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…answer your questions here on the podcast and I do it every single Friday as long as you keep submitting them and you are and I apologize if it's been awhile since you submitted it and if I haven't answered it quite yet, I will try to get to it as soon as possible. I try to answer three to four different questions on the Ask Scott session. Today I'm going to answer three of those plus I've got a little baby rant that I want to do on here that's something really fresh. Just kind of happened. I want to share that story with you about fake friends.
I want to talk about that. I'm a little perturbed. I got to be honest. I'm going to share that with you guys and I want you guys to not be fake friends and I do not want you to fall into this trap which can happen. I'm going to talk about that. The other thing is we're going to be talking about what category and what keywords should we be using. The other one we are going to be talking Instagram traffic and emails and we're also going to be talking what business to focus on. There's a lot of opportunity out there and we're going to talk about that. Now before we do, I want to remind you if you have any questions that you want answered here on an upcoming session head over to theamazingseller.com/ask and you can do that.
You can record a voicemail, just leave your first name, where you're tuning in from maybe and ask your question and I'll do my best to answer it here on an upcoming show. Now, this is episode 430 so I'm going to remind you that the transcripts are there for you. You guys said you wanted them, I do them every single episode now and they do cost money so use them. Make sure that you're out there and you're downloading them and these can be found at the show notes link which is theamazingseller.com/430.
[00:02:05] Scott: You can grab all the show notes, the links and all the goodies over there. Let's jump into it. This morning I was a little upset and some people say, “Well Scott, you never get upset.” I do. I get upset. I get really passionate about things sometimes and sometimes it seems like I'm upset but I'm just really passionate about something. This year I was actually a little bit upset, a little bit angry to be quite honest with you. I want to talk about that. I'll share the story with you but what it basically comes down to is don't be pushy. Don't be pushing stuff on people that they might not be interested in. Don't just drill it into their mind or into their brain because you want them to do something.
I'm going to give you an example here in a minute. I look at this as being like a fake friend. Now, you may have had people come up to you and maybe you're one of them that was maybe in Amway years ago or you still are. I was introduced to Amway which is a multi-level marketing type thing. Nothing wrong with it. The problem I have with that is a lot of times you start off with asking all your family and friends if they want to hear the plan or if they want to hear this new business idea.
I did it. I hated every second of it because I asked all of my family members and I remember going over to my cousin's house who was, she's older and I was dressed up in a suit and tie and guys I just got to be honest, I do not get in a suit and tie often. Not often at all. I did that, I thought that was part of the process, I did everything, I went there, I pitched myself. Very uncomfortable and I did it. Guess what, it just didn't work out for me. Now, does that mean I failed at that? No, I learned something. They actually make you read… They don't make you but they suggest you read the book ‘How to win friends and influence people.'
[00:04:06] Scott: I still use that to this day. There's some good takeaways from there. I'm not dissing on MLM at all. What I am dissing on is when you have to go out there and start soliciting people that are close to you, friends and family then asking for those people and then from there if they say no or they give you resistance, you try to push them to say yes. That's just what happened to my wife who in our neighborhood there's people that do an MLM supplement. I'm not going to exploit the supplement. It's probably an okay supplement. It's just right now we don't need that.
Now, I'm not going to get into all the details but here's how it played out. Now there's someone that lives in our neighborhood. We know that they are involved in this because they put it in the back of their car and then my wife was friendly and got talking to her one day, maybe it was on a walk, whatever. Then the lady says, “Maybe we should have lunch some time.” “That's great, I would love to have lunch. That sounds like an amazing thing to do.” Meet your neighbors and have lunch, go on a walk. So for whatever reason, they haven't been able to get together. Finally they are able to get together.
Well, they go to lunch and they go directly to the same area where this person seems to always go. Where she brings her “friends” really it's just like someone she's going to try sell this product to. To me this lady had no intentions on probably being real friends with my wife. It was a way to act as though you're going to be friends but then you're going to ask to maybe try this supplement. The problem I have with this is you basically ask someone out on a date and then you pitch something.
