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…five steps to use for Facebook Lives and video to drive product sales and build your brand and this one here was inspired by the last Ask Scott session where I talked about building a brand but then also where Facebook Live came up and I said I should probably give a little bit of a detailed outline of how we are using Facebook Lives.
Also Facebook video and why they are really, really important so that's what this episode is going to be all about. I'm going to give you my thoughts moving forward and then also I'm going to give you guys those five steps where you can follow to actually get up and running. Let me just say, don't be afraid of live video. If anything embrace it. Now this doesn't mean you have to be the one on camera. I'll talk about that here once we dive in but it's definitely worth looking into because right now live video is huge and it's a great way to build the awareness of your brand but then also build your own little community and your email list and your Facebook page and all of that stuff really does get easier and better when you tap into this resource that Facebook gives us for free.
I want to remind you guys, this episode is 428 so you're probably going to want to grab the show notes, the transcripts to this one because it's going to be detailed and outlined and I'm going to go right through these. I'm going to elaborate on some of them and we'll just get right to it. But the episode is 428, theamazingseller.com/428 and you can go ahead and grab all the show notes and the links and everything there. Let's go back to the question. Why Facebook Live and why Facebook video?
[00:02:03] Scott: Well, because right now Facebook loves, loves video and it gets a ton of reach. What do I mean by a ton of reach? Well, if you post a video or a Facebook Live that video continues to reach people. If you have, let's just say you have Facebook fan page of only 30 people, that's it, let's just say 30 people, that video can still reach thousands of people especially if one of those 30 people shared it into a bigger group or a bigger fan page.
That's what you need to understand. You're creating one piece of content in a sense and from there if that gets shared on other group, another page it could be a page that has 5,000/10,000, 100,000/500,000. All that that will do… Actually the great thing that that will do is it will reach a lot more people. That's why we find almost every single time that we do a Facebook Live or a Facebook video we always see that it goes way over what our reach would be. Like if we have 3,000 people on our fan page, we can reach and we have as like a minimum it's like 20,000 people. Reaching means it's landing in their news feed.
Now, it doesn't mean that everyone is going to see that but it's good to know that you can get that reach. That's why Facebook video is so, so awesome and so powerful and Facebook loves video right now. So why not capitalize on that? Number two, now this isn't like one through five steps here. I'm just giving you the things of why Facebook Live and Facebook video is so awesome. It's easy and what I mean by that is you don't have to have professional cameras and lighting.
[00:04:03] Scott: You can get in front of a good window with some good window light and have some really good lighting with a basic camera, a point and shoot or you can just have your cell phone. You can have your cell phone. Cell phones do a great job. An iPhone, an Android, whatever. They capture really, really good video. One thing I will say is if you don't have good indoor lighting get good lighting. Now you can get a ring light, I'll actually leave a link into the show notes of the ring light that I currently use right now and I actually bought one for our partner.
They are using the ring light. The ring light is small, it's compact, it gives you a nice balance lighting so this way here it doesn't look grainy. Lighting is really key. Some of you that know my story, my background is in photography with my wife. Lighting was everything. You got to have good lighting If you don't' have good lighting, you have dark shadows, grainy pictures and all that stuff. Lighting goes a long way. Your camera, you probably already have it. You already probably have your cell phone that will do just fine. Now there are some other components and some other parts that you can get. You can get a microphone.
There's a variety of different ones. I'm not going to go into the tech thing. I can probably do another whole stuff on the tech stuff but it's not really that big of a deal. Like right now I would say don't overwhelm yourself with that stuff. Just get your cell phone, as long as it's a decent cell phone, which most people have a decent cell phone that has a decent camera in it. Then good lighting. If you want to go the extra mile you can go with an external mic but I would say don't have to do that right now. One thing I would invest in is a decent tripod. That could be a table top tripod, it could just be a free standing tripod. Again, I'll leave a couple of links in show notes so this way you can see what I've used in the past. I'll put those in there.
