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…“Maybe, just maybe I’ll do something special. What can I do special? I’m not really sure what would I want to do? What could I do that would be a different thing that I can do?”
I got thinking, maybe because this thing is being recorded right now before my event but this is going to be airing after my event. The event that I am talking about is a live event that I am going to be having with thirty TASers that we’ve invited and it’s actually a paid event. It’s going to be us just really masterminding and right now I'm recording this it hasn’t been done but this is going to be airing it’s going to be over with which is going to be exciting. It’s kind of scary but exciting at the same time. We are really excited, it’s this weekend that I’m recording this it’s this week that is coming up May 1st, besides that, and I’ll stop rambling here for a second, because again I want this one to really, really be good so what I decided to do is I’m also going to be speaking in Denver this weekend. I’m going to be delivering a keynote at a conference which is called the Rocky Mountain Reseller’s Conference and it’s in Denver Colorado and I’m going to be speaking.
I’m going to be doing one of the closing keynotes at the end of the conference and I got thinking to myself, “Okay you are going to a conference,” which again guys I think conferences are really, really valuable not just for the speakers. I think that’s just a bonus. I think the real big thing that comes away from any type of conference or any time that you can get face to face or rubbing elbows with people that are like-minded is really that right there. It’s the relationships, the connections, the insights into someone else’s business that stuff is really, really powerful. If you get a chance to go to an event in the future not just one that I do or one that I’m attending but just anyone that you think will bring value to yourself or that you can surround yourself with like-minded people. Like I said I mean I’m going into this thing with an open mind saying I’m going to make some really great connections, we are going to be learning together and really just have an awesome time.
If you get a chance definitely take advantage of that. What I decided to do here is say, “You know what, I’m not just going to go up there and give my insight as far as selling on Amazon or what I think someone should do if they are just starting or at a certain level in their business,” because a lot of people are going to be talking about that. Before I even get on stage there is going to be a lot of people already talking about different ways to get started, there is going to be people talking about more advanced stuff. There is going to be people talking about how to sell and form markets so it’s going to be a whole bunch of different discussions so my thought process was, “There is going to be a lot of information coming at us,” so as we are sitting there there is a ton of this information, “Okay we can do retail arbitrage, we can do online arbitrage, we can do wholesale, we can do drop ship, we can do foreign markets, we can do private labeling, we can do e-commerce, we can build funnels.”
We can do all of this stuff, right and you guys probably say all that I mean there is a whole bunch of different ways that you can go about this. It really does depend on the individual, it really does, that’s what it comes down to. When you are having all this information come at you I think it’s great but then we have to really separate it and come up with our own plan because if we don’t then we are going to be paralyzed or overwhelmed and then not do anything. My thought was, “Let me go ahead and create something that can help at this stage of the conference.” What I want to do here is I want to do this presentation right here, right now on this podcast so I’m going to do a full on keynote like I’m going to be doing it at this conference so this way here I can practice and I can also see how it’s going to flow. If there’s anything that I’m just not doing good I want to be able to practice so you guys are going to see this and hear this or hear this not see this.
You are going to hear raw in a sense and I’m just going to go through it and I think it’s going to be valuable whether you attend the conference or not. It’s really just about getting this information that’s been thrown at us, all of this noise and really deciphering and seeing what we want to apply to our own plan, our own business and everything that goes into because I think it’s more than just business. I think it has to do with a lot of different elements as far as your own situation. Hopefully by me going through this it’s going to help you but it’s also going to help me right now because I am practicing for this event that’s going to be coming up here real soon but I’ll be able to give you guys the presentation. Let’s go ahead and do this, why don’t we alright? Let’s just take a quick little second and do a little sound effect.
[00:05:32] SV: Okay so first of I want to ask you guys a question, I want to ask you a simple question and that question is, have you ever, ever felt overwhelmed or like you’ve had so much information thrown at you, you don’t know where to start? Have you ever felt that? I want you to answer yes or no, I want you to say it loud and I also want you to either raise your hand or don’t raise your hand if you have never felt that. Myself personally I felt like that and I still feel like that a lot in different situations, in different circumstances I feel like that but there's different ways that you can get around that. What I want to do here today is, because we are talking about building a business for your lifestyle or for whatever reason you want to do this which we’ll get into in a little bit because I think it’s really important to understand that but I want to share with you how to simplify the process and take action.
Alright. Because there is a lot of different information that’s getting thrown at us and that’s normal but I want to give you what I do in order to really break it down so this way here we can take action. First off I want you to congratulate yourself, I want you to give yourself props. I want you to give yourself a pat on the back for taking action and showing up right now to this podcast because there is a lot of different choices out there as far as podcast go or information that you could be consuming. I want you to give yourself really a pat on the back, I want you to reach over, pat yourself on the back and say, “Congratulations or good job Scott,” or whatever your names is, I want you to do that. I think it’s important that we acknowledge the things that we do that are moving ourselves forward and this is one of them okay because I do believe that after you get done with what I’m about to share with you I think you are going to see a whole another picture and I think it’s going to make it really, really clear at least that is the goal for me to share with you today.
Understand this too, most people including myself get excited about a certain thing and they get excited and then they start to take action and then from there they run into an obstacle and then they usually stop. Okay. You can be different, you can be different and what I’m going to share with you today is going to help you do that. I want to give you tools and a plan to execute because let’s face it, there is hundreds of ways to make money or start a business. You can open a pizza shop for heaven’s sake right? You don’t want to maybe, I don’t want to but you could. You could open a bar, you could do that if you wanted to but let’s get serious. We are talking about online stuff so selling on eBay, that’s a great way that you can get started. You could sell on Etsy, if you haven’t heard about Etsy it’s a really cool site like eBay a lot of handmade stuff. That’s how it started but now they're starting to branch out but Etsy is a great channel. It’s a buyers' channel. You can sell on Amazon, that’s why we are here, you want to sell on Amazon.
