Are you fired up and ready to go out there and push your brand forward? What’s holding you back? Take this moment as an opportunity to get motivated and inspired with another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott address questions from sellers like you so you can have the resources and help you need to get the success you've been looking for. Scott covers topics like protecting your product ideas, how to choose keywords wisely, when to hire help, and much more! You don’t want to miss this helpful episode!
Learning and Knowing is Not Enough!
What is your next action step? Seriously! Do you have a well thought out and planned out set of action items that will move you along? At the end of the day, leaders like you need to know that gathering information is not enough! Yes, research is helpful and will inform your actions, as long as you do the hard work of taking action. What steps can you move toward today? Make sure to write it down and listen to this episode of The Amazing Seller as Scott expands on this topic and much more!
What can you do to protect your great product idea from getting hijacked and stolen by your supplier or other sellers? Are there steps you can take to mitigate the risk involved with this phase of building your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the options available to protect your product and why you shouldn’t let fear hold you back! It’s not an easy step but you have to take that risk and move forward with your dream to succeed. Make sure you have pen and paper ready as you listen to this helpful episode!
When to get help and Avoid getting Overwhelmed
At what point along your journey do you admit that you can’t do it all and end up hiring people to help you? Do you wait until you are drowning or is it a better to ask for help before things get out of hand? On this episode, Scott opens up about his own journey and how he was able to recognize the signs that he needed help so he could free up his time to grow his brand. If you are ready to take your brand to the next level and you think it’s time to get some help, this episode will help you in many ways! Make sure to check it out!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:45] Scott’s thought of the week: Learning and knowing are not enough!
- [7:00] Question #1: How do I pick a supplier without risking my product idea?
- [16:00] Question #2: How should I use keywords effectively?
- [24:30] Question #3: Do you have any tips on getting help like Virtual Assistants? How can I make the most of a partnership with a Social Media personality?
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TRANSCRIPT TAS 415
TAS 415: Ask Scott Session #128 – Protecting My Product Ideas – Choosing Keywords – Hiring Help and Battling Overwhelm
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 415 and session number 128 of Ask Scott. This is where I answer your questions here on the podcast every single Friday and I'm going to do it here again today. Today I do actually have that cup of coffee, sitting in front of me that I talked about because I always…
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…say I want these sessions these Ask Scott sessions to be like you and me sitting down at the local coffee shop and just discussing business and life and just having that great conversation.
That’s what I want to do here today and I do have that cup of coffee. I’ll prove it to you, you want to hear it for a second here? I don’t know, could you hear that? That nice delicate sip of the coffee, can you hear that? It’s out of ceramic mug today. I know that was kind of weird.
Here’s what we are going to be talking about today. I always like to give you guys those questions that we are going to be talking about, protecting my brand ideas or protecting my product ideas, rather. Someone had a question about that. Choosing the right keywords. What are the right keywords? What are the ones that I should be using? Hiring help, when? What should I be hiring people for? And then battling overwhelm. That’s a big one by the way. Big one is overwhelm. I think we all face that.
That’s what we are going to be talking about today. I also wanted to give you my thought of the day or the week that is, and this is something that I published on Instagram, if you guys are not following me on Instagram, head over to Instagram and search for @scottvoelker, you will find me and that’s where I’m just posting random stuff, but stuff like this. Learning and knowing is not enough. You need to take action.
[00:01:54] Scott: I actually took part of that from another quote that someone else had written and really was really was more about like learning and knowing isn’t enough or something like that, you need to actually put it into action or put it into place so it really was close to what I really believe in because this right here truly is the big thing for a lot of people.
They learn, they consume, they listen to the podcast, they go to the workshops, they go to the webinars, they go to another one and then they might even do an event, a live event and they learn and they learn and they consume and they consume but they don’t spend enough time on taking action. So, I want you to ask yourself something right now, “Are you spending more time learning than you are taking action?”
I don’t care if taking action means you just actually took something that you learned and put it into place, like one little thing. That could be, “I’m going to do product research right now, sit down for an hour and do it.” Did you do that? Did you learn something and maybe a different approach and then you did that? Did you do that? Because if you just did that and then you go, “Okay, cool, I’m going to do that,” and then you go onto something else, keyword research, boom, you’re going to keyword research.
