TAS 370: Ask Scott Session #114  Product Approval – Open Brand vs Full Brand – Mixing Platforms – Product Selection Checklist

Are you ready for another round of Ask Scott? As usual, Scott is fired up and ready to deliver another awesome episode! In an effort to provide even more value to the wonderful TAS community Scott likes to start these episodes with a thought of the week. On this episode of The Amazing Seller, he shares an inspirational quote from legendary NFL coach, Vince Lombardi, “Winners never quit and quitters never win.” Scott uses this quote to encourage sellers like you to stay in the game, don’t give up! If you want to reach that level of success that you dream of, you can’t get there if you quit. So stay at it and push through. You have all the resources of the TAS community here at your disposal to help you succeed, use it! Hear more insights from Scott on this episode!

Getting started as your own manufacturer – good idea?

Wouldn’t it make sense to cut out the middleman and act as your own manufacturer? Are there many private label type sellers out there who have adopted this approach? What risks and pitfalls are present when considering stepping out as your own manufacturer and supplier? On this episode of The Amazing Seller, Scott explains why he is cautious toward this idea and even leans toward encouraging sellers to stay away from this risky approach. If you want to know more about the risks involved and why you should think twice before you venture down this path, be sure to listen to this episode!

Open Brand vs. Full Brand approach

As you start out selling on Amazon you might be considering to start with an open brand concept or a full brand concept. Which one is the best when starting out? What are the benefits of each approach? On this episode of The Amazing Seller, you’ll hear Scott explain why he encourages new sellers to start off with an open brand approach. He also goes through the reasons why it is good to consider branching out to a full brand concept later on as you grow and expand your business. If you want to hear more about how open brand and full brand concepts work, make sure to listen to this episode!

What Metrics to look for in the product research phase

Are you ready to get started as a private label seller on Amazon? Have you been doing your research and think you are prepared for the next step? Before you jump in with both feet, make sure you have all the metrics and expectations in mind that will help set you up for success. On this episode of The Amazing Seller, Scott walks through his process in the product research and validation phase. You’ll get all the details he looks for as he considers which products to further pursue in order to maximize his profits. This is an episode you don’t want to miss!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] If you quit, you can’t WIN!
  • [3:50] Question #1: I want to act as my own manufacturer, what advice do you have?
  • [9:30] Question #2: Is it better to start as an open brand or a full brand? Also should I expand to other platforms like Shopify?
  • [17:00] Question #3: Do you have a resource that walks through the product research and product validation phase?

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TRANSCRIPT TAS 370

TAS 370: Ask Scott Session #114  Product Approval – Open Brand vs Full Brand – Mixing Platforms – Product Selection Checklist

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 370 and session number 114 of Ask Scott. This is where I…

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