[00:06:02] Scott: It's easy. We have pretty much all the stuff. We don't have to professional type stuff. We have what we need. The other thing is it builds goodwill with customers and potential customers. What I mean by that is by you giving them good content, they are going to like that. They are going to say, “Oh that was pretty cool. Thanks.” It's like you giving someone free advice on the street. Like you're out doing the gardening and someone goes, “Hey, I love your flowers.” And you're like, “Oh, really? I've been doing some research and this is what I do.” Then you explain to them what you've done and they are like, “Oh, cool. Thanks.” Then they go on and they do the same thing and then they come back a week later and go, “Hey thanks so much for sharing. I've got some really good flowers coming up now.”
It's like the same difference as that, it's just you're doing it online to potentially hundreds if not thousands of people. It's a way for you to build goodwill in your market with your customers and potential customers and that's huge. You get good insights who audience is too because Facebook gives you this thing called insights and it's on your fan page that you can click on this tab that says insights and then from there you can see the demographics, you can see what they are into, you can see your engagement, you can see what people are liking, what they are not liking, you can see how many likes you're getting per week, you can see how many people you're reaching. You can see what content performs better.
Like all that stuff is built in. So even if you just use this as a way for you to see who your market is, huge. Like absolutely huge. You get good insights with Facebook and them allowing you to see this. The other thing is you can get instant feedback, you can get feedback a day later, a month later in the comments. People are going to… They are going to comment. They are going to say, “Oh I really like that. That was helpful or oh how do you do this. I see that you are doing this but it doesn't' really make sense.” Then you can elaborate on that. Or maybe do another follow up video. This is another little tip.
[00:08:02] Scott: Once you're doing a video and it's live or even if you upload a video and then you start to see comments come in and people have questions that something doesn't make sense, you can jump back on video and some of you may be saying, “Well Scott, this doesn't pertain to me because I'm not going to be on camera, I don't want to be on camera.” Stick with me, I've got a solution to that. Stick with me.
What's really cool with this is you can start reading through those comments and then you can go, “You know what, I'm going to shoot a video on this certain thing because people had commented they didn't know how that works. You can be like, “Hey guys. This is Scott. I just shot a video the other day on XYZ and John had a problem with this and he didn't really know how to fit this in and he didn't really know the procedure so what I want to do today is I want to cover that. I want to cover that procedure in detail.
Then you can go through and cover that. You did a couple of different things here. Number one you're giving back again so you're giving more good will and then you're also calling out someone in your community in your audience that is actually asking you a question so that makes you a little bit more of an authority so then people say, “Oh, I should probably follow this brand because they know more about this than I do because they are a little further ahead.” Then it shows that you are like a “teacher”, like an instructor in a sense even though you might be just someone that's learning as you go. Like the gardening example.
Really, really powerful to look at the feedback, the comments and it's really important that you comment back. Whether you shoot a video today and you go live and you have three people watching it and then you have one comment but then you come back and then you seen that you've reached 3,000 people and you've gotten now 20 comments now you have go back in there and you have to respond to those. You like them, you want to respond to them and then that will get you more engagement. The more engagement you get Facebook loves that. There's all that stuff that comes from doing this.
[00:10:00] Scott: Again, you don't need to get it right all at the gate. You guys have heard me talk about this before. Just get started with it. Just get started, don't be afraid. Honestly if you went on and it blew on your face, you can just delete it later. It's no big deal. Or maybe you want to do a test one. Do a test one, do it on a camera, don't send it on Facebook yet, don't go live, just do a pretend one and see how that goes. But the one thing you need to ask yourself is what type of content could you be creating? I'll give you a little tip here. Here's what I would do. I would go to a similar product in your space and see what they are doing to create content. I recently did this because I wanted to share an example of like seven things you need to know about XYZ.
Well, it was actually I typed in Google and I did seven things for fishermen. Up came this post about seven lures you need to have in your tackle box to catch bass. Something close to that. It led me to a brand that what they do is they do what they call mystery tackle box. Every month you can sign up to get this mystery tackle box. Every month you get this stuff in a box that's fishing gear and you pay 30 bucks a month for it. But all their content is based around fishing. So again, you can go and say, “Okay I'm selling fishing lures but how do I create content around this?” You can go model what they are doing and create some different types of content that's based off of stuff that did really good with what they've already produced.
Now I'm not saying rip it off, I'm not saying copy, I'm saying model it. If you see that people are really into lures then do some stuff on lures, if you see people are interested in different fabrics or maybe you do a comparison of two different tackle boxes. Something like that. You can do all that stuff in those videos but you can get inspired by looking at and seeing what other people are doing. Another little tip is to look at what someone else is doing in another market.
