAS 450: Zero to $200k in 8 Months (Roller Coaster Ride of Ecommerce)

What does it take to build a successful and thriving ecommerce brand? Is it possible for the average person to start an ecommerce business from the ground up or do you have to have prior experience in order to succeed? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share the backstory of the new brand and where it stands today. The guys also go over their month by month numbers, how they recovered from going out of stock, takeaways from new sellers like you, and much more! If you are ready to get started with your own ecommerce business, you don’t want to miss this detailed and helpful episode!

Look around you, there is likely a successful product nearby

How do successful ecommerce brands find their products that perform so well? Is there a secret tool they use to find out if a product will be successful? How can an average person hope to find a good product to sell online? On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can find a product and build a profitable brand. The guys go back to the tool they’ve touted time and time again, the touch list. Take a look around you, chances are you’ve got a successful product within reach. To hear them explain how this concept works and much more, make sure to listen to this episode!

Why you should use email lists and social media channels

Why do so many ecommerce brands take off while others seem to never gain steam? What is a good way for an ecommerce brand to put its best foot forward? On this episode of The Amazing Seller, Scott and Chris stress the importance of utilizing email lists and social media channels to gain a following for new ecommerce brands. If you’ve been hesitant to follow Scott’s advice to build an email list and connect with social media avenues to grow your brand, think again. The guys explain how using those tools to connect with a prospective customer base and drive sales. Don’t miss this helpful episode!

Don’t be afraid to start with multiple product variations!

As you get started building your ecommerce business, how many products should you start with? Should you only focus on one product or should you consider multiple products or variations of one product? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they give their opinion of how many products you should start off with. Scott encourages new sellers to go with a product that can have multiple variations if at all possible. He also goes on to explain why it's best to launch more than one product for your brand. To hear Scott expand on this topic and provide more helpful insights, listen to this episode!

Plans for future brand expansion

What should be the long-term goal of an ecommerce business owner selling on Amazon? Should they continue to grow their reach on the platform or consider expanding to other ecommerce platforms like Walmart? On this episode of The Amazing Seller, Scott and Chris share their plans for the expansion of their brand. While the guys explain that Amazon is the best place to get started and test new products, they also share why it’s important to have an eye on the future and the possibility of taking your brand to your own platform. Listen to this episode as the guys go deeper into this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott and Chris share the backstory of their brand.
  • [13:00] Scott runs through early numbers for their brand.
  • [15:00] Chris talks about running out of inventory and using preorders.
  • [18:00] Getting back in stock and moving into the 4th quarter.
  • [21:00] 3 takeaways from Scott. #1 investigate the market.
  • [31:30] #2 email lists and social channels.
  • [35:30] #3 add multiple skus and multiple products.
  • [42:30] Scott talks about their plans to grow the brand to 7 figures.
  • [46:30] Closing thoughts on brand growth from Chris.

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TRANSCRIPT TAS 450

TAS 450: Zero to $200k in 8 Months (Roller Coaster Ride of Ecommerce)

[00:00:07] Scott: Well, hey, hey, what’s up everyone. Welcome back to another episode of The Amazing Seller Podcast. This is episode number 450 and today we’re going to talk all about the rollercoaster ride of e-commerce and we’re going to talk about…

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