You could do retail arbitrage, you could do online arbitrage, you could do private labeling, you can sell on the UK market, you can sell on the Canadian market, you can sell in Germany, you can sell in all different international markets. But the big thing that you need to understand is that yes there is all of these opportunities but you have to pick one and you have to pick one and you have to just start #juststart. You might want to right that one down, that’s a big one. We need to start because we can get this information overload and then from there we don’t know what to do so we do nothing. It’s just an easier way, we usually push away from pain. If we see pain which pain is a lot of times a decision that you have to make we push away from that. You need to pick one and then you need to focus on that and I’m going to help you get clear as to what one maybe you are going to want to focus on because I think if we can become a lot clear about this then it's going to make it a lot easier.
But you need to pick one thing and that one big thing will help you succeed in business and in life. I want you to ask yourself this question, this question right now and you may know you may not know but this question right here will make things a lot clear and it will also help you stay motivated and really push you. I want you to ask yourself this question… Why? Why do you want to start a business? Why? Ask yourself that question. It’s amazing, when you ask yourself questions your mind starts to work on giving you an answer and you need to become clear with this because if you become clear with this you are going to understand the why which is then going to push you when times get tough. If the why isn’t strong enough you might not push hard through those times and then you are going to give up so it really does come down to your why, how strong your why is and all of that. Why do you want to start a business? Is it freedom to spend more time with your family?
[00:10:24] SV: That’s what mine was, that’s what it still is. I want to be able to go to the ball game for my son in the middle of the afternoon, I want to be able to go for that school play at one o’clock in the afternoon at my daughter’s school if I want to. I want to be able to go on vacation if I want to and not worry about if I have the time coming or not. That’s my why, I have a strong why. My family every single day and just a little short story here for you guys. I’m a forty three year old guy but married twenty two years and I've a beautiful family, three beautiful children. I have my kids scattered as far as the ages. I’ve got a twenty year old daughter who is going to be twenty one in July, I’ve got an eighteen year old son that just turned eighteen and I’ve got an eight year old daughter. The beautiful thing for personally is my kids they grow so fast. We’ve heard that our parents say, “Oh you are going to see time flies, you are going to look back and ten years is gone.”
You know what, when you are a kid you don’t really believe it but it’s true, I’m going to say to my father, “You were right, you were right,” and that kills me to say that sometimes. I don’t know about you guys but to tell your parents that they were right is sometimes kind of hard but it’s so true and now because of that my eight year old daughter it’s almost like it makes me even feel my why even more because I want to slow down time in a sense but I also want to be able to have more time available so I can just spend time with her and my other kids as well. She really does keep us young but who knows? Maybe you are just looking to find a way to pay off your student loans, earn a few extra bucks to pay that or maybe you are working sixty hours a week and you want to cut that down to where you only work forty hours a week. Believe it or not there is people out there that actually enjoy their job so if you enjoy your job but you don’t want to work sixty hours but you are doing it because maybe you want to maybe go on that extra vacation or maybe you can do this part time.
You need to understand what that why is and if that why is strong enough it’s going to help you weather those storms when they come into your business because you are going to have them. For example you may face something like this, your first shipment gets lost during shipping. That would be terrible but guess what, it could happen and if it does you might give up right at the beginning and say, “You know what I’m done this is too hard this is too much headaches I don’t want to deal with that.” If that’s the case your why isn’t strong enough. Your listing gets hijacked, “Oh my gosh what am I going to do?” Well you are going to fight it then you might see that it’s not going the way that you want it to go and you might have to continually talk to customer support and that’s not fun and if you do that guess what, you might give up after you get that kind of settled or maybe just give up on it. The other thing that might happen is your supplier forgot to add a critical part in your bundle and then you start getting complaints about that. That’s a headache.
[00:13:07] SV: If your why isn’t strong enough you might give up and say, “This is just a business model I don’t want to go after.” Maybe your shipments gets held in customs and you are waiting for it to get there, you are waiting for it to get there, “This is just too hard.” Anything that you do in life is going to have its share of obstacles. We just need to figure out a way to get around those obstacles and to me the best way is to have a really strong why. Now I promise I’m not going to keep going on on this why thing but I think it’s really, really important that you understand that you want to become crystal clear on your why because that will help you move forward through this. If you can get your wife or your spouse on board with the why, maybe you sit down together and you talk about that why, that right there can help you guys help each other. All right. We’ll talk a little bit more about that in a little while about how like minded people can help with that as well but when you get that why, man oh man it changes everything at least it did for me and I think it could for you. Alright.
I’m going to give you some exercises that you can do to figure this stuff out as you move through this but I really do want you to understand that the why is really, really powerful. I’m going to share a story with you and the story is when I was twelve years old I think it was twelve, maybe twelve or thirteen years old. I was watching the movie ‘Rocky’. Who has watched Rocky? Raise your hand if you have watched the movie Rocky or say that you have out loud. Say yes if you have. I did a Periscope recently on this and just about everyone on said that they had already seen Rocky and who hasn’t seen Rocky and that type of thing. But when you are watching that movie you are into that movie, at least I was as a kid and I know that a lot of others kids were as well. You are hearing the music rights [da da da ta ta ta ta] “the eye of the tiger” you got it, you are feeling it already. I got you back in that rhythm, in that pump state, you are getting excited.
I’m sitting here and I’m watching Rocky Sly he is looking all big, he is working out in the gym, he’s got trainers and everything. Right. Me and my buddy we used to watch this movie, we used to watch over and over again and we would watch it then we would go working out for the next week. We’d go home and we'd get out those … Remember those cement weights that they had, not the cement weights, the weights that had the plastic and then inside it was sand that was filled really looked like a lot of weight on it but it really wasn’t that much but do you remember them? I just had a vivid picture of them, I can see it in the garage right now and they were funny. Anyway get back on track here, basically we were sitting there working out, we are getting big we're thinking we are and we had no idea what we were doing but it got us excited.