[00:06:03] Scott: Now, it was disguised as a non-pitch. It was disguised as a non-pitch as well yeah, come to lunch and we'll have lunch and we'll just talk and the whole time you're talking about your story of how you were able to do something. Now, my wife didn't say, “Wow, could I have more information? Could you give me that stuff? I'd like to try some.” She didn't say any of that stuff. She might have said like, “Oh yeah, my husband and I we're already using this other supplement.” Now, some of you know I am a Beachbody person, and I'm not pitching this on anyone. This just works for me. I use a product called Shakeology and it's got all of your micro nutrients in it.
It's got basically your multivitamin. It's how I look at it. It's got antioxidants, stuff like that. Some people might say, “Ah, it doesn't work, it doesn't work for you,” whatever. I don't push it on anybody. It's for me, it's what I'm taking, it works for me. I feel good, my doctor says that all my blood work comes back and it’s good every single time I go so I'm good. I'm going to stay there, I don't need add anything else. So, my wife just basically thought she was going to out to lunch and they were going to have conversation and they did and that was it. But now here is where it got weird. Now, a text comes through and she starts to talk more about the product. Then from there wants to put in an order because the order is going to be submitted here soon and wants to get in on this next order.
Again, first date, went out on a first date and now all of a sudden you're asking for someone to buy something. I've talked about this time and time again. You guys have listened to this podcast. I give you guys value every single time I get on this mic. I am not asking you to buy something. Now, do some of you go through my affiliate links? Yes but do I make it where you have to? Do I pitch it every second? No. Do I have workshops where I teach you for 90 minutes and then I share with you that I have a resource aka our class? Yes I do but before that I'm building this relationship with you.
[00:08:05] Scott: Then I'll introduce it to you if you even ask for it. I'm not sitting here disguising it. I'm not sitting here saying that you can't buy something from me or buy something through an affiliate of mine and then the I'll get compensated. I'm not disguising that. You know that but first and foremost, I care about teaching each and every one of my listeners and I want to be genuinely helping people and also be friends with people. If you have ever went to a TAS meet up, you pretty much know I am who I am. I am here to help you, I'm there spending time to get to know you, learning about your family.
Not even caring about the Amazon stuff. To be honest with you, sometimes I just like to talk none Amazon stuff or non business stuff. I had a conversation with a gentleman Kelvin, actually if he's listening, we were talking about doing football refereeing. We talked all about that, we talked all about me umpiring. It's like we had a good conversation. We bonded a little bit. Now, does that mean that I'm pushing something on him? No. Do I genuinely want to have a conversation with him? Yes. If we meet again, we'll probably have another conversation some Amazon, some not on Amazon but I would have a conversation with someone regardless if they are going to be interested in doing Amazon or doing ecommerce.
That's why I really want to stress this. Do not push things on people. Do not push things on people. I want you to understand that you need to genuinely want to help people or genuinely care about your customers. If you genuinely care about your customers and the thing that you are selling I don't care if it's the non sexiest thing out there customer service to make sure that they are taken care of or resources that can help them are what is going to help you get to that next level. To go out there and…
[00:09:59] Scott: To go out there and push people… It was almost like someone is like they are grabbing on to someone that’s like fresh blood and they are able to maybe get them on a subscription to them buy this supplement. Why would anyone, especially when you’re neighbors… Like I told my wife. I said listen like you just close the door on that. They are bold for doing that, you need to be bold going back and saying, “Listen, we’re good. That's it. Let’s just leave it at that.”
The unfortunate part is that they are in our neighborhood and that’s fine. I’m cool with that. I’ll still wave and hi and everything. We’re not just going to hang out. We never would hang out with these people because they had not intentions of being technically friends. Because they are all after… They have already got their network of friends in this business that they are and they don’t really need us. It’s sad but it’s true. I told my wife… I’ve got to actually jump on a podcast and just talk about this because I’m so upset about it that it’s not going to ruin my day. You got to get this stuff off your chest.