Oh! Listing optimization. I'm going onto go on to that. Are you on to everything but you haven’t went back and actually started? That’s the big thing that I see people struggling with and that’s where that overwhelm comes in, is where people think they have to do it all right now. You guys have heard me say this time and time again and I’m not going to stop saying it because it’s so true. You don’t have to know everything right now. You have to learn what you need to learn now, ‘Just in time learning' I picked that up from my good friend Pat Flynn and take action on that.
Learn something now that you need to know right now for this phase and then do it. Take action on that, that’s it. Because results come from actions, then you could adjust from those results and you could also learn what to do the next time if it didn’t work or maybe it didn’t work as good or maybe you just learned something from going through that process.
[00:04:02] Scott: There’re so many things that happen from taking action. You guys know I’m a big “Take Action” guy, that’s what we need to do here. Learning and knowing is not enough. You need to actually put it into place and take action on those lessons, just like things that you’re learning here on the podcast. I don’t want you to spend all the time just consuming and learning. I want you to actually take something and then turn it off and I want you to go do it.
Because then I know you’re going to be emailing me with a success story eventually. Even if it’s a small win. Celebrating those small wins are really, really important to me and for you to be able to go out there and get a result after you’ve done something is going to motivate you to keep going and that’s really, really important.
A lot of this is happening on our Facebook group. I want to mention our Facebook group because we just crossed 50,000 people in that community, and I don’t say just people. I’m talking people that are interested in building a lifestyle business and using Amazon primarily as the launch platform.
That is our Facebook group, our TAS Facebook group. If you are not a part of that, be a part of it and go over there and just request to join and it’s totally free. It’s a resource there for you to be able to learn from other people that are asking questions or maybe they’ve already asked questions and you can just the search field and search for your topic of what you want information on and then learn from that.
So, go over there, check it out themazingseller.com/fb and the last thing I want to mention, actually two things I want to mention before we jump into today’s first question is, number one, if you are brand new to the show or if you want to ask a question in an upcoming Ask Scott session, head over to theamazingseller.com/ask and you can do that. You can leave me a voicemail there, leave your first name, where you are tuning in from and then the brief question and I will do my best to air it on an upcoming show.
[00:06:02] Scott: The other thing I want to mention is, again, if you’re new, or if you wanted a condensed version of how to get started with your first product and get it launched on Amazon, you going to want to go to one of our workshops. I do these live workshops, you can register for an upcoming one by heading over to theamazingseller.com/workshop and that will take you to the upcoming workshops where we go over exactly how to do that and I condensed it down. All of these episodes that I’ve done, I really condensed it all down to five phases and I walk you through all five phases.
We go through product selection, we go through sourcing, we go through the pre-launch, we go through the launch and then we go through promotion and everything is discussed and everything is outlined there. It’s kind of like a little road map that I do in about 90 minutes.
So, definitely go check that out if you are interested or if you’ve been to one of those and you want to come back and hang out and maybe we’ll answer one of your questions there or a few of your questions there. We always hang out for live Q&A there as well. So, theamazingseller.com/workshop. So, what do you say guys? I’m fired up, got the coffee in hand, you guys are here, let’s go ahead and listen to today’s first question and I will give you my answer.
[00:07:18] Speaker 1: Hi Scott, this is Anhil from Orlando Florida. I have a question for you but before that I want to personally thank you for all the hard work and support that you give to the community. I personally appreciate not only the coaching, the motivation but inspiration. The question is, after listening to you for about a year now, I finally came up with this product that I want to private label. I already have the image done through Fiverr, now I’m stuck on how to pick the supplier.
So, I have no clue, I’m thinking Alibaba, AliExpress or Made in China sending my idea to someone of them but I’m afraid that they might copy or might steal it, that’s why I’m reaching out to you, to see if you can give us some guidance on how once you have that idea on paper, how do I get it to production. I will really appreciate it, thank you so much, have a good day.
[00:08:17] Scott: Hey Anhil, what is up, thank you so much for the question and thank you so much for being a listener and I really do appreciate it. I did want to also sent out a little bit depending on when you are listening to this, but we just had a major hurricane and I know Florida was the one that was hit really, really bad, so I just want to send my thoughts and prayers out to everyone in Florida, my father who lives in Florida actually had to relocate a few different times.
First it was going to be hitting where he lives, which is near Orlando and then from there it moved to where it was definitely going to be going hitting in Tampa, he had already stationed himself in Tampa because he knows someone there and then from there he went and relocated back up towards Clearwater. So he was all over the place trying to dodge this thing or get into the safest location, so it was definitely close to home here for us.
