TAS 385: Ask Scott Session #119 – Buying FBA Businesses – Insert Card Low Conversions – Old Product Listing and Bad Reviews – Develop Success Attitude

Sometimes leaders can get so focused and “in the zone” that they forget to pause and be present with people who matter the most. Does that sound familiar? Do you struggle with turning your drive “off” so you can just be with people close to you? On this episode of The Amazing Seller, Scott kicks off another session of Ask Scott with a simple reflection on what it means to “take it all in.” Scott’s reflection is as much for himself as it is for business leaders like you who are striving and working hard for success. To hear more of Scott thoughts on this subject and to hear answers to questions from TAS listeners like YOU, make sure to catch this episode!

Buying an FBA Business

Does a turnkey Fulfilled By Amazon (FBA) business appeal to you? Whether you are looking to expand your reach or if you want to get started selling on the ecommerce marketplace by purchasing a business, there are a few things you need to consider. On this episode of The Amazing Seller, Scott addresses a scenario from a TAS listener who is in the process of buying an FBA business. The key issue from that listener’s question revolves around the seller not willing to hand over the Amazon seller account, they just want to give all rights to the best-selling product to the buyer. This raises several issues for Scott that he addresses along with some other things to consider when embarking on this endeavor. Don’t miss this episode!

Dealing with Negative Reviews

Negative reviews are at the top of some of the worst things that can happen to an Amazon seller. So what recourse do you have? Should you respond to the negative reviews? Abandon the listing and start a new one? On this episode of The Amazing Seller, Scott walks through several ways sellers like you can deal with negative reviews left on your product listing. One thought that Scott shares is to consider offering a new and improved product that resolves the reviewer’s issues free of charge as a response to the review that they left. To get more insight from Scott on what to do in situations like this one, make sure to catch this episode!

Increase Your Insert Card Conversion Rate!

If you have tried to follow some of Scott’s lessons on building a list and connecting with your customers, you might run into the issue of low conversion rates when it comes to insert cards. What can you do to improve those numbers? How can you make an offer that is SO appealing to your customers that they sign up for your email list? On this episode of The Amazing Seller, you’ll hear from Scott as he gives several simple steps sellers like you can take that will improve your conversation rates for insert cards. You might consider offering a premium item in a giveaway or giving them a steep discount to sign up for your list. To hear more ideas that will get the ball rolling, listen to this episode!  

Get in the RIGHT Mindset!

One of the quickest ways to lose momentum and shoot yourself in the foot is to fall into the WRONG mindset. So what does a good and focused mindset look like when it comes to running a thriving ecommerce business? On this episode of The Amazing Seller, you’ll hear from a TAS listener like YOU who “gets it.” Scott explains why this listener is in the right mindset needed to succeed and push through the difficulties that WILL come when starting and running your own small business. To hear more on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Pause for a minute to “take it in.”
  • [3:30] Simplify the process.
  • [6:30] Question #1: A question about buying an FBA business.
  • [13:30] Question #2: How should I respond to negative product reviews?
  • [18:30] Question #3: How do I get better responses to my insert cards?
  • [27:30] An encouraging message from a TAS listener like YOU!

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TRANSCRIPT TAS 385

TAS 385: Ask Scott Session #119 – Buying FBA Businesses – Insert Card Low Conversions – Old Product Listing and Bad Reviews – Develop Success Attitude

[INTRODUCTION]

[00:00:06] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 385 and session number 119 of Ask Scott. This is where I…

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