That’s business, you get excited about the business model. I know a lot of people that I talk to, I talk about Amazon and the business and what I’m doing and they are all, “Wow you can do that? I didn’t know that, that’s awesome. Can you tell me more?” They are excited, they want to know more. The big thing in the beginning is getting excited, that’s one thing but then from there you need to see what that why is. Right. Here is what happened after I would watch Rocky. We would work out for a week, we wouldn’t really see really results because we only gave it a week so then after about a week we’d start to peter out. We would stop working out maybe because we just didn’t see the results. The other thing was it wasn’t really a strong why. Why was I doing that? Why were we doing that me and my buddy? Why were we working out? In my head I’m thinking we wanted to look bigger for maybe the girls maybe on the block and show them our muscles. It’s always about as a kid to have the muscles I’m going to impress the girl, maybe that was my why. Now is that a strong why? Not really.
[00:17:06] SV: Now let’s just say for example that I was in a real fight. Let’s say that I was a little bit older, I wouldn’t want to be in a fight at twelve thirteen years old but let’s just say that I was Rocky, I was a fighter that was going to be going into this big match of mine and my title was on the line but even more importantly my face was on the line or my body was on the line or my brain was on the line. That’s a pretty strong why so I would think that after a week’s time I wouldn’t give up on working out because I know if I stopped working out I’m not going to be as in good shape for this fight, I’m not going to be as sharp, I’m not going to be able to dodge the punches, I’m not going to be able to throw harder punches because my component he is training. That’s like your competition, your competition is out there training every single day. At least the good ones are, those are the ones you should be focusing on. You see where I’m going with this?
If your why is stronger you are going to get up every day and you are going to put in the work because you know if you don’t then what is the alternative? Well, in this case we are talking about getting your face bashed in by maybe Mr. T or maybe we could be talking about having to get up every single day, work for a boss that you don’t like or maybe the job that you are doing you don’t like and you just keep doing it because you have to, because you feel as though you have to. That doesn’t necessarily mean that that’s the case because I believe that everyone has a choice but you need to have that why and if that why is, “I want to stay home with my family, I want to be able to go on trips with my family, I don’t want to be away from my family as much and work sixty seventy hours a week”, that’s a pretty strong why because life is just clicking by.
Life is just clicking by and if you don’t get a hold of that, well then life is going to be gone and then you are going to look back and say, “I should have did that, I should have fought a little harder, I should have trained a little harder.” I just wanted to use the Rocky analogy because I’ve always wanted to because I just love that movie but I also wanted to paint the picture that if you have a strong why it will definitely, definitely help push you through those tough times in business especially because that’s what we are talking about here is business.
Now it goes in life too. Let’s talk about weight loss for a second. If you’ve ever tried to lose weight you probably know how it feels when you get excited about maybe watching one of those infomercials on TV and I’m raising my hand I’m one of those guys. I watched, I’ll never forget it, I watched that Insanity from Beach Body I watched that one for probably four or five times before I ended up buying it and I bought it because it was a program, it made me feel as though I followed it, all I had to do is just do what they told me if I followed that I would get the results and guess what, I made the commitment to do it and I did it for sixty days.
And I lost like 18, 20 pounds. I was in the best shape of my life. It worked. If I didn’t have that program maybe, and just I tried to motivate myself in the basement, which I’ve done before by the way, I might not go through with it. And guess what? I’d start for a week and I’d stop. Then I’d go back to looking myself in the mirror and feeling like a slouch because I didn't look as in shape as I wanted to. It was just that my why. I knew that my health was kind of slipping on the inside, not just on the outside because as you get older, that’s what you think about. All those things come into my why now and that’s why I try to eat better now. I want to be around longer for my family not just be fit so that I can impress the girls, because I’ve already got my girl, for 22 years now, my wife.
[00:20:47] SV: So I don’t have to worry really about impressing so much but I do have to worry about being here. That’s a different why than when I was younger just wanting to get in shape. I hope that that paints a picture for you to understand that our why is a huge part of our success. And you really need to have yours, so definitely, definitely figure out your why and then from there, you can make it very, very clear as to what you’re doing and why you’re doing it. And then when you run into these obstacles, you can move through them.
So bottom line is, do that. Alright. Because most people fail and give up in business because they don’t know their why. Or here’s another reason, they just go after the money. They don’t know what the money’s going to do for them. They just know that if I make more money, my life is going to be better. Right. Or they randomly decide to start a business just from an idea. “I think it would be cool.” Right. Then they have road blocks and then they get frustrated, then they give up and then they go back to normal life. And then they’re depressed and they have low confidence. And then about three months later they are starting to get upset with themselves and then they look to find an easier way to make money.
Then they go through that same cycle again. Right. And they try it. It’s a little bit harder than they thought. They didn’t get the results. They came into roadblocks. Get frustrated. Give up. Boom. Back to their old job or their old life. Depressed, low confidence, and it just keeps getting lower and lower and lower. So you need to be able to set yourself up for success. And the easiest way to do that, I say easiest but it’s not easy. But it will help you get through those tough times if you have a strong why. Now I’m going to share another quick story with you because I think it does illustrate how a why can change your life. Alright. Now, some of you know that when I first started right out of high school I was construction worker. I was a 19 year old kid construction worker. Worked for my father’s business learning a trade. We were basically a construction outfit that would remodel homes and all of that stuff. So I had to learn all the different facets of construction work. How things are done. So I learnt all that. I worked my butt off at 19 years old. I was married at 21 and I had my first daughter when I was 22. Alright.
Now after I had my daughter, things did change for me in my own mind. I’m working 60 plus hours a week so my wife could stay home. We made that a decision too. We wanted her to stay at home. She wanted to. I wanted her to be able to do that. So I had to work more to do that. And I was fortunate enough to be able to work more because some people want to work more but they can’t. So I was fortunate. But I started to feel burn out after four five years, I started feeling the burnout. I also felt defeated because I felt I trapped myself. I locked myself into a career that the only way that I’m going to be able to make more money and be able to get more freedom was to work more hours. That was the only out for me. I didn’t have an education. I didn’t go to college. Again, I don’t feel embarrassed about that because I feel it really did help me really create the path that I am on now and created the person that I am now. Which I wouldn’t trade that for the world because I think I have a ton more experience and knowledge than I hadn’t gone to college than if I had.