But I just have to convey it to you and say listen, don’t be that pushy person. Don’t be the one that’s going to cram things down people’s throats until they buy. If you’re building an email list. Do not push stuff on people. Give them value and then make a slight little offer if you want to. Let people ask you. I can’t tell you how many people say, “Scott, I couldn’t find your link to go through to invest in Jungle Scout or Sales Backer. Could you give it to me? I want to make sure you get that cup of coffee.” I can’t tell you how many times I get that email. That means that I’m delivering value and I genuinely care and it’s coming across as that way. I’m going to stop ranting here but I just really needed to get this off my chest but really more so for you guys to understand that you do not want to be portrayed as that.
[00:12:07] Scott: It’s not going to take you that far and it’s embarrassing. For me personally, it’s embarrassing for people to look at me if I was to be that person. That’s why I couldn’t do Amway. I couldn’t do the MLM because they want you to go out there and they want you to reach people that are in your own family and friends network. That’s just not me. I just don’t want to be that person. I know some people out there they do the candle parties, they do other certain parties for certain make ups, or whatever. Nothing against those people.
But how many times do you get that or your wife gets that or your husband or whatever and you’re like, “Ah there’s another one of those parties. I got to do it because Sally has done it for me before.” So not it’s like you’re reciprocating because one did it for the other but you really have no intentions of probably being a party leader and then you’re going to… It gets old. I guess my point here is don’t be pushy, no one likes to be pushed and don’t be a fake friend. Don’t just try to friend someone because you in the back of your mind you are like I’m going to take this person become friends with them and then I’m going expose them to this thing that I have for sale.
Wrong way to go. It’s funny because in my neighborhood I don’t believe anyone even really knows what I do. I’m cool with that. Maybe eventually someone will when they hear this, I don’t really care because these are my beliefs… I would say this directly to someone because I feel strongly about that. This is who I am and this is who I am going to be and I think that you need to think about this as in business how this could affect your business if you take the approach of pushing things down people’s throats or just even people that are in your family and friends and network. Don’t do that.
[00:14:00] Scott: Just don’t be that person. Alright cool. Let’s get on with it, what do you say? Little bit of a rant there. I said it was a baby rant but that was more of a rant that I’ve went on. But it felt good. I’m going to feel better after we get off here because I know you guys know not to be that way and just be cool to people. Just be cool to people and genuinely want to be friends with people. If you don’t plan on being friends with people that you’re portraying to be friends to, what I mean by that is if you’re like, “Hey let’s go to lunch. I want to be friends,” but really in the back of your mind you’re just doing it because you want to sell them. Don’t do it. Just do it to yourself and don’t do to that person.
It’s the wrong way to do it. All right let’s go ahead and let’s listen to today’s first question from all you cool people there and I’ll give you my answer. Let’s do this.
[00:14:54] Speaker 1: Hi Scott. Is it possible to have a product list in two categories or is this against Amazon’s policy? If it’s not possible to be listed in two categories, if I have some keywords that rank in the other category will my product still rank when my buyers search my keywords, even though they are not category specific.
[00:15:16] Scott: Okay. Thank you so much for the question. I can’t address you by name because you forgot your first name. Come on guys. I’ve told you this time and time again. I need your first name. I want to be able to address you guys by name. So just to answer this, yes, you can list your product in two different categories. The thing is you’ll have one main category and generally you’ll have a secondary category and that’s usually a sub category.
So, yes kind of. But you will want to probably find the one that is more aligned with your product that you want to go top level. We call them top level categories. Now, here’s the deal on categories though with keywords. If you are trying to get ranked for stainless steel garlic press, it’s not going to really matter what category you are listed under. Only if you someone goes and gets into that category and starts to search keywords or those search terms. What I mean is if you start from scratch and you’re on Amazon.com or whatever international Amazon you’re on, doesn’t matter, the search bar, and you type in stainless steel garlic press, you’re starting from scratch.
So it’s going to go out to all different categories. Now, let’s say it lands you on the first page and all of the different listings are ranking. Now you may find some are in different categories. Now, once you click into one of those, and let’s say it’s in Home and Kitchen because we’re in stainless steel garlic press but you have some other ones that are in like dining, I think it’s in home and kitchen, and kitchen and dining. There’s two very similar ones for home and kitchen. Then from there, once you get into let’s say home and kitchen and then you do a search a search, it’s going to search in that category.