We didn’t get much here in the Carolinas, we got a little bit of wind, actually the time I’m recording this last night, which was pretty aggressive but no trees down that I am aware of and anywhere else in my yard so we’re good. We did have some high winds and some rain so I just want to send my thoughts and prayers out to everyone that did experience that and I’m wishing you guys all the best.
Okay, so let’s dig into this question and I’ve had this question before and here’s the thought process for a lot of people. I’ve got this product, I’m going to make my product better and I’m going to send it to a supplier and then they are going to copy my idea and they’re going to sell it to other people. Now is that a valid concern?
[00:10:01] Scott: Maybe but probably not. Here’s the deal, and I forget where I read this or found out this statistic. 99% of the products that are out there in the online or offline or just regular physical product space are not new products. There’s going to be products that you put your spin on that will make it unique to you or to the individual, I get it, but you’re always going to run the risk.
Whether you sent it to a supplier or not, that someone could knock that off, unless you have a patent on that, a utility patent, whatever right and you’ve got that locked down and even if you have a pattern on that there is no guarantee that someone is not going to rip you off and if they do rip you off, you have to fight it in court and then it’s going to cost you thousands upon thousands of dollars for you to defend your patent.
So, should you be worrying about this? In my estimation, and in my experience, no. I wouldn’t personally be worrying about this. I ran into the same exact thing with my new partner in our new brand and they were concerned. They were like, “We are sending this thing out, we’ve got different things that we are adding to it,” they were just going to go ahead and duplicate it and sell to other people, and you know what the answer that I gave that person?
“Yes, that can happen.” Are we going to worry about it? No. why aren’t we going to worry about? Because we are going to market it better. We’re going to create our unique selling proposition and we are going to market it better and we’re going to create a better brand, we’re going to create a better experience. It’s not just about the product, it’s about also the customer experience and doing the best job that you can to make them a raving fan.
Not all products are going to work this way but if you’re talking about a unique product that is going to be designed specifically for your ideal customer then you probably are the brand they’re going to want to follow because you know the market better than everyone else.
[00:12:04] Scott: Because there’s problems with product A and you made product B, your product better. To me I would be more focused on and putting my energy on how am I going to, A. Build up a raving fan base with an email list, social media, influencers. How am I going to do that, that’s where my energy would be spent because it’s not going to matter if someone knocks you off.
Here’s a perfect example, if someone takes my garlic press and they rip it off and they go on Amazon and they start to sell that thing. They might even do a great listing optimization on the thing but they don’t build an email list, they don’t push external sales, they don’t have a social presence, they don’t do maybe video lessons showing how to use it better, they don’t show other customers using it on their social media platforms, they are not doing any of that stuff.
I’m doing all that stuff. Who do you think has a better chance of beating them? The reason I can is because I have the ability to spike sales anytime I want, and we just went through this on a recent episode where I shared with you guys how we’re able… Actually it was the last episode. I shared with you how we were able to get our people from our list to actually share it on another big group.
Then from there sales are flooding in and didn’t even have to touch my email list. Now, I’ve got my email list I can touch, I’ve got my Facebook page and my group that I can touch and it may again get picked up by another group because one of my emails subscribers may share it again. So, I have the power and the leverage of doing that anytime and as we build our brand, we are focusing more on that, than I am about, I got to make sure that my supplier is on board and they are not going to make that for anyone else.
[00:14:03] Scott: Now, can I maybe put a little bit of maybe a scare into my supplier and letting them know that I have maybe like a patent pending on it and that maybe something that you may want to do as well, is you may want to file for your patent and now for the next 12 months you are patent pending. I think you can even extend for another six to eight months, maybe even a little bit longer and this way here that buys you a little bit of time. You have a patent pending, basically anybody can get a patent pending for the most part.
So maybe you do that, costs you 200-300 bucks to get a patent pending. So that’s an option. So that’s what I would do. I wouldn’t worry too much about it, I'd get a patent pending, I might tell my supplier, “Listen I’ve got a patent on this, a pattern that’s pending on this and I would appreciate it if you would make this only for our company and I’m trusting in you that you will do that.”
That’s it or maybe you don’t even bring it to the attention. Sometimes you don’t even need to bring that to attention because then other people are going to have to have to find your product, take your product, send to it to that manufacturer and then duplicate it. I think that a lot of times people worry about things that you can’t control versus things that you can control.