[00:24:08] SV: So what I did though is, after I was burned out and I was talking to my wife, we were having a heart to heart. We started searching for a way that we could create a business that could possibly support our why which was our freedom and our family. That’s what we were after. So we had a very, very clear picture because I wasn’t home as much as I wanted to be. I was always leaving before my daughter was up and coming home when she was going to bed. And it was really upsetting to me. That’s what I knew. That’s what I could do. That’s all I could do, I thought. So we really had a heart to heart. We decided to try this new business idea that my wife had which was a photography business.
We knew nothing about photography but we figured we could learn. I knew a little about business and marketing from my father’s business when I was in there. So we ahead and said, “Let’s give it a shot.” And we did that. We found the why. The why first. That’s what came first. Then we started getting creative as far as what business model could we pick that could potentially relieve me from working 60 hours a week. In the beginning we we’re just thinking about supplementing the income. We were just thinking about getting 20 hours back so I could only work 40 hours and not work the extra 20. But then she could do a couple of photography sessions during the week and make up that difference. Right.
What we soon found out by taking action and doing that, that that was starting to grow into something that we could potentially turn into a full time business. So then what we needed to do, and this is the next step in figuring out the next part of this is figuring out the exact amount of money that you would need to leave your job. You need to know that. So this is the second part of this. You have your why and then you need to figure out the exact amount of money to create that freedom lifestyle that you want. Or whatever the goal is. You need to figure that out. So ours at the time, this is going way back, was $100 per client. For ten clients would give us the number we were looking for so basically $1000 a week. It’s about what I was earning for my construction job that I was doing for my father’s business. I was earning about $1000 a week. So that was $4000 a month which was basically what we needed to earn in order for me to cut out of there and then go full time.
We focused on this and we focused on this. And guess what? Within 18 months, we achieved that and we surpassed that. And I left my job from my father’s construction company. By the way, my father was okay with it. He was actually a little bit relieved because he always felt a little bit responsible in that he wanted to make sure that I always had that job. So I did relieve a little bit of stress from him. It definitely worked out for the better but we did this after we figured out our why. Then we figured out what that number was. Then we focused on the numbers as far as getting there. The bottom line is we created that strong why because we knew that we would have hard times. Now, we didn’t know that back then but now that I look at it we definitely followed this system. Because we did have some tough times. It didn’t all of a sudden just we launched our business and then all of a sudden we had our ten clients and they were steady throughout the year. We had dips in the market because we were really busy around the holidays, kind of like fourth quarter in Amazon and then things would dry up for a while.
[00:27:20] SV: So we had to figure out how we could stretch that through the year and also be creative as far as how to get other photography clients throughout the year doing different type of events and doing certain types of photography for other markets. We got creative and we did that. And we build that into a six figure business. So again, I don’t want to bore you with my story but just to understand that everything that you do does come down to having a why and then knowing your numbers. If you know your numbers you can reverse it back. And then if you reverse it back it’s going to make it that much easier for you to understand what you need to do. Alright.
So, let’s move on now to some action steps because I don’t want to just come up here and tell you, “You need to know your why and you need to know your numbers.” I want to sit here and give you action steps. I want to give you exercises that you can do. And I really want you to take some time with this because it’s really really important that you do. It’s important that you become real with it. Some people don’t want to know how much in debt they are. It’s important to get all that out. Put it out. Flush that all out on the paper. What is the number? You need to know the number or else you can’t strive to go after that number. You’re just guessing. You need to know the target. Number one, your action step number one is this; figure out your true why. What is your perfect day? What is your perfect week? Go through. Have fun with that.
Write every single thing down that you would want in your perfect day. Some people would say, “I’d love to just sit on the beach and sip pina coladas.” Let me tell you something that sounds great for a vacation but you’re going to get bored. You want to be able to do stuff that you can do with your family. You also want to be able to do stuff that you feel as though you’re adding value back to the world. At least that’s what I want to do. You want to be able to create a business that you enjoy doing and that you’re excited to work in. So that’s another thing to. You can go out there and make money at just about anything. But you do want to be able to enjoy it.
That’s a whole other topic but really you want to be able to do stuff that has meaning for yourself and for others. So why not make that, especially when you’re first starting, why not make that really solid all the way through. I think it’s really, really important that you do that. But again, a lot of people, “Well I just want to make a million dollars and then just go sit on the beach.” I just don’t think that that’s a plan for success. You don’t have any specifics. You don’t have a why. You don’t have an exact number other than a million dollars and you haven’t even figured out how you’re going to trace that back to how much you need to make per day.
I think if you do that it makes thing so much more clear. Now, let's go into step three, action step number three.
[00:30:12] SV: Create a plan and timeline to achieve what you're going after, that number. You've got a three month, six month, a nine month and a twelve month. Those would be the ones that I would shoot for. Alright. Now, number four, just start. Okay. You can't plan everything. There's some people out there that have to know if this happens what am I going to do here? If that happens, what am I going to do over here? If that happens, I got to have that. People tell me that I have to have this. Just start. You can't plan everything, you shouldn't plan everything, you just need to come up with your plan to get started. Alright. Then you're going to pivot and then you're going to adjust the course.
I can't stress that enough. Just start. That's why I always talk on Periscope or SnapChat, #juststart.
Number five, this is a big one. Everyone that's listening right now can do this. Surround yourself with like-minded people. Surround yourself with like-minded people because if you're not going to surround yourself with like-minded people you're not going to strive to do better. I always want to. Always want to surround myself with people that are smarter than me. I also want to surround myself with people that are hungry, not hungry like going to eat a Big Mac, but hungry so they want to go out and they want to keep building their businesses or they want to keep pushing the bar a little bit. That's going to help push me. I've always told my son who's a pretty good athlete, I've said, “Listen, you don't want to be the best kid on the team always. You want to be the kid that isn't the best player so this way here you can strive to be the best player. It's going to push you to limits that you didn't know existed.”