[00:17:12] Scott: But only when you get into that category. The only way you’d be able to get out of that is if you went back and went to the home page or if you just said search all categories or all departments that’s when you would start to search into that category. But I wouldn’t really worry too much about that. What I would do is find out where most of the traffic is, where your competition is, start with that category and I would still just rank your listing for the keywords that are top keywords and then you’ll be showing up no matter what category you’re in. Hopefully that makes sense. I always start with the main category of you competition, where is everyone pretty much listing and then from there what is your main keyword that you want to rank for.
Then I would start there. Now if you wanted to test it, you could switch your categories and then see if that does anything. But you want to give it a little bit of time. I don’t necessarily think it’s going to do much to be honest with you. But it’s always worth a test. So that’s my thoughts on that. I wouldn’t get too hung up on it. I would just pick the obvious and I would go from there and then I would start getting it ranked by driving traffic with pay-per-click or your own email list or influencers or whatever. I would just start getting sales. Hopefully this answered your question, next time leave your name please and anyone else that’s leaving a question just leave your name. I want to be able to address you by name.
Let’s go ahead and listen to the next question and I’ll give you my answer.
[00:18:40] Shane: Hi Scott. My name is Shane Doherty. I am a missionary in Guatemala and I am signed up for your online classroom next week on Thursday. Here’s the deal. I am a ‘take action’ kind of guy. I am launching a product so that will be very helpful, your classroom will be very helpful for that But then I'm also trying to dabble into two other businesses that are related to the Amazon. One is there’s an existing business here in Guatemala that I really like that I’m going to see if they are interested in driving traffic to Amazon and selling through that avenue. So I would like some advice on that and then also there’s another industry that is currently not selling on Amazon as well and I’m interested in getting your advice on whether or not I should do that.
So this email or I should say this voicemail is just a prayer that hopefully you’ll call me back or email me back. I know, I know that you get many requests probably asking for your time. So I’m hoping that I might be able to stand out a little bit just being this crazy guy in Guatemala and I feel like my questions aren’t just normal launch questions but they are kind of complex. Thank you so much for all the resources that you provide and in the back of mind I’m hoping that this phone call can be a catalog that maybe we’ll look back in like a year and say this was a pivotal time. Anyways hope this voicemail finds you doing well. Take care and God bless. Thank you.
[00:20:29] Scott: Hi Shane. Thank you so much for the question and really appreciate your listening all the way around the world. This is what I want to mention here. I think what you need is you need some advice on what you should do out of those three options. I think that’s what you’re looking for. If I was sitting down with you or having that cup of coffee and we’re talking about this stuff, first off I would say all right, number one, what excites you the most? What is really exciting to you about those three different options because again, I’ve said this to a lot of different people it’s like opportunity is out there. There’s going to be more opportunity than you can actually do. Your bandwidth is going to get full and then it’s going to feel like a job and we don’t want that.
I’m turning things down. I’m saying no more and more every single day because I don’t want my life to be any more stressful than it is. I say that like it’s stressful but I create my own stress in a sense that I want to deal with. Not bad stress necessarily, just things to do. Things that got to get done. So I’ve found that saying no sometimes is harder. Even anyone listening right now if you’re thinking to yourself, like you want to do this and you want to do that, and you’re oh I can do this, I can do that over there. Slow down, and figure out what one is going to number one excite you the most, that’s going to get you excited because if you get excited, you’re going to want to do it and you’re going to stay excited on something like that.
But also what is going to have the most momentum for you. What is going to have the most growth for you? Maybe in the shortest amount of time depending on where you are. Maybe you’re looking at this thing and saying I don’t really need to see a return in 18 months or 24 months. If that’s the case, then pick one that will get you there. I think that there’s a lot of different things that people can do whether you’re even just working on the one business.