[00:12:00] Scott: So let's just take for example I'm not in the fishing market and maybe I'm into the Do It Yourself at home projects market. Something like I've used this one before too, it's like how to build a homemade kite with your kid. So that would be a good one. Then maybe you do another project on the weekend that shows how to make a go-kart or a whatever. Home projects for kids. But fishing that has nothing to do with that but I can still get ideas from the fishing market and what they are doing and tie that back to my do it at home project type business. Hopefully that makes sense. I know that could be a little more of a wider base but you get what I'm saying.
You want to take a market that's already doing stuff. You maybe even find that someone in your market's already doing Facebook lives and you can kind of see what they are doing or maybe Facebook video and then you can model that. But if you go outside your market and you're able to use that, that's even better because maybe someone in your market isn't even doing it yet. You guys can tell I'm pretty excited about this stuff because this stuff is really, really awesome and guess what, for the most part it's free. It is free and we are able to get this attention from our market which then leads people back to buy something. Understand that.
We are not just looking to go out there so we can sell them something. We're looking to get someone to pay attention to us and then maybe from there share a really good post and then from there that would lead people back to our blog or our store or our Amazon business or our list or maybe our next Facebook Live. Or whatever but you have to get out there in order to get people to see you. So you have to get out of your own way sometimes and I'm telling you right now this is huge. So the question that I think was the last question that I answered on Ask Scott, it was from Chad and he was talking all about Facebook Live and how he can tap into it.
[00:14:05] Scott: This is really going deeper from that answer that I given him. But let's really now talk about the last really cool thing before we get into the five steps and I'm going to give you like a framework but the last thing that's really cool about this is let's say that you produce that video and it does pretty well or even let's just say it just does okay. It just does okay. You can now take that video that you created, whether it's a Facebook Live or whether it's one you uploaded and you can boost it. You can run ads now to that video. You can test it with five bucks and see what kind of engagement.
You can also see the demographics better. You can use this as a way for you to see what resonates with your market, what people are interested in. What might go viral. Imagine you getting a video that reaches 200,000 people or maybe 115,000 views, maybe it gets shared 279 times. I'm sharing those numbers because that's actually one of our videos that we created that actually did that in the matter of about a week and a half. Reached 230,000 people, 115,000 views and it was shared 279 times. Do you realize out of those 279 shares, one of those shares could be on a group that's got 300,000/500,000.
People don't realize that one share could be massive. Massive. So guys this stuff definitely works and it's really, really powerful and if you want to separate yourself from the competition, the ones that are just selling on Amazon, the ones that are just launching a product on Amazon and only using pay-per-click. If you want to compete and really do better, this is what you need to do. You need to start thinking about how can you do this for your own business, your own brand? I'm telling you it's really, really powerful.
[00:16:01] Scott: So you can run ads to your videos and boost them and that is really, really powerful. Let's get into the five steps. What do you need to get started? These are the five things that you need to get started.
Number one, I think this is a given, you need a Facebook fan page. Now, a lot of times people think Facebook Fan pages aren't they a thing of the past? Well, you can say that but there are still a lot of things that we can do. Now, are they as good as they used to be as far as you build a fan page and then you post something and everyone that's liked your page sees it? No, that's not how it works. It doesn't work like that. So we are not using it for that purpose necessarily. We are using it as a way to post and then allow us to use those other things like Facebook live and then also boosting a post.
But a Facebook fan page is necessary. You need a Facebook fan page number one if you're going to run a contest, like we've talked about building an email list. You guys know that we are huge fans of that, Chris Shaffer, myself, my whole team, we are a big fans of building an email list in our market, having people raise their hands and say, “Yes I'm interested in this market.” Give me more content about it and yes, show me other products about this. That's what we want. So running contests has been great for us and is huge and I think that everyone should be doing it. If you're not doing it, you need to go and you need to go through our free workshop where I actually take you through a case study.
I also show you exactly how to do this, how we've done it. That can be found at theamazingseller.com/buildlist and you'll get all of the resources there at that workshop. So definitely go check that out. Totally free. But you're going to need a Facebook fan page to even do that. Then what's going to happen is organically you're going to start to get likes because as you're running your contests, you're running your contests by creating a post and then pushing the post and then from there you're able to start getting likes because people are going to naturally like it automatically. It just happens.