You can control building you marketing channel better, you can do your social media, you can build your brand, you can do all that stuff, you’re in control of that. That’s just up to you. That’s about consistency, that’s about patience, that’s about just going out there and putting in the work, but for you to sit there and lie awake at night, worrying that your supplier is going to give your product to someone else, I think that’s just wasted bandwidth, personally.
So, I don’t want to be harsh here but I am kind of a little bit, I think you should be focusing on other things, that’s what I think, and anyone else that's thinking about this. So there is that, hope that didn’t turn into rant but hey, I’m giving it to you because I care man, I care. So, let’s go ahead and listen to the next question and I will give you my answer.
[00:16:05] Ali: Hi Scott, this Ali from London. First of all, I want to thank you so much for what you are doing and I wish you all the best. I’ve been a listener since the start of this year and your podcasts have helped me so much. I’m launching my first product in the UK marketplace and I have three people in the category I look up to.
One of them is the top seller which has around 1,020 reviews and which I will not be competing with as he is selling a very cheap product, price-wise and low quality. He is selling around 100, I mean at least 100 a day. The other two have more similar products, one is launching with less reviews like 150 reviews and they are selling 2,250 per day combined.
I used a tool called Sonar by Sellics to track what keywords these products are ranking for. It gave me a lot of relevant keywords more than 1,000 keywords combined. My question is, should I use the same keywords as they are exactly what I need and start a phrase or exact campaign rather than starting with broad campaign for PPC? Because they are proven to drive sales and also very, very relevant to my products. Keep up the good work and I’m looking forward to your reply, thank you so much.
[00:17:49] Scott: Hey, Ali from London, what’s up? Thank you so much for the question and you guys know I love getting those questions from the international folks out there, so really appreciate that. I mean, heck! I appreciate getting it from anyone but whenever I hear someone from like London it’s like, “Wow, that’s long ways away from my neighborhood,” but, hey thank you so much and this is a great question and for people to really to understand this and yourself to understand this is, we can kindly get an idea of what the keywords we think are the ones that might be driving sales.
So, there’s two different things I want to talk about here. Number one, what are the keywords that’s driving the sales? That’s not going to be 100% easy to figure that out and it might not even be the exact thing that is driving the sales. Okay, we will talk about that. The other thing is, you talked about, you’ve got three competitors technically. Three people. That’s the only three people that you are competing with.
One of them has a lower quality product, cheaper price, but my question here would be, does your product, because it’s more expensive and it’s a better product, is that going to take some of those sales away from those 1,000. Are those people going to care that it’s better? If you say yes, then okay, then we can tap into part of those thousand units that are being sold a month or whatever and we could possibly grab some of those.
[00:19:12] Scott: But again, that person selling the most, they’ve got the most reviews, it’s going to be a hard nut to crack because they are already dominating and obviously people are still buying it. That doesn’t mean you can’t take some of those sales but it just means that a majority of people will probably still buy from them unless you are going to have 1,000 reviews and if you’re going to be up the rank right alongside them.
The other two, that you said, they’re a little bit more in range, right, but how many sales are they? You said 15 to 20. So, I don’t know if you said combined or if you said separately. If you said separately, let’s say it’s 20 each. So that’s 40 sales. Now, you need to be able to rank, right in there with those guys in order to grab 40 sales. Then out of those 40 sales, you may get, I don’t know, maybe you’ll get 10 of those sales, maybe, maybe eight, because now people are going to have three choices not including the first one that would be four choices.
So I’m not really seeing depth here to be honest with you. Now, I could be wrong, maybe there’s not enough depth because there’s not enough competitors but if there was I would think this is my common sense kicking in here, is like, the number one spot, cheap product, low ticket price, they are selling the most. Then you go to the second and the third, they are selling 15 or 20 a day, let’s call it a 20 a day so that’s 40 sales combined between the two. That’s all I got. I’ve got 1,040 sales, 1040 sales between those three that’s all I’ve got.
1,000 of them are coming from the cheap product that’s got 1,000 reviews. So, me personally I would say, it probably doesn’t have enough depth in the market and there is not enough prove there for me that if I go there and land a spot, right below those guys then I’m going to grab any of those sales.
[00:21:02] Scott: Now, what could happen is, you could do exactly that. You could get ranked there which will be easy to get ranked there because there is not a lot of competitors. You’re going to optimize it well, you’re going to probably build the launch list, or you’re going to go out to an influencer you’re going to get an influx of sales and you’re going to be able to rank there pretty easily. That wouldn’t be that hard, okay, to land in the second or the third spot.
