In this episode of The Amazing Seller podcast I'll discuss the recent discussion about Amazon and how they are starting to change the way the value promotions.
The BIG Question: Do Promotions Still Help Rank For Keywords?
I've said this all along. You want to treat this like a business and not try to hack Amazon's algorithm.
Here's a few points I discuss in this episode:
- Don't Try And Fool Amazon
- The Truth About Reviews – No Ranking Benefits
- How I Use Reviews – (Not For Ranking)
- Use PPC To Help Rank (Key Focus)
- How I Use Promotions – Slow and Steady Approach
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Understand that Reviews Help Convert, which = Sales, which = Keyword Ranking
Should I Still Use Keyword URL's?
It's not going to hurt, but I don't think it's something that has to be done. If you're going to give a URL out for a promotion, then use one.
The GOAL is to get steady sales and that will help drive organic sales. Once you start generating sakes on a regular basis, the keyword ranking will happen automatically.
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