It's the same thing with working out. Right. If you think that you can do this certain weight and then you start to do it and that's all you allow yourself to do, that's what you're going to do. If you expand yourself and you say, “You know what, I'm going to expand my weight, I haven't done this weight but I'm going to try it and try to instead of 10 I'm going to try five.” When you do that, you surprise yourself. I've done this with my son. Him and I work out and he's always trying to get his ten or twelve reps and I'm like for the fourth set that we're doing this, if you're getting ten to twelve, you're not pushing yourself hard enough. That last set you should be getting five to six max. That means that you're pushing your muscle to the max.
It's the same thing in business or in life. Surround yourself with like-minded people and that right there, I'm telling you can really help you. Again, you’re listening to this, you have access to the Facebook group, if you are at a local meet-up you have people there, if you have maybe a conference that you’re attending, you have that there. Connect with people and really surround yourself with like-minded people that are also wanting to build and create their own business to have. Again, a similar outlook would be nice to be able to say, “I want to go out there and create freedom lifestyle business for myself right?” You want people that are kind of on the same page with that as well. Alright.
[00:33:20] SV: The next thing I want to discuss is removing excuses okay? If I can do this, I promise you, promise you, that you can do it too. I have no college degree, actually I have no experience at all in college. I have never even spent a day in college, I mean I might've visited a college but I never went there. It wasn't really a big thing when I was growing up with my family, my father came from a farming community, so they didn't really… You are in eighth grade you were put on the farm. My father was lucky enough to go to 12th grade and graduate and then he went into the military but his brothers and sisters, a lot of them, they only went to eighth grade it's all that was required and then they just went on and worked on the farm right?
It wasn't something that was instilled in me and I'm really glad that it wasn't, to be honest with you because it really did build my character, it also gave me the entrepreneurial bug if you will because I love having the control of my own destiny and if someone had to tell me how much I was going to get for a raise that would really bother me. I had that happen once, I was working for a cable company and they told me I was going to get a $0.10 raise everyone else was doing not as good work and I was doing good work but it didn’t matter we were all going to get $0.10, that kills me.
I don't ever want to have someone telling me my work ethic should determine how much I get paid, that's something that you can have as well. I'm also bad with direction guys. I'm terrible with directions and again it's funny because my wife always tells me, “You’re so smart.” I’m like, “Yeah, but I can’t find my way from here to there unless I have a GPS, I can’t remember even if I have been there six times.” I lose direction, so I’m terrible with directions and just so you know if we go somewhere together, I’m going to leave it up to you to get us there all right?
I had bad grades in school, I was terrible at history, I was good at math, but I was terrible at history. English I was so-so, science not good at all. I believe it was because I just wasn't interested in that, I wasn’t interested in learning that, I wish I could've been a little bit more just so that I could have expanded my mind in that sense. The only thing I wish, the only thing I wish that I would've done in high school was actually taking a typing class because right now I’m a terrible typer and I believe if I was a better type I wouldn't mind typing as much. Again little side note there for you, but bottom line is this guys, I’m a regular guy, nothing special. I do have one superpower though, one superpower, but I think you have it as well, and I’m going to tell you what that is right now okay?
Do you know what it is, do you know what my superpower is and maybe what you're superpower could be? Well this is what it is, it's the ability to take action and create your own lifestyle that you want, that is a superpower, taking action. If someone asks you, “Hey, what’s your superpower?” You’re like, “I take action, I don’t just learn, I apply and I take action and I'm proud of that.”
[00:36:26] SV: I'm not concerned so much with the consequences, I just want to go out there and execute, yes I know I’m going to make mistakes, yes I know that everything I do isn’t going to work, I understand that, and it has been happening to me since I was 19 years old when I entered the workforce. It’s been happening but it's created the path to get me to where I am. I want you to ask yourself right now, “Do you have a superpower? Is it the taking action that superpower?” If not, you should adopt it now. Go ahead and grab it because it can be yours, you can have it, so definitely get that superpower working because going to allow you to do the things that you need to do to move forward in this.
Again, I have to say there's some people out there right now listening to this that being your own boss isn’t easy for you and it's scary to you because now there's no one telling you what to do. You want to be told, “Go here, go there, do this, do that and just leave at the end of the day.” You know what, if that is you then recognize that now just understand that that's what you're cut out to do and that's fine. But me personally, I love being my own boss because I can create my own schedules again I am diligent on that but you have to be, all right? Again, it's up to you, I do believe it's a choice.
Now, I just want to do a little quick exercise here. I want to do a quick exercise, like I said I don't just want to appear and talk about your why, and your dear freedom numbers that you're to be able to get and all that stuff. I think that's cool but I want to give you a real example on how this could look. Let’s kind of do this exercise together here right now. There’s a guy by the name of Bob, he's 36 years old, he’s working Monday through Saturday 7 AM to 6 PM as a construction worker. Kind of similar to me, he has been married to his wife for 13 years and they have three kids, and his wife by the way, her name is Mary, and by the way this is just fictitious I'm just making this up, I figured it would be cool to come up with an avatar of who this person is because it’s very similar to a guy like me.
He’s been married to his wife for 13 years, they have three kids. He only sees them at night for a few hours if he's lucky and keep in mind, working those hours, and he’s got to keep the yard up, got to mow the lawn, he’s got to fix something if it breaks around the house, also has to go maybe on the weekend to a soccer game. There’s still things that have to be done on his off time but again he’s working his butt off. Now he makes $50,000 per year, and he wants to replace his income and spend more time with his family. Do you see that picture? You need to get your picture, you need to see your picture and exactly what you have in your life right now and what is available to you okay? Now we know the amount that he is making so you need to know the amount that you’re making of course, you also need to know how much time you have. He right now doesn’t have a lot of time, he’s working 60 hours a week.