[00:18:06] Scott: We did it on our first contest and I think we ran it for a month and we got over like 2500 likes on our page, just as a secondary thing from building our list. We built our list of like 7,000 and we got 2500 likes as well. It totally works and it's just another part of it. But what do you do once you have it? Well, that's where Facebook Lives come in, that's where posting videos do it, that's where posting content on a regular basis comes in. It's another place for you to publish content. Number one, step one, you need a Facebook fan page. If you do not have a Facebook fan page, your homework assignment today is to create a Facebook fan page for your business, for your brand, create a little header, image for it and then just maybe go out and share five different posts that are in your market or content or YouTube videos or whatever.
Create a little bit of a resource there so it's not blank. So it's not fresh. So that's number one.
Number two and this is going to require a little bit of work but number two is going to have a few other things that you have to do inside of this step. It's really writing your outline. Kind of preparing a little bit for your video. There's really just a couple of different things that you want to have in there. I see people make this mistake and it's really… It's costly if this thing actually hits, if this thing actually starts to get a little bit of traction. You want to write the outline. So number one inside of number two is you want to, and this is like the outline to write your video script.
I don't say write a script where you have to actually go word for word, that's not it at all. I don't roll like that. I don't usually, like right now I'm reading off of bullet points. I have bullet points that I'm going off of. That's really all you need and then from there you just have what you want to say. But number one, what you want to do is you want to do a little intro. “Hey this is Scott from XYZ and I just want to welcome you. I want to thank you for showing up to this Facebook Live.
[00:20:04] Scott: Today what I'm going to be doing is I'm going to be showing you how to do this, that and the other thing.” Right away you welcome them, you say thank you and then you say this is what I'm going to be doing. I'm going to be teaching you how to do XYZ. So let them know, right away what they are doing as they show up. Then from there immediately after that say, “And then what I want you guys to do for me, do me a little favor here. I'm taking time out of my day here, to show you this stuff, do me one quick favor, could you just share this if you find this valuable if you think other people would find this valuable.
Click the share button, click the like button, give a little of Facebook love, I really truly appreciate that. Then the other thing is today what I have for you guys is we are going to be actually going over this and the other thing and there's actually a free resource that I created for you.” This can be a pdf, this could be a contest, this could be what we call lead magnet, which could be an additional… Like if you're giving steps to do something or if it's even like the seven top lures, that you need to have this for, you can put that in a little pdf document and then let people go and download that little piece of content.
People a lot of times they just don't want to hear it, they want to actually have something they can hang on to or at least put on their computer and they can reference back to it. Give them that little call to action of “Hey go to XYZ.com/fishing and you can grab your seven lures that we're going to be covering here today.” Or the seven steps to catch the largest bass this season. I don't know. I'm making things up on the fly but you get what I'm saying.
The other thing that I want to do immediately, now I put a couple of time stamps on these, so your welcome should be no more than like 10 seconds. Then if you're going to plug a resource, maybe five seconds. So maybe you're 15 seconds at this point. Then from there you want to teach and you want to teach something or review something or reveal something inside of this video.
[00:22:03] Scott: So number one you're going to welcome them, you're going to tell the what you're going to be teaching them or what you're going to be revealing or what you're going to be showing them or reviewing and then you want to plug something really quickly, a free resource, “Hey go get this only blog and then from there you're going to teach. Then after you teach, you're going to close, maybe 15 seconds, you're going to remind them to share, you're going to remind them to get the resource and you're going to say thank you for attending, you guys are awesome and I'll see you next time and if you got any questions leave them in the comments below.
Bang. Done. That's it. Intro, plug your resource, teach, close. That's it. That's all you have to do. The next thing in step three, once you have all that done you got to go live. A lot of people get all overwhelmed with this or they think they can't do it. You can literally go live on your phone or your desktop. It's literally that easy. Just go there like you're going to create a post, click video and it'll say live video, you'll say live video and you can go live. Put a little title in there. Put a little title that's going to get their attention, whatever you're going to be doing. You're going to be reviewing the seven top fishing lures this fall and it's whatever, something that's going to get their attention.