[00:22:27] Scott: We can talk about, okay I’ve got a brand, I can be building a Facebook page, I can be growing that community, a group. I can be doing Instagram, I can be doing YouTube. I can be doing SnapChat. I can be doing all these different ones. You just have to really figure out what ones you want to deal with and you want to or that that you see that you can have the most growth. For you you’re like looking at your own business, then you’re looking at someone else’s business that’s currently up and running but you can do a better job because you know a little bit about driving traffic now because you’re listening to the podcast. You know all about that stuff.
Little pat on the back but seriously, most people listening to the podcast are way further ahead than a lot of people that are in this business because you’re learning about this. When you’re learning about it, you see an opportunity peeking its head above the surface because you’re like, “Oh my gosh, you have this business and you’re not doing this? Oh my gosh, you can do this, you can do that, you can do that.” Then all of a sudden you start saying to yourself but I can’t do all that for them and then they’re going to ask me questions on how I’m going to do it. I have this happen to me all the time with my son’s coaches and stuff in the past.
I see they have this little training business on the side that they can grow into a huge business. They can take it online, they can create a following but I don’t have time to help them with all this stuff. I can recommend it but then that means that they are going to be like, “Well, how do I do it?” You kind of always fall into that trap. So you really have to pick and choose what you are willing to do and what you want to do. I know you mentioned another one that someone else is like brick and mortar and then they aren’t taking it online yet and then you can maybe then be the one helping them take it online.
You have to ask yourself, what is going to move the needle for you? What is going to get you to where you want to go right now? That’s why I always look at like what is the outcome for you? What’s your 12 month goal? What’s your 18 month goal? If that stuff doesn’t fall in place there, don’t add more work to your workload because you’re just going to get stressed out, you’re going to feel like you’re not getting anything done.
[00:24:30] Scott: You’re going to be dabbling, you’re going to be doing 25% here, 50% here and then 25% there and then you’re going to be wondering why things aren’t moving in the direction you want it to move. I find that a lot of times we just get caught up in everything that we can do and then we don’t do anything. Even if you’re just building your own brand right now, or launching your first product you can still fall into that trap of like well I can do this, I can do that, I can do this over here because they are saying I should do it. So just focus on what’s going to get you the most growth and the most movement the quickest and then just dabble down on that.
That’s my advice to you. I know it’s not direct advice like okay, do number two, that one is the best. I think it’s really going to be a decision you’re going to make but those are some things to think about as you’re making that decision. So hopefully this helped you. Thanks for the question, and keep me posted. Yes, you can definitely keep this as a catalog. Come back to this a year from now and listen to that question and see what decision you picked and where you are. I think that’s a great strategy for anybody. Write it down right now in a book today. Where are you? Where do you want to be? And then check back next year and see where you are at.
All right, let’s go ahead and listen to one more last question, I’ll give you my answer, we’ll wrap this baby up and you guys can get on with your day. Let’s do it.
[00:25:46] Kevin: Hi Scott. My name is Kevin from Syracuse New York. My question for you is regarding the email list. I know how hard you push the email list and I definitely think it’s a good idea. The only thing is my niche is so heavily dominated on Instagram so I figured instead of driving traffic to an email list I can drive them to my own Instagram account. Maybe host a giveaway and say that you need to be one of my followers to qualify and then interact with them through Instagram rather than through email. If you have any advice on that if it’s a good idea, bad idea, positives or negatives just let me know, thank you for everything you do and thank you up. Bye.
[00:26:39] Scott: Hi Kevin. Thank you so much for the question from Syracuse. What’s up from Syracuse. Syracuse was only about maybe two/two and a half hours from where I was living at the time. I was actually outside of Albany, New York which was… I was about 30 miles I believe, about 30/35 miles north of Albany. I was in Saratoga Springs, New York area. You probably know exactly where I’m talking about but anyway yes, we were kind of like neighbors. But yeah, let’s dig in here for a second. We’re talking about Instagram, your market is really heavily active on Instagram and you want to be able to tap into that.