Okay, start to get a few reviews no problem, but the question is at that point, is your product so good that the people or the competitor that’s got a thousand reviews that is selling a thousand a month, if that competitor, if you're right under them and if they see your product if they are going to buy your product instead of the other one because yours is so much better?
That’s something I can’t answer that could happen but my gut tells me that probably won’t be the case. Sure, you could grab some of those but it doesn’t mean that you’re going to grab maybe what you think. The other thing is if someone sees the 1,000 reviews and they see 10 reviews they’re going to go with the 1,000 reviews especially if now you’re competing against reviews.
That would be my thoughts on that I would rethink this and I would also maybe look at the keywords that you’re looking at. If you're finding that your keyword that you’re searching for is let’s say, garlic press and you’re looking and that’s the result you see, but if you want stainless steel garlic press you’re going to see maybe 10 results.
Then we may be able to see more depth because now it’s not just the garlic press people are searching for, they are looking for a stainless-steel garlic press. That would be the keyword you would want to target. Going into your next question which was what keywords do I want to use?
I’m looking at my competitors and it looks like their top three keywords are X, Y and Z, right. Let’s say garlic press, stainless steel garlic press and long handled garlic press. Those are the three, but how do you know even though we have tools out there that can say and they can give us an guesstimate of how many sales are being generated through a keyword. That’s really hard for me to judge anything on that information.
[00:23:01] Scott: Okay, so I don’t know that you should base your decision on a keyword by how well it’s ranking and how well they’re ranking for it because like I said if they’re anything like I am, and like we are in our new brand, you’re not going to be able to tell that because our sales are not necessarily coming in from everything organically within Amazon.
We’re driving external sales every single day that you’re not going to pick up on a keyword. It’s just not going to happen because people didn’t search for it and found it. Everyone is basing their decision on Amazon and I’m going to search for a stainless-steel garlic press.
That person that’s selling the most stainless-steel garlic press is all their sales are coming organically from Amazon. That’s not the case. Some are coming from sponsor product Ads, some are coming organically. Some are coming from outside channels. So I wouldn’t base my decision on that, that’s something that you’re going to know probably five to 10 keywords, and those are the ones that I would go with.
I would not base my decision on, “Oh! If I can rank for stainless steel garlic press, I’m going to get exactly the number of sales they are because that’s the one that they’re ranking for and that’s the one that all their sales are coming through.”
That’s not what I would do all right. Hopefully that answers your question. That was like a two parter. I know you didn’t ask for too much of the product depth area there but I think that’s worth mentioning. So, I would definitely look at those numbers. All right, so let’s go ahead and listen to one more question for today, we’ll wrap this baby up and you guys can get down with your day what do you say? Let’s do it.
[00:24:32] Adam: Hey Scott, this is Adam. I met you a couple of weeks ago in Fort Lauderdale at the TAS meet up. It was really fun, I’m shouting out from West Palm Beach, Florida. Now Scott I have two big questions for you. One, right now I’m getting bogged down with just having so much to do in my business whether it would be launching the product, sourcing, advertising, pay-per-click.
Product detail page, pictures, whatever maybe it’s becoming overwhelming. I was just wondering do you use any VAs or any help in order to really help you run your business because I’m pretty sure that you’re not doing this all by yourself and it’s very difficult too I can imagine.
Do you have any tips to hire VAs or when should you know when to hire et cetera? That’s my first question. Second question is, Scott do you think it’s too risky for me or anyone else that’s in private label to reach out to YouTube influencers or Instagram or whoever with a lot of followers and have them review the product or ask them to review the product before you even have the launch completely ready?
For example, right now I’m in the sourcing stage but I’m not sure if I’ll be ready, let’s say, for a person with 100,000 or 200,000 subscribers in order for that influx of traffic from a YouTube video. I’m not sure if I’ll be ready for that on my first launch. Do you think that’s a good idea, should I do it? Yeah, that’s my question. Thank you.
[00:26:25] Scott: Hey Adam, thank you so much for the question and it was nice meeting you as well in Fort Lauderdale. It’s been a while. This Ask Scott recording was recorded a little while ago as you can tell because I was in Fort Lauderdale a few months back. Anyway, I just wanted to say it was nice meeting you and thank you so much for coming up and saying hello and having a conversation. It was really, really awesome.