[00:39:20] SV: If we took those numbers, we took $50,000, that's what he's making per year okay and we can divide by 365 days that gives us $137 per day or $4,110 per month that's it broken down really, really simply. Like I said in school, I loved math, I loved basic math I didn’t like getting into trig and all that stuff. The basic math, and mathematics, and economics and stuff, I loved that stuff in school. This is easy, $50,000 divided by 365 days equals $137 per day or $4,110 per month. Now we know exactly what Bob needs to earn per day if he wants to leave his job. We have a clear picture, we have a clear goal, we also know that he has three kids and we also know that he doesn’t get time to spend with them. We know how much time he has available, all that stuff, so we’re very, very clear.
We could even get deeper than this too, if we want to and I think you should, I think you should get into that perfect day thing that we talked about. Let’s move on with this exercise okay? Again, we know that he makes exactly 50,000 and we know what he needs to leave his job. There’s another option here for Bob. Let’s say that Bob says, “You know what? I don’t know if I’m going to be able to do his right out of the gate. I want to test this whole thing and maybe just do this part-time, maybe what I could do is still work my 40 hours week, but maybe I could free up 20 hours okay. What I'll do is, I'll do this part-time and will see if I can get some traction and if I do that I might go ahead and turn it into a full-time gig right?”
There’s different things, there’s different options here for Bob, and there’s different options for you, you just have to figure out what your options are. Again, you need to figure out what that is and then figure out your plan okay? You need to also ask yourself questions, it's so powerful to ask yourself questions because your brain will work very, very hard to figure out the answer, it's crazy. Ask yourself questions, your brain will help to find the answer for you, ask questions, you will get answers. Alright.
Now let’s take the Amazon business model for example, we want to give an example, of course we’re talking about Amazon business all the time. Let’s use that as our business model. Now let's say that Bob is going to need to spend two hours a day or he’s going to commit to two hours a day, well where is he going to get those two hours a day? I get a lot of people that say, “Scott, I don’t have a lot of time, how do I find time to build this business? How much time am I going to need?” Well if you figure two hours a day, especially in the beginning until you get rolling here that should be enough time. You could go an hour a day, might take you a little bit longer, but let’s just say two hours per day all right? But you need, you need to make a commitment. Maybe it’s in the mornings, maybe it's at night okay?
[00:42:07] SV: Now for me personally, if I have that schedule it would probably be at night, I’d wait for the kids to go to bed and then I would probably work from 9 to let's say 11, maybe 12 and then I'd get up early. Little side note, when I was working my construction job, I was only at the time probably 24 or 25, I was building my house that we lived in, a big house probably about 2800 ft.² I built that at night after I would get done working my 60+ hour a week job and I would work Sundays. I would be up till 1 o'clock in the morning and get back up at like 5:30 then I’d go to work, come back home, did for a very long time. I did it for 11 months.
Again, it does come down to your work ethic, it comes down to your hustle, comes down to your why and how bad you want it. That why for me on the house was I wanted to build my own house, so I can have my family live in the house. I’d save a lot of money by building it, that was my why, pretty strong why. Once you start a house you really need to finish it, so there’s some repercussions there as well if I didn’t. Okay, so you need to figure out that schedule you’re going to be able to commit to, it's like a workout schedule. You’re going to do an hour in the morning, an hour at night or maybe two hours a night whatever it is, you need to commit to it.
The next part of this is you need to give yourself goals, so what are the goals and timelines that you can create for yourself? If it was me and I was Bob I would be thinking this, goal number one is I want to start with $100 per day, I want to be able to make $100 per day towards my goal of $137 per day because I know that I did $100 per day, it would prove that I could do this, it would validate and it would teach me along the way because a lot of times people don't realize you’re learning as you're doing, as you're doing you’re learning. Then from there, you’re going to be able to make changes the next time you launch a product or whatever else you’re doing in your business.
Goal number one would be $100 per day to start. Now there’s something that I've talked about publicly on my podcast, I’ve done workshops, I’ve taught this thing called the 10 x 10 x 1 strategy, and what this basically is, is if you have one product that does $10 profit per unit per product and you sell 10 of those a day that's $100 per day okay? 10 x 10 x 1, again I get a lot of people last-minute really explained that. One more time, it's $10 profit ,10 units sold per day and that's one product so 10 x 10 x 1 that’s $100 per day and if you were to calculate over 30 days that's $3000 a month. It’s not our $4110 per month but it's darn close right? Again it's a target for me to shoot for and it’s totally doable all right?
[00:44:49] SV: You need to create that plan or the milestones, this way here you can strive towards it. Now what you want to do, is you want to put that on a timeline and then you want to structure all of the different steps it’s going to take to get from point A to point B or point Z however you want to look at it. If we just took and put ourselves on the left side of a timeline. If you have the ability right now to draw this out, this is what it would look like. If you took a piece of paper you turned it horizontally and put a little stick figure on the left-hand side, you drew a line all the way to the other side of that page and you put another stick figure over there, like you traveled from one end to the other, and let’s say on the left side you’ve got a frowned face and on the right side you have a happy face because that means that you met your goal.
What you do then is you would put little lines of the different things inside of that timeline that you're going to be able to execute. You see where I’m going, I’m painting this picture for you, that you have a timeline, an actual timeline where you have yourself starting on the left and then moving through to the right. Maybe the very first part of this is going to be product research. If we’re talking about private labeling which again, this can work for any different goal that you're going after but let’s just use this as a real example, let's see where we’re private labeling.
Our first step is product research, it’s our very first step. Now there's different things that happen inside the product research, we’re not going to break down that granular, but we’re going to say, right now product research until we move past product research we’re not going to move on to the next thing. What you might want to do though is map this whole thing out before you get started so let’s just walk through these real quick, as far as how this would look if you were to do this on a 90 day timeline.
First step, product research then you would move to another little line in your timeline and say the next thing would be product sourcing and then you move over a little bit, put another line in and you say the next step is product samples, and then the next step would be product ordered, and the next step will be listing created, and then the next step will be product sent to Amazon, and then the next step will be run promotion, the next step would be start PPC, and then the next step would be optimizing tweak.