Your question is should you build your own Instagram channel? Then answer is, yeah, you should. I think that would be a great idea. If that’s where your market is hanging out you need to tap into that channel and then be there in that channel. Now, the second part of that is, you should also be building your email list because Instagram they are going to own those people. Those followers are your followers but in one click of a button, they can delete your account and you’re done or your account could get hacked and then all of a sudden you don’t have communications with those people any more. So what you want to do is you want to communicate on that channel to your market because that’s where they are hanging out.
But you also want to have ways for them to go over to a landing page and then opt in to get something for free and that could be a guide, that could be a special download, that could be a contest that they enter, I think a contest is a great way to do it on Instagram. We did it in our sneakerhead little case study that we did and we basically built our email list off of Instagram and we built our Instagram page at the same time. So yes, I think you should do both. But your Instagram page is really just going to be a place where you are going to be able to publish on a regular basis and those people it’s their normal.
[00:28:40] Scott: It’s like that’s where they are hanging out so that’s where you want to be and you want to be in their feed. But you also want ways for them to be able to engage outside of that and then you can even drive them back to Instagram if you want to and just say, “Hey I just posted this cool picture on Instagram. Go check it out,” but at least you have that way to communicate with those people. I think you should be doing both. That’s the simple answer and the straightforward answer is I think you should do both. But I think it’s smart that anyone even listening understands that you do want to know where your market’s hanging out. For example, in the sneakerhead market, anyone that’s brand new, that’s listening to this we did a little case study where we wanted to build a list of 1,000 people just as a case study to show people how we were doing it.
We had not product to sell. Still don’t have any product to sell but we built that list of over 15,000 emails in the matter of like two months. Our first 30 days we built it up over 7,000 from basically Instagram and all we did was we gave a pair of Jordans away for the prize. What we did though find out is that the market, it's on Instagram exactly from what you’re telling us, same idea and they are really not on Facebook. Even though we did have a Facebook page, a fan page we did get some followers but that’s not necessarily where our market’s hanging out.
That market is hanging out on Instagram but we also have them on an email list that we can communicate with and we do get a pretty decent open rate when we do send an email. We did that really just to test the open rate like we said, okay, we’re getting these people from Instagram, we know that these people are seeing our stuff on Instagram but are they actually seeing an email. We wanted to do that. We tested it, we sent out an email and I believe we had over a 30% open rate on our first or second email and then it might have dropped a little bit. Still not bad. That’s actually above industry standard. I would definitely think about where your market is. Your market might be, not you but anyone else, that’s listening your market might be hanging out on YouTube.
[00:30:41] Scott: Someone else’s might be hanging out on Facebook or both. You need to figure that out and like I said before don’t try to do it all. Try to do the one that you know will have the most bang for the buck. Which means in this case for you Kevin Instagram is where they are hanging out so that’s where you’re going to go, that’s where you’re going to spend most of your time but you’re also going to have your email list because that’s part of that process. So no matter what channel you’re building from or you’re grabbing the attention you always want to bring people back to the email list and then from there you can push out content to those people whether it’s on Instagram, YouTube, Facebook wherever you’re posting content.
Hopefully this helped you. Great question by the way. Love that question. And it’s worth noting for anyone else that you definitely want to know where your market is hanging out and then just go and attack that platform and in this case for Kevin it’s Instagram. That’s going to wrap it up guys.
This was a pretty good show today. We packed in some stuff. We even had a nice little rant there in the beginning and hopefully you guys are cool with me giving you guys that little bit of a rant but again just to remind you guys, don’t be pushy. No one likes a pushy person and do not be fake friends. Meaning don’t be a friend on the surface just because you want something in return. Just honestly go out there and be cool to people. No fake friends and you guys know, you guys have probably had people that have done this in the past and you’re like ‘fake friend.’ Don’t do that.
Let’s go ahead and wrap this up. If you guys have a question you want me to answer on an upcoming show, head over to theamazingseller.com/ask. The show notes can be found at theamazingseller.com/430 and go over and grab the show notes and transcripts over there. Till next time, remember as always I’m here for you, I believe in you and I am rooting for you but you have to, you have to… Come on, say it with me, say it loud, say it proud, “Take action.” Have an awesome amazing day and I’ll see you right back here on the next episode.
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