Okay, let’s talk about this. This is something I do like to talk about because number one, let’s talk about overwhelm first. I know I was going to talk about the fuss of hiring people. Then I was going to talk about overwhelm but I’m going to talk about overwhelm first because people think that the time to hire people is when you’re overwhelmed.
That’s not the case at all, here is what I want you to do Adam or anyone else that’s listing that’s feeling overwhelmed. I want you to put these tasks and these things that you need to do in the buckets. I want you to maybe even just take a piece of paper and just maybe draw out different buckets or just maybe boxes.
They are your buckets. What has to happen right now, forget about everything else that maybe that you learned at the event that you just attended, or a workshop that you attended or any of that stuff. Where are you right now? Do you need to still pick your product? If that’s the case, then you’re in bucket one.
[00:28:00] Scott: You’re in phase one. That’s why I do like five buckets. I’ve got five phases all right because that’s what it takes to launch. I don’t worry about all that other stuff until I actually have to deal with it, until I have to learn about it. You need to break this down and you need to think about where you’re at.
Now you had said well Scott you don’t do this anymore as far as like you don’t do all of the steps that it takes to launch your product. You’re sort of right but not 100%, I still do a lot of the process. I’m fortunate that I have a partner now, actually I’ve got a couple of partners Chris Shaffer being one of them in this new brand where we can take the tasks that we’re good at and that we need to do and we can focus on those and others can do the other stuff. Okay, but here is the deal, I know how to do all the different steps. For me if I didn’t have those partnerships the first thing I would say is, number one, if I’m going to do this alone, I’m probably going to have my listing optimization done for me.
I’m going to hire that out. So I’m not going to hire someone fully on my team. I’m going to hire someone to do one job. It’s going to be, let’s go ahead, I’m going to hire a Karen Thackson, I’m going to have her come in and I’m going to have her do my title. I’m going to have her do my bullets.
She can do all the research too, backend keywords, all that stuff. You got to give me a good base that doesn’t mean that I’m set there, I’m 100% I have to stick with that. That’s going to get that part done I don’t have to worry about it. I just write a check. It’s part of the business process. If you build the business you’re not going to go out and buy a 60 inch inkjet printer to print your banners that go on the front of your store.
You’re not going to learn how to do the graphics on the front of that banner of your new store that you just opened down the block. You’re going to go to the printing company, you’re going to hire someone to do and you’re going to cut them a check. That’s the same thing, that’s the mindset that you have to think about this if you don’t want to do those things. Now, me in the beginning I did all of those things. I come from a graphic design background self-taught by the way.
[00:30:02] Scott: Photography that was my background. I build off the strengths that I already had. You probably already have strengths that you can then use in your business which I think it’s important to learn all of those different phases especially in the beginning because when you want to hire it out you know exactly what those tasks are going to take.
Then you can even if you want to take it one step further and you can record yourself doing a task and then give them that task to do. Okay, you can hire a VA a lot easier than that. A VA for anyone that’s new, Virtual Assistant. It’s like a general contractor that has sub-contractors.
That’s basically what we’re talking about here. It’s Virtual Assistant VAs we through that around everyone knows what it is and I know that some of you don’t. That’s what it is. The other thing is, in product research, I think that’s your job. I think you need to do that. Everything that we launch comes to me.
I may not go out there and have to do the digging as much now. What I do is, I’ll always take that I’ll run it through my little criteria and the criteria I’ve given you guys I’ve went through my criteria and I’ve shown you how I look at depth and demand and I look at trends and I look at all that stuff.
I definitely still do that process I actually enjoy doing that process and it also makes me feel good about the product that we’re going to be launching because I know the potential that it has by looking at this. All right, so that’s one skill set I think that everyone should have and I don’t think you should sub that out at all.
Okay, but then when you get into the other stuff, creating your logo, yeah, you don’t have to do that. Actually, I’ve just partnered with OutlineMatic. Again, great resource they’ll do your packaging for you, they’ll connect you with their designers. This way here they can do your logo, they can do your packaging.
They can give you ideas on what would look good, what won't look good. They’ll give you pointers and tips, so I would definitely recommend those guys. I’ll throw a little plugin here theamazingseller.com/graphics. They are also on my resources page and I’ve used them and they are doing a really great job for a lot of TASers right now since I’ve mentioned them. I can’t recommend them enough.
