TAS 279 : (TAS Power Hour) Reviews Strategies – Lightning Deals – Collecting Emails – External Traffic

Brainstorming Amazon private label and e-commerce strategies is something Scott and his buddies love to do. They have been connecting on Fridays for a while now to do that and thought it would be great to record their conversations and publish them for you to hear. That’s what this episode of The Amazing Seller is – and they’re calling it the TAS Power Hour. And more than simply pontificating about what’s going on they also field questions from people who are watching on Facebook Live and Periscope so you can  hear them address real-life scenarios and questions as well.

Does driving traffic to my Amazon listing help my ranking?

It’s a good idea to drive traffic to your product listings on Amazon. No question about it. But you have to understand that while it’s a great thing to get people to your product, if they don’t actually buy the product you could be hurting yourself. On this episode of The Amazing Seller Scott and the guys chat a bit about how the Amazon Algorithm calculates a product’s popularity from visits to the product page. It turns out the action visitors take from there has a huge impact on whether or not the product is ranked higher or lower. How long do they stay on the page? Do they buy? Do they click away from the page? All of it matters, so be sure you listen to discover the best strategies.

What are the best ways to get my product to page 1 – besides pay per click?

Amazon pay per click is definitely the simplest way to get your products listed at the top of the search rankings, but it costs money. Are there other ways you can rank your products without spending that kind of money? Scott, Chris, and Don say there are only two other ways. The first is to sell products. They don’t say that in a smart alec way but because it’s true. If you could sell products consistently without any PPC or advertising of any kind, Amazon would organically rank you at the top of your category because sales are the main thing the algorithm looks at. But there is another thing you can do to maximize your potential of landing your product on page one, and Scott and the guys tell you what it is on this episode.

Is it OK to include inserts in my product packaging? What should I include on them?

There has been some debate about whether or not it’s OK with Amazon’s terms of service to insert some kind of promotional or call to action card inside your product packaging. Scott, Chris, and Don all feel that it’s totally legitimate to do so. But if you’re going to do it, what should you put on that card? The guys talk about insert cards at length on this episode and address a number of possible things you could include. If you want to know what they think is the absolute best use of insert cards, you need to listen to this Power Hour episode.

What’s the best way to create product giveaways?

One of the strategies that Scott, Don, and Chris recommend for promoting your products is the use of product giveaways. You’re able to gather email addresses of people who are interested in your products and get eyes on your products at the same time. But there are ways of doing it that are not quite as good as others and the guys walk through the reasons behind using a professional giveaway service on this episode. If you’re considering a product giveaway you’ll get a good deal of insight from this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this TAS power hour edition of the podcast!
  • [3:47] Clarifying the new review rules – from conversations with Amazon.
  • [13:46] The best way to get ranking after running out of stock.
  • [15:00] Does outside traffic help ranking within Amazon?
  • [16:18] The only ways to get to page #1 besides pay per click.
  • [19:34] Best practices for product insert cards.
  • [21:02] Emailing your customers? Here’s how you can do it.
  • [23:39] How can you target people outside of Amazon?
  • [31:00] The balance of when to make offers to your email list – and when not to.
  • [38:51] Giveaways and the platforms you can use to set them up.
  • [43:00] What are lightning deals and how do the guys use them?
  • [56:00] Books the guys recommend.

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TRANSCRIPT TAS 279

TAS 279 : (TAS Power Hour) Reviews Strategies – Lightning Deals – Collecting Emails – External Traffic

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 279 and today I’m going to share with you a recent TAS Power Hour. This is something that we’ve been doing on Friday afternoons. I can’t promise we’re going to these every Friday but…

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