There's different things inside of each of those but really we just need to put out, to really label the ones in an order that we can go ahead and check them off, and then inside of those you can have a list inside the product research that's going to have different checkpoints to that as well but to keep this thing simple, just imagine that you have that timeline with all of those different things on the timeline in order that they need to be done. Remember how I talked about people overcomplicating things. Well this happens right? Where you're looking at where you are right now in the very beginning but you see Pay Per Click in and towards the end you're like, “I am going to start learning about Pay Per Click, Amazon Pay Per Click,” or “I’m going to start learning about that. Or I'm going to start thinking about optimizing and tweaking.” No, you don't go there yet, you only stay on the timeline where you are, you can't move ahead until you get this one thing done. Really, really understand and grasp that concept. I’m telling you it’s a game changer.
[00:47:54] SV: It also eliminates any distraction that you might have because you're only going to focus on these particular things inside of the timeline. As you move through you’re going to be able to check these things off, also going back to the hour limit your use of a couple hours well for that couple hours that you have available, you're only focusing on product research. Do you know much more you can get done if you’re just focusing on one thing versus focusing on research, how to order a product, your samples, your supplier, your listing created, all that stuff that you can’t even do yet until you get the product picked.
Do you see how you can be scattered and the two hours can turn into not a lot being done. Again need to really, really think about how this works and really, really do this. I think it's going to help you immensely and then once you get done with that timeline then you can just go back and rinse and repeat, okay, because you have been through that process but guess what? You're probably going to learn a lot through that process so things are going to run a little bit smoother next time because you learned from some things that you did, that I couldn't even tell were going to happen because for years, your specific product, it might be different than what I'm going after because while it's a different product, a different category, maybe you got ungated in Amazon that I didn’t have to, I can’t give you the step-by-step for that, you got to learn that as you go.
Again it gets easier as you do it but you just lay out the 90-day timelines and then you check them off your list as you go through these and then rinse and repeat and you're going to learn, like I said, you’re going to learn along the process and it’s going to help you eliminate any noise. Don't worry about all the other stuff that you might be hearing about people saying, “Oh, you’re going to build a funnel and get Facebook ad traffic over here, and then you're going to put them into a sequence, and you’re going to do an autoresponder, all the stuff.” You’re like, “Oh my gosh, all the stuff that I can do but I guess I’m not going to do anything because I just don't know what to do.”
But if you can come up with a plan like this, I’m telling you, you will execute, you will take action and then you’ll start getting results. Only focus on these steps in your plan and do it daily, make a commitment and stick to it all right. I want to share with you a book that I have read a couple times now and actually I didn’t read it honestly, I listened to the audio book. One other little side note on me, I don't like reading much, it’s just hard for me, again I’m distracted a lot by my thoughts in my head in that I guess part of the entrepreneurial problem that a lot of people face is because you're always thinking. But with audio it really helps me because I can be in the car and not distracted and just listening and driving on so anyway Compound Effect by Darren Hardy. It’s all about doing small things consistently every day to build momentum and get results. That's what it's about.
[00:50:44] SV: For example, like a weight loss example, and he’s used this, it’s like, if you commit to cutting out just one bad thing from your diet every day like let's say for example soda, you do that for a period of time you're going to see results. They will be slow and steady but a lot of people just want to go after, “Okay, well if I just stop eating for three days and you lose a bunch away,” Yeah but you’re going to feel like crap, you're going to start doubting this thing, you hate it and you’re going to give up and you’re going to go back to your old habits. If you can commit to something you know that you can do and then just slowly add to it, it's so much more powerful and he totally breaks everything down inside of this book, The Compound Effect Darren Hardy, I love it, I recommend it to anyone that I can and I think that it would be a great read or a listen for you definitely, definitely huge impact on my life and on my business.
He even talks about surround yourself with like-minded people and how they're like dirty water as far as like people that are negative energy, they just bring you down, the morale and all that stuff. Really, really good lessons there as well. Just to kind of bring it back to the weight loss example, now if you did it like where you are doing something like the cutting soda back, you won’t see results in a week right but you will after a month. It kind of goes back to that whole thing of slow and steady wins the race, slow and steady, slow and steady. It’s like a runner, if you're running and you just go out of the gate and you sprint and you’re doing a 10 mile race, you’re probably going to peter out but if you slowly pace yourself, you’re going to get there at the end and you’re probably going to win the race. Alright.
The other thing I want to mention here is you want to be learning and growing every single day. All right learn and grow every day, that doesn't mean learn and grow on everything, learn what you need to learn and then you'll grow from there every day naturally. Learn what you need to learn and then you can grow. You can learn by doing, not just consuming. That’s another huge thing that I want to say here is that when you do something you learn from it you see what happens it's like a reaction, you get a reaction from it without whether it's good or bad right. You want to be able to take all the information from a conference or a podcast or whatever you're consuming, you want to take all of that information and take what you need to take from that and apply just do it.
[00:53:07] SV: Take that thing that you're learning about and that you know that you can apply to what you're working on and then do it, and then see what happens. Now just to wrap things up here I want to give you some advice that was given to me by people that I look up to. Now number one, you guys have probably heard of Pat Flynn, from Smart Passive Income, I’ve been following Pat for a very long time, I think he’s a standup guy and I think he’s doing a great thing in the world, just from giving so much and just being an all-around great guy, he’s a family guy so again I definitely jell with Pat, but he mentioned something at a podcast movement and a conference that I attended and he mention one thing there that I've heard other people say but he kind of said it in a way that resonated with me so I want to share that with you and that was, “Just in time learning.”
I’ve kind of alluded to that where you’re only want to be learning stuff as you need to but like he said, if you try to really focus on too many things, you won't be able to focus on anything. Only focus on what you need to learn, when you need to learn it. After you decide on your plan and your goals, learn what you need to know now, not what you need to learn a month from now or six months from now, learn what you need to know now. Just in time learning. And the other thing I wanted to share with you which made a huge impact on my life and also my family's life because now my kids all know this it's something called CANI and CANI C-A-N-I which was taught to me by Tony Robbins and he said this thing called CANI and I had no idea what it was but it made total sense and I shared it with my kids and all my kids know it even my youngest, my eight-year-old daughter and it's basically an abbreviation for Constant And Never-ending Improvement, Constant And Never-ending Improvement.