[00:32:06] Scott: They’re a really, really good outfit. Again, when you get to that part maybe packaging you’re going to hire that out and have them do it. Yes, you’re going to have to contact your supplier. Again, I don’t think I would have someone do all that outreach and have them contact the supplier.
You've got to do that. That’s something that I think you have to do. You only have to do that when you get past phase one of the product selection phase. Don’t get overwhelmed with contacting the supplier and the freight forwarding and all that stuff. Wait on that, okay take a deep breath, go back to your list.
What’s in bucket one before you worry about bucket two. You don’t go there yet, not until you get there. Don’t get too far ahead of yourself. I would say the time to hire is when that’s not your expertise you know what needs to be done meaning I need graphics created.
I need a photographer, if you’re not good at those things those are pretty important pieces to this whole thing. Those you want done right for you to take time to reach out, I’ve given you a template, everyone that’s been listening to the podcast I’ve given you the template that I’ve used to contact suppliers, just modify it to what you want it to say.
Then you communicate back and forth. That’s your deal, you’ve got to do that. Then when it comes time to well the stuff is going to come in, we’re going to go ahead and get it into Amazon, that’s again something that you’re going to do. You can hire a freight forwarding company to help you with that process. That’s the freight forwarding company that you can use.
You can use your manufacturer's or you can just go ahead and use Flex Port which I’ve talked about and they are on my resources page as well. All right, a lot of people have used them I’m very happy with them. Again, I don’t overcomplicate the process in anything that I do. I always look at what needs to be done right now in order to get to the next phase or the next bucket in this case.
[00:34:04] Scott: I would recommend that you or anyone else listening that’s feeling overwhelmed, number one take a deep breath, relax you’re going to figure this thing out but you have to do it one step at a time, one chunk at a time and one bucket at a time.
Break down everything, I want you to sit down with a pad of paper and I want you to draw that out and I want you to write in each box what you need to do in each phase. Then just start going through that one at a time and don’t move on until you’ve crossed one of those things off your list.
That’s it and then once you get through that, then you can say all right now I’m going to start looking to get this thing done or this job done because I don’t want to do it and I don’t know how to do it because I’m not good at it. Then that’s where you can actually implement a VA all right.
Overwhelm it’s a big deal I get it, I’ve been there, I still get there and I still have to go back to basics and go, “All right Scott, take a deep breath, relax let’s break this thing down.” And then I sit down with a notepad. We break it out and then we execute and we take action.
That’s what we do and then to address your last question really about when is it the right time to reach out to influencers? When is the right time to build that launch list and should I worry about it if an Instagram page has 100,000 and I’m afraid that I’m going to get too many sales.
I wouldn’t be worrying about that. Number one you shouldn’t be worrying about any of that yet until you are through those beginning stages anyway. I say the prelaunch phase that’s the third phase that’s when you start worrying about building out those extra channels or doing the outreach for your upcoming launch and I would not worry about the page being too big or them buying too much of my product. No I would not be worried about that at all.
[00:36:00] Scott: If anything I would be wanting that and then knowing that I have at my fingertips when and how I want to use it is up to me. When I want to use it it’s there all right. No, I would not worry about that but again I think you’re a little further ahead than you should be.
We’ve got to get through those initial stages and then we worry about this right here and that’s reaching out to influencers, building the email list and all of that stuff. All right, so that is pretty much going to wrap up this episode of Ask Scott went a little bit longer a couple of rants today.
Good rants, I hope and obviously out of me caring for you guys and wanting you guys to succeed. I feel strongly about a lot of these things. We tend to overcomplicate things and we tend to just bog ourselves down with things that don’t necessarily have to be really thought about until we get to a certain stage in our business.
All right, so let me remind you guys the show notes to this episode can be found at theamazingseller.com/415. You can find them all over there and the one thing I want to do here today is I want to ask you for a favor. If you have not subscribed to the podcast on iTunes and you are listening through your iPhone if your iPhone users.
Then could you do me a favor and just click subscribe if you haven’t done so already. Just click subscribe so this way here you can get all the updates directly to your phone and it also does something cool for us here at the podcast because it gets us more visibility on iTunes.
This way here you get all the notifications directly to your phone and then we get a little bit of love in iTunes. If you do that for me that would be awesome and I would really truly appreciate it. That’s it guys, that’s going to wrap up this episode remember as always, I’m here for you, I believe in you and I’m rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, “Take Action.” Have an awesome amazing day and I’ll see you right back here on the next episode.
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