That's what you want to do there. Now, the other thing you can do if you want to get a little bit more technical, not that much but you can let people know that you're going to be going live in advance. One way you can do this is using a tool called BeLive. I'll leave a link in the show notes and here what you can do is you can actually go live on this software tool and then you can also manage the chat a little bit, you can see people's questions and all that stuff. It's a way for you to schedule that out a day ahead of time. This way here, people that are on your page, they'll see that notification and you might get a few more people to show up live. I don't really worry about people showing up live to be honest with you as much as I worry about people seeing the replay or reaching more people.
[00:24:03] Scott: That's really, that's where the gold is, that's where the huge amount of leverage comes from of having this piece of content, this piece of content that's turned into a video that can be then shared and used and commented on and all that stuff. Go live but you want to just either do that directly or you can use a tool like BeLive and then schedule it.
Number four is once you're done, once you're happy with it, if you want to go ahead and see how well it did before you do this, that's fine but then you're going to want to promote it and test the response. Now, what I mean by this is you can just boost this, you can run a Facebook ad, you can target your ideal customer that you think they are just by looking at the demographics and looking at different things your page might offer you depending on how old your page is right now. But what you want to do is you want to promote this, maybe put $5 on it and let it run and let's see what it does?
Again, one share in a big group can take this thing and start getting thousands of views. Thousands. This is a great way to test that piece of content too and say do people like it, don't they like it and then from there you can turn it on and off. Then once you see that it's starting to get legs, you can go oh I want to add $10 a day or maybe $15 a day. Then from there you have this piece of content that's constantly working for you.
Then step number five is you want to comment during and after it ends. If you do have people that are on live and they are like, “Hey, Scott thanks so much for sharing this. It's been awesome. That's really helped me with that one tip that you shared in step four,” and you'd be like, “Hey John, thanks so much for commenting. I see you're from New York. I'm originally from Upstate New York too. Where about are you located?” You can almost start a little conversation there with them and people love that when you start to really make it aware that you're seeing them there live.
[00:26:06] Scott: The other thing cool that it does is if people are watching the replay it shows that people are showing up live too. You don't need a ton but it is nice to see a few people showing up where you can have that conversation but don't be alarmed if you hop on and you see the little live icon that shows up in Facebook and it says one or maybe two. Don't worry about that. Don't let that stuff get to you. I'm telling you, the huge part of this is really the after effect. Let me just go through those really quickly again. Number one, Facebook fan page. You need that, so create that.
Number two, spend a little bit of time, looking at maybe some of other pieces of content that you think you want to do but then write that outline. Do your intro, which is a welcome and then also what they are going to be learning. Do that immediately. “Hey, what's up. This is Scott, super excited you're here. Today I'm going to be showing you how to do XYZ. This is going to be awesome and oh by the way do me a quick favor, could you share this. If you think this is going to be valuable or if you think that people would enjoy this do me a favor, share this like it, that would be awesome.”
The other thing I'd like to do is give you guys a free resource for showing up, I've got a resource over here at XYZ.com/fishing and it will give you everything that I talk about today in a nice little pdf so this way here you guys can download it and have it on your computer or your phone and guys let's get rocking and rolling. Let's go ahead and let's learn this thing.” Then you're going to teach and review or reveal in that section for five to twenty minutes.
Then from there, you're going to close and you're going to remind them to share it and then get the resource and that's about 15 seconds. Some people ask me too like, “How long should it go?” As long as it needs to. If you're teaching something that's valuable… I watched a lady the other day, not for the whole time. She was sewing a pillow. Literally sewing a pillow with a sewing machine from start to finish. it was about three hours and she had 400 to 500 people watching her all concurrently. Like all at once.
[00:28:02] Scott: Huge for sewing a pillow. Okay, people will show up and watch these things if the content is good and she was on for like three plus hours. Don't think there is like this new hack where if you go five minutes you're going to better reach, you're going to this that and the other thing. Teach something or share something or reveal something or review something that's valuable. That's it. Don't get hung up on the numbers. Then go live and you can do a direct or you use BeLive and schedule it and then promote it and test it and then comment during and after it ends.