He said, “If you're not growing, you’re dying.” You always want to be learning and surrounding yourself with smarter people than you so you can always be growing, like I said, you can sit there and say all I would take $1 million just sit on the beach for the rest of my life. That would get boring, I know some of you are saying, “I would love that.” Maybe for you but for me personally that's not what I’m after, I want to travel, I want to be able to see different people, I want to meet people, I want to see what they're up to, I want to see how they are impacting the world, I want to help impact the world, I want to be able to spend more time with my family, I want to be able to do things that make me feel whole. In this way here I can give back, I think that's huge and that's what we all would want. But just understand that if you're not growing you’re dying.
[00:55:55] SV: You always want to be able to grow and think about that, have you ever said to yourself, “Once I get this one project done, I’m going to call it quits, I'm good,” I’ve done that when I built my house. I'm like, “Soon as I get that done, I don't care if the driveway doesn't get finished for three years I'm done,” I get everything else done, the driveway sitting there all crushed down, guess what? I want to get that thing paved because it’s bothering me. I get it paved, and then after I get it paved guess what? I want to put new shrubs in, I want to go ahead and I want to cut these three trees down because their shading this certain area, there's always something that you're going to want to do so don't ever think that you're done because there's always going to be something else.
The reason it is good always need that almost like that thing to shoot for, that thing to strive for, it helps us grow and as people we want to grow, we want to grow, we want to learn, we want to, so just embrace it. That's why CANI to me is really important and I want to thank Tony Robbins out there, and just say publicly that that really did make an impact on my life because I always revert back to that constant and never-ending improvement and when you surround yourself with people that are smarter than you, or that are like-minded it definitely, definitely helps you grow and always improve your life, your business, anything else that you're working on.
Let's go ahead and do a quick little recap here, give you some action steps again, number one figure out your true why, your perfect day. Two, figure out what your freedom lifestyle money goals are. Three, create your plan and timelines to achieve three-month six-month nine-month and 12 month goals. Four, just start, you can’t plan everything and don't try to, pivot and adjust the course. Five, surround yourself with like-minded people like you are today on this podcast or in the Facebook group or at the conference wherever you are surround yourself with like-minded people. It is so very powerful and to prove that point, I want to share a story with you. Since I’ve started my Amazon business and how relationships in taking action has helped me meet some really awesome people and also created opportunities.
Chris Schafer is a good friend of mine now I met him through a Facebook group before I even had a podcast, before I even had a Facebook group, before I was even the amazing seller podcast Scott, before any of that was even there I met Chris. We actually reached out to each other through a Facebook group, so again I would recommend to you guys if you're in a Facebook group that’s with like-minded people, reach out to people, private message people that you think that you would jell with and reach out and say, “Hey, would you want to meet maybe once a month and we can discuss our businesses, and maybe we're on a similar level or maybe one’s a little higher than the other or vice versa?” You hit it off.
[00:58:34] SV: I did that with Chris, him and I were conversing inside of this Facebook group and then I reached out to him and said, “Hey, would you want to set up a mastermind just you and maybe 4, 5 other people?” “Yeah, all right cool.” and we've done that. Since then we've become really, really good friends, he's helped me in my business, I’ve helped him in his business now, since I've had him on the podcast and he's introduced me to other cool people and he’s just had an awesome guy that I would never would've met if I didn’t connect myself with like-minded people, so again the power of like-minded people and taking action.
Another example is Danny Brewer, he’s a good friend of mine we call him Danny No-BS Brewer. He’s just a piece of work, he’s just an awesome guy because he's just again no BS, he’s just going to get it done, he’s a take action kind of guy, that's why we really jell but I met him by having the podcast. I had a podcast, started it and took action again by the way, started the podcast and he reached out to me, “He said, Hey, we’re very similar, you want to just talk someday the phone and we talked on the phone and didn’t even mention having him on my podcast or anything and maybe a month or two later I decided to have him come on and talk about his story and now we’re great friends.
Again because of the podcast because I took action, I met a guy like Danny Brewer. Danny’s introduced me to some connections and I've done the same and again it's one of those things that you can't put a price tag on taking action and getting these connections. Just because I started the Amazon business and then I started the podcast and I’ve connected myself with other like-minded people, it’s opened up more opportunities for me. Actually more opportunities than I can even take advantage of, it’s introduced partnerships, it's done just a whole bunch of things but it's all because I took action.
Now, I’m going to turn it around to you. Now it's your turn to take action, it's your turn to create your own freedom lifestyle that you deserve, and I’m going to leave it at that okay? It's totally up to you I believe that it's a choice as to what we want to do in life, don't feel as though you have to do something because you feel as though you have to do something. You need to make that decision and understand your why and then understand how you’re going to do it and then just create that plan, execute and take action.
That is it, that is going to wrap up this presentation for how to simplify the process and take action and just get it done. I hope that you’ve enjoyed this, I hope that you got value from this. I know that going through this myself really did kind of make it real for me. I wrote this whole thing down because like I said I'm presenting this particular keynote and I wanted to go through and work out the kinks I think I found a couple spots I might rearrange some things but again the concept is there, the idea is there, and my message is there and I hope that you understand that I really do believe that if you create your why and if you create your plan and you take action, you’ve got pretty good chance to create the life that you want.
[01:01:35] SV: I just want to say thanks again for everyone for listening, for sending in your emails and your comments, and your iTunes reviews and just making this podcast a great platform for me to be able to go out there and connect with people like you. I just want to say again 200 episodes and I'm looking forward to doing another 200, I really enjoy this. I'm looking forward to meeting so many more of you in person one day, whether it’s at the Denver event or whether it's in an upcoming event or a conference, I would love to shake your hand and get to know you a little bit better as well.
That’s it guys, that’s going to wrap it up. Remember, I’m here for you, I believe in you and I’m rooting for you but you have to, you have to, come on, say it with me, say it loud, say it proud, you got to know what I’m going to say by now, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
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