Way back in episode 8 Scott gave you a very simple, step by step launch sequence that he recommended at the time. In today’s episode he’s going back to that launch plan to tweak and update it based on changes that have happened on Amazon and additional pieces of software or technology that make the process a bit easier or more streamlined. If you’ve been considering the launch of an Amazon Private Label product, you really have no excuse now because Scott is going to show you how to do it successfully in this episode.
Do sales and reviews from family members do any good on Amazon?
You’ll hear a strange mix of answers on this one. Some people have had family member reviews vanish, or the family member never even receives the opportunity to leave a review on Amazon. Others have had no problem. What makes the difference? The honest answer is that we don’t know. Amazon’s criteria for determining what are “family” reviews and what are not is hard to pin down but we do know this. All reviews matter when you can get them, so you want to ask your family and friends to help you out with a review, or at least try. Scott’s got lots of great advice about getting reviews on this amazing episode of The Amazing Seller, so give it a listen.
What is the difference between “verified” reviews on Amazon and “unverified” reviews… and does it really matter?
The difference between the two is pretty simple. A “verified” review is a review from a person that Amazon is able to track as an actual purchaser of the product being reviewed. Even if they purchased the product using a discount code, it was still an actual sale, so it counts as a “verified” review. An “unverified” review is exactly what it sounds like… Amazon knows the person did not purchase the product. Does it matter? Not always. When you launch your product you’re just wanting to get as many stars and numbers on your rating scale as possible. The average buyer doesn’t typically notice whether a review is verified or not, but they do notice whether you have 2 reviews or 200. Find out more about it on this episode.
You can use a Facebook fan page to promote your products AND build your email list.
One of the important steps Scott has in his launch process is the task of building a Facebook fan page that focuses on a topic related to your product. You’re doing this for a couple of great reasons. #1 – you’re building a community around the niche area your product is aimed at. You’ll be able to present offers to them, conduct surveys about your product, and offer free resources to help them. But you’ll also be able to use the page to solicit sign-ups for your email list and target special offers through Facebook ads. Don’t know how to do that? Great! Give this episode a listen and you’ll find out!
If you don’t have a follow-up email sequence to reel in your customers, you’re missing out!
Once a person purchases your product you’ve discovered something important about them. They actually WANT what you have to sell! You’ve got to be sure to follow up with them to make sure they are happy with your product, to solicit a review and seller feedback from them, AND (maybe most importantly) get their email address added to your “customer list.” You can do most of that through Amazon’s built in communication channels. You can also use inserts in your products. But how it all works requires some explanation, like what you’re going to hear on this episode of The Amazing Seller.
OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER
- [0:05] Welcome to this episode of the podcast!
- [1:20] You’re welcome to join Scott for a free, live workshop at www.TheAmazingSeller.com/workshop
- [2:43] The first steps – the “Pre-launch” phase.
- [3:00] Using discount codes properly to get reviews.
- [4:10] The ways that Amazon sales to and reviews from family members will “stick” and won’t.
- [5:50] The difference between “verified” and “unverified” reviews and why they matter (or don’t).
- [7:40] Building a Facebook page for people interested in the niche your product is in.
- [12:22] How to use a Facebook ad to build your email list.
- [14:43] Starting your launch.
- [15:25] Get busy using www.Tomoson.com.
- [16:18] Work to receive 5 to 7 sales a day – how to aim at that target.
- [17:17] Starting Amazon PPC, when and how.
- [18:21] Create a 3-part email follow up sequence.
- [18:40] How Scott uses Salesbacker to set his follow-up sequence in motion.
- [20:05] Continue to push sales and reviews using Pay Per Click and Salesbacker.
- [21:56] Sticking to the simple launch plan.
- [23:17] Recap of these launch steps.
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LINKS MENTIONED IN THIS EPISODE
The original “How to Launch a Product” podcast – www.TheAmazingSeller.com/8
Scott’s free workshop – http://www.TheAmazingSeller.com/workshop
Salesbacker – www.TheAmazingSeller.com/resources (affiliate link)
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