Those are the steps and the things that you need to consider when doing Facebook live or using Facebook video. Now another little tip here. If you have a Facebook group, you can still post the live video there but I do not recommend starting there. I think you should start the Facebook Live on your fan page because then that gives you the share features. If you post inside of a group, a closed group you are not going to see the share features. So it's going to limit who sees it. You always want to post on your Facebook fan page if you have a Facebook group you can post it in the group like a link.
You're going to post the link inside of there. There's some tools out there that will do that simultaneously but let's not get too over the top here. Let's just get started. Then the other thing is this is a really cool one is if you have products that are synched up inside of your Facebook fan page which you can do by the way you can create your own little store like and they can link directly to Amazon you can then add a related product to the footer of your video. If your video has something in there that you're talking about that is one of your products, you can actually attach that. If that people starts to get reach guess what else follows it?
[00:29:59] Scott: Your product. You can literally have your product be following around this ad and it's one click and people are over there. It's really, really powerful. We've been doing that with just all of our videos and I'm telling you it's definitely increased our sales and we don't even have our promotional code with it. It's like regular price. That's a huge tip for you. Then the other thing is if you're scared to do live video, I get it. It can be scary. Do a pre record of the video. This way here you can do multiple takes if you want to and then just upload it. Follow the same format that I went through but then just pre record it. We're doing a lot of pre recorded videos now and they are doing really, really well but we're doing both.
But you can just do one or the other if you want to. But my thing is always like you guys know. Just do one of them, just do something. Here's the other question. I get that. Scott I'm not the right person for the brand. I'm not the ideal client. I'm not the ideal customer. Well, find someone that is. You can find someone locally or find someone online. Go to YouTube. See someone that has a smaller audience but that wants to talk about this stuff more. Reach out to those people and see if you can work something out with them or maybe you have something that's in your local area that just loves this stuff and talks about this stuff night and day. They'll do it for you because they just don't know the technical side of things and you can help them out with Facebook stuff and then maybe work something out with them.
To me there's no excuse not to do this. You just have to go out there and make it happen. Find someone that you can have do this if you're not the right person. If you're the right person then good for you. You're one step ahead but even if you're not just go out there and find the right person. Like I said, I shared one of the videos that we did and this wasn't a Facebook Live by the way. This was just a post that we did that was a video and we posted a week and a half ago. It's reached 230,000 news feeds, it's had 115,000 views, it's been shared 279 times and it continues to get traction and that one there has a product that's attached in our footer.
[00:32:05] Scott: We had another video that has been running a little while, that's got 87,000 reach. 23,000 views and 105 shares and we've got multiple ones that have reached 50,000+, 20,000 views and over 50 shares. We're doing that on a regular basis. I think everyone should be tapping into this live video or just video in general especially on Facebook so basically that is your little road map. That is your five steps. Hopefully this is getting you excited, giving you something else to think about to really take your brand to the next level and then also separate yourself from the competition because I believe that this is what we call a little bit extra work.
Whenever that's usually said, guess what, people don't tend to want to do it because it's more work. But I'm telling you this will build your brand, this bring people into your community, into your market, into your brand which will naturally, eventually maybe buy something or maybe they don't buy they recommend it or they share it for you. Another example, we have people that re on our email list that we then send people to our Facebook lives or our Facebook videos and then they share it for us because they are just huge fans of the brand. That's another tip, i didn't even put in there.
When you're building your email list, guess what, on Friday when you want to send out an email or Wednesday guess what you do? “Hey I'm doing a Facebook live at two o'clock,” or maybe you do this. maybe you say, “I just did a video posted on Facebook . Go over there, let me know what you think. Let me know if you have any questions,” and then you drive traffic from your email list over to your Facebook page and then that's going to help drive it and get more reach. Do you see where the email list comes in again. Again I'll give you guys that resource in case you missed it theamazingseller.com/buildlist That's where Chris and I go over how to build that email list from scratch which will also build your Facebook fan page at the same time.
All right guys. I'm running out of air here because I'm just so excited. I got to get rocking and rolling you guys got to get rocking and rolling. I want to remind you guys of the show notes, the transcripts theamazingseller.com/428. Go grab them, go do it, and get out there and make it happen. As always guys remember I am here for you, I believe in you and I am certainly rooting for you but you have to, you have to… Come on. Say it with me, say it loud, say it proud, “Take action.” Have an awesome amazing day and I'll see you right back here on the next episode.
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